Tips

Business tips and lessons

400 quick tips pulled straight from Anaita's videos, grouped by topic. Every tip links back to the video it came from, so you can watch the full lesson.

See all Content Marketing lessons

Use HubSpot's Content Assistant to generate captions and hashtags instantly instead of writing them manually.

From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)

Schedule your Instagram posts directly from the same tool to streamline your workflow.

From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)

Use ChatSpot AI's 'Discover Company's Competitors' feature to see a list of your direct competitors.

From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)

Check competitors' funding and press mentions to understand their growth stage and positioning.

From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)

Film 5-second behind-the-scenes B-roll clips daily and store them to piece together later with a voiceover or trending sound.

From: The BE SEEN framework for never running out of content ideas (482K views)

Define a brand "enemy" - a concept, person or idea you fight against - and talk about it often.

From: The BE SEEN framework for never running out of content ideas (482K views)

Use storytelling content to show the human, emotional side of you as founder.

From: The BE SEEN framework for never running out of content ideas (482K views)

Share expertise content that proves you know more than anyone else in your industry.

From: The BE SEEN framework for never running out of content ideas (482K views)

Newsjack trending news or celebrity stories and add your own opinionated spin for extra PR.

From: The BE SEEN framework for never running out of content ideas (482K views)

Create entry-level content like how-tos, tips, and common questions to educate new audiences.

From: The four types of content every business needs (275K views)

Cover category content such as industry trends, news, and myth-busting to stay relevant.

From: The four types of content every business needs (275K views)

Share community content like behind-the-scenes and your founder journey to build connection.

From: The four types of content every business needs (275K views)

Produce product and sales content, including case studies and reviews, to drive conversions.

From: The four types of content every business needs (275K views)

Use Google Sheets' "Help Me Organize" prompt to auto-generate a full product launch plan.

From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)

Break your launch plan into separate tabs for each marketing task so AI can fill in the details per channel.

From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)

Let AI draft your email subject lines, content and CTAs, then edit for your brand voice.

From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)

Use AI to generate social captions and hashtags so you never start content from a blank page.

From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)

Bundle best-selling products at a discount and feature them on your homepage without needing an app.

From: Seven ecommerce sales tactics to implement this week (250K views)

Turn your product knowledge into how-to guides as both video content and blog posts to drive Facebook ad traffic.

From: Seven ecommerce sales tactics to implement this week (250K views)

Replace thank-you notes with packing videos as more engaging customer content.

From: Seven ecommerce sales tactics to implement this week (250K views)

Build an ambassador program with custom discount codes so customers or micro-influencers earn a cut of sales they generate.

From: Seven ecommerce sales tactics to implement this week (250K views)

Use Google Keyword Planner to find industry search terms and apply them to both SEO and Google Ads.

From: Seven ecommerce sales tactics to implement this week (250K views)

Use AI document tools to quickly extract strategies and ideas from long PDFs like marketing books

From: Using adobe acrobat ai assistant to speed up content and research (250K views)

Summarize influencer contracts and meeting notes with AI to save review time

From: Using adobe acrobat ai assistant to speed up content and research (250K views)

Use free certification platforms like HubSpot Academy to upskill in marketing without spending money.

From: Get free HubSpot marketing certifications before the deadline (240K views)

Set a hard deadline for yourself to finish a course, don't let free resources sit unused.

From: Get free HubSpot marketing certifications before the deadline (240K views)

Use infographics to drive more engagement on your Instagram posts

From: Use Piktochart to make free infographics for social posts (204K views)

Free design tools like Piktochart let you create professional visuals in minutes without a designer

From: Use Piktochart to make free infographics for social posts (204K views)

Set up your website, Google Merchant Center, Facebook Business Manager and social accounts before you do anything else.

From: How to start a business with zero followers (191K views)

Post 2-3 TikToks a day and 2-3 Reels a week to build momentum from zero followers.

From: How to start a business with zero followers (191K views)

Study competitors' top-performing Reels and TikToks, then recreate similar videos with your own products.

From: How to start a business with zero followers (191K views)

Run Google search ads targeting both competitor names and long-tail keywords specific to your niche.

From: How to start a business with zero followers (191K views)

Boost your best-performing organic post to lookalike audiences and run monthly giveaways with similar brands.

From: How to start a business with zero followers (191K views)

Post how-to content like tutorials and quick hacks regularly

From: Five types of content every business account needs to post (103K views)

Turn audience poll results into infographics using Canva

From: Five types of content every business account needs to post (103K views)

Show your face and talk to your audience, don't overproduce personal content

From: Five types of content every business account needs to post (103K views)

Cap promotional content at 25% of your total content mix

From: Five types of content every business account needs to post (103K views)

Always frame product promotion around solving a customer problem

From: Five types of content every business account needs to post (103K views)

Build a daily habit of consuming marketing podcasts and books to stay ahead.

From: How Anaita stays up to date with digital marketing daily (83K views)

Study competitor and other ecommerce businesses regularly for ideas.

From: How Anaita stays up to date with digital marketing daily (83K views)

Use platforms like TikTok as a research tool, not just entertainment.

From: How Anaita stays up to date with digital marketing daily (83K views)

Add gamified elements like mystery discounts or spin-to-win offers to your sign-up flow to boost engagement.

From: Use Squid Game tactics to boost your marketing (71K views)

Use polls and quizzes on Instagram Stories to increase views through interactive gamification.

From: Use Squid Game tactics to boost your marketing (71K views)

If a competitor is bigger than you, lean into being the underdog and show your effort and care instead of trying to out-scale them.

From: Use Squid Game tactics to boost your marketing (71K views)

Weave nostalgic references into your marketing to trigger emotional, childlike memories that make content stickier.

From: Use Squid Game tactics to boost your marketing (71K views)

Watch for brands seeding repeated product mentions in comment sections to manufacture social proof.

From: The bot comment marketing trend brands are quietly using (71K views)

Fake or bot-driven comment engagement can make a product look more popular than it really is.

From: The bot comment marketing trend brands are quietly using (71K views)

Set up a free email platform like Klaviyo and collect addresses from day one.

From: 5 free marketing strategies for small budgets (70K views)

Post TikTok content one to two times a day and use trend tools like BuzzSumo to find topics.

From: 5 free marketing strategies for small budgets (70K views)

Write a weekly blog post answering trending questions using tools like AnswerThePublic.

From: 5 free marketing strategies for small budgets (70K views)

Partner with one other business a month to cross-promote and share audiences.

From: 5 free marketing strategies for small budgets (70K views)

Always put a contract in place before gifting product to micro-influencers.

