Topic hub
Content Marketing
44 lessons and 618 quick tips on content marketing, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
The BE SEEN framework for never running out of content ideas
How beis turned negative bag reviews into a viral pop up campaign
Four free places to find your next business idea
Use Answer Socrates to find blog topics that boost SEO
The two-part formula to grow Instagram followers
The four types of content every business needs
Seven ecommerce sales tactics to implement this week
How to set up shoppable videos before shopify editions launches
Michael Hill Jeweller's missed marketing opportunity at their Bondi
Use Piktochart to make free infographics for social posts
The 3x3 hashtag strategy for growing on TikTok
How to start a business with zero followers
How the TikTok algorithm actually decides which videos to push
This free tool doubled my website sales overnight
Three TikTok tactics to fix low views stuck at 400
Why Michael Hill's ice cream store launch missed the mark
Three marketing moves that reliably drive small business sales
How TikTok turned into a major income stream
Turn slow-moving stock into a sold-out product launch
Five types of content every business account needs to post
6 daily habits to grow your Instagram account
Designing a cult brand around sanitary products
How Anaita stays up to date with digital marketing daily
A hidden instagram trick to see your hashtag insights
Use Squid Game tactics to boost your marketing
The bot comment marketing trend brands are quietly using
5 free marketing strategies for small budgets
Design pitch decks and infographics for free using Piktochart
6 TikTok growth tips creators keep copying from each other
Use SEMrush topic research to find your next content ideas
5 free tools to spy on your competitors
Use SEMrush's topic research tool to find SEO content ideas
3 Instagram Stories ideas to post this week
Turn Instagram posts into looping videos to boost engagement
Breaking down July luggage's marketing strategy
Stop comparing your brand's content to creator-led brands
How Fayt scales fashion content with founder personality
How to start a social media engagement manager business
Free app that took her conversion rate from 3% to 7%
Anaita's daily weekly and monthly marketing checklist
Three things Anaita wishes she knew before starting a business
Use Google's people also ask to fuel free TikTok traffic
4 tools to spy on competitors without copying them
Stop posting boring aesthetic content on Instagram
Quick tips
Use generative AI photo editing to turn basic product photos into polished, on-theme ad creatives fast
From: Using Photoshop AI to turn boring photos into ad visuals (14.4M views)
You can layer multiple AI-generated elements into one image to build a full mood or scene for your ads
From: Using Photoshop AI to turn boring photos into ad visuals (14.4M views)
Avoid using the same design tool as everyone else if you want your ads to stand out visually.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
Pick a bold, fun image as the base of your ad before adding text or effects.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
Use pre-made font pairings to save time while still getting professional-looking results.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
A small bit of animation can make a static ad feel more dynamic and impactful.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
Use TikTok Insights, a free tool, to understand your target audience before creating content
From: Use TikTok Insights to understand your audience and drive engagement (1.3M views)
Include a clear call to action in your content since most Gen Z users act after seeing it
From: Use TikTok Insights to understand your audience and drive engagement (1.3M views)
Prompt your audience to create user-generated content for your brand
From: Use TikTok Insights to understand your audience and drive engagement (1.3M views)
Use HubSpot's Content Assistant to generate captions and hashtags instantly instead of writing them manually.
From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)
Schedule your Instagram posts directly from the same tool to streamline your workflow.
From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)
Use ChatSpot AI's 'Discover Company's Competitors' feature to see a list of your direct competitors.
From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)
Check competitors' funding and press mentions to understand their growth stage and positioning.
From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)
Run display ads on major publications for as little as $8 per 1,000 impressions instead of assuming they're unaffordable.
From: How to run cheap display ads on major news publications (638K views)
Target by interest rather than just age or gender to reach the exact right audience.
From: How to run cheap display ads on major news publications (638K views)
Use Canva to create simple ad creative that fits the required sizes given by the platform.
From: How to run cheap display ads on major news publications (638K views)
Film 5-second behind-the-scenes B-roll clips daily and store them to piece together later with a voiceover or trending sound.
From: The BE SEEN framework for never running out of content ideas (482K views)
Define a brand "enemy" - a concept, person or idea you fight against - and talk about it often.
From: The BE SEEN framework for never running out of content ideas (482K views)
Use storytelling content to show the human, emotional side of you as founder.
From: The BE SEEN framework for never running out of content ideas (482K views)
Share expertise content that proves you know more than anyone else in your industry.
From: The BE SEEN framework for never running out of content ideas (482K views)
Newsjack trending news or celebrity stories and add your own opinionated spin for extra PR.
From: The BE SEEN framework for never running out of content ideas (482K views)
Turn negative product feedback into a branded experience that generates more positive content than the criticism
From: How beis turned negative bag reviews into a viral pop up campaign (470K views)
Use founder or celebrity presence at experiential activations to amplify press and social buzz
From: How beis turned negative bag reviews into a viral pop up campaign (470K views)
Pair a reputation-repair activation with a relevant brand collaboration to extend its reach
From: How beis turned negative bag reviews into a viral pop up campaign (470K views)
Check Alibaba's top rank products page to see what's trending in demand right now
From: Four free places to find your next business idea (439K views)
Use Pinterest Predicts and Google Year in Review to spot upcoming trends before they peak
From: Four free places to find your next business idea (439K views)
Read competitors' 1-3 star reviews to find exactly what to fix or improve in your own product
From: Four free places to find your next business idea (439K views)
Try TV advertising through platforms like 9 Ad Manager when Facebook ad costs get too high.
From: Running a $500 TV ad on Married at First Sight that generated $4,327 (388K views)
Target specific behaviours like relevant purchase categories and decision-maker roles to improve TV ad relevance.
From: Running a $500 TV ad on Married at First Sight that generated $4,327 (388K views)
Start with a simple 30-second ad showcasing one product rather than overcomplicating the creative.
From: Running a $500 TV ad on Married at First Sight that generated $4,327 (388K views)
Test TV ads with a minimum spend of $500 on a show relevant to your audience before scaling.
From: Running a $500 TV ad on Married at First Sight that generated $4,327 (388K views)
Use Answer Socrates to find real questions your audience is searching for around your niche.
From: Use Answer Socrates to find blog topics that boost SEO (316K views)
Write two to three blog posts per week answering these actual search questions.
From: Use Answer Socrates to find blog topics that boost SEO (316K views)
Repeat your target keyword two to three times per post, but never more than five, to avoid keyword stuffing.
From: Use Answer Socrates to find blog topics that boost SEO (316K views)
Post daily or multiple times a day so you increase the odds one video goes viral, since most posts won't bring new followers.
From: The two-part formula to grow Instagram followers (287K views)
Get influencers or larger accounts to tag or mention you in a post or story to grow your following faster.
From: The two-part formula to grow Instagram followers (287K views)
Create entry-level content like how-tos, tips, and common questions to educate new audiences.
From: The four types of content every business needs (275K views)
Cover category content such as industry trends, news, and myth-busting to stay relevant.
From: The four types of content every business needs (275K views)
Share community content like behind-the-scenes and your founder journey to build connection.
From: The four types of content every business needs (275K views)
Produce product and sales content, including case studies and reviews, to drive conversions.
From: The four types of content every business needs (275K views)
Use Google Sheets' "Help Me Organize" prompt to auto-generate a full product launch plan.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Break your launch plan into separate tabs for each marketing task so AI can fill in the details per channel.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Let AI draft your email subject lines, content and CTAs, then edit for your brand voice.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Use AI to generate social captions and hashtags so you never start content from a blank page.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Bundle best-selling products at a discount and feature them on your homepage without needing an app.
From: Seven ecommerce sales tactics to implement this week (250K views)
Turn your product knowledge into how-to guides as both video content and blog posts to drive Facebook ad traffic.
From: Seven ecommerce sales tactics to implement this week (250K views)
Replace thank-you notes with packing videos as more engaging customer content.
From: Seven ecommerce sales tactics to implement this week (250K views)
Build an ambassador program with custom discount codes so customers or micro-influencers earn a cut of sales they generate.
From: Seven ecommerce sales tactics to implement this week (250K views)
Use Google Keyword Planner to find industry search terms and apply them to both SEO and Google Ads.
From: Seven ecommerce sales tactics to implement this week (250K views)
Use AI document tools to quickly extract strategies and ideas from long PDFs like marketing books
From: Using adobe acrobat ai assistant to speed up content and research (250K views)
Summarize influencer contracts and meeting notes with AI to save review time
From: Using adobe acrobat ai assistant to speed up content and research (250K views)
Use free certification platforms like HubSpot Academy to upskill in marketing without spending money.
From: Get free HubSpot marketing certifications before the deadline (240K views)
Set a hard deadline for yourself to finish a course, don't let free resources sit unused.
From: Get free HubSpot marketing certifications before the deadline (240K views)
Set up shoppable videos in the Shopify Shop app early to get ahead of competitors before features go mainstream
From: How to set up shoppable videos before shopify editions launches (238K views)
Watch for Shopify Editions announcements and implement new free features immediately rather than waiting
From: How to set up shoppable videos before shopify editions launches (238K views)
Connect existing Instagram video content directly to shoppable video tools to save production time
From: How to set up shoppable videos before shopify editions launches (238K views)
A long line at your launch means nothing if it doesn't lead to a taggable moment or a sale.
From: Michael Hill Jeweller's missed marketing opportunity at their Bondi (237K views)
Use in-line waiting time to showcase your product up close, like styled mannequins people can photograph and touch.
From: Michael Hill Jeweller's missed marketing opportunity at their Bondi (237K views)
Tie any giveaway (like ice cream) directly back to your product with an app or redemption mechanic that drives people into store.
From: Michael Hill Jeweller's missed marketing opportunity at their Bondi (237K views)
Jump on viral trends and songs to make your launch content more shareable.
From: Michael Hill Jeweller's missed marketing opportunity at their Bondi (237K views)
Design every launch touchpoint to end in either a sale or a piece of user-generated content.
From: Michael Hill Jeweller's missed marketing opportunity at their Bondi (237K views)
Use infographics to drive more engagement on your Instagram posts
From: Use Piktochart to make free infographics for social posts (204K views)
Free design tools like Piktochart let you create professional visuals in minutes without a designer
From: Use Piktochart to make free infographics for social posts (204K views)
Use three hashtags to target who your video is for, like a specific customer demographic.
From: The 3x3 hashtag strategy for growing on TikTok (196K views)
Use three hashtags describing what your video is actually about.
