Topic hub
Cashflow
22 lessons and 309 quick tips on cashflow, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
Save money on Alibaba by shopping the Chinese version
10 lessons from running two seven-figure businesses
What receivership actually means for a small business
We had $30,000 stolen by a Hong Kong company
Losing $20,000 in two days after her ads account got hacked
How Richard Branson launched Virgin Airlines with $0
How GEEDUP's liquidation happened after unpaid ATO debt
What receivership really means for Stax and ecommerce brands
Why Australia Post's pricing system unfairly punishes small business
How to set up your bank accounts when starting a business
The ato is naming and shaming small businesses over unpaid tax debt
Why Australia Post's shipping pricing is unfair to small businesses
Why now is a bad time to order products from China
Why Geedup entered liquidation after the ATO forced a wind-up order
Alibaba shipping costs explained, sea freight edition
How to set up business bank accounts to manage cash flow
What Muscle Nation's revenue growth from $500k to $300m teaches
We lost a $250k deposit to a ghosted packaging supplier
Why Anaita pays herself less than her staff at Hero Packaging
Three things Anaita wishes she knew before starting a business
4 business expenses to cut that actually save money
10 lessons from running two seven-figure businesses
Quick tips
Use leasing options for business equipment to spread the cost over time instead of paying large sums upfront.
From: Why I use HP Advantage for Small Business as my company grows (8.5M views)
Look for bulk or membership discounts when buying multiple devices for your team.
From: Why I use HP Advantage for Small Business as my company grows (8.5M views)
Consider subscribing to a business vehicle instead of buying at EOFY to simplify tax reporting.
From: Why EV subscriptions can beat buying a car for tax savings (1.6M views)
Bundling vehicle costs into one monthly payment makes it easier for your accountant to track deductions.
From: Why EV subscriptions can beat buying a car for tax savings (1.6M views)
Stop paying full price for business software; check Mastercard Easy Savings Specials for discounts on tools you already use.
From: Using Mastercard Easy Savings Specials to discount business tools (1.2M views)
A Business Mastercard can unlock offers like percentage discounts on Google Workspace, DocuSign, HubSpot, and free months of Notion.
From: Using Mastercard Easy Savings Specials to discount business tools (1.2M views)
Master unsexy operational skills like cash flow and data management early, not years in.
From: Two business lessons Anaita learned too late at Hero Packaging (1.1M views)
Don't overspend on premium tech tool subscriptions when you're just starting out.
From: Two business lessons Anaita learned too late at Hero Packaging (1.1M views)
Look for business card partner perks and discounts to cut software costs from day one.
From: Two business lessons Anaita learned too late at Hero Packaging (1.1M views)
Search Alibaba's Chinese site, using Google Translate to find product names, instead of the English version to get lower supplier prices.
From: Save money on Alibaba by shopping the Chinese version (1M views)
Compare prices across both Alibaba versions since English listings can run 1.5 to 2 times more expensive for the same product.
From: Save money on Alibaba by shopping the Chinese version (1M views)
Do the work before you talk about it publicly.
From: 10 lessons from running two seven-figure businesses (844K views)
Never expect help from friends or family; build the business on your own merit.
From: 10 lessons from running two seven-figure businesses (844K views)
Keep separate bank accounts for bills, marketing, operating expenses, and tax, and fund them weekly.
From: 10 lessons from running two seven-figure businesses (844K views)
Validate demand for your product before spending any money on it.
From: 10 lessons from running two seven-figure businesses (844K views)
Focus on profit and wealth, not vanity revenue or flashy purchases.
From: 10 lessons from running two seven-figure businesses (844K views)
Master the boring stuff first, cash flow, data management, and working capital before the creative side
From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)
Learning to manage cash flow properly is what actually gets cash sitting in your bank account
From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)
Save on tech subscriptions early, costs stack up fast if you default to the most expensive tools
From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)
Look for business discounts and resources, like offers on tools such as Xero and DocuSign, to cut costs from day one
From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)
Understand the difference between voluntary administration and receivership before you're in either situation
From: What receivership actually means for a small business (339K views)
Personal guarantees on secured loans can put directors personally at risk during receivership
From: What receivership actually means for a small business (339K views)
Many businesses are struggling silently, you are not alone if you're doing it tough right now
From: What receivership actually means for a small business (339K views)
Fighting international fraud can cost more in legal fees than you might ever recover.
From: We had $30,000 stolen by a Hong Kong company (258K views)
A company's public listing and contact details staying active doesn't mean they're legitimate or safe to trust.
From: We had $30,000 stolen by a Hong Kong company (258K views)
Secure your ads account with more than a simple password since hackers target small businesses around the clock.
From: Losing $20,000 in two days after her ads account got hacked (249K views)
Every device connected to your business, including warehouse computers, is a vulnerability if left unprotected.
From: Losing $20,000 in two days after her ads account got hacked (249K views)
Use a password manager, secure browser, and cloud backup together as your baseline small business security stack.
