Topic hub
Retention
5 lessons and 92 quick tips on retention, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
The Sephora surprise gift trick that builds brand loyalty
Three ways to handle copycats as a small business
Can you care about customers too much and still be a good business
How Australia Post shops are wasting their retail space
Send loyal customers a Canva certificate to reward them
Quick tips
Surprise customers with a free gift at checkout once they hit a spending threshold instead of advertising it beforehand.
From: The Sephora surprise gift trick that builds brand loyalty (59K views)
If you include a surprise gift in the package, add a card explaining why they received it so they understand the gesture.
From: The Sephora surprise gift trick that builds brand loyalty (59K views)
Surprise and delight tactics make customers feel like they're part of an exclusive club, building brand sentiment and loyalty.
From: The Sephora surprise gift trick that builds brand loyalty (59K views)
Identify and loudly promote the parts of your brand that can't be copied, like your personality and behind-the-scenes story
From: Three ways to handle copycats as a small business (50K views)
Turn loyal customers into evangelists by making them feel part of an exclusive club and rewarding their loyalty
From: Three ways to handle copycats as a small business (50K views)
Keep reinventing your brand and never get complacent, or you'll become a sitting duck for copycats
From: Three ways to handle copycats as a small business (50K views)
Obsess over making every customer leave happy -- word of mouth will do your marketing for you.
From: Can you care about customers too much and still be a good business (48K views)
Don't assume customer-first thinking conflicts with running a good business; sometimes it IS the growth strategy.
From: Can you care about customers too much and still be a good business (48K views)
Use every inch of your physical space to drive impulse purchases, not just leave it empty.
From: How Australia Post shops are wasting their retail space (46K views)
Let local businesses pop up in your store to borrow their audience and add excitement.
From: How Australia Post shops are wasting their retail space (46K views)
Add an impulse-buy zone near checkout the way Sephora does to increase basket size.
From: How Australia Post shops are wasting their retail space (46K views)
Turn idle retail space into a paid co-working subscription to create a recurring revenue stream.
From: How Australia Post shops are wasting their retail space (46K views)
Brand every surface consistently so the space reinforces who you are, not just what you sell.
From: How Australia Post shops are wasting their retail space (46K views)
Add a subscription option to your product pages to automate recurring revenue from existing customers
From: Use Yotpo's free Subscriptions app to automate recurring revenue (43K views)
Offer a discount incentive to push customers toward subscribing over one-time purchases
From: Use Yotpo's free Subscriptions app to automate recurring revenue (43K views)
Let customers control and skip their own subscriptions to reduce churn and support requests
From: Use Yotpo's free Subscriptions app to automate recurring revenue (43K views)
Create a simple loyal customer certificate in Canva for repeat buyers
From: Send loyal customers a Canva certificate to reward them (40K views)
Email repeat customers a personalized thank you with their name attached
From: Send loyal customers a Canva certificate to reward them (40K views)
Give away products or services for free strategically to rapidly gain market share.
From: The one marketing strategy Anaita would bet a billion dollars on (38K views)
After acquiring customers through freebies, focus on keeping them happy and loyal to retain them long-term.
From: The one marketing strategy Anaita would bet a billion dollars on (38K views)
Set up a welcome series to introduce new subscribers to your brand story
From: 4 email sequences every ecommerce brand needs (32K views)
Use your purchase series for order confirmations, review requests and shipping updates
From: 4 email sequences every ecommerce brand needs (32K views)
Prioritize your cart abandonment series since it typically generates the most revenue
From: 4 email sequences every ecommerce brand needs (32K views)
Use dollars-off offers instead of percentage-off for win-back campaigns, they convert about two times better
From: 4 email sequences every ecommerce brand needs (32K views)
Use the formula: awareness + traffic + optimization + sentiment = sales
From: The formula behind daily sales for any business (29K views)
Treat optimization as the piece that closes the sale
From: The formula behind daily sales for any business (29K views)
Treat traffic as your salesman driving people to convert
From: The formula behind daily sales for any business (29K views)
Prioritize sentiment and loyalty as the real differentiator between brands
From: The formula behind daily sales for any business (29K views)
Redesign your order confirmation page to be shareable, not just functional
From: Turn your order confirmation page into a marketing tool (26K views)
Explicitly ask customers to tag you on Instagram in exchange for a discount
From: Turn your order confirmation page into a marketing tool (26K views)
Use the customer's name, gifs/memes, product photos and reviews to make the confirmation page feel personal
From: Turn your order confirmation page into a marketing tool (26K views)
Turn every customer into a natural influencer through post-purchase touchpoints
From: Turn your order confirmation page into a marketing tool (26K views)
Add a subscription option to your product line using a tool like Yotpo.