From: The 3x3 hashtag strategy for growing on TikTok (196K views)
Use three hashtags naming the specific pain point or problem your video solves.
From: The 3x3 hashtag strategy for growing on TikTok (196K views)
Set up your website, Google Merchant Center, Facebook Business Manager and social accounts before you do anything else.
From: How to start a business with zero followers (191K views)
Post 2-3 TikToks a day and 2-3 Reels a week to build momentum from zero followers.
From: How to start a business with zero followers (191K views)
Study competitors' top-performing Reels and TikToks, then recreate similar videos with your own products.
From: How to start a business with zero followers (191K views)
Run Google search ads targeting both competitor names and long-tail keywords specific to your niche.
From: How to start a business with zero followers (191K views)
Boost your best-performing organic post to lookalike audiences and run monthly giveaways with similar brands.
From: How to start a business with zero followers (191K views)
Every video starts with a small test audience regardless of your follower count
From: How the TikTok algorithm actually decides which videos to push (179K views)
Focus on watch time, replays, and shareability, these are the three signals TikTok uses to expand your reach
From: How the TikTok algorithm actually decides which videos to push (179K views)
Make content designed to be shared, not just watched, if you want algorithmic push
From: How the TikTok algorithm actually decides which videos to push (179K views)
Add a video-based mini funnel tool to your website to guide customers to the right product.
From: This free tool doubled my website sales overnight (177K views)
Use free tools like Tolstoy that notify you via email when customers watch your videos, giving you engagement data.
From: This free tool doubled my website sales overnight (177K views)
A 30-minute setup task like this can meaningfully increase website sales.
From: This free tool doubled my website sales overnight (177K views)
Say something drastic in the first 3 seconds of your video to hook attention immediately.
From: Three TikTok tactics to fix low views stuck at 400 (159K views)
Add small SEO text to the side of the screen that clearly defines what your video is about so it can be found.
From: Three TikTok tactics to fix low views stuck at 400 (159K views)
Change up the angle or visuals every 2-3 seconds to keep viewers watching.
From: Three TikTok tactics to fix low views stuck at 400 (159K views)
A line outside your store is worthless if it doesn't convert people into store visitors or buyers.
From: Why Michael Hill's ice cream store launch missed the mark (156K views)
Tie every launch activation directly back to getting people to see and touch your product.
From: Why Michael Hill's ice cream store launch missed the mark (156K views)
Use tech like an app to connect a fun hook (like ice cream flavour) to product discovery and a redeemable offer.
From: Why Michael Hill's ice cream store launch missed the mark (156K views)
Leverage trending content formats (viral songs, dances) to make your launch shareable.
From: Why Michael Hill's ice cream store launch missed the mark (156K views)
Run a top of funnel Advantage Plus campaign on Facebook to reach new customers
From: Three marketing moves that reliably drive small business sales (151K views)
Stop posting flat-lay product photos, use short videos with storytelling and your unique selling proposition instead
From: Three marketing moves that reliably drive small business sales (151K views)
Target the exact questions customers Google about your product with a Google ad
From: Three marketing moves that reliably drive small business sales (151K views)
Treat content creation as a real revenue stream, not just a hobby
From: How TikTok turned into a major income stream (118K views)
Diversify income from a platform through brand deals, product sales and paid calls
From: How TikTok turned into a major income stream (118K views)
Mark slow-moving stock as out of stock and publicize it to create demand before relaunching
From: Turn slow-moving stock into a sold-out product launch (109K views)
Build hype through Instagram Stories, email, and TikTok before a product relaunch
From: Turn slow-moving stock into a sold-out product launch (109K views)
Gift the product to around 10 micro-influencers to generate fresh content and buzz
From: Turn slow-moving stock into a sold-out product launch (109K views)
Create new photos and videos you've never used before to make the relaunch feel fresh
From: Turn slow-moving stock into a sold-out product launch (109K views)
Offer pre-order perks like free shipping to drive urgency on a limited relaunch
From: Turn slow-moving stock into a sold-out product launch (109K views)
Post how-to content like tutorials and quick hacks regularly
From: Five types of content every business account needs to post (103K views)
Turn audience poll results into infographics using Canva
From: Five types of content every business account needs to post (103K views)
Show your face and talk to your audience, don't overproduce personal content
From: Five types of content every business account needs to post (103K views)
Cap promotional content at 25% of your total content mix
From: Five types of content every business account needs to post (103K views)
Always frame product promotion around solving a customer problem
From: Five types of content every business account needs to post (103K views)
Post to Instagram once a day, every day.
From: 6 daily habits to grow your Instagram account (88K views)
Stay active on stories daily and use hashtags to widen reach.
From: 6 daily habits to grow your Instagram account (88K views)
Make videos worth watching to the end to boost retention signals.
From: 6 daily habits to grow your Instagram account (88K views)
Reach out to at least 10 new accounts daily to build relationships.
From: 6 daily habits to grow your Instagram account (88K views)
Engage with 20 other accounts every day plus share and tag other creators' work.
From: 6 daily habits to grow your Instagram account (88K views)
Give a boring product category a name with a clever double meaning to make it memorable and shareable.
From: Designing a cult brand around sanitary products (88K views)
Build a full theme (visuals, packaging, event, partnerships) around your brand concept, not just a logo.
From: Designing a cult brand around sanitary products (88K views)
Partner with adjacent lifestyle brands to expand reach and reinforce your brand's world.
From: Designing a cult brand around sanitary products (88K views)
Turn a functional product into a cult brand by leaning into an unexpected creative concept.
From: Designing a cult brand around sanitary products (88K views)
Build a daily habit of consuming marketing podcasts and books to stay ahead.
From: How Anaita stays up to date with digital marketing daily (83K views)
Study competitor and other ecommerce businesses regularly for ideas.
From: How Anaita stays up to date with digital marketing daily (83K views)
Use platforms like TikTok as a research tool, not just entertainment.
From: How Anaita stays up to date with digital marketing daily (83K views)
Use a mobile link-in-bio app so you can update links, forms and platforms on the go without a desktop.
From: Why creators should use the Linktree mobile app (81K views)
Add a subscriber sign-up button to your link-in-bio page to grow your email list passively.
From: Why creators should use the Linktree mobile app (81K views)
Use the promote-then-cancel trick on Instagram to unlock hashtag impression data on your posts.
From: A hidden instagram trick to see your hashtag insights (72K views)
Check which hashtags actually drive impressions so you can refine your hashtag strategy.
From: A hidden instagram trick to see your hashtag insights (72K views)
Add gamified elements like mystery discounts or spin-to-win offers to your sign-up flow to boost engagement.
From: Use Squid Game tactics to boost your marketing (71K views)
Use polls and quizzes on Instagram Stories to increase views through interactive gamification.
From: Use Squid Game tactics to boost your marketing (71K views)
If a competitor is bigger than you, lean into being the underdog and show your effort and care instead of trying to out-scale them.
From: Use Squid Game tactics to boost your marketing (71K views)
Weave nostalgic references into your marketing to trigger emotional, childlike memories that make content stickier.
From: Use Squid Game tactics to boost your marketing (71K views)
Watch for brands seeding repeated product mentions in comment sections to manufacture social proof.
From: The bot comment marketing trend brands are quietly using (71K views)
Fake or bot-driven comment engagement can make a product look more popular than it really is.
From: The bot comment marketing trend brands are quietly using (71K views)
Set up a free email platform like Klaviyo and collect addresses from day one.
From: 5 free marketing strategies for small budgets (70K views)
Post TikTok content one to two times a day and use trend tools like BuzzSumo to find topics.
From: 5 free marketing strategies for small budgets (70K views)
Write a weekly blog post answering trending questions using tools like AnswerThePublic.
From: 5 free marketing strategies for small budgets (70K views)
Partner with one other business a month to cross-promote and share audiences.
From: 5 free marketing strategies for small budgets (70K views)
Always put a contract in place before gifting product to micro-influencers.
From: 5 free marketing strategies for small budgets (70K views)
Use design tools with non-generic templates so your pitch decks and graphics don't look like everyone else's
From: Design pitch decks and infographics for free using Piktochart (67K views)
Invest in a solid pitch deck template library to save time on presentation design
From: Design pitch decks and infographics for free using Piktochart (67K views)
Avoid using music in your videos unless it's part of a trend.
From: 6 TikTok growth tips creators keep copying from each other (65K views)
Film with your phone's native camera app rather than a third-party app.
From: 6 TikTok growth tips creators keep copying from each other (65K views)
Apply TikTok SEO by using searchable keywords in captions and text.
From: 6 TikTok growth tips creators keep copying from each other (65K views)
Use negative hooks in your opening line since negativity tends to capture attention.
From: 6 TikTok growth tips creators keep copying from each other (65K views)
Use SEMrush topic research to find the exact questions your industry's customers are asking
From: Use SEMrush topic research to find your next content ideas (65K views)
Turn trending topic research directly into blog posts and TikTok content ideas
From: Use SEMrush topic research to find your next content ideas (65K views)
Set up Google Alerts on competitor names to catch every article mention automatically.
From: 5 free tools to spy on your competitors (64K views)
Use Social Searcher to track competitor social mentions from the past week or month.
From: 5 free tools to spy on your competitors (64K views)
Check Semrush Traffic Analytics for a competitor's keywords, audience ranking, and top pages.
From: 5 free tools to spy on your competitors (64K views)
Search Facebook Ads Library by competitor name to see every current meta ad they're running.
From: 5 free tools to spy on your competitors (64K views)
Use Similar Web to see a competitor's audience demographics and where their traffic and revenue come from.
From: 5 free tools to spy on your competitors (64K views)
Use SEMrush's topic research tool instead of basic keyword research for better content ideas.
From: Use SEMrush's topic research tool to find SEO content ideas (63K views)
Generate blog titles directly from topic research by entering your country and keyword.
From: Use SEMrush's topic research tool to find SEO content ideas (63K views)
Write articles on trending topics using the cards and trending feature to boost SEO.
From: Use SEMrush's topic research tool to find SEO content ideas (63K views)
Share your 12-month business vision on Stories to build audience connection.
From: 3 Instagram Stories ideas to post this week (62K views)
Post a 'day in the life' montage using an editing app to show your face without speaking to camera.
From: 3 Instagram Stories ideas to post this week (62K views)
Highlight and tag customers who left great reviews to build social proof and community.