From: Losing $20,000 in two days after her ads account got hacked (249K views)
Negotiate payment terms so revenue comes in before expenses are due
From: How Richard Branson launched Virgin Airlines with $0 (231K views)
Don't take a single rejection as final, keep pushing until you reach the right decision maker
From: How Richard Branson launched Virgin Airlines with $0 (231K views)
You don't need a lot of capital to start a business if you're creative and can sell
From: How Richard Branson launched Virgin Airlines with $0 (231K views)
Be extremely careful with debt, bad debt can kill a business that once looked successful
From: How GEEDUP's liquidation happened after unpaid ATO debt (201K views)
Don't ignore or delay ATO obligations, they can force liquidation even when creditors might accept a lower settlement
From: How GEEDUP's liquidation happened after unpaid ATO debt (201K views)
A company can recover from liquidation if it recoups enough money to pay off its debt
From: How GEEDUP's liquidation happened after unpaid ATO debt (201K views)
Understand that receivership is creditor-initiated asset seizure, not a voluntary insolvency process like administration.
From: What receivership really means for Stax and ecommerce brands (135K views)
Know that a company can trade its way back after receivership if asset sales cover the outstanding debts.
From: What receivership really means for Stax and ecommerce brands (135K views)
Be aware that receivership stays on a director's record and can trigger personal guarantee recovery actions on secured loans.
From: What receivership really means for Stax and ecommerce brands (135K views)
Remember that many businesses are quietly struggling right now even if you don't see it online.
From: What receivership really means for Stax and ecommerce brands (135K views)
Test your carrier's pricing consistency by sending identical parcels with different packaging or postage to expose unfair charges.
From: Why Australia Post's pricing system unfairly punishes small business (127K views)
Know that using your own packaging instead of a carrier's prepaid satchel can double your shipping cost for the same product.
From: Why Australia Post's pricing system unfairly punishes small business (127K views)
Switch to a shipping aggregator to access better carrier rates and cut shipping costs significantly.
From: Why Australia Post's pricing system unfairly punishes small business (127K views)
Understand that carriers can shift blame and cost for lost parcels onto your brand unless you pay for extra insurance.
From: Why Australia Post's pricing system unfairly punishes small business (127K views)
Open zero-fee accounts specifically for marketing, tax, stock and emergency funds
From: How to set up your bank accounts when starting a business (120K views)
Transfer a set percentage of revenue into each account weekly rather than spending from one pool
From: How to set up your bank accounts when starting a business (120K views)
Keep a portion of revenue, around 30 percent, in your main personal account
From: How to set up your bank accounts when starting a business (120K views)
Set aside money for stock and marketing in advance so you're never stressed about covering costs
From: How to set up your bank accounts when starting a business (120K views)
Keep company tax and GST current, the ATO is actively naming, shaming and winding up businesses with unpaid debt
From: The ato is naming and shaming small businesses over unpaid tax debt (93K views)
Talk to your accountant proactively rather than getting creative with unpaid tax debt
From: The ato is naming and shaming small businesses over unpaid tax debt (93K views)
Compare your shipping costs across carriers, using a prepaid satchel versus your own packaging can change your fee significantly
From: Why Australia Post's shipping pricing is unfair to small businesses (92K views)
Don't assume your main carrier is your cheapest option, a shipping aggregator can save you thousands per month
From: Why Australia Post's shipping pricing is unfair to small businesses (92K views)
Know that if a parcel is lost, some carriers will push liability and costs back onto you unless you paid for insurance
From: Why Australia Post's shipping pricing is unfair to small businesses (92K views)
Check factory holiday schedules before placing bulk orders abroad.
From: Why now is a bad time to order products from China (85K views)
Factor in sea freight delays and inflated air freight costs when planning inventory timelines.
From: Why now is a bad time to order products from China (85K views)
Consider local manufacturing or alternative countries like India, Thailand, Vietnam, or Bali when China sourcing is slow.
From: Why now is a bad time to order products from China (85K views)
Only source from China right now if you have both time to spare and a big margin cushion.
From: Why now is a bad time to order products from China (85K views)
Look into subscribing to a business vehicle instead of buying one to simplify costs and reporting.
From: EOFY tax tip: subscribe to an EV instead of buying one (66K views)
Bundle vehicle-related expenses into one monthly payment to make tax time easier for your accountant.
From: EOFY tax tip: subscribe to an EV instead of buying one (66K views)
Review EOFY offers each year since timing purchases or subscriptions can unlock savings.
From: EOFY tax tip: subscribe to an EV instead of buying one (66K views)
Bad debt can kill your business, distinguish it clearly from good debt.
From: Why Geedup entered liquidation after the ATO forced a wind-up order (59K views)
You can sometimes negotiate unsecured creditor debts down through a business restructure, but the ATO won't always accept it.
From: Why Geedup entered liquidation after the ATO forced a wind-up order (59K views)
Never let ATO debt go unmanaged, they can force liquidation if they believe it recovers more money than a settlement.
From: Why Geedup entered liquidation after the ATO forced a wind-up order (59K views)
Remember unit cost from suppliers never includes shipping, taxes or duties
From: Alibaba shipping costs explained, sea freight edition (56K views)
Sea shipping is cheaper but slower, budget around 28 days to arrive
From: Alibaba shipping costs explained, sea freight edition (56K views)
Sea shipping quotes only cover port to port, plan for extra costs once it lands
From: Alibaba shipping costs explained, sea freight edition (56K views)
Avoid peak shipping dates to get the best sea freight rates
From: Alibaba shipping costs explained, sea freight edition (56K views)
Route all business revenue into one main account first, then split it out weekly.
From: How to set up business bank accounts to manage cash flow (55K views)
Open separate no-fee accounts for stock, tax, marketing and expenses so funds don't get mixed up.
From: How to set up business bank accounts to manage cash flow (55K views)
Set percentage splits per account, such as 30% stock, 5% tax, 30% marketing, 20% expenses, and pay yourself the remainder.