From: 3 ways to make more money in your business right now (26K views)
Put shoppable video on your website with a free app like Tolstoy to drive on-site conversions.
From: 3 ways to make more money in your business right now (26K views)
Bid on competitor brand names in Google Ads to steal their search traffic, but make sure your website can actually convert it.
From: 3 ways to make more money in your business right now (26K views)
Never run sales, they create a never-ending expectation of discounts from customers
From: Why you should never run a discount sale on your brand (22K views)
Use freebies, free shipping, or value bundles instead of price discounts to protect brand value
From: Why you should never run a discount sale on your brand (22K views)
Running one sale trains customers to always ask for a discount code going forward
From: Why you should never run a discount sale on your brand (22K views)
Collect customer phone numbers so you can run SMS campaigns alongside email.
From: How SMS and subscriptions from Yotpo grew sales by 350% (22K views)
Combine SMS, subscriptions and reviews in one campaign to compound your sales lift.
From: How SMS and subscriptions from Yotpo grew sales by 350% (22K views)
Track subscriber growth (SMS and subscriptions) as a leading indicator of future recurring revenue.
From: How SMS and subscriptions from Yotpo grew sales by 350% (22K views)
Create such a wonderful customer experience that customers market your product for you
From: Replace the 4Ps of marketing with the 4Es (19K views)
Show up everywhere your customers are, from social media to Google to email to physical shops
From: Replace the 4Ps of marketing with the 4Es (19K views)
Remember customers exchange both time and money, so delight them beyond just the transaction
From: Replace the 4Ps of marketing with the 4Es (19K views)
Turn your customers into brand advocates, this is more valuable than any other marketing effort
From: Replace the 4Ps of marketing with the 4Es (19K views)
Budget for inventory, packaging, tech subscriptions and customer acquisition before starting an inventory-based ecommerce business.
From: Three hard truths about starting an ecommerce business (16K views)
Expect roughly 90% of customers to never buy from you again and build your business model around that reality.
From: Three hard truths about starting an ecommerce business (16K views)
Prioritize recurring revenue models like subscriptions over relying on one-off purchases.
From: Three hard truths about starting an ecommerce business (16K views)
Learn to run your own Facebook and Google ads instead of paying an agency thousands of dollars.
From: Three hard truths about starting an ecommerce business (16K views)
Make your business look busy and credible when you're just starting out
From: How my mum built a 20-year practice from zero patients (15K views)
Surprise and delight customers with unexpected extra care to build long-term retention
From: How my mum built a 20-year practice from zero patients (15K views)
Think outside the box to solve the trust problem new businesses face
From: How my mum built a 20-year practice from zero patients (15K views)
Move to Shopify early for better ecommerce functionality and SEO than Wix
From: Part 3 switching to Shopify, reviews and customer photoshoots (13K views)
Reinvest profits from your first product batch into expanding your product range
From: Part 3 switching to Shopify, reviews and customer photoshoots (13K views)
Incentivize reviews with discounts, and personally follow up by email if customers don't respond
From: Part 3 switching to Shopify, reviews and customer photoshoots (13K views)
Use real customers as models instead of paying for professional photoshoots to build authentic brand advocates
From: Part 3 switching to Shopify, reviews and customer photoshoots (13K views)
Name your loyalty program and map out box frequency for the entire year in advance.
From: Step by step guide to building a brand loyalty program (13K views)
Set clear tier qualification criteria based on customer spend or order count over a 12-month period.
From: Step by step guide to building a brand loyalty program (13K views)
Source loyalty box products through your own inventory, Alibaba imports, or brand collaborations for cross-exposure.
From: Step by step guide to building a brand loyalty program (13K views)
Film the entire loyalty box process to create content that builds FOMO among your database.
From: Step by step guide to building a brand loyalty program (13K views)
Email your whole list at every loyalty box moment to remind customers and drive urgency to qualify.