From: 3 Instagram Stories ideas to post this week (62K views)
Upload a 1-2 second looping video instead of a static image post to boost watch time on Instagram.
From: Turn Instagram posts into looping videos to boost engagement (56K views)
Post it as a feed video, not a Reel, so it loops repeatedly and increases engagement.
From: Turn Instagram posts into looping videos to boost engagement (56K views)
Read thousands of one and two star reviews of competitor products to find the exact gaps you can fix
From: Breaking down July luggage's marketing strategy (56K views)
Use podcasts, interviews and gifted influencers alongside paid ads to build brand awareness cheaply
From: Breaking down July luggage's marketing strategy (56K views)
When a market shifts (like Covid halting travel), look for where customer behavior is still normal and pivot there
From: Breaking down July luggage's marketing strategy (56K views)
Co-create new products with your existing customers to keep them coming back to purchase again
From: Breaking down July luggage's marketing strategy (56K views)
Use sponsorships and partnerships with major events to get international brand awareness fast
From: Breaking down July luggage's marketing strategy (56K views)
Don't benchmark your brand content against creator-led brands, their engagement is inflated by personal following
From: Stop comparing your brand's content to creator-led brands (47K views)
Review your last 40 posts and compare your top 10 vs bottom 10 to find your real content patterns
From: Stop comparing your brand's content to creator-led brands (47K views)
Define your brand's own engagement baseline instead of chasing creator-level numbers
From: Stop comparing your brand's content to creator-led brands (47K views)
Show diverse body shapes, sizes, and skin colours in your content instead of only targeting one body type.
From: How Fayt scales fashion content with founder personality (47K views)
Post a mix of founder-led videos and product videos, since founder content tends to get higher views and pulls new eyes toward your products.
From: How Fayt scales fashion content with founder personality (47K views)
Use collaboration posts to share content between your personal and business accounts for more reach.
From: How Fayt scales fashion content with founder personality (47K views)
Personal profiles generally get more engagement than business profiles, so leverage that when promoting your brand.
From: How Fayt scales fashion content with founder personality (47K views)
Showcase your personality in content, even if you're not naturally humorous, to stand out from generic brand posts.
From: How Fayt scales fashion content with founder personality (47K views)
Go beyond replying to DMs and comments; own the full engagement strategy for a client's social presence.
From: How to start a social media engagement manager business (46K views)
Proactively find and engage a client's ideal customers on other accounts to drive real growth.
From: How to start a social media engagement manager business (46K views)
DM people who engage with a client's paid ads to convert interest into followers and customers.
From: How to start a social media engagement manager business (46K views)
Understand the client's business deeply enough to speak to prospects as if you were the founder.
From: How to start a social media engagement manager business (46K views)
Add user-generated shoppable video content directly to product pages to lift conversion rate.
From: Free app that took her conversion rate from 3% to 7% (45K views)
Reuse the same customer videos across SMS and email campaigns, not just the website.
From: Free app that took her conversion rate from 3% to 7% (45K views)
Install free Shopify apps like Go Tolstoy from the app store and customize with your business details to get shoppable video live fast.
From: Free app that took her conversion rate from 3% to 7% (45K views)
Post 2 TikToks and 1 Instagram post/reel every single day to stay visible
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Save tagged posts as user-generated content you can reuse in ads
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Spend an hour a week engaging directly with your audience
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Check your Google and Facebook ads weekly, not monthly
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Refresh ad creatives and update your website once a month to avoid ad fatigue
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Set aside a real marketing budget, not just money for stock and shipping.
From: Three things Anaita wishes she knew before starting a business (45K views)
Don't rely solely on organic social media to drive sales.
From: Three things Anaita wishes she knew before starting a business (45K views)
Understand your product's inherent demand and difficulty to sell before comparing your results to others.
From: Three things Anaita wishes she knew before starting a business (45K views)
Use the formula awareness plus traffic plus optimization plus sentiment to build a sales strategy for any product.
From: Three things Anaita wishes she knew before starting a business (45K views)
Search what you sell on Google and mine the 'people also ask' section for real customer questions.
From: Use Google's people also ask to fuel free TikTok traffic (44K views)
Create a separate TikTok video answering each question you find.
From: Use Google's people also ask to fuel free TikTok traffic (44K views)
Match your captions, comments, and hashtags to the exact question to help Google pull your video as an answer.
From: Use Google's people also ask to fuel free TikTok traffic (44K views)
Use SEMrush to see how much traffic competitors get from Google and which keywords they're bidding on
From: 4 tools to spy on competitors without copying them (43K views)
Check Traffic Analytics to find which channels competitors underutilize, then focus your efforts there
From: 4 tools to spy on competitors without copying them (43K views)
Use Phlanx to check a competitor's Instagram engagement rate and average likes
From: 4 tools to spy on competitors without copying them (43K views)
Use Insttrack filtered by most likes in the last 30 days to find and emulate a competitor's best-performing content
From: 4 tools to spy on competitors without copying them (43K views)
Stop posting generic aesthetic photos like sunsets or flowers that don't connect to your brand
From: Stop posting boring aesthetic content on Instagram (42K views)
Reintroduce yourself to your audience with a fun fact to build connection
From: Stop posting boring aesthetic content on Instagram (42K views)
Show behind-the-scenes content like how products are made and you packing orders
From: Stop posting boring aesthetic content on Instagram (42K views)
Prioritize reels and carousels over single image posts since single posts don't perform well anymore
From: Stop posting boring aesthetic content on Instagram (42K views)
Don't delete or private low-performing videos since they can still generate real sales and bookings.
From: Why views don't predict which videos drive sales (37K views)
Judge content success by conversions and revenue, not by view count alone.
From: Why views don't predict which videos drive sales (37K views)
Track sales and leads per video, not just views, to know what content is actually working.
From: Why views don't predict which videos drive sales (37K views)
Create a before-and-after visual for your product or service, even if you're not in skincare.
From: Why every business needs a before and after image (36K views)
If your before-and-after image is strong, turn it directly into an ad.
From: Why every business needs a before and after image (36K views)
Show diverse body types, sizes, and skin colors in your content to widen your target market
From: How Fayt Label's founder-led content drives fast growth (36K views)
Mix founder-led videos with product videos since founder content typically drives more views
From: How Fayt Label's founder-led content drives fast growth (36K views)
Use collaboration posts to cross-pollinate audiences between your personal and business accounts
From: How Fayt Label's founder-led content drives fast growth (36K views)
Bring your own authentic personality to content consistently rather than copying someone else's style
From: How Fayt Label's founder-led content drives fast growth (36K views)
Download the Shop channel for your Shopify store to unlock the Shop app storefront feature.
From: Add shoppable videos to your Shopify Shop app with Tolstoy (35K views)
Install Tolstoy from the Shopify app store to upload short-form videos as shoppable content.
From: Add shoppable videos to your Shopify Shop app with Tolstoy (35K views)
Tag the product in every video you upload so viewers can shop instantly from the video.
From: Add shoppable videos to your Shopify Shop app with Tolstoy (35K views)
Add product videos like how-it's-made, how-to-use, and press features to your product pages to increase conversion.
From: Add product videos to your website for free with Tolstoy (35K views)
Use Tolstoy.com to embed phone-recorded videos on your product pages for free without a theme update.
From: Add product videos to your website for free with Tolstoy (35K views)
Let customers browse and watch video content simultaneously on the product page to keep them engaged longer.
From: Add product videos to your website for free with Tolstoy (35K views)
Content touches everything: copywriting, paid ads, SEO, Instagram and TikTok, so you can't skip it
From: Why small business owners struggle with content creation (34K views)
Study influencers who've launched products to learn how to talk about and sell your own product
From: Why small business owners struggle with content creation (34K views)
Skip generic content creation courses and instead learn by observing real examples in your niche
From: Why small business owners struggle with content creation (34K views)
Force yourself to create content every single day to build the skill
From: Why small business owners struggle with content creation (34K views)
Use Google Keyword Planner's 'discover new keywords' tool to find search terms your audience actually uses.
From: How to write SEO-optimized blog posts using Google Keyword Planner (32K views)
Turn your top keyword into your blog post heading and related keywords into subheadings.
From: How to write SEO-optimized blog posts using Google Keyword Planner (32K views)
Link your products directly within blog posts to drive sales from organic traffic.
From: How to write SEO-optimized blog posts using Google Keyword Planner (32K views)
Retarget blog post visitors with Facebook ads to convert readers into buyers.
From: How to write SEO-optimized blog posts using Google Keyword Planner (32K views)
Publish one to two SEO blog posts per week for consistent search visibility.
From: How to write SEO-optimized blog posts using Google Keyword Planner (32K views)
Turn your email into a mini game by hiding a discount code behind one of several images to spike clicks.
From: How Mr Beast's email trick 4x'd my click-through rate (31K views)
Ask a question inside your email to boost replies and engagement, not just clicks.
From: How Mr Beast's email trick 4x'd my click-through rate (31K views)
Save gimmick-style emails for limited-time offers or big announcements - don't overuse the tactic.
From: How Mr Beast's email trick 4x'd my click-through rate (31K views)
Check your competitors' ranking keywords and traffic monthly using a tool like SEMrush
From: Using SEMrush to research your competitors ads and keywords (29K views)
Review competitors' display ads to see which blogs and news sites they advertise on
From: Using SEMrush to research your competitors ads and keywords (29K views)
Track competitors' social posts by engagement rate to see what content works for them
From: Using SEMrush to research your competitors ads and keywords (29K views)
Use competitor research to make your brand better, not to copy what they're doing
From: Using SEMrush to research your competitors ads and keywords (29K views)
Target cold audiences who fit your niche but don't know your brand using top of funnel channels like Facebook ads, influencer marketing, PR and TikTok
From: The marketing funnel explained simply for small business owners (27K views)
Use email, social media, SEO and Google ads to convert people who've visited your site but haven't added to cart
From: The marketing funnel explained simply for small business owners (27K views)
Run remarketing campaigns specifically for people who added to cart but didn't purchase
From: The marketing funnel explained simply for small business owners (27K views)
Watch competitor comment sections for seeded, repeated product mentions as a marketing tactic.
From: The bot comment marketing trend brands are using on tiktok (27K views)
Real and bot accounts can be mixed in comment marketing to make demand look organic.
From: The bot comment marketing trend brands are using on tiktok (27K views)
Question whether viral 'unhinged tip' videos are being used as vehicles for hidden product placement.