From: How to set up business bank accounts to manage cash flow (55K views)
Increase your tax savings percentage over time as revenue grows.
From: How to set up business bank accounts to manage cash flow (55K views)
Revenue alone is a vanity metric, profitability and cash in the bank matter more.
From: What Muscle Nation's revenue growth from $500k to $300m teaches (53K views)
Expand your addressable market by moving into adjacent categories once you own your core space.
From: What Muscle Nation's revenue growth from $500k to $300m teaches (53K views)
Don't hand over large deposits to new suppliers until you've verified their business legitimacy beyond calls and samples.
From: We lost a $250k deposit to a ghosted packaging supplier (51K views)
Have a contract and payment protection in place before committing six-figure sums to an unproven vendor.
From: We lost a $250k deposit to a ghosted packaging supplier (51K views)
Be prepared for supplier scams even after extensive vetting, and have legal recourse ready if things go wrong.
From: We lost a $250k deposit to a ghosted packaging supplier (51K views)
Prioritize reinvesting profit into stock, marketing and staff over maximizing your own salary early on.
From: Why Anaita pays herself less than her staff at Hero Packaging (47K views)
Pay your team well even if it means taking home less yourself, business value compounds over time.
From: Why Anaita pays herself less than her staff at Hero Packaging (47K views)
Normalize talking openly about revenue and salary so founders can actually learn from each other.
From: Why Anaita pays herself less than her staff at Hero Packaging (47K views)
Set aside a real marketing budget, not just money for stock and shipping.
From: Three things Anaita wishes she knew before starting a business (45K views)
Don't rely solely on organic social media to drive sales.
From: Three things Anaita wishes she knew before starting a business (45K views)
Understand your product's inherent demand and difficulty to sell before comparing your results to others.
From: Three things Anaita wishes she knew before starting a business (45K views)
Use the formula awareness plus traffic plus optimization plus sentiment to build a sales strategy for any product.
From: Three things Anaita wishes she knew before starting a business (45K views)
Add a subscription option to your product pages to automate recurring revenue from existing customers
From: Use Yotpo's free Subscriptions app to automate recurring revenue (43K views)
Offer a discount incentive to push customers toward subscribing over one-time purchases
From: Use Yotpo's free Subscriptions app to automate recurring revenue (43K views)
Let customers control and skip their own subscriptions to reduce churn and support requests
From: Use Yotpo's free Subscriptions app to automate recurring revenue (43K views)
Stop paying for small business award entries, they rarely improve conversion and mostly exist to make the award company money
From: 4 business expenses to cut that actually save money (41K views)
Negotiate your email platform's rate or switch providers to save hundreds or thousands a month, since most platforms offer similar deliverability and features
From: 4 business expenses to cut that actually save money (41K views)
Use a shipping aggregator so orders automatically go to the cheapest, fastest courier instead of defaulting to one carrier
From: 4 business expenses to cut that actually save money (41K views)
Don't put full-size products into event goodie bags, set up an activation instead since goodie bags waste money for little real exposure
From: 4 business expenses to cut that actually save money (41K views)
Do the work before you talk about it publicly
From: 10 lessons from running two seven-figure businesses (40K views)
Don't expect support or special treatment from friends and family in business
From: 10 lessons from running two seven-figure businesses (40K views)
Never go into debt to anyone, no matter how small the amount
From: 10 lessons from running two seven-figure businesses (40K views)
Accept that not everyone you deal with in business will be nice
From: 10 lessons from running two seven-figure businesses (40K views)
Set up multiple bank accounts to separate and manage your money
From: 10 lessons from running two seven-figure businesses (40K views)
Don't confuse visible brand awareness with actual profitability
From: Is that flashy brand actually profitable or just in debt (39K views)
Watch out for overspending on ads and influencers that can put you in debt
From: Is that flashy brand actually profitable or just in debt (39K views)
Expect some months to be unprofitable even in a growing seven or eight figure business due to fixed costs and stockouts.
From: The hard reality of running a business through tough months (38K views)
Stockouts on best sellers directly hurt monthly profitability, so prioritize inventory planning.
From: The hard reality of running a business through tough months (38K views)
Check if your cost of goods is above 30-40% before you spend money on ads.
From: How to get control of your business finances as a founder (34K views)
Set a clear cost benchmark and never spend above it.
From: How to get control of your business finances as a founder (34K views)
Delegate tasks but don't abdicate responsibility, stay on top of what you outsource.
From: How to get control of your business finances as a founder (34K views)
No one knows your business like you do, don't fully hand off financial oversight.
From: How to get control of your business finances as a founder (34K views)
Bootstrap growth using savings, mortgage funds, and reinvested profits before seeking outside capital.
From: Hero Packaging launches equity crowdfunding after 3 years (34K views)
Understand business valuations and key ecommerce metrics before approaching investors.
From: Hero Packaging launches equity crowdfunding after 3 years (34K views)
Equity crowdfunding lets you turn loyal customers into shareholders as a funding path for the next growth stage.
From: Hero Packaging launches equity crowdfunding after 3 years (34K views)
Don't rely on a single courier, use a shipping aggregator to compare rates and speed automatically.
From: How a shipping aggregator saved over $10,000 on Australia Post costs (32K views)
Test couriers for your own business rather than trusting other people's experiences.
From: How a shipping aggregator saved over $10,000 on Australia Post costs (32K views)
Review your shipping costs regularly, especially during tough financial periods.
