4 tools to spy on competitors without copying them
Anaita demonstrates using SEMrush, Traffic Analytics, Phlanx, and Insttrack to research competitors' website traffic, keyword bids, underused marketing channels, and best-performing Instagram content. The takeaway is to use this data to find gaps to exploit and take inspiration from top content, not copy it outright.
The lessons
Use SEMrush to see how much traffic competitors get from Google and which keywords they're bidding on
Check Traffic Analytics to find which channels competitors underutilize, then focus your efforts there
Use Phlanx to check a competitor's Instagram engagement rate and average likes
Use Insttrack filtered by most likes in the last 30 days to find and emulate a competitor's best-performing content
Questions people ask
How can I research what my competitors are doing without copying them
Anaita suggests using tools like SEMrush to see competitor website traffic and keyword bids, Traffic Analytics to see where their traffic comes from, Phlanx for Instagram engagement rates, and Insttrack to find their best content by likes. The goal is to spot underutilized channels and successful content you can take inspiration from and put your own spin on, not copy directly.
Transcript
4 sneaky ways to spy on your competitors. Go to SEMrush and type in all your competitor names. I'm using activewear brands. Here you can see how many people visit their website from Google.
You can also see all the keywords they are bidding on and how much they're paying per click. You can see that Nimble is paying for their own brand name but also its competitors. Number 2, go to Traffic Analytics. Put in the competitor names and you can see where all their traffic comes from.
You can use this to your advantage by focusing on channels that they are underutilizing. Number 3, go to Flanks. Type in a competitor name and you can see their engagement rate on Instagram and average likes. Number 4, go to Insttrack to see all their Instagram posts.
Click on posts and then filter to the last 30 days and most likes. Now you can see their best content and emulate it.