From: 5 free marketing strategies for small budgets (70K views)

Use design tools with non-generic templates so your pitch decks and graphics don't look like everyone else's

From: Design pitch decks and infographics for free using Piktochart (67K views)

Invest in a solid pitch deck template library to save time on presentation design

From: Design pitch decks and infographics for free using Piktochart (67K views)

Set up Google Alerts on competitor names to catch every article mention automatically.

From: 5 free tools to spy on your competitors (64K views)

Use Social Searcher to track competitor social mentions from the past week or month.

From: 5 free tools to spy on your competitors (64K views)

Check Semrush Traffic Analytics for a competitor's keywords, audience ranking, and top pages.

From: 5 free tools to spy on your competitors (64K views)

Search Facebook Ads Library by competitor name to see every current meta ad they're running.

From: 5 free tools to spy on your competitors (64K views)

Use Similar Web to see a competitor's audience demographics and where their traffic and revenue come from.

From: 5 free tools to spy on your competitors (64K views)

See all Product lessons

If you're organized, offer virtual assistant services for customer service and admin work with almost no startup cost.

From: 4 low-cost business ideas you can start under $500 (1.7M views)

Buy undervalued thrifted clothes and furniture, revamp them, and resell online for strong margins.

From: 4 low-cost business ideas you can start under $500 (1.7M views)

Source wholesale clothing with a small minimum order and sell it through your own store or marketplaces like eBay and Amazon.

From: 4 low-cost business ideas you can start under $500 (1.7M views)

Package your existing skills into digital educational products using Canva to build a business that earns passively.

From: 4 low-cost business ideas you can start under $500 (1.7M views)

Check the supplier's full product range, a wide mix of unrelated items signals a broker

From: How to spot a broker versus a real manufacturer on Alibaba (1.1M views)

Treat an MOQ under 20 as a red flag for a broker or AliExpress-style seller

From: How to spot a broker versus a real manufacturer on Alibaba (1.1M views)

Be wary if a supplier can't answer detailed questions quickly and needs days to reply

From: How to spot a broker versus a real manufacturer on Alibaba (1.1M views)

Ask for a photo taken inside the factory to confirm they actually manufacture the product

From: How to spot a broker versus a real manufacturer on Alibaba (1.1M views)

Search Alibaba's Chinese site, using Google Translate to find product names, instead of the English version to get lower supplier prices.

From: Save money on Alibaba by shopping the Chinese version (1M views)

Compare prices across both Alibaba versions since English listings can run 1.5 to 2 times more expensive for the same product.

From: Save money on Alibaba by shopping the Chinese version (1M views)

Request samples from multiple manufacturers using identical specs before choosing one.

From: How I vetted and chose my manufacturer on Alibaba (1M views)

Compare suppliers on quality, delivery timeframes, communication and packaging.

From: How I vetted and chose my manufacturer on Alibaba (1M views)

Ask manufacturers directly if they supply your larger competitors and request proof.

From: How I vetted and chose my manufacturer on Alibaba (1M views)

If your product is similar to competitors, differentiate through customer service and delivery speed instead.

From: How I vetted and chose my manufacturer on Alibaba (1M views)

Only work with Alibaba suppliers who have the verified badge, confirming third-party inspection and certification.

From: Three Alibaba supplier badges to check before importing (738K views)

Use trade assurance orders so your payment and delivery are protected by Alibaba for free.

From: Three Alibaba supplier badges to check before importing (738K views)

Check a supplier's diamond rating as an indicator of performance, with five diamonds being the highest.

From: Three Alibaba supplier badges to check before importing (738K views)

Don't be fooled by badges that look official but carry no real verification behind them.

From: Three Alibaba supplier badges to check before importing (738K views)

Check Alibaba's top rank products page to see what's trending in demand right now

From: Four free places to find your next business idea (439K views)

Use Pinterest Predicts and Google Year in Review to spot upcoming trends before they peak

From: Four free places to find your next business idea (439K views)

Read competitors' 1-3 star reviews to find exactly what to fix or improve in your own product

From: Four free places to find your next business idea (439K views)

You can shoot usable ecommerce product photos with just cardboard backdrops, a ring light, and a phone camera.

From: DIY ecommerce product photography setup under $150 (131K views)

Use Canva's background remover effect to turn a simple phone photo into a clean product shot for your website.

From: DIY ecommerce product photography setup under $150 (131K views)

You don't need a professional photographer to get website-ready product images on a small budget.

From: DIY ecommerce product photography setup under $150 (131K views)

Watch how platforms with sourcing data can out-compete you on price and speed once they enter your market

From: Alibaba launches AliLikes to compete with fast fashion giants (111K views)

Fast fashion brands need a longer-term strategy since dominant sourcing platforms can undercut them anytime

From: Alibaba launches AliLikes to compete with fast fashion giants (111K views)

Mark slow-moving stock as out of stock and publicize it to create demand before relaunching

From: Turn slow-moving stock into a sold-out product launch (109K views)

Build hype through Instagram Stories, email, and TikTok before a product relaunch

From: Turn slow-moving stock into a sold-out product launch (109K views)

Gift the product to around 10 micro-influencers to generate fresh content and buzz

From: Turn slow-moving stock into a sold-out product launch (109K views)

Create new photos and videos you've never used before to make the relaunch feel fresh

From: Turn slow-moving stock into a sold-out product launch (109K views)

Offer pre-order perks like free shipping to drive urgency on a limited relaunch

From: Turn slow-moving stock into a sold-out product launch (109K views)

Lead with a standard ecommerce product photo since Google Shopping requires it.

From: Seven product photo types that increase ecommerce sales (90K views)

Show your product in use with people of different colors, sizes, and ages to increase sales.

From: Seven product photo types that increase ecommerce sales (90K views)

Include before-and-after images even outside skincare, since they work for most product types.

From: Seven product photo types that increase ecommerce sales (90K views)

Create photos that visually answer common FAQs, like what fits inside or how to use the product.

From: Seven product photo types that increase ecommerce sales (90K views)

Repost user-generated content from Instagram tags onto your product listings after getting permission.

From: Seven product photo types that increase ecommerce sales (90K views)

Check factory holiday schedules before placing bulk orders abroad.

From: Why now is a bad time to order products from China (85K views)

Factor in sea freight delays and inflated air freight costs when planning inventory timelines.

From: Why now is a bad time to order products from China (85K views)

Consider local manufacturing or alternative countries like India, Thailand, Vietnam, or Bali when China sourcing is slow.

From: Why now is a bad time to order products from China (85K views)

Only source from China right now if you have both time to spare and a big margin cushion.