From: How a shipping aggregator saved over $10,000 on Australia Post costs (32K views)
Don't start a business without a marketing budget unless you're ready to go all-in on organic content
From: Why you need a marketing budget before starting a business (30K views)
If relying on Instagram for traffic, commit to a huge volume of reels, posts, stories and audience engagement
From: Why you need a marketing budget before starting a business (30K views)
Have a clear plan for how you'll generate traffic before you launch, paid or organic
From: Why you need a marketing budget before starting a business (30K views)
A rebrand or marketing push cannot save a business that is already in financial distress.
From: Why Betts Shoes' rebrand couldn't stop its voluntary administration (28K views)
Relying on legacy and past customer loyalty without innovating lets competitors steal market share over time.
From: Why Betts Shoes' rebrand couldn't stop its voluntary administration (28K views)
Pumping more money into marketing when you're losing money rarely fixes the underlying problem.
From: Why Betts Shoes' rebrand couldn't stop its voluntary administration (28K views)
Check whether your shipping carrier charges more for sustainable packaging even when size and weight match single-use plastic options.
From: Australia Post charges more for sustainable packaging shipments (27K views)
Be extremely careful with money and numbers, bad decisions compound fast.
From: Why bad money decisions can set founders back years (25K views)
A few months of poor financial choices can take years to undo, plan conservatively.
From: Why bad money decisions can set founders back years (25K views)
Making entrepreneurship approachable in your content builds trust with your audience.
From: Why bad money decisions can set founders back years (25K views)
Cut ties with any marketing agency that takes your money without delivering results
From: Stop paying marketing agencies that deliver no results (24K views)
If a product isn't performing safely, delay the launch and fix the formulation rather than rush to market.
From: How Staje founders fixed a failing supplement before launch (24K views)
Test a reformulated product on a wider group before committing to a launch date.
From: How Staje founders fixed a failing supplement before launch (24K views)
Get co-founders to communicate exact budget numbers upfront to avoid conflict over spend.
From: How Staje founders fixed a failing supplement before launch (24K views)
Too many co-founders without clear roles creates decision-making friction - assign ownership early.
From: How Staje founders fixed a failing supplement before launch (24K views)
Rising BYO shipping costs push customers toward single-use plastic prepaid satchels instead of sustainable packaging options.
From: How Australia Post's shipping monopoly is hurting small businesses (22K views)
Factor carrier pricing structures into your packaging strategy since ready-to-ship sustainable products can lose ground to cheaper prepaid alternatives.
From: How Australia Post's shipping monopoly is hurting small businesses (22K views)
If you're taking on the risk of building and manufacturing locally, expect policy and reward to be misaligned sometimes, so plan your capital structure accordingly.
From: Why the new budget discourages founders from taking risks (22K views)
Don't assume government incentives to hire locally and manufacture domestically will stay stable long term, hedge your business model against policy shifts.
From: Why the new budget discourages founders from taking risks (22K views)
Weigh capital gains and tax exposure into your long-term exit and reinvestment planning before scaling headcount and manufacturing.
From: Why the new budget discourages founders from taking risks (22K views)
Advocate publicly for founder-friendly policy if you believe the risk-reward equation is broken, silence doesn't change outcomes.
From: Why the new budget discourages founders from taking risks (22K views)
Rate your income streams by effort required, not just total revenue
From: Ranking my income streams from rental property to speaking gigs (21K views)
Passive income like ebook sales that gets delivered without your involvement is the highest-value income
From: Ranking my income streams from rental property to speaking gigs (21K views)
Physical product income like books or rentals still requires ongoing work like packaging and maintenance
From: Ranking my income streams from rental property to speaking gigs (21K views)
Get paid to speak on topics you're genuinely passionate about for high-reward, low-effort income
From: Ranking my income streams from rental property to speaking gigs (21K views)
Lock in investors before committing to major launch spend so you know your real budget.
From: Behind the scenes launching Staje's first two supplements (21K views)
Put every spending decision in a shared spreadsheet so co-founders aren't guessing on numbers.
From: Behind the scenes launching Staje's first two supplements (21K views)
Use your own product personally before launch so you have genuine conviction when selling it.
From: Behind the scenes launching Staje's first two supplements (21K views)
Regularly audit your tech stack costs against subscriber count and usage to catch when a tool becomes overpriced.
From: Switching from Klaviyo to Yotpo to cut email marketing costs (21K views)
Compare alternatives like Yotpo to Klaviyo if your email platform costs are scaling faster than your list growth justifies.
From: Switching from Klaviyo to Yotpo to cut email marketing costs (21K views)
Budget for COGS at around 50% of revenue when planning ecommerce margins
From: How much profit you actually keep from $1M in ecommerce revenue (20K views)
Account for marketing, shipping, packaging, staffing and misc costs eating another 35% of revenue
From: How much profit you actually keep from $1M in ecommerce revenue (20K views)
Factor in a 30% tax rate before you calculate your real take-home profit
From: How much profit you actually keep from $1M in ecommerce revenue (20K views)
A $1M revenue ecommerce business can net as little as $105K a year in the founder's pocket
From: How much profit you actually keep from $1M in ecommerce revenue (20K views)
Factor in 2-3 weeks of factory closure around Chinese New Year, not just the official holiday dates.
From: Account for Chinese New Year delays when ordering from Alibaba (20K views)
Expect production times to stretch from 30 to at least 45 business days during this period.
