Topic hub
Community
1 lesson and 56 quick tips on community, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
Quick tips
Identify and loudly promote the parts of your brand that can't be copied, like your personality and behind-the-scenes story
From: Three ways to handle copycats as a small business (50K views)
Turn loyal customers into evangelists by making them feel part of an exclusive club and rewarding their loyalty
From: Three ways to handle copycats as a small business (50K views)
Keep reinventing your brand and never get complacent, or you'll become a sitting duck for copycats
From: Three ways to handle copycats as a small business (50K views)
Set up around 10 hashtags relevant to your audience and comment on the top posts under each.
From: The dollar eighty strategy to grow your Instagram followers (36K views)
Leave genuinely valuable comments, not generic ones, so the original audience is intrigued enough to check your profile.
From: The dollar eighty strategy to grow your Instagram followers (36K views)
Use tools like the dollareighty Chrome extension to speed up commenting across multiple posts.
From: The dollar eighty strategy to grow your Instagram followers (36K views)
Post a poll sticker about your product or a customer pain point, then follow with a question box
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
Reply personally to everyone who answers to start a real conversation about their problem
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
Position your product as the solution to the specific problem they mention
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
If you don't have an immediate solution, direct them to your mailing list to follow up later
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
Use visible social proof, like crowds or busy signals, to make your product look in-demand
From: The crowd psychology lesson her mum taught her about marketing (18K views)
Lean into the psychological fact that people follow what others are already doing
From: The crowd psychology lesson her mum taught her about marketing (18K views)
Apply subtle cues in your marketing and community to signal popularity, not just claims
From: The crowd psychology lesson her mum taught her about marketing (18K views)
Put yourself in rooms with other founders - the right connection can lead to your next big opportunity.
From: How a founders retreat led to a 12-month secret business project (15K views)
Say yes to a new business idea if it solves a problem you've personally experienced.
From: How a founders retreat led to a 12-month secret business project (15K views)
Collaborations, TikTok lives, and selling through IG stories are worth testing as founder-community-sourced tactics.
From: Sydney founder meetup recap and lessons shared (13K views)
Outsourcing key roles can free you up as a founder to focus on growth.
From: Sydney founder meetup recap and lessons shared (13K views)
Recognize that genuine support often comes from people who've experienced their own spotlight, highs, and lows.
From: Why the people who clap loudest for you have stood in the spotlight (12K views)
Don't expect public encouragement from everyone who knows you - value the support you do get, however small.
From: Why the people who clap loudest for you have stood in the spotlight (12K views)
Never ask friends or family to buy from you, succeed on merit alone
From: Brutal business advice for a kid starting their first business (11K views)
Build a product people genuinely want before chasing money or fame
From: Brutal business advice for a kid starting their first business (11K views)
Ten obsessed superfans are worth more than one viral video
From: Brutal business advice for a kid starting their first business (11K views)
Be everywhere cheaply through ads, daily content, SEO, and real-life activations to build mental availability
From: Brutal business advice for a kid starting their first business (11K views)
Know your unit economics and stretch every dollar, growth at all costs is a dumb strategy
From: Brutal business advice for a kid starting their first business (11K views)
Never rely on friends and family purchases - build your business on merit alone.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Focus on creating a product people genuinely want, not just chasing money or fame.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Ten obsessed superfans are worth more than one viral video - nurture a small loyal community first.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Be everywhere cheaply: ads, daily content, SEO/GEO, and real-world activations build mental availability.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Growth at all costs is dumb - know your fixed and variable costs and keep cash in the bank.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Run comment-and-follow exchanges to quickly boost followers and engagement on your business page.
From: Use this comment-and-follow trick to grow your small business page (10K views)
Give a brief, clear description of what you sell so others know why to follow you.
From: Use this comment-and-follow trick to grow your small business page (10K views)
Build free community touchpoints, like a book club, to deepen engagement with your audience.
From: Launching a business book club with monthly author interviews (9K views)
Add an interactive activity at brand events because it gets people talking and engaging instead of standing around awkwardly
From: Why interactive activities make brand events more memorable (9K views)
Give commenters exclusive early access to new products via Instagram Close Friends to reward engagement.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Use Close Friends to identify and nurture your true superfans separately from your general audience.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Create FOMO by making followers feel like they're missing out on something exclusive to drive organic buzz.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Customers engage more when they feel they could be left out, not when everything is freely available.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Skip generic networking events and instead directly reach out to specific people you want in your network.
From: Ditch awkward networking events for scheduled one-on-one meetings (7K views)
Block off one dedicated day a week for relationship-building conversations.
From: Ditch awkward networking events for scheduled one-on-one meetings (7K views)
Casual, relaxed settings build stronger business relationships than formal events.
From: Ditch awkward networking events for scheduled one-on-one meetings (7K views)
Schedule team bonding activities even during busy weeks to keep morale up.
From: Why founders need to accept the bad days too (6K views)
Accept that feeling low as a founder is normal and doesn't always need a reason.
From: Why founders need to accept the bad days too (6K views)
Say yes to last-minute opportunities like podcasts even with only a day's notice.
From: Why founders need to accept the bad days too (6K views)
Break large networking events into small pods of 4-5 people so no one feels isolated
From: How to run a networking event that doesn't feel awkward (6K views)
Give groups a specific discussion question to spark real conversation instead of forced small talk
From: How to run a networking event that doesn't feel awkward (6K views)
Launch a new brand using your existing community instead of a paid marketing budget
From: Launching Future Memories with zero marketing budget (6K views)
Build in public, share the real launch process including your nerves and uncertainty, to bring your audience along
From: Launching Future Memories with zero marketing budget (6K views)
Create informal, low-pressure spaces for business owners to network and swap real experiences.
From: Hosting a business owner meetup and pickleball social (4K views)
Partner with local venues or clubs to host community events instead of doing everything yourself.
From: Hosting a business owner meetup and pickleball social (4K views)
Assign event and launch tasks based on individual strengths rather than trying to do everything yourself.
From: What it takes to run a brand launch event behind the scenes (0 views)
Lean on your support network - friends and collaborators can fill critical gaps a small founding team can't cover alone.
From: What it takes to run a brand launch event behind the scenes (0 views)
Make your event stand memorable with freebies and energy so people are drawn in, not bored.
From: Six lessons from exhibiting at Retail Fest (0 views)
Prioritize ad creative above everything else on Meta right now.
From: Six lessons from exhibiting at Retail Fest (0 views)
Go up to strangers at events and start conversations - it's appreciated more than you think.
From: Six lessons from exhibiting at Retail Fest (0 views)
Treat industry events as awareness and networking plays, not direct selling opportunities.
From: Six lessons from exhibiting at Retail Fest (0 views)
Find your people in business so you have support through the tiring moments.
From: Six lessons from exhibiting at Retail Fest (0 views)