# Sell Anything Online > Sell Anything Online is Anaita Sarkar's marketing education site. Anaita is the co-founder and CEO of Hero Packaging, which has replaced more than 37 million plastic mailers for over 77,000 businesses, and the author of How to Sell Anything Online (Wiley, 2024), rated 4.8/5 on Amazon. She teaches e-commerce marketing to 340K+ followers on TikTok and around 34K on Instagram, has spoken at SXSW (2023) and for American Express (IWD 2024), and guest lectures in marketing at Macquarie University. ## What this site offers - Free marketing lessons drawn from Anaita's videos, with transcripts and key insights - A chapter-by-chapter breakdown of her book, How to Sell Anything Online - An AI you can ask anything about growing an online business, grounded in her content - Quick, practical marketing tips for e-commerce founders - Speaking, media and community information ## Key pages - Home: https://sellanythingonline.com.au - The book (How to Sell Anything Online): https://sellanythingonline.com.au/book - Free lessons: https://sellanythingonline.com.au/learn - Quick tips: https://sellanythingonline.com.au/tips - Ask Anaita's AI: https://sellanythingonline.com.au/ask - Speaking: https://sellanythingonline.com.au/speaking - Community: https://sellanythingonline.com.au/community - Press and media: https://sellanythingonline.com.au/media - About Anaita: https://sellanythingonline.com.au/about - Topics: https://sellanythingonline.com.au/topics - Machine-readable lesson corpus (JSON): https://sellanythingonline.com.au/feed/lessons.json ## Anaita Sarkar Anaita Sarkar is the co-founder and CEO of Hero Packaging, which has replaced more than 37 million plastic mailers for over 77,000 businesses, and the founder of Sell Anything Online, where she teaches e-commerce marketing to hundreds of thousands of followers. She wrote How to Sell Anything Online (Wiley, 2024), guest lectures in marketing at Macquarie University, and has spoken at SXSW and for American Express. Profiles: - https://www.tiktok.com/@sellanythingonline - https://www.instagram.com/sellanythingonline/ - https://www.linkedin.com/in/anaitasarkar - https://www.icmi.com.au/anaita-sarkar/ ## Topic hubs - [Founder Life](https://sellanythingonline.com.au/topics/founder-life) (200 lessons) - [Content Marketing](https://sellanythingonline.com.au/topics/content-marketing) (199 lessons) - [Website CRO](https://sellanythingonline.com.au/topics/website-cro) (105 lessons) - [Cashflow](https://sellanythingonline.com.au/topics/cashflow) (93 lessons) - [Personal Branding](https://sellanythingonline.com.au/topics/personal-branding) (92 lessons) - [Meta Ads](https://sellanythingonline.com.au/topics/meta-ads) (87 lessons) - [Product](https://sellanythingonline.com.au/topics/product) (86 lessons) - [Email Marketing](https://sellanythingonline.com.au/topics/email-marketing) (70 lessons) - [SEO](https://sellanythingonline.com.au/topics/seo) (61 lessons) - [TikTok](https://sellanythingonline.com.au/topics/tiktok) (46 lessons) - [Influencer Marketing](https://sellanythingonline.com.au/topics/influencer-marketing) (45 lessons) - [Instagram](https://sellanythingonline.com.au/topics/instagram) (43 lessons) - [Customer Experience](https://sellanythingonline.com.au/topics/customer-experience) (39 lessons) - [Google Ads](https://sellanythingonline.com.au/topics/google-ads) (38 lessons) - [PR](https://sellanythingonline.com.au/topics/pr) (35 lessons) - [Retention](https://sellanythingonline.com.au/topics/retention) (27 lessons) - [Packaging](https://sellanythingonline.com.au/topics/packaging) (26 lessons) - [Community](https://sellanythingonline.com.au/topics/community) (22 lessons) - [Pricing](https://sellanythingonline.com.au/topics/pricing) (17 lessons) - [Loyalty](https://sellanythingonline.com.au/topics/loyalty) (7 lessons) ## Lessons - [What Muscle Nation's revenue growth from $500k to $300m teaches — Anaita Sarkar](https://sellanythingonline.com.au/learn/what-muscle-nations-revenue-growth-from-500k-to-300m-teaches-103994) - [How GEEDUP's liquidation happened after unpaid ATO debt — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-geedups-liquidation-happened-after-unpaid-ato-debt-769813) - [Why Geedup entered liquidation after the ATO forced a wind-up order — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-geedup-entered-liquidation-after-the-ato-forced-a-wind-up-order-841057) - [What receivership actually means for a small business — Anaita Sarkar](https://sellanythingonline.com.au/learn/what-receivership-actually-means-for-a-small-business-230420) - [What receivership really means for Stax and