From: Account for Chinese New Year delays when ordering from Alibaba (20K views)
Confirm with your supplier now whether your order will be produced and shipped before the holiday shutdown.
From: Account for Chinese New Year delays when ordering from Alibaba (20K views)
Budget for returns as a real cost center, not an afterthought, since average rates run 30-50% depending on category.
From: What actually happens behind the scenes with returns (19K views)
Build separate processes for returns, exchanges, and store credit since each requires different handling.
From: What actually happens behind the scenes with returns (19K views)
Accept that returns are necessary for customer trust even though they're expensive to manage.
From: What actually happens behind the scenes with returns (19K views)
Seek out founders and CFOs who've actually exited businesses for real guidance on loans, cashflow, profit and equity.
From: Ecommerce founders need real education on loans, cashflow and equity (19K views)
Don't assume you should already know finance fundamentals as a founder; actively look for education on them.
From: Ecommerce founders need real education on loans, cashflow and equity (19K views)
Don't try to get creative or delay on tax, the ATO is actively cracking down and naming businesses publicly.
From: The ATO is naming and shaming businesses with tax debt (18K views)
Get a good accountant and stay on top of your GST and company tax obligations.
From: The ATO is naming and shaming businesses with tax debt (18K views)
Unpaid tax debt can escalate to federal court winding up action against your business.
From: The ATO is naming and shaming businesses with tax debt (18K views)
Consolidate your website, funnels, and email marketing into one platform to save money when starting out.
From: Systeme lets you build a website, funnels and email marketing free (18K views)
Start with just a website builder, sales funnels, and email marketing before adding more tools.
From: Systeme lets you build a website, funnels and email marketing free (18K views)
Look for free-tier software before paying for separate marketing tools.
From: Systeme lets you build a website, funnels and email marketing free (18K views)
Never fully outsource financial oversight, check your own numbers every single day
From: How Hero Packaging almost shut down over a cash flow crisis (17K views)
Strong revenue doesn't mean healthy cash flow, track them separately
From: How Hero Packaging almost shut down over a cash flow crisis (17K views)
Pick a good accountant but don't blindly trust them without verifying the details yourself
From: How Hero Packaging almost shut down over a cash flow crisis (17K views)
Talk to other founders who've faced cash flow problems before you hit a crisis
From: How Hero Packaging almost shut down over a cash flow crisis (17K views)
Switch email platforms or renegotiate your rate when business gets tough.
From: Rating every email marketing platform after switching again (16K views)
Weigh cost against features like segmentation, predictive analytics and AI control before committing to a platform.
From: Rating every email marketing platform after switching again (16K views)
Watch attribution closely, inflated claimed-order data can mislead your decision-making.
From: Rating every email marketing platform after switching again (16K views)
Look for e-commerce-specific platforms that bundle email, SMS and push into one cheaper package.
From: Rating every email marketing platform after switching again (16K views)
Budget for inventory, packaging, tech subscriptions and customer acquisition before starting an inventory-based ecommerce business.
From: Three hard truths about starting an ecommerce business (16K views)
Expect roughly 90% of customers to never buy from you again and build your business model around that reality.
From: Three hard truths about starting an ecommerce business (16K views)
Prioritize recurring revenue models like subscriptions over relying on one-off purchases.
From: Three hard truths about starting an ecommerce business (16K views)
Learn to run your own Facebook and Google ads instead of paying an agency thousands of dollars.
From: Three hard truths about starting an ecommerce business (16K views)
Be wary of long-term agency or coaching contracts that lock you in regardless of results or cash flow.
From: Why she built a pay-as-you-go alternative to marketing agencies (16K views)
Most people learn what they need within 3-4 months, question any program requiring a full 12-month commitment.
From: Why she built a pay-as-you-go alternative to marketing agencies (16K views)
Look for pay-as-you-go marketing help so you're never forced to pay when you no longer need the service.
From: Why she built a pay-as-you-go alternative to marketing agencies (16K views)
Stop bragging about revenue if you can't back it with real profit or cash in the bank.
From: Why revenue numbers are a vanity metric (14K views)
A $1M business that keeps $400K beats a $50M business that keeps nothing.
From: Why revenue numbers are a vanity metric (14K views)
If you're going to share revenue publicly, be equally transparent about your cash position.
From: Why revenue numbers are a vanity metric (14K views)
Don't let press coverage of your 'growth' distract you from fixing what's actually broken behind the scenes.
From: Why revenue numbers are a vanity metric (14K views)
Avoid fixed fee loans like Shopify Capital unless you fully understand the real effective interest rate.
From: The scary truth about Shopify fixed fee loans (14K views)
A 'fixed fee' quoted as a flat dollar amount can translate to 30-40%+ annual interest once daily repayments are factored in.
From: The scary truth about Shopify fixed fee loans (14K views)
The faster your business grows while repaying a fixed fee loan, the higher your effective interest rate becomes.
From: The scary truth about Shopify fixed fee loans (14K views)
If a loan is fast, easy, and requires no credit checks, treat that as a red flag, not a convenience.
From: The scary truth about Shopify fixed fee loans (14K views)
Never fund ongoing cash flow losses with a daily-repayment loan; it will accelerate your problems.
From: The scary truth about Shopify fixed fee loans (14K views)
Avoid signing long-term agency or coaching contracts before confirming you can afford them if cash flow tightens.
From: Why Anaita built an anti-agency with no lock-in contracts (14K views)
Most of the value from a coaching program or agency is usually captured within 3 to 4 months, don't overpay for a 12-month lock-in.
