The four types of content every business needs
This video breaks content into four categories: entry-level how-tos and tips, category content like trends and myths, community content showing behind-the-scenes journey, and product/sales content like reviews and case studies. The takeaway is to rotate through all four types to cover every angle of your audience's interest.
The lessons
Create entry-level content like how-tos, tips, and common questions to educate new audiences.
Cover category content such as industry trends, news, and myth-busting to stay relevant.
Share community content like behind-the-scenes and your founder journey to build connection.
Produce product and sales content, including case studies and reviews, to drive conversions.
Questions people ask
What types of content should I create for my business?
There are four types: entry-level content like how-tos and common questions, category content covering trends and industry myths, community content showing your behind-the-scenes journey, and product/sales content like case studies and reviews. Rotating through all four keeps your content strategy well-rounded.
Transcript
Okay, you've started a business and you need to create content every day. So here are the four types of content that you need. One is your entry-level content. That includes how-tos, tips and tricks, do's and don'ts, and common questions.
The second type of content is category content. This includes current trends, news, hot topics, and busting any industry myths. The third type of content is community content, and by that I mean your community content. Behind the scenes, your journey, how you got here, how you make your products, advanced FAQs, and inside jokes.
The fourth type of content is your product and sales content. Explanation videos, discounts, case studies, product deals, and of course reviews. I hope this helps.