ecommerce brands — Anaita Sarkar](https://sellanythingonline.com.au/learn/what-receivership-really-means-for-stax-and-ecommerce-brands-559083) - [Why Australia Post's shipping pricing is unfair to small businesses — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-australia-posts-shipping-pricing-is-unfair-to-small-businesses-849108) - [Why Australia Post's pricing system unfairly punishes small business — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-australia-posts-pricing-system-unfairly-punishes-small-business-250800) - [4 business expenses to cut that actually save money — Anaita Sarkar](https://sellanythingonline.com.au/learn/4-business-expenses-to-cut-that-actually-save-money-196104) - [How Australia Post shops are wasting their retail space — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-australia-post-shops-are-wasting-their-retail-space-298504) - [Michael Hill Jeweller's missed marketing opportunity at their Bondi — Anaita Sarkar](https://sellanythingonline.com.au/learn/michael-hill-jewellers-missed-marketing-opportunity-at-their-bondi-816691) - [Why Michael Hill's ice cream store launch missed the mark — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-michael-hills-ice-cream-store-launch-missed-the-mark-489938) - [Designing a cult brand around sanitary products — Anaita Sarkar](https://sellanythingonline.com.au/learn/designing-a-cult-brand-around-sanitary-products-061383) - [Turning salt into a cult brand called Season — Anaita Sarkar](https://sellanythingonline.com.au/learn/turning-salt-into-a-cult-brand-called-season-069895) - [Why Anaita blocked a customer for abusing her team — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-anaita-blocked-a-customer-for-abusing-her-team-306564) - [The bot comment marketing trend brands are quietly using — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-bot-comment-marketing-trend-brands-are-quietly-using-579336) - [The biggest mistake new entrepreneurs make when starting a business — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-biggest-mistake-new-entrepreneurs-make-when-starting-a-business-911795) - [Eight email subject lines that boost open rates — Anaita Sarkar](https://sellanythingonline.com.au/learn/eight-email-subject-lines-that-boost-open-rates-079879) - [Why Google SEO is losing to AI search — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-google-seo-is-losing-to-ai-search-579016) - [How Richard Branson launched Virgin Airlines with $0 — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-richard-branson-launched-virgin-airlines-with-0-963784) - [The two Australia Post practices hurting small business owners — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-two-australia-post-practices-hurting-small-business-owners-979464) - [Stop comparing your brand's content to creator-led brands — Anaita Sarkar](https://sellanythingonline.com.au/learn/stop-comparing-your-brands-content-to-creator-led-brands-921874) - [Step-by-step guide to running a TV ad for under $1,000 — Anaita Sarkar](https://sellanythingonline.com.au/learn/step-by-step-guide-to-running-a-tv-ad-for-under-1-000-990920) - [Breaking down July luggage's marketing strategy — Anaita Sarkar](https://sellanythingonline.com.au/learn/breaking-down-july-luggages-marketing-strategy-993608) - [Losing $20,000 in two days after her ads account got hacked — Anaita Sarkar](https://sellanythingonline.com.au/learn/losing-20-000-in-two-days-after-her-ads-account-got-hacked-067848) - [Why founders never feel fully satisfied and how to cope — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-founders-never-feel-fully-satisfied-and-how-to-cope-689317) - [Three marketing moves that reliably drive small business sales — Anaita Sarkar](https://sellanythingonline.com.au/learn/three-marketing-moves-that-reliably-drive-small-business-sales-586120) - [The Facebook ad mistake that kills your conversion rate — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-facebook-ad-mistake-that-kills-your-conversion-rate-768017) - [How beis turned negative bag reviews into a viral pop up campaign — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-beis-turned-negative-bag-reviews-into-a-viral-pop-up-campaign-141697) - [Why Kat Clark crying over skincare competition feels off — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-kat-clark-crying-over-skincare-competition-feels-off-357633) - [The ato is naming and shaming small businesses over unpaid tax debt — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-ato-is-naming-and-shaming-small-businesses-over-unpaid-tax-debt-034434) - [How to set up shoppable videos before