From: Why Anaita built an anti-agency with no lock-in contracts (14K views)
Offer pay-per-service options so clients only pay for what they need when they need it.
From: Why Anaita built an anti-agency with no lock-in contracts (14K views)
Regularly audit and compare your tech stack pricing against competitors to find savings.
From: Switch email platforms to cut costs without losing revenue (12K views)
You can often maintain the same revenue while cutting costs by switching to a more cost-effective platform.
From: Switch email platforms to cut costs without losing revenue (12K views)
Don't assume the 'default' or most popular tool is the best value for your business.
From: Switch email platforms to cut costs without losing revenue (12K views)
You can grow cash flow without increasing sales, look at how you manage money, not just revenue
From: Unboxing the Aussie Biz Chick small business subscription box (12K views)
Segment your email list by engagement level before sending campaigns to warm up deliverability.
From: How switching from klaviyo to yotpo delivered a 416x roi (12K views)
Track cost-per-send differences between platforms, cheaper sending can directly boost ROI.
From: How switching from klaviyo to yotpo delivered a 416x roi (12K views)
Use list warming campaigns as a low-risk way to test a new email platform's performance.
From: How switching from klaviyo to yotpo delivered a 416x roi (12K views)
Convert your supplier quote to your own currency conservatively to account for exchange rate fluctuations.
From: How to calculate your true product cost before pricing in 2023 (12K views)
Factor in freight costs, choosing between faster air freight or cheaper sea freight with a forwarder to avoid hidden costs.
From: How to calculate your true product cost before pricing in 2023 (12K views)
Account for import taxes and customs based on the value of your items.
From: How to calculate your true product cost before pricing in 2023 (12K views)
Build packaging costs into your product cost, whether that's cheap compostable mailers or pricier boxes.
From: How to calculate your true product cost before pricing in 2023 (12K views)
Add about 15% on top of product cost for marketing before setting your final price and margin.
From: How to calculate your true product cost before pricing in 2023 (12K views)
Revenue talk is not proof of success, always look at profit and cash in the bank.
From: Why revenue bragging is a business myth (12K views)
Don't compare your business to people bragging about 7-figure or multimillion dollar revenue.
From: Why revenue bragging is a business myth (12K views)
Prioritize being cash flow positive and profitable even if it means growing slower.
From: Why revenue bragging is a business myth (12K views)
Skip small business award entries, they're rarely true credibility signals and mostly a money grab
From: 4 business expenses to cut that actually save real money (11K views)
Negotiate or switch your email platform rate, most platforms perform similarly if your content is good
From: 4 business expenses to cut that actually save real money (11K views)
Use a shipping aggregator to automatically pick the cheapest, fastest courier and cut freight costs
From: 4 business expenses to cut that actually save real money (11K views)
Never put full-size products in event goodie bags, it's a waste of product and money compared to running an activation
From: 4 business expenses to cut that actually save real money (11K views)
Never ask friends or family to buy from you, succeed on merit alone
From: Brutal business advice for a kid starting their first business (11K views)
Build a product people genuinely want before chasing money or fame
From: Brutal business advice for a kid starting their first business (11K views)
Ten obsessed superfans are worth more than one viral video
From: Brutal business advice for a kid starting their first business (11K views)
Be everywhere cheaply through ads, daily content, SEO, and real-life activations to build mental availability
From: Brutal business advice for a kid starting their first business (11K views)
Know your unit economics and stretch every dollar, growth at all costs is a dumb strategy
From: Brutal business advice for a kid starting their first business (11K views)
Never rely on friends and family purchases - build your business on merit alone.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Focus on creating a product people genuinely want, not just chasing money or fame.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Ten obsessed superfans are worth more than one viral video - nurture a small loyal community first.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Be everywhere cheaply: ads, daily content, SEO/GEO, and real-world activations build mental availability.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Growth at all costs is dumb - know your fixed and variable costs and keep cash in the bank.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Stop chasing revenue growth if it's not converting to actual cash in the business.
From: Why we deliberately slowed revenue growth to fix our profit margins (11K views)
Prioritize profitability over top-line growth even if it means flat revenue for a period.
From: Why we deliberately slowed revenue growth to fix our profit margins (11K views)
Use retained cash from profitability to reinvest in machinery and product innovation.
From: Why we deliberately slowed revenue growth to fix our profit margins (11K views)
Normalize slowing down growth publicly if it means building a fundamentally healthier business.
From: Why we deliberately slowed revenue growth to fix our profit margins (11K views)
Regularly audit your software subscriptions to cut unnecessary costs without losing revenue.
From: Why I switched from Klaviyo to Yotpo for email marketing (10K views)
A platform with real account support can improve your email flows more than a cheaper, hands-off tool.
From: Why I switched from Klaviyo to Yotpo for email marketing (10K views)
Choose email tools that integrate well with SMS to boost overall engagement rates.
From: Why I switched from Klaviyo to Yotpo for email marketing (10K views)
Calculate exactly how many products you need to sell in bulk to pay off existing debt
From: 4 things to do if your ecommerce business is struggling with cash flow (10K views)
Avoid revenue-based loans like Shopify Capital or PayPal Capital when cash flow is tight
From: 4 things to do if your ecommerce business is struggling with cash flow (10K views)
Explore a new revenue stream such as a digital product, affiliate partnerships, or dropshipping
From: 4 things to do if your ecommerce business is struggling with cash flow (10K views)
Don't assume better marketing alone will fix a genuinely tough economic market
From: 4 things to do if your ecommerce business is struggling with cash flow (10K views)
Reach out for support when struggling, business problems don't have to be solved alone
From: 4 things to do if your ecommerce business is struggling with cash flow (10K views)
Never fully hand off your numbers to an expert, even a CFO; stay across your margins and financials yourself.