From: Why now is a bad time to order products from China (85K views)

Browse Amazon's top 100 bestsellers list to find proven product ideas.

From: Find a product to sell using Amazon's top 100 bestsellers (78K views)

Add small design tweaks to differentiate a manufactured product from the original.

From: Find a product to sell using Amazon's top 100 bestsellers (78K views)

Use Facebook ads to launch and validate a new product quickly.

From: Find a product to sell using Amazon's top 100 bestsellers (78K views)

Use Pinterest Predicts to identify trending products before they peak, based on real search data.

From: Use Pinterest Predicts to find trending products before they blow up (73K views)

Research actual search trend data before committing to a product idea.

From: Use Pinterest Predicts to find trending products before they blow up (73K views)

Use Pinterest Predicts as a yearly source of validated trend-based business ideas

From: 3 Pinterest Predicts trends for starting a business in 2024 (69K views)

Favor lightweight, cheap-to-ship products like bows when picking what to sell

From: 3 Pinterest Predicts trends for starting a business in 2024 (69K views)

Build products around emotional connection and nostalgia, not just function

From: 3 Pinterest Predicts trends for starting a business in 2024 (69K views)

Create a detailed product spec sheet with measurements, materials and Pantone colors before ordering samples

From: How to order samples from Alibaba manufacturers step by step (66K views)

Send your spec sheet to at least four manufacturers to compare

From: How to order samples from Alibaba manufacturers step by step (66K views)

Expect samples to cost more per unit than bulk orders, and air shipping to be pricier but five times faster than sea

From: How to order samples from Alibaba manufacturers step by step (66K views)

Start communication on the Alibaba platform before moving to WeChat or WhatsApp

From: How to order samples from Alibaba manufacturers step by step (66K views)

Track suppliers in a spreadsheet comparing quality, speed, communication and packaging

From: How to order samples from Alibaba manufacturers step by step (66K views)

Build a landing page to test demand before your product exists.

From: A 5 step pre launch strategy to test demand before you sell (62K views)

Run a small daily Google or Facebook ad budget, even just $5-10 a day, to drive early sign-ups.

From: A 5 step pre launch strategy to test demand before you sell (62K views)

Ship free samples to your first sign-ups in exchange for feedback and social posts.

From: A 5 step pre launch strategy to test demand before you sell (62K views)

Use that early customer feedback to make changes before placing your first bulk order.

From: A 5 step pre launch strategy to test demand before you sell (62K views)

See all TikTok lessons

Download TikTok's free Holiday Playbook for a step-by-step guide to setting up holiday ads

From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)

Pay close attention to the optimizations page of the playbook for the technical setup details

From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)

Use platform-specific ad formats recommended for TikTok rather than generic creative

From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)

Implement holiday ad strategies early since the playbook is built specifically for the holiday and Boxing Day period

From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)

Avoid using music in your videos unless it's an active trend.

From: 6 expert TikTok growth tactics for when your views are low (1.4M views)

Film with your phone's native camera app instead of Instagram to avoid its invisible watermark hurting reach.

From: 6 expert TikTok growth tactics for when your views are low (1.4M views)

Do TikTok SEO by putting keywords in your captions, cover text, and on-screen text overlays.

From: 6 expert TikTok growth tactics for when your views are low (1.4M views)

Use negative hooks like 'the worst thing that happened to me' or 'things I won't be buying this year' to boost engagement.

From: 6 expert TikTok growth tactics for when your views are low (1.4M views)

Apply the 3x3 hashtag strategy covering your audience, video topic, and their pain point.

From: 6 expert TikTok growth tactics for when your views are low (1.4M views)

Use TikTok Insights, a free tool, to understand your target audience before creating content

From: Use TikTok Insights to understand your audience and drive engagement (1.3M views)

Include a clear call to action in your content since most Gen Z users act after seeing it

From: Use TikTok Insights to understand your audience and drive engagement (1.3M views)

Prompt your audience to create user-generated content for your brand

From: Use TikTok Insights to understand your audience and drive engagement (1.3M views)

Watch for product-tagging access being rolled out to select accounts as an early signal of a platform feature launching in your market

From: TikTok Shop is launching in Australia, here's what to watch (642K views)

Get ahead of new sales channels like TikTok Shop before competitors adopt them

From: TikTok Shop is launching in Australia, here's what to watch (642K views)

Use three hashtags to target who your video is for, like a specific customer demographic.

From: The 3x3 hashtag strategy for growing on TikTok (196K views)

Use three hashtags describing what your video is actually about.

From: The 3x3 hashtag strategy for growing on TikTok (196K views)

Use three hashtags naming the specific pain point or problem your video solves.

From: The 3x3 hashtag strategy for growing on TikTok (196K views)

Every video starts with a small test audience regardless of your follower count

From: How the TikTok algorithm actually decides which videos to push (179K views)

Focus on watch time, replays, and shareability, these are the three signals TikTok uses to expand your reach

From: How the TikTok algorithm actually decides which videos to push (179K views)

Make content designed to be shared, not just watched, if you want algorithmic push

From: How the TikTok algorithm actually decides which videos to push (179K views)

Say something drastic in the first 3 seconds of your video to hook attention immediately.

From: Three TikTok tactics to fix low views stuck at 400 (159K views)

Add small SEO text to the side of the screen that clearly defines what your video is about so it can be found.

From: Three TikTok tactics to fix low views stuck at 400 (159K views)

Change up the angle or visuals every 2-3 seconds to keep viewers watching.

From: Three TikTok tactics to fix low views stuck at 400 (159K views)

Choose the awareness objective on TikTok since the platform isn't yet optimized for conversions.

From: What TikTok's ads masterclass revealed about running good ads (155K views)

Keep targeting parameters broad and let TikTok's algorithm do the work.

From: What TikTok's ads masterclass revealed about running good ads (155K views)

Prioritize authentic, native-style content over polished, professionally shot ads.

From: What TikTok's ads masterclass revealed about running good ads (155K views)

Aim for 21 to 34 second ad length for best performance.

From: What TikTok's ads masterclass revealed about running good ads (155K views)

Use Spark Ads to turn an existing organic video into a paid ad.

From: What TikTok's ads masterclass revealed about running good ads (155K views)

Treat content creation as a real revenue stream, not just a hobby

From: How TikTok turned into a major income stream (118K views)

Diversify income from a platform through brand deals, product sales and paid calls

From: How TikTok turned into a major income stream (118K views)

Confirm official platform launch timelines directly rather than relying on rumors before planning your strategy

From: TikTok Shop Australia launch pushed to July 2024 (95K views)

Avoid using music in your videos unless it's part of a trend.