shopify editions launches — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-set-up-shoppable-videos-before-shopify-editions-launches-081282) - [TikTok Shop Australia launch pushed to July 2024 — Anaita Sarkar](https://sellanythingonline.com.au/learn/tiktok-shop-australia-launch-pushed-to-july-2024-924098) - [The Shopify app hack that gets your videos shown to more shoppers — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-shopify-app-hack-that-gets-your-videos-shown-to-more-shoppers-536961) - [3 Pinterest Predicts trends for starting a business in 2024 — Anaita Sarkar](https://sellanythingonline.com.au/learn/3-pinterest-predicts-trends-for-starting-a-business-in-2024-914561) - [The lazy influencer method to market products without sending stock — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-lazy-influencer-method-to-market-products-without-sending-stock-160257) - [TikTok Shop is launching in Australia, here's what to watch — Anaita Sarkar](https://sellanythingonline.com.au/learn/tiktok-shop-is-launching-in-australia-heres-what-to-watch-949569) - [How the TikTok Holiday Playbook drove 224 orders in one day — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-the-tiktok-holiday-playbook-drove-224-orders-in-one-day-393793) - [Use geo-targeted Facebook ads to boost click-through rate — Anaita Sarkar](https://sellanythingonline.com.au/learn/use-geo-targeted-facebook-ads-to-boost-click-through-rate-794113) - [Can you care about customers too much and still be a good business — Anaita Sarkar](https://sellanythingonline.com.au/learn/can-you-care-about-customers-too-much-and-still-be-a-good-business-823370) - [Five email subject lines that get over 72% open rates — Anaita Sarkar](https://sellanythingonline.com.au/learn/five-email-subject-lines-that-get-over-72-open-rates-509319) - [5 email subject lines with over 72% open rates — Anaita Sarkar](https://sellanythingonline.com.au/learn/5-email-subject-lines-with-over-72-open-rates-482882) - [How Fayt scales fashion content with founder personality — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-fayt-scales-fashion-content-with-founder-personality-953153) - [The BE SEEN framework for never running out of content ideas — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-be-seen-framework-for-never-running-out-of-content-ideas-160071) - [How to set up business bank accounts to manage cash flow — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-set-up-business-bank-accounts-to-manage-cash-flow-241473) - [Three essential tips before you start your own business — Anaita Sarkar](https://sellanythingonline.com.au/learn/three-essential-tips-before-you-start-your-own-business-088578) - [The two-part formula to grow Instagram followers — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-two-part-formula-to-grow-instagram-followers-838593) - [Three TikTok tactics to fix low views stuck at 400 — Anaita Sarkar](https://sellanythingonline.com.au/learn/three-tiktok-tactics-to-fix-low-views-stuck-at-400-927490) - [Add SEO text with linked bestsellers to every collection page — Anaita Sarkar](https://sellanythingonline.com.au/learn/add-seo-text-with-linked-bestsellers-to-every-collection-page-181122) - [A 5 step pre launch strategy to test demand before you sell — Anaita Sarkar](https://sellanythingonline.com.au/learn/a-5-step-pre-launch-strategy-to-test-demand-before-you-sell-511297) - [5 free tools to spy on your competitors — Anaita Sarkar](https://sellanythingonline.com.au/learn/5-free-tools-to-spy-on-your-competitors-337921) - [Use Google's people also ask to fuel free TikTok traffic — Anaita Sarkar](https://sellanythingonline.com.au/learn/use-googles-people-also-ask-to-fuel-free-tiktok-traffic-798530) - [Consistent sales matter more than your product launch — Anaita Sarkar](https://sellanythingonline.com.au/learn/consistent-sales-matter-more-than-your-product-launch-324546) - [6 TikTok growth tips creators keep copying from each other — Anaita Sarkar](https://sellanythingonline.com.au/learn/6-tiktok-growth-tips-creators-keep-copying-from-each-other-552769) - [What the Mikayla L'Oreal mascara controversy teaches brands about PR — Anaita Sarkar](https://sellanythingonline.com.au/learn/what-the-mikayla-loreal-mascara-controversy-teaches-brands-about-pr-919874) - [The 3 things you need before launching a new product or business — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-3-things-you-need-before-launching-a-new-product-or-business-582529) - [The 3x3 hashtag strategy for growing on TikTok — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-3x3-hashtag-strategy-for-growing-on-tiktok-227969) - [6 