From: The bot comment marketing trend brands are using on tiktok (27K views)
Never build your entire marketing strategy around one platform you don't own.
From: Why relying only on Instagram stories is risky (26K views)
Expect social platforms to change their algorithms and interfaces without warning.
From: Why relying only on Instagram stories is risky (26K views)
Diversify your marketing channels so a single platform update can't cripple your reach.
From: Why relying only on Instagram stories is risky (26K views)
Posting to Instagram alone does not build brand awareness, you need paid or partnership channels too.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Use Facebook lookalike audiences to target people who resemble your current followers.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Judge influencers by engagement rate, not follower count, aim for above 5%.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Use Google Display Network ads, not just search ads, to build broader visibility.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Partner with non-competing businesses your size for giveaways and collaborations.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Use iStock Video Editor for free content editing and access to stock videos
From: 4 free tools every new business owner should use (25K views)
Take advantage of Shopify's free shipping, refund templates and image resizer tools
From: 4 free tools every new business owner should use (25K views)
Start with Klaviyo for email marketing since it's free for up to 250 contacts
From: 4 free tools every new business owner should use (25K views)
Use Ubersuggest to check your search traffic, backlinks and site score for free
From: 4 free tools every new business owner should use (25K views)
Create a mini, cheaper version of your product so new customers can try you without risk.
From: Three marketing moves your competitors are skipping (24K views)
Attend virtual marketing and sales events to learn strategies your competitors don't have access to.
From: Three marketing moves your competitors are skipping (24K views)
Add how-to content to your website using schema markup so it appears directly in Google search results.
From: Three marketing moves your competitors are skipping (24K views)
Post about your biggest business fail to build relatability and trust with your audience.
From: 3 TikTok video ideas to post this week (24K views)
Turn a common customer FAQ into a video that shows the product answering that question.
From: 3 TikTok video ideas to post this week (24K views)
Share a specific goal for your business this year to make your audience feel invested in your journey.
From: 3 TikTok video ideas to post this week (24K views)
Add a ridiculous quantity to a competitor's cart on desktop to see how much stock they actually have.
From: 3 hacks to spy on how much stock and sales your competitors have (24K views)
Make a purchase from a competitor, then repeat it a week later to estimate their average order numbers.
From: 3 hacks to spy on how much stock and sales your competitors have (24K views)
Check competitors' Instagram pages daily to identify their best-performing posts and learn from them.
From: 3 hacks to spy on how much stock and sales your competitors have (24K views)
Add shoppable videos to product pages to keep visitors on site longer and increase purchases
From: Add shoppable videos to product pages to boost conversion (24K views)
Repurpose the same shoppable video content inside your email marketing for extra conversion lift
From: Add shoppable videos to product pages to boost conversion (24K views)
Setting up a first batch of shoppable videos only takes about 30 minutes and can be done for free
From: Add shoppable videos to product pages to boost conversion (24K views)
Use free tools that auto-generate social content directly from your existing product images to save content creation time.
From: Free app that turns your product photos into social media videos (24K views)
Choose themes like 'best sellers' to quickly turn top products into ready-to-post videos.
From: Free app that turns your product photos into social media videos (24K views)
Schedule generated content in advance using a built-in planner so posting stays consistent without manual work.
From: Free app that turns your product photos into social media videos (24K views)
Find your niche before trying to grow on TikTok
From: Grow on TikTok by posting 2-3 times a day in your niche (22K views)
Post two to three times a day consistently to grow followers and views
From: Grow on TikTok by posting 2-3 times a day in your niche (22K views)
Plan your day around content creation instead of treating it as an afterthought
From: Grow on TikTok by posting 2-3 times a day in your niche (22K views)
Use a controversial, attention-grabbing hook to stand out in a crowded content space
From: How a leather expert built a sellout brand on TikTok (22K views)
Build authority by publicly demonstrating deep expertise and analysis in your niche
From: How a leather expert built a sellout brand on TikTok (22K views)
Sprinkle product plugs into educational or entertaining content instead of hard-selling directly
From: How a leather expert built a sellout brand on TikTok (22K views)
Leverage the trust built from authority content to sell out limited product drops
From: How a leather expert built a sellout brand on TikTok (22K views)
You can learn practical marketing skills for free instead of outsourcing everything to an agency.
From: Why founders are ditching agencies after learning marketing for free (21K views)
Include specific certifications, ingredients, or terminology in your ad copy even if competitors share the same features.
From: Use the knowledge complex to make your ads sound expert (21K views)
Use insider product knowledge to position your brand as an authority, which converts better than simple, generic ads.
From: Use the knowledge complex to make your ads sound expert (21K views)
Don't assume TV ads are only for big budgets, self-serve platforms can get you impressions for as little as $50 per 1000 views
From: Why Anaita is testing TV ads on Love Island for Hero Packaging (21K views)
Match your ad placement to where your actual target market spends time, not just where competitors advertise
From: Why Anaita is testing TV ads on Love Island for Hero Packaging (21K views)
Test new ad channels yourself before writing them off as too expensive
From: Why Anaita is testing TV ads on Love Island for Hero Packaging (21K views)
Publish a hundred imperfect pieces of content rather than obsessing over one perfect one.
From: Why quantity beats perfection in content creation (20K views)
Get content out first, then improve it later instead of stalling on perfection.
From: Why quantity beats perfection in content creation (20K views)
Build a landing page with an offer that collects email and first name before you launch
From: The 4-step framework for launching a new product (20K views)
Get opinion leaders and influencers using your product weeks before launch, not on launch day
From: The 4-step framework for launching a new product (20K views)
Set up Facebook retargeting ads for site visitors who didn't check out, with a wow-factor creative
From: The 4-step framework for launching a new product (20K views)
Create buzz by naming a problem, framing a villain, and running guessing games with your audience
From: The 4-step framework for launching a new product (20K views)
Send free product to 10 micro-influencers to generate content, awareness and reviews before launch
From: The 4-step framework for launching a new product (20K views)
Map out big campaigns and product drops months ahead of known slow periods like post-BFCM or post-Prime Day.
From: How to survive the post-Prime Day sales slump (19K views)
Use tools like Google Trends and Particl to spot what customers are searching for before a slump hits.
From: How to survive the post-Prime Day sales slump (19K views)
Use slow weeks to rework your email and SMS flows with new offers, images, copy and subject lines.
From: How to survive the post-Prime Day sales slump (19K views)
When you can't win on product, win on sentiment by sharing founder BTS, mistakes and wins to boost engagement.
From: How to survive the post-Prime Day sales slump (19K views)
Use Claude Cowork to organize local files, clean up your inbox and build content plans automatically
From: Why Anaita switched from ChatGPT to Claude Cowork (19K views)
Don't feel pressured to jump on every new AI tool immediately, move at your own pace
From: Why Anaita switched from ChatGPT to Claude Cowork (19K views)
Staying current with AI tools like this will save you significant time over the long run
From: Why Anaita switched from ChatGPT to Claude Cowork (19K views)
Build remarkable, distinct visuals early because strong brand identity is the foundation everything else scales on
From: 5 marketing strategies Graza used to scale without ads (19K views)
Pick one niche creator ecosystem and gift to it consistently for 60 days instead of scattering products across random influencers
From: 5 marketing strategies Graza used to scale without ads (19K views)
Send creators a tagable, shareable extra alongside your product to make their content more engaging
From: 5 marketing strategies Graza used to scale without ads (19K views)
Put ad spend behind creator content through partnership or whitelisted ads to lower your CPAs
From: 5 marketing strategies Graza used to scale without ads (19K views)
Show up at IRL events and micro-activations with creators to generate content, not direct sales
From: 5 marketing strategies Graza used to scale without ads (19K views)
Dictate your ideas out loud instead of typing them to save time when creating content
From: Using Claude Cowork to speed up content creation (19K views)
Use AI tools like Claude Cowork to pull from past designs and automate slide creation
From: Using Claude Cowork to speed up content creation (19K views)
Create such a wonderful customer experience that customers market your product for you
From: Replace the 4Ps of marketing with the 4Es (19K views)
Show up everywhere your customers are, from social media to Google to email to physical shops
From: Replace the 4Ps of marketing with the 4Es (19K views)
Remember customers exchange both time and money, so delight them beyond just the transaction
From: Replace the 4Ps of marketing with the 4Es (19K views)
Turn your customers into brand advocates, this is more valuable than any other marketing effort
From: Replace the 4Ps of marketing with the 4Es (19K views)
Ask genuine business problems in business groups to get real help and traffic.
From: Six ways to get 300 people to your website today (19K views)
Send a behind-the-scenes email with clickable product thumbnails to drive site visits.
From: Six ways to get 300 people to your website today (19K views)
Swap shoutouts with similarly-sized businesses instead of paying for promotion.
From: Six ways to get 300 people to your website today (19K views)
Run a short, urgent promotion (a few hours only) to spike immediate traffic and sales.
From: Six ways to get 300 people to your website today (19K views)
Use Instagram product stickers on bundle campaigns to make stories shoppable.
From: Six ways to get 300 people to your website today (19K views)
Invest in proper lighting, like the Godox FV150, to noticeably improve your content quality.
From: 3 business tools tested: lighting, subscription box, SMS marketing (18K views)
Try SMS marketing tools like Yotpo, even a small list can convert at a very high rate.
From: 3 business tools tested: lighting, subscription box, SMS marketing (18K views)
Set up an automated SMS flow to reactivate old customers for ongoing extra revenue.
From: 3 business tools tested: lighting, subscription box, SMS marketing (18K views)
Post to Instagram for your current audience with consistent, relationship-nurturing content.
From: The real difference between instagram and tiktok content (18K views)
Create TikTok content to engage and enlighten new people, not just to stay consistent.
From: The real difference between instagram and tiktok content (18K views)
Repurpose TikTok content for Instagram, but don't assume Instagram content works on TikTok.
From: The real difference between instagram and tiktok content (18K views)
Use visible social proof, like crowds or busy signals, to make your product look in-demand
From: The crowd psychology lesson her mum taught her about marketing (18K views)
Lean into the psychological fact that people follow what others are already doing
From: The crowd psychology lesson her mum taught her about marketing (18K views)
Apply subtle cues in your marketing and community to signal popularity, not just claims
From: The crowd psychology lesson her mum taught her about marketing (18K views)
Send a voice note or video instead of text if you actually want to capture someone's attention.
From: Why voice notes and videos get people's attention (18K views)
Save and revisit positive customer messages during hard times to remind yourself why you started.