From: How we almost went bankrupt building Hero Packaging (9K views)
Check that new products actually have the margins your business needs before bringing them in.
From: How we almost went bankrupt building Hero Packaging (9K views)
Losing sight of your numbers for even a few months can create damage that takes years to reverse.
From: How we almost went bankrupt building Hero Packaging (9K views)
Do the work before you talk about it publicly
From: 10 lessons from running two 7-figure businesses (9K views)
Don't expect special treatment or support from friends or family in business
From: 10 lessons from running two 7-figure businesses (9K views)
Never be in debt to anyone, no matter how small the amount
From: 10 lessons from running two 7-figure businesses (9K views)
Remember not everyone in business will be nice to you, so protect yourself
From: 10 lessons from running two 7-figure businesses (9K views)
Keep multiple bank accounts to separate and safeguard your money
From: 10 lessons from running two 7-figure businesses (9K views)
Never stop checking your own numbers, even when you've hired an expert accountant or CFO.
From: How trusting an accountant blindly nearly shut down Hero Packaging (9K views)
Cash flow, not just revenue growth, determines whether your business survives.
From: How trusting an accountant blindly nearly shut down Hero Packaging (9K views)
Review your financials daily so problems surface early instead of becoming a crisis.
From: How trusting an accountant blindly nearly shut down Hero Packaging (9K views)
Educate yourself on cash management instead of blindly trusting external experts.
From: How trusting an accountant blindly nearly shut down Hero Packaging (9K views)
Make hard business decisions when times are good, not just when you're in crisis.
From: Clearing up the truth behind my open talk about business struggles (9K views)
Fixing internal foundations during a hard financial period can make your business healthier long-term.
From: Clearing up the truth behind my open talk about business struggles (9K views)
Share your mistakes and lessons openly so other founders don't have to learn everything the hard way.
From: Clearing up the truth behind my open talk about business struggles (9K views)
A rough financial patch doesn't mean your business is failing; it can mean you're correcting course.
From: Clearing up the truth behind my open talk about business struggles (9K views)
Add a subscription model to create recurring revenue and steadier cash flow.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Layer SMS campaigns on top of email to reach customers through another channel.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Use free tools for SEO, content ideas and email signatures before paying for software.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Shift ad budget away from broad brand awareness and toward retargeting visitors from other channels.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Calculate your MER as ad spend divided by revenue, and aim to keep it between 20-30%
From: The 2 numbers every founder must track when running paid ads (8K views)
Make sure your cost per acquisition never exceeds your average order value
From: The 2 numbers every founder must track when running paid ads (8K views)
Ideally keep CPA under half your AOV so you're breaking even or better on every paid ad dollar
From: The 2 numbers every founder must track when running paid ads (8K views)
Review these numbers weekly, not just at month-end, to catch problems early
From: The 2 numbers every founder must track when running paid ads (8K views)
Customize your cart with countdown timers, bundle offers, free shipping thresholds and trust badges to boost conversions.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Drive as much traffic as possible during sales periods even if it doesn't convert immediately, so you can retarget that pool later.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Add subscriptions to your website to collect emails and build recurring revenue that compounds over time.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Don't try to implement every marketing idea at once, pick your favorites and test them.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Ruthlessly look for the truth in your numbers, don't gloss over what they're really telling you.
From: Three profit hacks from top ecommerce founders for peak season (8K views)
Brand strength will outperform product benefits in the long run, invest in it.
From: Three profit hacks from top ecommerce founders for peak season (8K views)
Know your margin on every single product so you know exactly how much you can discount and still be profitable.
From: Three profit hacks from top ecommerce founders for peak season (8K views)
Focus peak season planning on profit, not just revenue growth.
From: Three profit hacks from top ecommerce founders for peak season (8K views)
Pay your credit card off on time, every time, and never carry debt to anyone
From: 10 lessons from running two 7-figure businesses (7K views)
Split your income into separate accounts for bills, marketing, operating expenses and tax, and fund them weekly
From: 10 lessons from running two 7-figure businesses (7K views)
Validate demand for your product or service before spending a single dollar building it
From: 10 lessons from running two 7-figure businesses (7K views)
Focus on profit and wealth, not revenue or flashy purchases
From: 10 lessons from running two 7-figure businesses (7K views)
Build multiple income streams because one stream is never enough
From: 10 lessons from running two 7-figure businesses (7K views)
Don't measure success purely by revenue, it only shows demand, not financial health
From: Why revenue numbers alone don't impress her anymore (7K views)
If you're going to share your revenue publicly, be equally transparent about your cash position
From: Why revenue numbers alone don't impress her anymore (7K views)
Watch out for vanity metrics distracting you from the real state of your business
From: Why revenue numbers alone don't impress her anymore (7K views)
Grow your digital assets fast, your email database, SMS subscribers, social followers and app downloads are core sale value alongside inventory.
From: Nine lessons from selling my first business in 2020 (7K views)
Track CLV, returning customer rate, net margin per product, CPA, ROAS and MER every week without fail.