expert TikTok growth tactics for when your views are low — Anaita Sarkar](https://sellanythingonline.com.au/learn/6-expert-tiktok-growth-tactics-for-when-your-views-are-low-772737) - [How to start a social media engagement manager business — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-start-a-social-media-engagement-manager-business-224833) - [A free tool to build a professional email signature fast — Anaita Sarkar](https://sellanythingonline.com.au/learn/a-free-tool-to-build-a-professional-email-signature-fast-421633) - [Save on business tools using the Elevate marketplace — Anaita Sarkar](https://sellanythingonline.com.au/learn/save-on-business-tools-using-the-elevate-marketplace-169474) - [I built my branding strategy in 2 hours using Zebrand — Anaita Sarkar](https://sellanythingonline.com.au/learn/i-built-my-branding-strategy-in-2-hours-using-zebrand-317698) - [Design pitch decks and infographics for free using Piktochart — Anaita Sarkar](https://sellanythingonline.com.au/learn/design-pitch-decks-and-infographics-for-free-using-piktochart-152769) - [The exact tools behind Rhode Skin's minimal website — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-exact-tools-behind-rhode-skins-minimal-website-594434) - [Use Piktochart to make free infographics for social posts — Anaita Sarkar](https://sellanythingonline.com.au/learn/use-piktochart-to-make-free-infographics-for-social-posts-211201) - [How to test product demand before you launch with a $70 Google ad — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-test-product-demand-before-you-launch-with-a-70-google-ad-800130) - [Turn Instagram posts into looping videos to boost engagement — Anaita Sarkar](https://sellanythingonline.com.au/learn/turn-instagram-posts-into-looping-videos-to-boost-engagement-178306) - [6 daily habits to grow your Instagram account — Anaita Sarkar](https://sellanythingonline.com.au/learn/6-daily-habits-to-grow-your-instagram-account-754689) - [Free app that took her conversion rate from 3% to 7% — Anaita Sarkar](https://sellanythingonline.com.au/learn/free-app-that-took-her-conversion-rate-from-3-to-7-984961) - [10 lessons from running two seven-figure businesses — Anaita Sarkar](https://sellanythingonline.com.au/learn/10-lessons-from-running-two-seven-figure-businesses-440257) - [The one question to ask yourself daily about sales — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-one-question-to-ask-yourself-daily-about-sales-732738) - [How TikTok turned into a major income stream — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-tiktok-turned-into-a-major-income-stream-345282) - [How to set up your bank accounts when starting a business — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-set-up-your-bank-accounts-when-starting-a-business-981186) - [5 free marketing strategies for small budgets — Anaita Sarkar](https://sellanythingonline.com.au/learn/5-free-marketing-strategies-for-small-budgets-406785) - [We had $30,000 stolen by a Hong Kong company — Anaita Sarkar](https://sellanythingonline.com.au/learn/we-had-30-000-stolen-by-a-hong-kong-company-289666) - [How to target competitor names in Google Ads — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-target-competitor-names-in-google-ads-147713) - [Upgrade your Shopify cart with one-click upsells — Anaita Sarkar](https://sellanythingonline.com.au/learn/upgrade-your-shopify-cart-with-one-click-upsells-538049) - [4 tools to spy on competitors without copying them — Anaita Sarkar](https://sellanythingonline.com.au/learn/4-tools-to-spy-on-competitors-without-copying-them-276663) - [Why now is a bad time to order products from China — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-now-is-a-bad-time-to-order-products-from-china-076994) - [Four free places to find your next business idea — Anaita Sarkar](https://sellanythingonline.com.au/learn/four-free-places-to-find-your-next-business-idea-049153) - [Anaita's daily weekly and monthly marketing checklist — Anaita Sarkar](https://sellanythingonline.com.au/learn/anaitas-daily-weekly-and-monthly-marketing-checklist-787073) - [Alibaba launches AliLikes to compete with fast fashion giants — Anaita Sarkar](https://sellanythingonline.com.au/learn/alibaba-launches-alilikes-to-compete-with-fast-fashion-giants-756610) - [Use SEMrush topic research to find your next content ideas — Anaita Sarkar](https://sellanythingonline.com.au/learn/use-semrush-topic-research-to-find-your-next-content-ideas-421506) - [Shopify hack to add brand personality to your checkout text — Anaita Sarkar](https://sellanythingonline.com.au/learn/shopify-hack-to-add-brand-personality-to-your-checkout-text-136193) - [Use