Topic hub
Loyalty
2 lessons and 25 quick tips on loyalty, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
Quick tips
Surprise customers with a free gift at checkout once they hit a spending threshold instead of advertising it beforehand.
From: The Sephora surprise gift trick that builds brand loyalty (59K views)
If you include a surprise gift in the package, add a card explaining why they received it so they understand the gesture.
From: The Sephora surprise gift trick that builds brand loyalty (59K views)
Surprise and delight tactics make customers feel like they're part of an exclusive club, building brand sentiment and loyalty.
From: The Sephora surprise gift trick that builds brand loyalty (59K views)
Create a simple loyal customer certificate in Canva for repeat buyers
From: Send loyal customers a Canva certificate to reward them (40K views)
Email repeat customers a personalized thank you with their name attached
From: Send loyal customers a Canva certificate to reward them (40K views)
Use the formula: awareness + traffic + optimization + sentiment = sales
From: The formula behind daily sales for any business (29K views)
Treat optimization as the piece that closes the sale
From: The formula behind daily sales for any business (29K views)
Treat traffic as your salesman driving people to convert
From: The formula behind daily sales for any business (29K views)
Prioritize sentiment and loyalty as the real differentiator between brands
From: The formula behind daily sales for any business (29K views)
Install a loyalty app like Smile.io to reward repeat customers.
From: 5 Shopify apps Anaita uses for loyalty, reviews and site speed (28K views)
Automate review collection with an app like Judge.me instead of chasing reviews manually.
From: 5 Shopify apps Anaita uses for loyalty, reviews and site speed (28K views)
Optimize your site speed with a dedicated app since slow load times hurt conversion.
From: 5 Shopify apps Anaita uses for loyalty, reviews and site speed (28K views)
Use custom pop-ups (e.g. via Privy) to capture leads or promote offers.
From: 5 Shopify apps Anaita uses for loyalty, reviews and site speed (28K views)
Name your loyalty program and map out box frequency for the entire year in advance.
From: Step by step guide to building a brand loyalty program (13K views)
Set clear tier qualification criteria based on customer spend or order count over a 12-month period.
From: Step by step guide to building a brand loyalty program (13K views)
Source loyalty box products through your own inventory, Alibaba imports, or brand collaborations for cross-exposure.
From: Step by step guide to building a brand loyalty program (13K views)
Film the entire loyalty box process to create content that builds FOMO among your database.
From: Step by step guide to building a brand loyalty program (13K views)
Email your whole list at every loyalty box moment to remind customers and drive urgency to qualify.
From: Step by step guide to building a brand loyalty program (13K views)
Use real customers as models instead of professional models to build buzz and excitement
From: Three ways I built brand sentiment at Olivia & Co (8K views)
Co-design products with customers via polls and calls so demand exists before launch
From: Three ways I built brand sentiment at Olivia & Co (8K views)
Talk to customers daily and reward your most loyal ones to build real relationships
From: Three ways I built brand sentiment at Olivia & Co (8K views)
A strong customer relationship strategy can drive a 35%+ return rate in retail
From: Three ways I built brand sentiment at Olivia & Co (8K views)
Gate your sale discount behind a loyalty program login instead of offering it to everyone.
From: How Myer grew email subscribers during their EOFY sale (7K views)
Make your sale offer strong enough that people are willing to sign up just to access it.
From: How Myer grew email subscribers during their EOFY sale (7K views)
Time loyalty-gated sales around major shopping moments like EOFY when purchase intent is already high.
From: How Myer grew email subscribers during their EOFY sale (7K views)