From: 6 TikTok growth tips creators keep copying from each other (65K views)

Film with your phone's native camera app rather than a third-party app.

From: 6 TikTok growth tips creators keep copying from each other (65K views)

Apply TikTok SEO by using searchable keywords in captions and text.

From: 6 TikTok growth tips creators keep copying from each other (65K views)

Use negative hooks in your opening line since negativity tends to capture attention.

From: 6 TikTok growth tips creators keep copying from each other (65K views)

Most TikTok videos don't go viral because they aren't categorized properly for search

From: How to use Semrush's Keyword Magic Tool to boost TikTok SEO (64K views)

Use Semrush's Keyword Magic Tool and click on 'questions' to find what people actually search for on Google

From: How to use Semrush's Keyword Magic Tool to boost TikTok SEO (64K views)

Use the exact keyword phrases in your video captions, on-screen text, hashtags, and titles to rank in TikTok search

From: How to use Semrush's Keyword Magic Tool to boost TikTok SEO (64K views)

See all Cashflow lessons

Use leasing options for business equipment to spread the cost over time instead of paying large sums upfront.

From: Why I use HP Advantage for Small Business as my company grows (8.5M views)

Look for bulk or membership discounts when buying multiple devices for your team.

From: Why I use HP Advantage for Small Business as my company grows (8.5M views)

Consider subscribing to a business vehicle instead of buying at EOFY to simplify tax reporting.

From: Why EV subscriptions can beat buying a car for tax savings (1.6M views)

Bundling vehicle costs into one monthly payment makes it easier for your accountant to track deductions.

From: Why EV subscriptions can beat buying a car for tax savings (1.6M views)

Stop paying full price for business software; check Mastercard Easy Savings Specials for discounts on tools you already use.

From: Using Mastercard Easy Savings Specials to discount business tools (1.2M views)

A Business Mastercard can unlock offers like percentage discounts on Google Workspace, DocuSign, HubSpot, and free months of Notion.

From: Using Mastercard Easy Savings Specials to discount business tools (1.2M views)

Master unsexy operational skills like cash flow and data management early, not years in.

From: Two business lessons Anaita learned too late at Hero Packaging (1.1M views)

Don't overspend on premium tech tool subscriptions when you're just starting out.

From: Two business lessons Anaita learned too late at Hero Packaging (1.1M views)

Look for business card partner perks and discounts to cut software costs from day one.

From: Two business lessons Anaita learned too late at Hero Packaging (1.1M views)

Master the boring stuff first, cash flow, data management, and working capital before the creative side

From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)

Learning to manage cash flow properly is what actually gets cash sitting in your bank account

From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)

Save on tech subscriptions early, costs stack up fast if you default to the most expensive tools

From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)

Look for business discounts and resources, like offers on tools such as Xero and DocuSign, to cut costs from day one

From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)

Understand the difference between voluntary administration and receivership before you're in either situation

From: What receivership actually means for a small business (339K views)

Personal guarantees on secured loans can put directors personally at risk during receivership

From: What receivership actually means for a small business (339K views)

Many businesses are struggling silently, you are not alone if you're doing it tough right now

From: What receivership actually means for a small business (339K views)

Secure your ads account with more than a simple password since hackers target small businesses around the clock.

From: Losing $20,000 in two days after her ads account got hacked (249K views)

Every device connected to your business, including warehouse computers, is a vulnerability if left unprotected.

From: Losing $20,000 in two days after her ads account got hacked (249K views)

Use a password manager, secure browser, and cloud backup together as your baseline small business security stack.

From: Losing $20,000 in two days after her ads account got hacked (249K views)

Be extremely careful with debt, bad debt can kill a business that once looked successful

From: How GEEDUP's liquidation happened after unpaid ATO debt (201K views)

Don't ignore or delay ATO obligations, they can force liquidation even when creditors might accept a lower settlement

From: How GEEDUP's liquidation happened after unpaid ATO debt (201K views)

A company can recover from liquidation if it recoups enough money to pay off its debt

From: How GEEDUP's liquidation happened after unpaid ATO debt (201K views)

Understand that receivership is creditor-initiated asset seizure, not a voluntary insolvency process like administration.

From: What receivership really means for Stax and ecommerce brands (135K views)

Know that a company can trade its way back after receivership if asset sales cover the outstanding debts.

From: What receivership really means for Stax and ecommerce brands (135K views)

Be aware that receivership stays on a director's record and can trigger personal guarantee recovery actions on secured loans.

From: What receivership really means for Stax and ecommerce brands (135K views)

Remember that many businesses are quietly struggling right now even if you don't see it online.

From: What receivership really means for Stax and ecommerce brands (135K views)

Open zero-fee accounts specifically for marketing, tax, stock and emergency funds

From: How to set up your bank accounts when starting a business (120K views)

Transfer a set percentage of revenue into each account weekly rather than spending from one pool

From: How to set up your bank accounts when starting a business (120K views)

Keep a portion of revenue, around 30 percent, in your main personal account

From: How to set up your bank accounts when starting a business (120K views)

Set aside money for stock and marketing in advance so you're never stressed about covering costs

From: How to set up your bank accounts when starting a business (120K views)

Keep company tax and GST current, the ATO is actively naming, shaming and winding up businesses with unpaid debt

From: The ato is naming and shaming small businesses over unpaid tax debt (93K views)

Talk to your accountant proactively rather than getting creative with unpaid tax debt

From: The ato is naming and shaming small businesses over unpaid tax debt (93K views)

Look into subscribing to a business vehicle instead of buying one to simplify costs and reporting.

From: EOFY tax tip: subscribe to an EV instead of buying one (66K views)

Bundle vehicle-related expenses into one monthly payment to make tax time easier for your accountant.

From: EOFY tax tip: subscribe to an EV instead of buying one (66K views)

Review EOFY offers each year since timing purchases or subscriptions can unlock savings.

From: EOFY tax tip: subscribe to an EV instead of buying one (66K views)

See all Founder Life lessons

Do the work before you talk about it publicly.

From: 10 lessons from running two seven-figure businesses (844K views)

Never expect help from friends or family; build the business on your own merit.

From: 10 lessons from running two seven-figure businesses (844K views)

Keep separate bank accounts for bills, marketing, operating expenses, and tax, and fund them weekly.

From: 10 lessons from running two seven-figure businesses (844K views)

Validate demand for your product before spending any money on it.

From: 10 lessons from running two seven-figure businesses (844K views)

Focus on profit and wealth, not vanity revenue or flashy purchases.