Squid Game tactics to boost your marketing — Anaita Sarkar](https://sellanythingonline.com.au/learn/use-squid-game-tactics-to-boost-your-marketing-820418) - [We lost a $250k deposit to a ghosted packaging supplier — Anaita Sarkar](https://sellanythingonline.com.au/learn/we-lost-a-250k-deposit-to-a-ghosted-packaging-supplier-420738) - [Seven product photo types that increase ecommerce sales — Anaita Sarkar](https://sellanythingonline.com.au/learn/seven-product-photo-types-that-increase-ecommerce-sales-244737) - [What TikTok's ads masterclass revealed about running good ads — Anaita Sarkar](https://sellanythingonline.com.au/learn/what-tiktoks-ads-masterclass-revealed-about-running-good-ads-463809) - [10 lessons from running two seven-figure businesses — Anaita Sarkar](https://sellanythingonline.com.au/learn/10-lessons-from-running-two-seven-figure-businesses-017730) - [The Shopify upsell app that lifted conversion rate from 3% to 7% — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-shopify-upsell-app-that-lifted-conversion-rate-from-3-to-7-261185) - [Why now is the right time to start a business — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-now-is-the-right-time-to-start-a-business-690625) - [Facebook ads part 1: the basics of campaign, ad set and ad level — Anaita Sarkar](https://sellanythingonline.com.au/learn/facebook-ads-part-1-the-basics-of-campaign-ad-set-and-ad-level-199681) - [Seven ecommerce sales tactics to implement this week — Anaita Sarkar](https://sellanythingonline.com.au/learn/seven-ecommerce-sales-tactics-to-implement-this-week-062594) - [How to fix Facebook ads after the iOS14 update — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-fix-facebook-ads-after-the-ios14-update-980353) - [This free tool doubled my website sales overnight — Anaita Sarkar](https://sellanythingonline.com.au/learn/this-free-tool-doubled-my-website-sales-overnight-154241) - [Why influencer marketing fails when they don't use the product — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-influencer-marketing-fails-when-they-dont-use-the-product-848322) - [Hidden Shopify feature shows exactly how customers convert — Anaita Sarkar](https://sellanythingonline.com.au/learn/hidden-shopify-feature-shows-exactly-how-customers-convert-570817) - [Save money on Alibaba by shopping the Chinese version — Anaita Sarkar](https://sellanythingonline.com.au/learn/save-money-on-alibaba-by-shopping-the-chinese-version-284674) - [How to validate a product idea before sourcing from Alibaba — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-validate-a-product-idea-before-sourcing-from-alibaba-018114) - [How to set up URL parameters to track Facebook ads properly — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-set-up-url-parameters-to-track-facebook-ads-properly-668417) - [Why your product page matters more than your homepage — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-your-product-page-matters-more-than-your-homepage-047938) - [Alibaba shipping costs explained, sea freight edition — Anaita Sarkar](https://sellanythingonline.com.au/learn/alibaba-shipping-costs-explained-sea-freight-edition-122753) - [Three tools to spy on your competitors' marketing — Anaita Sarkar](https://sellanythingonline.com.au/learn/three-tools-to-spy-on-your-competitors-marketing-313602) - [Five types of content every business account needs to post — Anaita Sarkar](https://sellanythingonline.com.au/learn/five-types-of-content-every-business-account-needs-to-post-684033) - [How to order samples from Alibaba manufacturers step by step — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-order-samples-from-alibaba-manufacturers-step-by-step-054657) - [How to spot a broker versus a real manufacturer on Alibaba — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-spot-a-broker-versus-a-real-manufacturer-on-alibaba-106434) - [Three Alibaba supplier badges to check before importing — Anaita Sarkar](https://sellanythingonline.com.au/learn/three-alibaba-supplier-badges-to-check-before-importing-154946) - [Seven fixes for website traffic that isn't converting to sales — Anaita Sarkar](https://sellanythingonline.com.au/learn/seven-fixes-for-website-traffic-that-isnt-converting-to-sales-664065) - [The four types of content every business needs — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-four-types-of-content-every-business-needs-951618) - [Five setup steps new online business owners forget — Anaita Sarkar](https://sellanythingonline.com.au/learn/five-setup-steps-new-online-business-owners-forget-331393) - [How