From: Step by step guide to building a brand loyalty program (13K views)
List every customer touchpoint in your business and systematically improve one each week
From: Fix customer touchpoints to make more money this year (8K views)
Upgrade DMs with automation, video or voice notes to make the experience feel more personal
From: Fix customer touchpoints to make more money this year (8K views)
Small proactive improvements to existing touchpoints can grow revenue without spending extra money
From: Fix customer touchpoints to make more money this year (8K views)
Use real customers as models instead of professional models to build buzz and excitement
From: Three ways I built brand sentiment at Olivia & Co (8K views)
Co-design products with customers via polls and calls so demand exists before launch
From: Three ways I built brand sentiment at Olivia & Co (8K views)
Talk to customers daily and reward your most loyal ones to build real relationships
From: Three ways I built brand sentiment at Olivia & Co (8K views)
A strong customer relationship strategy can drive a 35%+ return rate in retail
From: Three ways I built brand sentiment at Olivia & Co (8K views)
Customize your cart with countdown timers, bundle offers, free shipping thresholds and trust badges to boost conversions.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Drive as much traffic as possible during sales periods even if it doesn't convert immediately, so you can retarget that pool later.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Add subscriptions to your website to collect emails and build recurring revenue that compounds over time.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Don't try to implement every marketing idea at once, pick your favorites and test them.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
You don't need Shopify Plus to build a premium-feeling store, basic Shopify plus the right apps gets you there
From: The exact tech stack behind Fenty Beauty's website (7K views)
Use a cashback rewards tool like Rakuten to boost conversions at checkout
From: The exact tech stack behind Fenty Beauty's website (7K views)
Always offer every major payment option on your ecommerce site, it's non-negotiable
From: The exact tech stack behind Fenty Beauty's website (7K views)
Combine email (Klaviyo) and SMS (Attentive) marketing rather than relying on just one channel
From: The exact tech stack behind Fenty Beauty's website (7K views)
Gate your sale discount behind a loyalty program login instead of offering it to everyone.
From: How Myer grew email subscribers during their EOFY sale (7K views)
Make your sale offer strong enough that people are willing to sign up just to access it.
From: How Myer grew email subscribers during their EOFY sale (7K views)
Time loyalty-gated sales around major shopping moments like EOFY when purchase intent is already high.
From: How Myer grew email subscribers during their EOFY sale (7K views)
Use a custom or pre-built Shopify theme like Avone, Namaste or Ella to match a premium look.
From: The exact website tools Good American uses to run their store (6K views)
Use Klaviyo to capture email signups and Justuno for on-site opt-in bars.
From: The exact website tools Good American uses to run their store (6K views)
Add a loyalty program like Rise.ai and a post-purchase upsell app like AfterSell to increase order value.
From: The exact website tools Good American uses to run their store (6K views)
Use Yotpo for reviews and Back in Stock to notify customers when out-of-stock items return.
From: The exact website tools Good American uses to run their store (6K views)
Use Hot Jar to understand how customers actually behave on your website.
From: Recommended tools for starting an ecommerce business on a budget (4K views)
Consider bundled tool marketplaces to save money on essential platforms like email, design, and referrals when starting out.
From: Recommended tools for starting an ecommerce business on a budget (4K views)
Set up automated email flows so revenue doesn't depend entirely on social media or paid ads
From: Set up these email flows to automate your revenue (0 views)
Audit which core email flows you're missing and prioritize setting those up first
From: Set up these email flows to automate your revenue (0 views)
If you don't have a marketing budget, invest time into content, SEO, and outreach instead of money.
From: 5 tips for scaling a business shared at a marketing event (0 views)
Build brand awareness quickly through PR, ads, and platforms like TikTok before copycats catch up.
From: 5 tips for scaling a business shared at a marketing event (0 views)
Grow owned assets like your email list and social following from day one, they're the foundation of your community.
From: 5 tips for scaling a business shared at a marketing event (0 views)
Track CLTV, AOV, return rate, and purchase lag, and work to improve them instead of just spending more on growth.
From: 5 tips for scaling a business shared at a marketing event (0 views)
Create one piece of content and repurpose it everywhere your customers and competitors are, not just one platform.
From: 5 tips for scaling a business shared at a marketing event (0 views)