From: 10 lessons from running two seven-figure businesses (844K views)

Fighting international fraud can cost more in legal fees than you might ever recover.

From: We had $30,000 stolen by a Hong Kong company (258K views)

A company's public listing and contact details staying active doesn't mean they're legitimate or safe to trust.

From: We had $30,000 stolen by a Hong Kong company (258K views)

Negotiate payment terms so revenue comes in before expenses are due

From: How Richard Branson launched Virgin Airlines with $0 (231K views)

Don't take a single rejection as final, keep pushing until you reach the right decision maker

From: How Richard Branson launched Virgin Airlines with $0 (231K views)

You don't need a lot of capital to start a business if you're creative and can sell

From: How Richard Branson launched Virgin Airlines with $0 (231K views)

Ask yourself daily what you actively did to bring in more sales

From: The one question to ask yourself daily about sales (201K views)

Reach out to people who've already done what you want to do and build real relationships with them before you start.

From: Three essential tips before you start your own business (148K views)

Focus on your brand over your product because customers can't tell the difference between yours and a competitor's.

From: Three essential tips before you start your own business (148K views)

Differentiate your brand and you'll always have a business, even if your product is similar to others.

From: Three essential tips before you start your own business (148K views)

Build your business around solving a real, current problem rather than starting without one.

From: Why now is the right time to start a business (148K views)

Distinguish between fleeting opportunities and long-term problems when choosing what to build.

From: Why now is the right time to start a business (148K views)

Stop making excuses about starting a business and start by identifying a problem to solve.

From: Why now is the right time to start a business (148K views)

Start small and scale deliberately; you don't need everything figured out on day one.

From: How Anaita went from an unhappy job to running two businesses (142K views)

A negative moment at a job can be the push you need to bet on yourself.

From: How Anaita went from an unhappy job to running two businesses (142K views)

Building a business and raising a family are not mutually exclusive.

From: How Anaita went from an unhappy job to running two businesses (142K views)

Build your business model around market demand, not personal passion.

From: The biggest mistake new entrepreneurs make when starting a business (78K views)

Don't chase the 'follow your dreams' advice when picking a business idea.

From: The biggest mistake new entrepreneurs make when starting a business (78K views)

A profitable business comes from solving what the market wants, not what excites you most.

From: The biggest mistake new entrepreneurs make when starting a business (78K views)

Treat cybersecurity training as a core business skill, not an afterthought.

From: Why every small business needs Cyber Wardens training (78K views)

Get your entire staff trained on basic cybersecurity to reduce human error vulnerabilities.

From: Why every small business needs Cyber Wardens training (78K views)

Small businesses are frequent targets for cybercrime, so proactive protection is essential.

From: Why every small business needs Cyber Wardens training (78K views)

Accept that the capability gap between where you are and where you want to be never fully closes

From: Why founders never feel fully satisfied and how to cope (62K views)

Don't wait until you 'arrive' to feel satisfied, since the goalposts always move

From: Why founders never feel fully satisfied and how to cope (62K views)

Deliberately practice enjoying the present day-to-day of running your business, not just the big wins

From: Why founders never feel fully satisfied and how to cope (62K views)

See all SEO lessons

Add SEO text to the bottom of your collection pages describing the category in detail.

From: Add SEO text with linked bestsellers to every collection page (617K views)

Under each subheading, link out to your best-selling products in that category to create internal backlinks.

From: Add SEO text with linked bestsellers to every collection page (617K views)

Do this for every single collections page on your site to compound the SEO benefit.

From: Add SEO text with linked bestsellers to every collection page (617K views)

Use SEMrush's competitive research tool to see where competitor traffic comes from

From: Three tools to spy on your competitors' marketing (371K views)

Check SpyFu to see your competitor's exact running Google Ads

From: Three tools to spy on your competitors' marketing (371K views)

Set up Google Alerts on competitor brand names to track every online mention

From: Three tools to spy on your competitors' marketing (371K views)

Use Answer Socrates to find real questions your audience is searching for around your niche.

From: Use Answer Socrates to find blog topics that boost SEO (316K views)

Write two to three blog posts per week answering these actual search questions.

From: Use Answer Socrates to find blog topics that boost SEO (316K views)

Repeat your target keyword two to three times per post, but never more than five, to avoid keyword stuffing.

From: Use Answer Socrates to find blog topics that boost SEO (316K views)

Set up Google Analytics from day one to see exactly where your traffic and customers come from.

From: Five setup steps new online business owners forget (290K views)

Apply for Google My Business and Google Reviews early since approval takes a long time.

From: Five setup steps new online business owners forget (290K views)

Use Google Keyword Planner to discover what your audience is searching for and its search volume and cost per click.

From: Five setup steps new online business owners forget (290K views)

Automate written content production with a tool like copy.ai to keep up with content demands.

From: Five setup steps new online business owners forget (290K views)

Set a proper, contrasty 32x32 pixel favicon in Shopify to look more professional.

From: Five setup steps new online business owners forget (290K views)

Connect all main Shopify sales channels including Messenger, Google, Facebook, TikTok, and Pinterest at launch

From: 6 essential steps to set up when starting an online business (127K views)

Install core apps like JudgeMe, Klaviyo, ModeMagic, and PageSpeed Booster early on

From: 6 essential steps to set up when starting an online business (127K views)

Set up an email collection tool like Hello Bar from day one

From: 6 essential steps to set up when starting an online business (127K views)

Write all website text, including product and collection descriptions, with SEO in mind

From: 6 essential steps to set up when starting an online business (127K views)

Set up Google Analytics and Google My Business so you can track performance from the start

From: 6 essential steps to set up when starting an online business (127K views)

Use SEMrush's link building tool and prospects feature to find relevant sites in your category.

From: How to get free SEO backlinks using SEMrush's link building tool (115K views)

Leave valuable comments with your website link on relevant articles to earn free backlinks.

From: How to get free SEO backlinks using SEMrush's link building tool (115K views)

Track your backlink progress directly in SEMrush to measure SEO growth.

From: How to get free SEO backlinks using SEMrush's link building tool (115K views)

Start learning AI search optimization now before your competitors do

From: Why Google SEO is losing to AI search (66K views)

Don't rely solely on traditional Google SEO for future visibility

From: Why Google SEO is losing to AI search (66K views)

Use SEMrush topic research to find the exact questions your industry's customers are asking

From: Use SEMrush topic research to find your next content ideas (65K views)

Turn trending topic research directly into blog posts and TikTok content ideas

From: Use SEMrush topic research to find your next content ideas (65K views)

Use SEMrush's topic research tool instead of basic keyword research for better content ideas.