to see which Instagram posts are gaining you followers — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-to-see-which-instagram-posts-are-gaining-you-followers-957314) - [6 essential steps to set up when starting an online business — Anaita Sarkar](https://sellanythingonline.com.au/learn/6-essential-steps-to-set-up-when-starting-an-online-business-938434) - [Why exposure builds more customer trust than reviews or badges — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-exposure-builds-more-customer-trust-than-reviews-or-badges-692417) - [How the TikTok algorithm actually decides which videos to push — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-the-tiktok-algorithm-actually-decides-which-videos-to-push-261121) - [Turn slow-moving stock into a sold-out product launch — Anaita Sarkar](https://sellanythingonline.com.au/learn/turn-slow-moving-stock-into-a-sold-out-product-launch-425409) - [How Anaita stays up to date with digital marketing daily — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-anaita-stays-up-to-date-with-digital-marketing-daily-840322) - [The Kate Spade checkout upsell that increases average order value — Anaita Sarkar](https://sellanythingonline.com.au/learn/the-kate-spade-checkout-upsell-that-increases-average-order-value-815681) - 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[Stop expecting friends and family to support your business — Anaita Sarkar](https://sellanythingonline.com.au/learn/stop-expecting-friends-and-family-to-support-your-business-339841) - [Stop posting boring aesthetic content on Instagram — Anaita Sarkar](https://sellanythingonline.com.au/learn/stop-posting-boring-aesthetic-content-on-instagram-627073) - [Why a 1 million follower influencer got me only 24 sales — Anaita Sarkar](https://sellanythingonline.com.au/learn/why-a-1-million-follower-influencer-got-me-only-24-sales-462529) - [How Anaita went from an unhappy job to running two businesses — Anaita Sarkar](https://sellanythingonline.com.au/learn/how-anaita-went-from-an-unhappy-job-to-running-two-businesses-531009) ## Book chapters How to Sell Anything Online (Wiley, 2024, ISBN 9781394270811) is covered chapter by chapter at https://sellanythingonline.com.au/book. - Introduction - My seven business beliefs - Craft a distinct competitive advantage - Master your cashflow - The power of protectable IP - Build your digital assets - Consistency will win the game - TOFU strategy #1: Facebook (Meta) ads - TOFU strategy #2: Influencer marketing - TOFU strategy #3: Digital PR - TOFU strategy #4: Brand collaborations - TOFU strategy #5: TikTok - TOFU strategy #6: TikTok ads - TOFU strategy #7: Instagram - MOFU strategy #1: Meta ads - MOFU strategy #2: Email marketing - MOFU strategy #3: Google Ads - MOFU strategy #4: SEO - MOFU strategy #5: Instagram - BOFU strategy #1: Website optimisation - BOFU strategy #2: Email marketing - BOFU strategy #3: TikTok Shop - Retention strategy #1: How to create an exceptional customer experience - Retention strategy #2: How to use email marketing to bring customers back - Retention strategy #3: How to use Meta ads to retarget your customers - Magic bucket strategy #1: Creating a loyalty program that works - Magic bucket strategy #2: Giving your customers a place to chat - Magic bucket strategy #3: Giving your customers FOMO - Magic bucket strategy #4: Treating customers like VIPs - Magic bucket strategy #5: Using email marketing to make customers feel special - Magic bucket strategy #6: Building a personal brand - Advice from Mark Bouris: How to build a personal brand that spans decades - How to build a community - Bringing it all together - The final recap - My last piece of advice ## Buying the book - Amazon AU: https://www.amazon.com.au/How-Sell-Anything-Online-Marketing/dp/139427081X - Amazon US: https://www.amazon.com/How-Sell-Anything-Online-Marketing/dp/139427081X - Kindle: https://www.amazon.com.au/gp/aw/d/B0DB2ZXDK8 - Booktopia: https://www.booktopia.com.au/how-to-sell-anything-online-anaita-sarkar/book/9781394270811.html - Dymocks: https://www.dymocks.com.au/how-to-sell-anything-online-by-anaita-sarkar-9781394270811 - Audible: https://www.audible.com/pd/How-to-Sell-Anything-Online-Audiobook/B0DHWCH32T - Apple Books: https://books.apple.com/us/book/how-to-sell-anything-online/id6575345021 - Wiley: https://www.wiley.com/en-us/How+to+Sell+Anything+Online:+The+Ultimate+Marketing+Playbook+to+Grow+Your+Online+Business-p-9781394270828 ## Working with Anaita Offers (45-minute 1:1 call A$249, Founder Content Webinar A$89, private community US$5/month) are purchased at https://stan.store/sellanythingonline.