From: Why voice notes and videos get people's attention (18K views)
Stop relying on traditional press releases, journalists are scouring TikTok for stories instead
From: Use newsjacking instead of press releases to get media coverage (18K views)
Pick controversial but not triggering or sad news stories to comment on for PR attention
From: Use newsjacking instead of press releases to get media coverage (18K views)
Add a short negative hook, ideally around six words, to grab attention
From: Use newsjacking instead of press releases to get media coverage (18K views)
Share your polarizing opinion using humor, education or relatability rather than pure negativity
From: Use newsjacking instead of press releases to get media coverage (18K views)
Directly call out the publication you want to feature you in your content
From: Use newsjacking instead of press releases to get media coverage (18K views)
Save a reference image from a brand you admire, then have AI describe it in detail to recreate that style.
From: How to create AI brand images without hiring models (17K views)
Use Midjourney to generate multiple image options and refine the prompt until you find the right look.
From: How to create AI brand images without hiring models (17K views)
Strip competitor logos with content-aware fill in Photoshop before adding your own branding.
From: How to create AI brand images without hiring models (17K views)
You can build an entire branded image collection without hiring models or running a photoshoot.
From: How to create AI brand images without hiring models (17K views)
Treat online sales as a formula, not magic: awareness plus traffic plus sentiment plus optimization equals sales.
From: The simple formula for making sales online (17K views)
Work each part of the funnel daily rather than expecting one tactic to fix everything.
From: The simple formula for making sales online (17K views)
Build brand sentiment and optimize your website, don't just focus on driving traffic.
From: The simple formula for making sales online (17K views)
If you master organic content, you've mastered a huge part of building any business.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
Reaching around 20,000 engaged followers on a platform gives you the leverage to sell almost any product or service.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
If you don't have an audience yet, run a giveaway through paid ads to collect email addresses before launching your product.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
Stop caring about other people's opinions or you'll never take the risks needed to start or grow a business.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
If your product isn't inherently interesting, your marketing and storytelling have to do the heavy lifting instead.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
Turn a live photo into a boomerang directly in Instagram Stories for more engaging content.
From: How to turn a live photo into an Instagram Stories boomerang (17K views)
Newsjack trending topics in your industry to make timely, engaging content.
From: 2 easy ways to find content ideas when you're stuck (17K views)
Search TikTok for your product or category, filter by most-liked in the last 30 days, and adapt the winning formats for your own brand.
From: 2 easy ways to find content ideas when you're stuck (17K views)
Build an audience just as deliberately as you build your product, don't expect people to just show up.
From: 4 reasons why you're not making any sales, part 1 (17K views)
People need to see your brand around seven times before they'll click through to your website.
From: 4 reasons why you're not making any sales, part 1 (17K views)
Get reviews to build trust, especially if competitors have been selling longer than you.
From: 4 reasons why you're not making any sales, part 1 (17K views)
More eyeballs on your brand directly leads to more sales.
From: 4 reasons why you're not making any sales, part 1 (17K views)
Rent out unused assets like clothes, a car, or garage space for quick side income.
From: The 2 best side income ideas for 2022 (16K views)
Build a niche following around one specific content type instead of trying to appeal broadly.
From: The 2 best side income ideas for 2022 (16K views)
Monetize a following through brand partnerships or affiliate program sign-ups.
From: The 2 best side income ideas for 2022 (16K views)
Gamify your affiliate program so influencers compete for status instead of just getting paid
From: White Fox Boutique's gamified ambassador program strategy (16K views)
Require a follower minimum to keep your ambassador pool aligned with your brand reach
From: White Fox Boutique's gamified ambassador program strategy (16K views)
Close applications on a set date each cycle to manufacture urgency and hype
From: White Fox Boutique's gamified ambassador program strategy (16K views)
Offer tiered perks (allowance, events, paid collabs) so ambassadors have something to work toward
From: White Fox Boutique's gamified ambassador program strategy (16K views)
Use the Feel-Felt-Found framework to build social proof into any niche's ad copy
From: 4 copywriting frameworks for Facebook ad creative (16K views)
Build Before-After-Bridge ads by showing the customer's pain, then their ideal life, then your product as the bridge
From: 4 copywriting frameworks for Facebook ad creative (16K views)
Mine your competitor's 1-star and 5-star reviews to find real pain points and desired outcomes for your ad copy
From: 4 copywriting frameworks for Facebook ad creative (16K views)
Structure ads around Pain-Promise-Proof: state the problem, promise the solution, then prove it works
From: 4 copywriting frameworks for Facebook ad creative (16K views)
Start content creation with your frequently asked questions as the source material
From: Turn one customer question into six pieces of content (16K views)
Turn one blog post into a reel, caption, email, and story to multiply content output
From: Turn one customer question into six pieces of content (16K views)
Add location tags and relevant hashtags to Instagram stories to increase reach
From: Turn one customer question into six pieces of content (16K views)
If you're not already famous or successful, your content has to work harder to earn engagement
From: The points system behind successful founder content (16K views)
Think of content success as a points system, quality and value matter more when you don't have a built-in audience
From: The points system behind successful founder content (16K views)
Build a habit of consuming short, actionable business content instead of long-form podcasts you'll never finish.
From: Top 3 business podcasts under 10 minutes per episode (16K views)
Use hooks that start with 'I'm about to show you', they consistently perform well
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Include keywords like 'business' in your hook since TikTok uses audio words for SEO
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Intentionally polarizing content drives more comments, and both good and bad comments boost engagement and reach
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Accept that controversial content won't appeal to everyone, but it can significantly grow views and followers
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Build a repeatable content routine, pull from a book, a blog, and a newsletter as daily content sources
From: How a daily content routine led to becoming a HubSpot ambassador (15K views)
Post consistently on TikTok, showing up daily compounds results over a year
From: How a daily content routine led to becoming a HubSpot ambassador (15K views)
If you have a business or work in marketing, start creating content on TikTok now
From: How a daily content routine led to becoming a HubSpot ambassador (15K views)
Use trend forecasting tools like Pinterest Predicts to validate demand before choosing a business idea.
From: Use Pinterest Predicts 2023 to find your next business idea (15K views)
Stop over-indexing on social hook rates and watch time, they don't help you show up in AI search results.
From: 3 ways to rank higher in AI search results instead of chasing social (15K views)
Publish one blog post a week written in a human, non-salesy tone to build website authority.
From: 3 ways to rank higher in AI search results instead of chasing social (15K views)
Turn your collection pages into mini guides with extra text and links to other products, not just product grids.
From: 3 ways to rank higher in AI search results instead of chasing social (15K views)
Add a Q&A or FAQ section to every page on your site, it's a proven way to rank higher in AI search.
From: 3 ways to rank higher in AI search results instead of chasing social (15K views)
Post short looping videos instead of static images to increase watch time signals
From: How to make Instagram loop your post for more reach (15K views)
Make content that people watch to the end, since completion rate pushes reach on Instagram
From: How to make Instagram loop your post for more reach (15K views)
Use a hook plus a solution at the end of short videos to keep viewers watching
From: How to make Instagram loop your post for more reach (15K views)
Upload text-based Canva screenshots as a 1-2 second video file, not as a Reel, to trigger the loop effect
From: How to make Instagram loop your post for more reach (15K views)
Write down your educational content idea first, then feed it into a video generation tool to save time.
From: How to use InVideo AI to create educational content fast (14K views)
Educational content performs well and can land on the Explore page, so prioritise making more of it.
From: How to use InVideo AI to create educational content fast (14K views)
You can prompt the AI to tweak specific elements like voiceover accent or the call-to-action line.
From: How to use InVideo AI to create educational content fast (14K views)
Use search trend tools to validate rising or falling demand in your category before starting a business.
From: How to use iStock's Visual GPS Insights for SEO content (14K views)
Research popular search terms in your product category to inform your SEO and content strategy.
From: How to use iStock's Visual GPS Insights for SEO content (14K views)
Study how competitors have marketed and sold similar products over time before entering the market.
From: How to use iStock's Visual GPS Insights for SEO content (14K views)
Turn public criticism into a branded experience instead of ignoring or denying it.
From: How Beis turned viral bag complaints into a PR win (14K views)
Use founder or brand ambassador presence at PR stunts to amplify media coverage.
From: How Beis turned viral bag complaints into a PR win (14K views)
Collaborate with adjacent brands during a PR moment to extend reach and buzz.
From: How Beis turned viral bag complaints into a PR win (14K views)
Build a personal account alongside your brand account since audiences trust experts more than brands.
From: Why founders need both a personal and business TikTok account (14K views)
Frame your content as expertise and entertainment, not a sales pitch, to grow faster on TikTok.
From: Why founders need both a personal and business TikTok account (14K views)
Use your personal profile to demonstrate category expertise, which indirectly boosts your brand's credibility.
From: Why founders need both a personal and business TikTok account (14K views)
Show models in every size you sell, not just one body type.
From: Why product image diversity drives more sales (14K views)
Represent your actual target market in product photos to increase conversions.
From: Why product image diversity drives more sales (14K views)
Lack of representation in product images costs you sales in the long run.
From: Why product image diversity drives more sales (14K views)
Use custom double-sided backdrops instead of generic ones to get realistic, professional shots
From: A product photography hack using custom double-sided backdrops (14K views)
You don't need a full studio, an iPhone plus good lighting and the right backdrop can look professional
From: A product photography hack using custom double-sided backdrops (14K views)
Match backdrop options to your niche, like bathroom scenes for skincare or a walk-in robe for fashion
From: A product photography hack using custom double-sided backdrops (14K views)
Don't judge your founder content strategy until you've posted at least 100 times.
From: Post founder content 100 times before you judge it (14K views)
Treat likes and comments as education about what works, not as a measure of your self-worth.
From: Post founder content 100 times before you judge it (14K views)
Mark Click Frenzy, Black Friday and Cyber Monday dates on your calendar months in advance.
From: Key dates to plan your Black Friday and Cyber Monday campaigns (13K views)
Start your Black Friday/Cyber Monday sales period early and run it through the end of November.