From: Use SEMrush's topic research tool to find SEO content ideas (63K views)

Generate blog titles directly from topic research by entering your country and keyword.

From: Use SEMrush's topic research tool to find SEO content ideas (63K views)

Write articles on trending topics using the cards and trending feature to boost SEO.

From: Use SEMrush's topic research tool to find SEO content ideas (63K views)

See all Meta Ads lessons

Use generative AI photo editing to turn basic product photos into polished, on-theme ad creatives fast

From: Using Photoshop AI to turn boring photos into ad visuals (14.4M views)

You can layer multiple AI-generated elements into one image to build a full mood or scene for your ads

From: Using Photoshop AI to turn boring photos into ad visuals (14.4M views)

Avoid using the same design tool as everyone else if you want your ads to stand out visually.

From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)

Pick a bold, fun image as the base of your ad before adding text or effects.

From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)

Use pre-made font pairings to save time while still getting professional-looking results.

From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)

A small bit of animation can make a static ad feel more dynamic and impactful.

From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)

Widen your retargeting window to 180 days and exclude recent purchasers to rebuild audience size after iOS14.

From: How to fix Facebook ads after the iOS14 update (225K views)

Set conversions as the only goal metric for both awareness and retargeting campaigns.

From: How to fix Facebook ads after the iOS14 update (225K views)

Replace lookalike audiences with detailed interest and behavior targeting since lookalikes became less accurate.

From: How to fix Facebook ads after the iOS14 update (225K views)

Always run A/B tests on your Facebook ad campaigns.

From: How to fix Facebook ads after the iOS14 update (225K views)

Microtest 8-10 different offers weekly before Black Friday using Advantage+ audiences to find your best performer.

From: 3 Meta ads changes to boost Black Friday revenue (185K views)

Preload and get your Black Friday ad creative approved early so there's zero lag when you hit publish.

From: 3 Meta ads changes to boost Black Friday revenue (185K views)

Drop a new product or collection between Black Friday and late January and build a fresh Advantage+ campaign around it.

From: 3 Meta ads changes to boost Black Friday revenue (185K views)

Optimize your campaign for conversions and enable CBO to let Facebook allocate budget automatically.

From: Facebook ads part 1: the basics of campaign, ad set and ad level (166K views)

Start with a $10-20 daily budget when beginning Facebook ads.

From: Facebook ads part 1: the basics of campaign, ad set and ad level (166K views)

Keep your ad set audience size under 5 million by leaving demographics open and detailed targeting off.

From: Facebook ads part 1: the basics of campaign, ad set and ad level (166K views)

Set your conversion event to purchase and use automatic placements as a beginner.

From: Facebook ads part 1: the basics of campaign, ad set and ad level (166K views)

Audit every active ad to confirm it links to a live, in-stock product page.

From: Stop running ads to out-of-stock products (160K views)

Out-of-stock ad traffic destroys your ROAS and spikes your CPA for no reason.

From: Stop running ads to out-of-stock products (160K views)

Treat stock checks as a recurring part of your ad management routine, not a one-off.

From: Stop running ads to out-of-stock products (160K views)

Run a top of funnel Advantage Plus campaign on Facebook to reach new customers

From: Three marketing moves that reliably drive small business sales (151K views)

Stop posting flat-lay product photos, use short videos with storytelling and your unique selling proposition instead

From: Three marketing moves that reliably drive small business sales (151K views)

Target the exact questions customers Google about your product with a Google ad

From: Three marketing moves that reliably drive small business sales (151K views)

Budget for reach over 10,000 people every 24 hours instead of running $5/day awareness ads.

From: Three Facebook ads mistakes killing your results (96K views)

Let Facebook ads run for at least a week or two before judging performance, that's the learning phase.

From: Three Facebook ads mistakes killing your results (96K views)

Refresh your ad creative regularly to signal freshness and get wider distribution.

From: Three Facebook ads mistakes killing your results (96K views)

Stop quitting on ads too early, you're cutting off the optimization process.

From: Three Facebook ads mistakes killing your results (96K views)

See all PR lessons

Run display ads on major publications for as little as $8 per 1,000 impressions instead of assuming they're unaffordable.

From: How to run cheap display ads on major news publications (638K views)

Target by interest rather than just age or gender to reach the exact right audience.

From: How to run cheap display ads on major news publications (638K views)

Use Canva to create simple ad creative that fits the required sizes given by the platform.

From: How to run cheap display ads on major news publications (638K views)

Turn negative product feedback into a branded experience that generates more positive content than the criticism

From: How beis turned negative bag reviews into a viral pop up campaign (470K views)

Use founder or celebrity presence at experiential activations to amplify press and social buzz

From: How beis turned negative bag reviews into a viral pop up campaign (470K views)

Pair a reputation-repair activation with a relevant brand collaboration to extend its reach

From: How beis turned negative bag reviews into a viral pop up campaign (470K views)

Try TV advertising through platforms like 9 Ad Manager when Facebook ad costs get too high.

From: Running a $500 TV ad on Married at First Sight that generated $4,327 (388K views)

Target specific behaviours like relevant purchase categories and decision-maker roles to improve TV ad relevance.

From: Running a $500 TV ad on Married at First Sight that generated $4,327 (388K views)

Start with a simple 30-second ad showcasing one product rather than overcomplicating the creative.

From: Running a $500 TV ad on Married at First Sight that generated $4,327 (388K views)

Test TV ads with a minimum spend of $500 on a show relevant to your audience before scaling.

From: Running a $500 TV ad on Married at First Sight that generated $4,327 (388K views)

Controversy around an influencer post can drive far more sales than the ad spend itself.

From: What the Mikayla L'Oreal mascara controversy teaches brands about PR (264K views)

When followers try to 'debunk' a product, they often end up buying it and proving reach instead.

From: What the Mikayla L'Oreal mascara controversy teaches brands about PR (264K views)

A paid influencer partnership can pay off even if the influencer faces backlash, as long as the brand stays out of the blame.

From: What the Mikayla L'Oreal mascara controversy teaches brands about PR (264K views)

A long line at your launch means nothing if it doesn't lead to a taggable moment or a sale.

From: Michael Hill Jeweller's missed marketing opportunity at their Bondi (237K views)

Use in-line waiting time to showcase your product up close, like styled mannequins people can photograph and touch.

From: Michael Hill Jeweller's missed marketing opportunity at their Bondi (237K views)

Tie any giveaway (like ice cream) directly back to your product with an app or redemption mechanic that drives people into store.

From: Michael Hill Jeweller's missed marketing opportunity at their Bondi (237K views)

Jump on viral trends and songs to make your launch content more shareable.

From: Michael Hill Jeweller's missed marketing opportunity at their Bondi (237K views)

Design every launch touchpoint to end in either a sale or a piece of user-generated content.

From: Michael Hill Jeweller's missed marketing opportunity at their Bondi (237K views)

A line outside your store is worthless if it doesn't convert people into store visitors or buyers.

From: Why Michael Hill's ice cream store launch missed the mark (156K views)

Tie every launch activation directly back to getting people to see and touch your product.

From: Why Michael Hill's ice cream store launch missed the mark (156K views)

Use tech like an app to connect a fun hook (like ice cream flavour) to product discovery and a redeemable offer.

From: Why Michael Hill's ice cream store launch missed the mark (156K views)

Leverage trending content formats (viral songs, dances) to make your launch shareable.

From: Why Michael Hill's ice cream store launch missed the mark (156K views)

Target your TV ad by interest categories like business owners, not just demographics

From: Step-by-step guide to running a TV ad for under $1,000 (63K views)

Use the platform's AI video tool to quickly generate an editable ad from your website content

From: Step-by-step guide to running a TV ad for under $1,000 (63K views)

Pick your show and air dates strategically to align with your target audience's viewing habits

From: Step-by-step guide to running a TV ad for under $1,000 (63K views)

See all Website CRO lessons

Add personality to your order confirmation page instead of leaving it as a generic default message.

From: How to create a fun fake-text order confirmation animation in Canva (274K views)

Always communicate expected shipping timelines clearly right after a customer places an order.

From: How to create a fun fake-text order confirmation animation in Canva (274K views)

Add a video-based mini funnel tool to your website to guide customers to the right product.

From: This free tool doubled my website sales overnight (177K views)

Use free tools like Tolstoy that notify you via email when customers watch your videos, giving you engagement data.

From: This free tool doubled my website sales overnight (177K views)

A 30-minute setup task like this can meaningfully increase website sales.

From: This free tool doubled my website sales overnight (177K views)

Use Shopify's free Dawn theme if you want a clean, minimal aesthetic without paying for custom development

From: The exact tools behind Rhode Skin's minimal website (161K views)

Match your website tools and design to your overall brand aesthetic, not just what's popular

From: The exact tools behind Rhode Skin's minimal website (161K views)

Budget for email marketing costs to scale with your subscriber list, expect price jumps as you grow

From: The exact tools behind Rhode Skin's minimal website (161K views)

Check the conversion details on individual Shopify orders to see traffic source, visit count, and on-site behavior before purchase.

From: Hidden Shopify feature shows exactly how customers convert (136K views)

Add trust badges to product pages to increase conversion rate.

From: How to add trust badges to your Shopify product pages (126K views)

Design your own custom badge in Canva instead of relying only on generic templates.

From: How to add trust badges to your Shopify product pages (126K views)

Save badge designs as transparent PNGs so they blend cleanly into product photos.

From: How to add trust badges to your Shopify product pages (126K views)

Use an app like Mode Magic to apply and resize badges directly on product images.

From: How to add trust badges to your Shopify product pages (126K views)

Stop using intrusive pop-ups that interrupt browsing and cost you sales.

From: Why pop-ups are killing your website sales (117K views)

Use a non-disruptive tool like Hello Bar to capture sign-ups without blocking the shopping experience.

From: Why pop-ups are killing your website sales (117K views)

Let visitors dismiss opt-in prompts easily so you don't hurt their site experience.

From: Why pop-ups are killing your website sales (117K views)

Check builtwith.com on competitor sites to see exactly what apps and tools they're running for insight into their setup.

From: Use builtwith.com to see what tools any website is running (72K views)

Retarget site visitors who didn't check out in the last 60 days and past customers who haven't purchased recently.

From: Seven fixes for website traffic that isn't converting to sales (71K views)

Check your mobile site speed on Ubersuggest since 80% of visitors bounce if load time exceeds three seconds.

From: Seven fixes for website traffic that isn't converting to sales (71K views)

Show products being used by humans, not just held up, especially with detailed size guides for fit-sensitive items.

From: Seven fixes for website traffic that isn't converting to sales (71K views)

Use Shopify dashboards to find where customers drop off, and fix your USP or navigation if it's on the homepage, or shipping and payment options if it's at checkout.

From: Seven fixes for website traffic that isn't converting to sales (71K views)

Add aspirational elements, media mentions, reviews, and stock scarcity badges to create desire and FOMO on your site.

From: Seven fixes for website traffic that isn't converting to sales (71K views)

Tag your Shopify products directly onto your social videos so they surface in front of ready-to-buy shoppers

From: The Shopify app hack that gets your videos shown to more shoppers (68K views)

Take advantage of free or low-cost Shopify apps early, before everyone else catches on and competition increases

From: The Shopify app hack that gets your videos shown to more shoppers (68K views)

See all Personal Branding lessons

Don't take cues from influencers with millions of followers, they can sell out on audience alone regardless of competition

From: Why Kat Clark crying over skincare competition feels off (755K views)

As a small business you must master every channel: Facebook ads, Google ads, SEO, email flows, brand ambassadors, loyalty and retention

From: Why Kat Clark crying over skincare competition feels off (755K views)

Having one competitor in your space is normal, not a threat, focus on your own execution instead

From: Why Kat Clark crying over skincare competition feels off (755K views)

Show the bad and truthful side of your business, not just the highlight reel, because it will surface eventually as you grow.

From: Marketing lessons from the Anna Paul TikTok drama (225K views)

Never treat social media as an owned asset; platforms can remove your account or content at any time.

From: Marketing lessons from the Anna Paul TikTok drama (225K views)

Build and nurture your website and email database since those are the only things you actually own online.

From: Marketing lessons from the Anna Paul TikTok drama (225K views)

Pick a brand name with a double meaning that's easy to remember and instantly differentiates you.

From: Turning salt into a cult brand called Season (137K views)

Package everyday products in portable, convenient formats to solve a real daily annoyance.

From: Turning salt into a cult brand called Season (137K views)

Launch with an experiential activation that lets people physically interact with the product.

From: Turning salt into a cult brand called Season (137K views)

Partner with a well-known food brand to co-create flavours and borrow their audience.

From: Turning salt into a cult brand called Season (137K views)

Give a boring product category a name with a clever double meaning to make it memorable and shareable.

From: Designing a cult brand around sanitary products (88K views)

Build a full theme (visuals, packaging, event, partnerships) around your brand concept, not just a logo.

From: Designing a cult brand around sanitary products (88K views)

Partner with adjacent lifestyle brands to expand reach and reinforce your brand's world.