From: Key dates to plan your Black Friday and Cyber Monday campaigns (13K views)
Nail your one-sentence value proposition before you try to sell anything
From: If you can't explain your value in one sentence you can't sell (13K views)
Avoid generic claims like 'high quality' or 'smells great' since competitors say the same thing
From: If you can't explain your value in one sentence you can't sell (13K views)
If you can't explain why customers should choose you, you don't actually understand your own differentiation
From: If you can't explain your value in one sentence you can't sell (13K views)
Start making educational content as soon as you're one step ahead of your audience, not once you're an expert
From: Why you only need to be one step ahead to teach (13K views)
Use Google search or the keyword planner tool to find exactly what your customers are searching for
From: 4 SEO tips to start optimizing your small business today (12K views)
Write blog posts or articles targeting specific keywords your customers actually use
From: 4 SEO tips to start optimizing your small business today (12K views)
Use your target keyword around four times in content, but don't overuse it or Google will flag it as spam
From: 4 SEO tips to start optimizing your small business today (12K views)
Use free tools like the iStock Video Editor to create content faster on desktop
From: Free iStock video editor for stock footage and social templates (12K views)
Leverage stock video libraries and social templates instead of building assets from scratch
From: Free iStock video editor for stock footage and social templates (12K views)
Stop over-indexing on social video metrics like hook rate and watch time at the expense of your website.
From: Why website content beats social media for long-term growth (12K views)
Write one blog post a week that talks to customers like a human, not a sales pitch.
From: Why website content beats social media for long-term growth (12K views)
Turn collection pages into mini guides with real content and internal links, not just product grids.
From: Why website content beats social media for long-term growth (12K views)
Add an FAQ section to every page on your site to improve visibility in AI search results.
From: Why website content beats social media for long-term growth (12K views)
Design content to be shared, not just liked - shares are becoming a bigger engagement signal on Instagram.
From: The 5 types of content Instagram users actually share (12K views)
Before posting, ask yourself 'would someone share this?' to test its shareability.
From: The 5 types of content Instagram users actually share (12K views)
Categorize your content ideas into gift, mirror, idea, gossip, or mood to increase the chance it gets shared.
From: The 5 types of content Instagram users actually share (12K views)
Upload your real customer review data into ChatGPT-4 to uncover buying and non-buying reasons in minutes
From: Use ChatGPT and your reviews to learn why customers really buy (12K views)
Use the two prompts, why customers buy and why they wouldn't, to shape your marketing messaging with real data
From: Use ChatGPT and your reviews to learn why customers really buy (12K views)
Take a piece of trending celebrity or industry news and give your brand's expert opinion on it to build authority.
From: How newsjacking gets your brand free PR and media coverage (12K views)
Have a somewhat controversial take, since these videos consistently perform better and drive more engagement.
From: How newsjacking gets your brand free PR and media coverage (12K views)
Use newsjacking as a free alternative to paying a PR agency, since it can get you picked up by media publications.
From: How newsjacking gets your brand free PR and media coverage (12K views)
Get ahead of platform updates by testing new features before they're officially announced.
From: Set up shoppable videos in the Shopify Shop app before it goes public (11K views)
Use the free Tolstoy Shoppable Video app on the Shopify App Store, not the paid tier, to add shoppable videos in under 10 minutes.
From: Set up shoppable videos in the Shopify Shop app before it goes public (11K views)
Shoppable videos on the Shop app put your brand on the home screens of millions of potential customers at no cost.
From: Set up shoppable videos in the Shopify Shop app before it goes public (11K views)
Position a nostalgia product as selling a feeling and connection, not just the item itself
From: 3 business ideas from Pinterest Predicts 2026 data (11K views)
Use rising search trend data to validate a niche business idea before you build it
From: 3 business ideas from Pinterest Predicts 2026 data (11K views)
Go deep on aesthetic niches like opulent event styling since strong demand plus limited competition can book you out
From: 3 business ideas from Pinterest Predicts 2026 data (11K views)
Turn a cultural shift, like screen fatigue, into a subscription business model such as a pen pal matching service
From: 3 business ideas from Pinterest Predicts 2026 data (11K views)
Rename standard site sections, like reviews, into something unexpected to capture attention.
From: Why Liquid Death's controversial branding grabs attention (11K views)
Use bold, slightly controversial language and themes to make your brand memorable instead of generic.
From: Why Liquid Death's controversial branding grabs attention (11K views)
Step outside your comfort zone with website and ad copy so people actually stop and read it.
From: Why Liquid Death's controversial branding grabs attention (11K views)
If you're doing 1-5 orders a day, you already have product-market fit, so focus on scaling your marketing skills, not the product.
From: The sales formula every 1-5 orders a day founder needs (11K views)
When sales dip, diagnose which part of brand awareness, traffic, website optimisation, or sentiment is weak that day.
From: The sales formula every 1-5 orders a day founder needs (11K views)
Only fix the one underperforming element instead of overhauling everything at once.
From: The sales formula every 1-5 orders a day founder needs (11K views)
Don't let chasing likes and engagement distract you from actually delivering value to your audience.
From: Rethinking whether short-form videos are still worth making (11K views)
If short-form content isn't landing your knowledge effectively, consider a format like a newsletter for depth and retention.
From: Rethinking whether short-form videos are still worth making (11K views)
Recognize when a content format is limiting the impact of what you're teaching and be willing to change it.
From: Rethinking whether short-form videos are still worth making (11K views)
Use AI UGC tools instead of shipping products to influencers to save money on content
From: How to make AI UGC videos with a free Shopify app (11K views)
Repurpose AI-generated UGC videos across product pages, Meta ads and the Shop App
From: How to make AI UGC videos with a free Shopify app (11K views)
Optimize your TikTok content for watch time since full watches and re-watches earn the most points.
From: The 50-point formula TikTok uses to make videos go viral (11K views)
Understand that videos advance through 300-person 'buckets' only after hitting a 50-point engagement threshold.
From: The 50-point formula TikTok uses to make videos go viral (11K views)
Encourage shares and comments over likes since they're weighted more heavily toward virality.
From: The 50-point formula TikTok uses to make videos go viral (11K views)
Study platform mechanics from credible experts to reverse-engineer reach instead of guessing.
From: The 50-point formula TikTok uses to make videos go viral (11K views)
Never spend your video's opening seconds apologizing for your appearance, just get into the content
From: Stop apologizing for how you look in your business videos (11K views)
If you're not making sales, blame your marketing, not your product.
From: The 4-part formula for making online sales (10K views)
Sales come from combining brand awareness, traffic, optimization, and brand sentiment together.
From: The 4-part formula for making online sales (10K views)
You need all four elements working at once, not just one.
From: The 4-part formula for making online sales (10K views)
Build a plan B for your business even if you hope to never need it.
From: Why every founder needs a financial plan B (10K views)
Follower count doesn't determine your ability to monetize knowledge or a platform.
From: Why every founder needs a financial plan B (10K views)
Treat any audience you build as a potential safety net during hard times in your core business.
From: Why every founder needs a financial plan B (10K views)
Small brands that do well on TikTok use one of three approaches: relatable behind-the-scenes content, aspirational content, or leveraging the founder's personal brand.
From: Answering founders' top 3 TikTok content questions (10K views)
Don't hire a content creator until you already know what's working, do it yourself first.
From: Answering founders' top 3 TikTok content questions (10K views)
Stop overthinking your content and just post it, since low views usually mean the content itself is boring, not the algorithm.
From: Answering founders' top 3 TikTok content questions (10K views)
Repurpose your best-performing video content on underused platforms like LinkedIn.
From: Repost your best Instagram video on LinkedIn to triple sales (10K views)
Video is underutilized on LinkedIn, giving outsized organic reach compared to other platforms.
From: Repost your best Instagram video on LinkedIn to triple sales (10K views)
Use Google Keyword Planner's 'Discover New Keywords' tool to find what your audience is actually searching for
From: How to write an SEO-optimized blog post that drives traffic (10K views)
Turn your top keyword into your blog post heading and related keywords into subheadings
From: How to write an SEO-optimized blog post that drives traffic (10K views)
Structure posts as heading, snippet, subheading, snippet, then detailed text with links back to your products
From: How to write an SEO-optimized blog post that drives traffic (10K views)
Label all subheadings as H2 or H3 tags for proper SEO structure
From: How to write an SEO-optimized blog post that drives traffic (10K views)
Publish 1-2 SEO blog posts per week to consistently build search visibility
From: How to write an SEO-optimized blog post that drives traffic (10K views)
Search your product on Google and mine the People Also Ask section for content ideas
From: Use Google's People Also Ask to create SEO-friendly TikTok videos (10K views)
Create a TikTok video answering each question you find to capture Google search traffic
From: Use Google's People Also Ask to create SEO-friendly TikTok videos (10K views)
Match your captions, comments, and hashtags to the exact questions you're answering
From: Use Google's People Also Ask to create SEO-friendly TikTok videos (10K views)
Free SEO traffic is possible by aligning short-form video content with search intent
From: Use Google's People Also Ask to create SEO-friendly TikTok videos (10K views)
You need either a lot of time or a lot of money to scale, ideally both, but at minimum one.
From: The 4 things you need to scale a business (10K views)
If you lack marketing budget, invest your time into content, SEO, and email instead of ads.
From: The 4 things you need to scale a business (10K views)
Don't try to scale until you have consistency in your current sales, get to daily orders before pushing for more.
From: The 4 things you need to scale a business (10K views)
Build a clear unique selling proposition, you need something that sets you apart to draw people in.
From: The 4 things you need to scale a business (10K views)
Treat every quarter like a year and plan one quarter-defining event, whether that's an influencer push, a live event, a new product drop, or testing more ad spend.
From: The 4 things you need to scale a business (10K views)
Stop expecting friends and family to engage with your content, they aren't your target audience.
From: Why friends and family engagement is a vanity metric for your content (9K views)
Always create content for the audience who follows you for the value you provide, not your personal network.
From: Why friends and family engagement is a vanity metric for your content (9K views)
Lower your expectations of your existing network when building a personal or business brand.
From: Why friends and family engagement is a vanity metric for your content (9K views)
Brands that thrived in 2024 either spent heavily on paid ads, had strong brand awareness, or created consistent viral content.
From: What worked in 2024 and how to map your 2025 business strategy (9K views)
Start your yearly strategy by naming it and giving it a motivating slogan in your project management tool.
From: What worked in 2024 and how to map your 2025 business strategy (9K views)
Give commenters exclusive early access to new products via Instagram Close Friends to reward engagement.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Use Close Friends to identify and nurture your true superfans separately from your general audience.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Create FOMO by making followers feel like they're missing out on something exclusive to drive organic buzz.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Customers engage more when they feel they could be left out, not when everything is freely available.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Plan product drops and campaigns months ahead for known slow periods like post-BFCM or Prime Day.
From: 3 ways to survive the post-Amazon Prime Day sales slump (8K views)
Use slow sales weeks to audit and refresh your email/SMS flows with new copy, images and subject lines.
From: 3 ways to survive the post-Amazon Prime Day sales slump (8K views)
Lean into founder-led, behind-the-scenes content to win on sentiment when you can't win on sales.
From: 3 ways to survive the post-Amazon Prime Day sales slump (8K views)
Use trend and keyword research tools to find popular search terms in your category before creating content.
From: Find trending keywords and images with Visual GPS Insights (8K views)
Pull related search terms from these tools to strengthen your SEO for blogs and social posts.
From: Find trending keywords and images with Visual GPS Insights (8K views)
Check top downloaded images for your category to understand what visuals resonate in your niche.
From: Find trending keywords and images with Visual GPS Insights (8K views)
Look to marketing leaders who've worked across totally different industries - like Pepsi to Apple to Netflix - to see how core branding skills transfer.
From: Jimmy Fallon and Bozoma Saint John's new marketing competition show (8K views)
Target branded, long-tail, and competitor keywords in Google Ads to capture high-intent search traffic
From: Four strategies that built Hero Packaging into a cult brand (8K views)
Give away free product samples in exchange for email addresses to build your early customer base
From: Four strategies that built Hero Packaging into a cult brand (8K views)
Use a PR agency to get placed in industry publications and general media for broader awareness
From: Four strategies that built Hero Packaging into a cult brand (8K views)
Create taggable, shareable, saveable content and encourage customers to post unboxings and hauls
From: Four strategies that built Hero Packaging into a cult brand (8K views)
Don't rely on aspirational business books alone; seek out concrete, step-by-step marketing tactics.
From: Why business books inspire but don't teach the nitty-gritty steps to (7K views)
Break big marketing strategies into bite-sized, implementable pieces for your audience.
From: Why business books inspire but don't teach the nitty-gritty steps to (7K views)
Reach out for help when you're anxious about sales instead of struggling alone.
From: Why business books inspire but don't teach the nitty-gritty steps to (7K views)
Show your face on video so customers can connect with you personally, not just the product
From: How being the face of my brand doubled my sales (7K views)
Answer customer questions directly on video to increase conversions
From: How being the face of my brand doubled my sales (7K views)
Sharing your personal story encourages customers to tell friends and bring in new customers
From: How being the face of my brand doubled my sales (7K views)
Don't let fear of judgment stop you from being the face of your brand, most of that judgment is only in your head
From: How being the face of my brand doubled my sales (7K views)
Identify the real reason customers choose you, not just the product feature you think matters
From: Find your real competitive advantage beyond your product (7K views)
Study how big platforms market their true differentiator instead of their obvious function
From: Find your real competitive advantage beyond your product (7K views)
Promote the underlying value you provide, not just what you sell
From: Find your real competitive advantage beyond your product (7K views)
Study what made brands succeed in 2024 - paid ads, brand awareness or viral content - before planning 2025
From: How to map out your 2025 business strategy step by step (7K views)
Give your yearly strategy a name and a motivating slogan to anchor your planning
From: How to map out your 2025 business strategy step by step (7K views)
Post consistently even when you feel you have nothing to say
From: Reminder: create content consistently even with nothing to say (7K views)
Consistency in content creation matters more than having a perfect idea every time
From: Reminder: create content consistently even with nothing to say (7K views)
Leave genuinely valuable comments on top posts within your niche's hashtags to get discovered by that audience
From: The $1.80 strategy for growing your Instagram engagement (7K views)
Dedicate 20-30 minutes a day consistently to engagement, not just posting
From: The $1.80 strategy for growing your Instagram engagement (7K views)
Target 10 hashtags relevant to your audience so you're commenting in front of the right people
From: The $1.80 strategy for growing your Instagram engagement (7K views)
Avoid using music unless it's tied to a trend, it can hurt reach.
From: 6 TikTok expert strategies to boost views and engagement (7K views)
Film with your phone's native camera app instead of Instagram to avoid an invisible watermark that TikTok penalizes.
From: 6 TikTok expert strategies to boost views and engagement (7K views)
Use a 3x3 hashtag strategy: 3 about the video topic, 3 about customer pain points, 3 that identify your audience.
From: 6 TikTok expert strategies to boost views and engagement (7K views)
Optimize TikTok SEO by writing your captions, cover text, and overlays directly in the app.
From: 6 TikTok expert strategies to boost views and engagement (7K views)
Post two short videos for every one long-form storytelling video, and use negative hooks like 'things I won't be buying this year' to grab attention.
From: 6 TikTok expert strategies to boost views and engagement (7K views)
Test new marketing channels yourself before trusting hype, even if everyone online is raving about them.
From: Testing Yotpo SMS marketing: 20 sales from 37 subscribers (7K views)
Use your existing Instagram audience to quickly build an SMS list before launching a campaign.
From: Testing Yotpo SMS marketing: 20 sales from 37 subscribers (7K views)
Small SMS lists can still convert well, so don't wait for a huge list to test your first campaign.
From: Testing Yotpo SMS marketing: 20 sales from 37 subscribers (7K views)
Track exact subscriber counts and sales per campaign so you know your real conversion rate.
From: Testing Yotpo SMS marketing: 20 sales from 37 subscribers (7K views)
Plan your marketing in four-week cycles so you consistently cover top, mid and bottom funnel activities
From: Use Sell Anything Online to structure your business week (7K views)
Don't try to do everything at once, structure which channel gets attention each week
From: Use Sell Anything Online to structure your business week (7K views)
Stop tracking competitor metrics obsessively, it keeps you playing defense instead of building.
From: Stop running your business reactively to competitors (7K views)
Copying trends and competitors moves your business sideways, not forward.
From: Stop running your business reactively to competitors (7K views)
Optimize your strategy for being different and unpredictable, not for matching everyone else.
From: Stop running your business reactively to competitors (7K views)
Repurpose your top-performing TikTok and Instagram videos onto LinkedIn instead of creating new content from scratch.
From: Repurpose your best TikTok and Instagram videos onto LinkedIn (7K views)
Post from your personal LinkedIn page and tag your business to extend reach into a new professional audience.
From: Repurpose your best TikTok and Instagram videos onto LinkedIn (7K views)
Track revenue after repurposed posts to prove which platforms are actually driving sales.
From: Repurpose your best TikTok and Instagram videos onto LinkedIn (7K views)
Surprise and delight every customer, a great product alone isn't enough anymore.
From: Why you're not making sales, part 2: wow factor and storytelling (7K views)
Sell the feeling and transformation your product creates, not just its features.
From: Why you're not making sales, part 2: wow factor and storytelling (7K views)
Be consistent and clear in telling your brand story across all your marketing.
From: Why you're not making sales, part 2: wow factor and storytelling (7K views)
Demand specifics - data, screen recordings, and step-by-step tactics - not vague buzzwords, when evaluating advice.
From: Why conference speakers rarely give actionable advice (7K views)
If you're speaking at a conference, show exactly how to execute an idea, not just the result it can produce.
From: Why conference speakers rarely give actionable advice (7K views)
Stop comparing your founder content to influencer brands - it's an unfair comparison that breeds imposter syndrome.
From: Why founder-led content builds loyalty better than influencer (6K views)
Show up consistently as a founder to humanize your brand and differentiate from competitors.
From: Why founder-led content builds loyalty better than influencer (6K views)
You don't need trends, dances, or your face on camera every day to build an engaged community.
From: Why founder-led content builds loyalty better than influencer (6K views)
If you have a specific, loyal audience, you can monetize it through brand partnerships.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
A sudden engagement drop is usually the algorithm, not you; stay consistent and it pays off.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Don't dismiss low-view videos, they can still generate sales and high-value calls.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Treat virality as a vanity metric, not a business outcome.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Build a personal account to show your expertise, then sprinkle in brand updates since personal stories outperform brand content.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Partner with creators to enter communities your brand wouldn't naturally reach
From: Neutrogena's Booktok product launch with Serena Kerrigan (6K views)
Tie your product's core benefit to a creative concept the partner's audience already loves
From: Neutrogena's Booktok product launch with Serena Kerrigan (6K views)
Give media a story to cover, not just a product announcement
From: Neutrogena's Booktok product launch with Serena Kerrigan (6K views)
Batch content creation during dedicated blocks of time when you have no distractions.
From: A weekend of creating content as a business owner (6K views)
Stop over-relying on product marketing - customers often can't perceive real differences between competing products
From: Why brand humanization matters more than product marketing (6K views)
Give your brand a personality: ask 'if my brand was a person, what kind of person would they be?'
From: Why brand humanization matters more than product marketing (6K views)
Have opinions and be willing to do things differently to stand out from competitors with similar products
From: Why brand humanization matters more than product marketing (6K views)
Stop defining your target market by generation labels like Gen Z
From: Why 'targeting Gen Z' is meaningless in marketing (6K views)
Segment your audience by actual age range and gender, not broad generational buckets
From: Why 'targeting Gen Z' is meaningless in marketing (6K views)
Add short videos to your bestselling product pages explaining benefits, use, and materials
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Show your product in action so customers can see it in 'real life' before buying
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Leverage free marketing tools to their max before paying for anything
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Use gotolstoy.com to embed phone-shot videos on product pages without a theme update
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Use an AI caption generator to write better-performing captions in seconds instead of writing generic ones
From: Two AI tools for better Instagram captions and competitor research (6K views)
Research competitors' funding rounds and press coverage to benchmark where you stand against them
From: Two AI tools for better Instagram captions and competitor research (6K views)
Study competitor ecommerce brands regularly instead of only focusing on your own business
From: Podcasts, books and accounts Anaita follows to stay sharp in ecommerce (6K views)
Mix marketing knowledge with psychology reading to better understand customer behavior
From: Podcasts, books and accounts Anaita follows to stay sharp in ecommerce (6K views)
Ditch generic language, like calling reviews 'opinions from randos', to give your brand a distinct voice.
From: Why liquid death's controversial branding works (5K views)
Build your marketing around a bold, consistent concept instead of a plain product pitch.
From: Why liquid death's controversial branding works (5K views)
Being a little controversial and poking fun at normal marketing helps your ads and content stop the scroll.