From: Designing a cult brand around sanitary products (88K views)

Turn a functional product into a cult brand by leaning into an unexpected creative concept.

From: Designing a cult brand around sanitary products (88K views)

Use a mobile link-in-bio app so you can update links, forms and platforms on the go without a desktop.

From: Why creators should use the Linktree mobile app (81K views)

Add a subscriber sign-up button to your link-in-bio page to grow your email list passively.

From: Why creators should use the Linktree mobile app (81K views)

Don't default to paying agencies thousands for a branding strategy when tools can build one for you

From: I built my branding strategy in 2 hours using Zebrand (68K views)

Define your brand mission, story, values, and customer personas before touching visual design

From: I built my branding strategy in 2 hours using Zebrand (68K views)

Use trial periods strategically by finishing your entire branding strategy within the free window

From: I built my branding strategy in 2 hours using Zebrand (68K views)

See all Email Marketing lessons

Use a free signature generator instead of wasting hours manually aligning your email signature.

From: A free tool to build a professional email signature fast (900K views)

Add trust badges, branding and links to your email signature to reinforce credibility on every email you send.

From: A free tool to build a professional email signature fast (900K views)

Use 'update on your order' to re-engage people who've never purchased, directing them to your best-selling product.

From: 5 email subject lines with over 72% open rates (293K views)

Send emails from the founder's name specifically, since this can boost open rate to as high as 75%.

From: 5 email subject lines with over 72% open rates (293K views)

Create fake internal exclusivity with an 'internal only' email suggesting insider access, followed by a 'you weren't supposed to see that' follow-up.

From: 5 email subject lines with over 72% open rates (293K views)

Use high-performing subject lines sparingly so they don't become spammy or lose effectiveness.

From: 5 email subject lines with over 72% open rates (293K views)

Try 'can I feature you on Instagram' from the founder as a subject line that can be used more frequently.

From: 5 email subject lines with over 72% open rates (293K views)

Use high-impact subject lines like 'Update on your order' or 'Please don't check my previous email' sparingly, not as a regular tactic

From: Five email subject lines that get over 72% open rates (180K views)

Send emails from the founder's name instead of the brand name to lift open rates

From: Five email subject lines that get over 72% open rates (180K views)

Frame promotional emails as 'internal only' or insider content to create curiosity and urgency

From: Five email subject lines that get over 72% open rates (180K views)

Use 'Can I feature you on Instagram?' style subject lines more frequently since they read as personal, not promotional

From: Five email subject lines that get over 72% open rates (180K views)

Use a personal, first-name subject line to boost open rates.

From: 4 email subject lines that get the highest open rates (62K views)

Tease insider facts about your brand to spark curiosity in subject lines.

From: 4 email subject lines that get the highest open rates (62K views)

Ask a guessing question about a sold-out product to drive opens.

From: 4 email subject lines that get the highest open rates (62K views)

Follow up on order details and use that email to highlight your packaging and care.

From: 4 email subject lines that get the highest open rates (62K views)

See all Instagram lessons

Post daily or multiple times a day so you increase the odds one video goes viral, since most posts won't bring new followers.

From: The two-part formula to grow Instagram followers (287K views)

Get influencers or larger accounts to tag or mention you in a post or story to grow your following faster.

From: The two-part formula to grow Instagram followers (287K views)

Set up shoppable videos in the Shopify Shop app early to get ahead of competitors before features go mainstream

From: How to set up shoppable videos before shopify editions launches (238K views)

Watch for Shopify Editions announcements and implement new free features immediately rather than waiting

From: How to set up shoppable videos before shopify editions launches (238K views)

Connect existing Instagram video content directly to shoppable video tools to save production time

From: How to set up shoppable videos before shopify editions launches (238K views)

Post to Instagram once a day, every day.

From: 6 daily habits to grow your Instagram account (88K views)

Stay active on stories daily and use hashtags to widen reach.

From: 6 daily habits to grow your Instagram account (88K views)

Make videos worth watching to the end to boost retention signals.

From: 6 daily habits to grow your Instagram account (88K views)

Reach out to at least 10 new accounts daily to build relationships.

From: 6 daily habits to grow your Instagram account (88K views)

Engage with 20 other accounts every day plus share and tag other creators' work.

From: 6 daily habits to grow your Instagram account (88K views)

Use the promote-then-cancel trick on Instagram to unlock hashtag impression data on your posts.

From: A hidden instagram trick to see your hashtag insights (72K views)

Check which hashtags actually drive impressions so you can refine your hashtag strategy.

From: A hidden instagram trick to see your hashtag insights (72K views)

Share your 12-month business vision on Stories to build audience connection.

From: 3 Instagram Stories ideas to post this week (62K views)

Post a 'day in the life' montage using an editing app to show your face without speaking to camera.

From: 3 Instagram Stories ideas to post this week (62K views)

Highlight and tag customers who left great reviews to build social proof and community.

From: 3 Instagram Stories ideas to post this week (62K views)

See all Packaging lessons

Factor lost-parcel risk into your shipping policy since the carrier won't take responsibility

From: The two Australia Post practices hurting small business owners (206K views)

Check if using your own packaging costs more with your carrier before switching for sustainability

From: The two Australia Post practices hurting small business owners (206K views)

Test your carrier's pricing consistency by sending identical parcels with different packaging or postage to expose unfair charges.

From: Why Australia Post's pricing system unfairly punishes small business (127K views)

Know that using your own packaging instead of a carrier's prepaid satchel can double your shipping cost for the same product.

From: Why Australia Post's pricing system unfairly punishes small business (127K views)

Switch to a shipping aggregator to access better carrier rates and cut shipping costs significantly.

From: Why Australia Post's pricing system unfairly punishes small business (127K views)

Understand that carriers can shift blame and cost for lost parcels onto your brand unless you pay for extra insurance.

From: Why Australia Post's pricing system unfairly punishes small business (127K views)

Compare your shipping costs across carriers, using a prepaid satchel versus your own packaging can change your fee significantly

From: Why Australia Post's shipping pricing is unfair to small businesses (92K views)

Don't assume your main carrier is your cheapest option, a shipping aggregator can save you thousands per month

From: Why Australia Post's shipping pricing is unfair to small businesses (92K views)

Know that if a parcel is lost, some carriers will push liability and costs back onto you unless you paid for insurance

From: Why Australia Post's shipping pricing is unfair to small businesses (92K views)

See all Influencer Marketing lessons

Vet influencers to confirm they actually use your product correctly before paying for a partnership.

From: Why influencer marketing fails when they don't use the product (1.2M views)