From: Why liquid death's controversial branding works (5K views)
Build a daily learning habit using podcasts, books, and competitor accounts instead of relying on one source
From: Daily resources Anaita uses to stay ahead in digital marketing (5K views)
Pick two or three resources you connect with rather than trying to consume everything
From: Daily resources Anaita uses to stay ahead in digital marketing (5K views)
Build content around the exact questions your audience is already Googling.
From: Anaita announces the launch of Lady Startup Academy podcast (5K views)
Film 5-second behind-the-scenes clips daily and store them to stitch into content later
From: The BE SEEN framework for never running out of content ideas (5K views)
Define an enemy your brand fights against - a thing, person, or concept - and talk about it often
From: The BE SEEN framework for never running out of content ideas (5K views)
Use storytelling to show the human, emotional side of your journey as a founder
From: The BE SEEN framework for never running out of content ideas (5K views)
Share your expertise and educational tips to establish authority in your industry
From: The BE SEEN framework for never running out of content ideas (5K views)
Newsjack trending news or celebrity stories with your own opinionated spin for free PR
From: The BE SEEN framework for never running out of content ideas (5K views)
Focus on creating exceptionally great content through educational tips, expertise, behind-the-scenes and customer stories
From: How to make more sales on a tight marketing budget (4K views)
Learn to run Facebook ads yourself at a low cost of $8-10 a day when budget is tight
From: How to make more sales on a tight marketing budget (4K views)
Publish imperfect content consistently instead of waiting to make one perfect piece
From: Why quantity beats perfectionism when creating content (3K views)
Perfect your output over time by creating in volume first, then refining
From: Why quantity beats perfectionism when creating content (3K views)
Ad agencies often make results look better than they are and overcomplicate strategy to justify their fees
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Increase ad spend and creative output together, more budget without more content won't move the needle
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Use AI to handle 80% of a freelance content creator's grunt work so they can focus on execution
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Choose Google ads for high search intent products, TikTok if your organic content already performs, or Pinterest for aesthetic-driven products
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
A small community event can build brand awareness and pipeline even without guaranteed conversions
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Test Reddit's new dynamic product ads now - they target high-intent shoppers and few brands are using them yet.
From: 3 new marketing tactics: Reddit ads, SMS replies, Google Pomelli (3K views)
Reply to customers who respond to your SMS campaigns; only 26% of brands do this and those replies convert well.
From: 3 new marketing tactics: Reddit ads, SMS replies, Google Pomelli (3K views)
Use Google Pomelli's free AI tool to generate on-brand studio and lifestyle photography for your ads.
From: 3 new marketing tactics: Reddit ads, SMS replies, Google Pomelli (3K views)
Use Canva for design so you don't need a graphic designer starting out
From: 5 online tools every new business owner needs (3K views)
Check Facebook Ads Library to research what competitors are running as ads
From: 5 online tools every new business owner needs (3K views)
Use Ubersuggest and Google Keyword Planner to find keywords before creating content or ads
From: 5 online tools every new business owner needs (3K views)
Attend affordable marketing conferences to keep your strategies fresh instead of guessing
From: Why founders should attend HubSpot's Grow ANZ marketing event (3K views)
Look for events with speakers who are actual practitioners in your industry, not just theorists
From: Why founders should attend HubSpot's Grow ANZ marketing event (3K views)
An all-access pass that lets you rewatch content later is worth more than a single-day ticket
From: Why founders should attend HubSpot's Grow ANZ marketing event (3K views)
Stop comparing your founder content to influencer brands, they are a different game entirely
From: Why founder content beats trying to copy influencer brands (758 views)
You are the niche, your customers are drawn to you specifically so lean into that
From: Why founder content beats trying to copy influencer brands (758 views)
Founder content doesn't require trends, dances, or even your face on camera every day to build community
From: Why founder content beats trying to copy influencer brands (758 views)
Reset immediately after a bad moment or mistake instead of dwelling on it.
From: Personal and business lessons on resilience, copying, and trusting (0 views)
Expect competitors to copy your business, content, and ideas, and stay focused on your own lane regardless.
From: Personal and business lessons on resilience, copying, and trusting (0 views)
Recognize that discouraging advice often comes from people who aren't taking the same risks themselves.
From: Personal and business lessons on resilience, copying, and trusting (0 views)
Trust your gut - if something feels off and you can't explain why, you're usually right.
From: Personal and business lessons on resilience, copying, and trusting (0 views)
Don't let content creation eat all your time - balance it with strategies that directly drive revenue.
From: Spend less time on content, more time on money-making strategies (0 views)
Don't panic if your Instagram engagement drops, it may reflect platform-wide saturation rather than weaker content.
From: Why Instagram engagement is dropping for everyone (0 views)
Expect engagement rates to keep declining as more creators flood the platform with content.
From: Why Instagram engagement is dropping for everyone (0 views)
Make your event stand memorable with freebies and energy so people are drawn in, not bored.
From: Six lessons from exhibiting at Retail Fest (0 views)
Prioritize ad creative above everything else on Meta right now.
From: Six lessons from exhibiting at Retail Fest (0 views)
Go up to strangers at events and start conversations - it's appreciated more than you think.
From: Six lessons from exhibiting at Retail Fest (0 views)
Treat industry events as awareness and networking plays, not direct selling opportunities.
From: Six lessons from exhibiting at Retail Fest (0 views)
Find your people in business so you have support through the tiring moments.
From: Six lessons from exhibiting at Retail Fest (0 views)
Use an unexpected or unlikely influencer for a brand deal to stand out from typical partnerships.
From: 2025 marketing and business news roundup (0 views)
Partner with a complementary small business on a collab product to help both brands grow.
From: 2025 marketing and business news roundup (0 views)
Run Facebook ads that don't look like ads to improve engagement and click-through.
From: 2025 marketing and business news roundup (0 views)
If a competitor copies your brand, turn it into a creative marketing stunt instead of getting upset.
From: 2025 marketing and business news roundup (0 views)
Use ChatGPT tasks daily to streamline recurring work in your business.
From: 2025 marketing and business news roundup (0 views)
Create 5-6 content pillars as the foundation of your content strategy.
From: How to never run out of content ideas using content pillars (0 views)
Use TikTok or Answer the Public to find topics people are actually searching for within each pillar.
From: How to never run out of content ideas using content pillars (0 views)
Turn each topic into multiple video formats to multiply your content output without needing new ideas.
From: How to never run out of content ideas using content pillars (0 views)
Map out pillars and topics in a spreadsheet in advance to save time on content planning long-term.
From: How to never run out of content ideas using content pillars (0 views)
Don't confuse content pillars with content types, they serve different purposes in your strategy.
From: How to never run out of content ideas using content pillars (0 views)
Study how influencer-led brands like Maebe are launched from scratch to inform your own launch strategy.
From: Weekly marketing news roundup: Molly-Mae's Maebe, TikTok Shop and more (0 views)
Keep an eye on TikTok Shop developments since it's an evolving sales channel worth learning.
From: Weekly marketing news roundup: Molly-Mae's Maebe, TikTok Shop and more (0 views)
Keep top-of-funnel Facebook ads simple and straight to the point.
From: Using Times Square billboards as inspiration for Facebook ad funnels (0 views)
Use mid-funnel ads to go deeper into one key product feature.
From: Using Times Square billboards as inspiration for Facebook ad funnels (0 views)
Use bottom-of-funnel ads for community building, deals, discounts or bundles.
From: Using Times Square billboards as inspiration for Facebook ad funnels (0 views)
You don't need an existing audience to launch a product; you can build the audience afterward
From: How writing a book with no audience led to her TikTok journey (0 views)
Commit to one new challenge outside your comfort zone every year to keep growing as a founder
From: How writing a book with no audience led to her TikTok journey (0 views)
If you don't have a marketing budget, invest time into content, SEO, and outreach instead of money.
From: 5 tips for scaling a business shared at a marketing event (0 views)
Build brand awareness quickly through PR, ads, and platforms like TikTok before copycats catch up.
From: 5 tips for scaling a business shared at a marketing event (0 views)
Grow owned assets like your email list and social following from day one, they're the foundation of your community.
From: 5 tips for scaling a business shared at a marketing event (0 views)
Track CLTV, AOV, return rate, and purchase lag, and work to improve them instead of just spending more on growth.
From: 5 tips for scaling a business shared at a marketing event (0 views)
Create one piece of content and repurpose it everywhere your customers and competitors are, not just one platform.
From: 5 tips for scaling a business shared at a marketing event (0 views)
Decide upfront whether you're doing a soft launch or a hard launch based on your goals.
From: Step-by-step strategy for launching a product or service (0 views)
Set a clear budget before launching so spending decisions are made in advance, not on the fly.
From: Step-by-step strategy for launching a product or service (0 views)
Define your launch objectives clearly, whether that's exposure or immediate sales, before you plan tactics.
From: Step-by-step strategy for launching a product or service (0 views)
Weigh exposure against sales as a trade-off when choosing your launch strategy, since optimizing for one can cost you the other.
From: Step-by-step strategy for launching a product or service (0 views)
Show up consistently with content, blog posts, and a mobile-optimized website to grow your business.
From: Consistency in content and a mobile-optimized site drives growth (0 views)
Always tie your content ideas back to your industry, category, brand or product
From: 10 reel ideas to beat content creation overwhelm (0 views)
Don't be embarrassed to show your face on camera to build a connection with your audience
From: 10 reel ideas to beat content creation overwhelm (0 views)
Don't measure your business against other people's curated online success
From: Why comparing your business to others online is misleading (0 views)
Focus on daily forward action, not daily sales, even if it's just one email or one piece of content
From: Why comparing your business to others online is misleading (0 views)
Push through embarrassment or fear when creating content, just get it out
From: Why comparing your business to others online is misleading (0 views)
Make sure every TikTok either inspires aspiration, teaches a skill, triggers shareable laughter, or evokes strong emotion
From: The 4 things your TikTok content needs to get pushed by the algorithm (0 views)
Aim for laughs strong enough that viewers want to share with friends, not just chuckle
From: The 4 things your TikTok content needs to get pushed by the algorithm (0 views)
Check your video against these 4 criteria before posting to increase odds of algorithm push
From: The 4 things your TikTok content needs to get pushed by the algorithm (0 views)
Always maintain brand awareness, traffic, website optimization, and brand sentiment as your core growth pillars.
From: The 4-part formula for consistent online sales (0 views)
Implement specific digital strategies for each pillar frequently, not as a one-off.
From: The 4-part formula for consistent online sales (0 views)