From: Nine lessons from selling my first business in 2020 (7K views)
Hire and train another content creator early so the business isn't solely dependent on you as the face of it.
From: Nine lessons from selling my first business in 2020 (7K views)
Get paid upfront for any post-sale services before you do the work.
From: Nine lessons from selling my first business in 2020 (7K views)
Never use your personal email as the admin login for business software, ad platforms or plugins.
From: Nine lessons from selling my first business in 2020 (7K views)
Pull revenue, profit, new customers, ad spend, MER and AOV for the full year before planning next year.
From: Build your 2025 business plan part 2: the 2024 year-end recap (7K views)
Track the time delay between a customer's first, second and third orders to understand repeat buying behavior.
From: Build your 2025 business plan part 2: the 2024 year-end recap (7K views)
Do your year-end data review before setting next year's vision, not after.
From: Build your 2025 business plan part 2: the 2024 year-end recap (7K views)
Track add-to-cart rate, abandoned cart rate, conversion rate, and MER every single day
From: The 4 Shopify stats to check daily and their industry averages (7K views)
Benchmark your store against the Shopify averages: 4.4% add-to-cart, 70-85% cart abandonment, 1.5-2% conversion
From: The 4 Shopify stats to check daily and their industry averages (7K views)
Calculate your MER by dividing ad spend by revenue to see true advertising efficiency
From: The 4 Shopify stats to check daily and their industry averages (7K views)
Use the 16% average MER as a reference point for how much revenue should go toward ad spend
From: The 4 Shopify stats to check daily and their industry averages (7K views)
Ruthlessly look for the truth in your numbers instead of the story you want them to tell
From: Three profit hacks from Australia's fastest growing ecommerce brands (7K views)
Brand strength matters more long-term than product benefits alone
From: Three profit hacks from Australia's fastest growing ecommerce brands (7K views)
Know the margin on every single product so you can decide how much it can be discounted while staying profitable
From: Three profit hacks from Australia's fastest growing ecommerce brands (7K views)
Set up separate no-fee accounts for stock, tax, marketing, and expenses and fund them weekly by percentage
From: How to split your business bank accounts before you hit GST (7K views)
Always allocate a fixed percentage to pay yourself, don't skip founder pay to reinvest everything
From: How to split your business bank accounts before you hit GST (7K views)
Start with rough percentage splits (e.g. 30% stock, 5% tax, 30% marketing, 20% expenses) and adjust tax allocation upward over time
From: How to split your business bank accounts before you hit GST (7K views)
Understand that taking on manufacturing or innovation risk should come with a proportional potential reward
From: Why the new federal budget feels unfair to small business owners (6K views)
Factor in capital gains tax exposure when planning long-term business or investment decisions
From: Why the new federal budget feels unfair to small business owners (6K views)
Avoid fixed fee loans like Shopify Capital, the real effective interest rate is far higher than advertised
From: The hidden danger of Shopify fixed fee loans explained (6K views)
Understand that daily percentage-of-sales repayment structures can quickly kill your cash flow
From: The hidden danger of Shopify fixed fee loans explained (6K views)
The faster your business grows, the faster you repay a fixed fee loan, which increases your effective interest rate
From: The hidden danger of Shopify fixed fee loans explained (6K views)
Treat easy-to-get, no credit check business loans as a warning sign, not a convenience
From: The hidden danger of Shopify fixed fee loans explained (6K views)
Don't confuse revenue with profit - track margin, not just top-line sales.
From: Revenue doesn't equal profit - margins vary by price point (6K views)
Expect roughly 50% margins on high-end goods and closer to 10% on lower-cost items.
From: Revenue doesn't equal profit - margins vary by price point (6K views)
Track ROAS, customer lifetime value, and average order value, not just daily revenue and profit
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Separate new customer revenue from returning customer revenue to understand real growth
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Monitor your inventory value alongside sales data so stock decisions are backed by numbers
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Use a consolidated dashboard to check your key ecommerce metrics daily instead of jumping between platforms
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Only work with Alibaba suppliers who have the Verified badge, meaning they're inspected and certified by a third party
From: 3 Alibaba supplier badges to check before you import (6K views)
Use Trade Assurance since it's a free Alibaba service that protects your order from payment through delivery
From: 3 Alibaba supplier badges to check before you import (6K views)
Check a supplier's diamond rating for performance, with 5 diamonds being the highest
From: 3 Alibaba supplier badges to check before you import (6K views)
Don't be swayed by badges that carry no real certification or meaning
From: 3 Alibaba supplier badges to check before you import (6K views)
If you're under $5M in revenue, learn to run your own ads instead of paying an agency.
From: Businesses under $5 million shouldn't hire a marketing agency (5K views)
Redirect the money you'd spend on an agency retainer directly into ad spend for better returns.
From: Businesses under $5 million shouldn't hire a marketing agency (5K views)
Learning ads yourself can take as little as half a day and save $2,000-5,000 a month.
From: Businesses under $5 million shouldn't hire a marketing agency (5K views)
A rebrand or marketing spend cannot fix a business that's already in financial distress
From: Betts Shoes collapse shows marketing can't fix financial distress (5K views)
Relying on legacy and past customer loyalty without innovating lets newer competitors steal market share
From: Betts Shoes collapse shows marketing can't fix financial distress (5K views)
Pumping more money into marketing when you're already losing money rarely turns things around
From: Betts Shoes collapse shows marketing can't fix financial distress (5K views)
Separate genuinely stupid decisions from smart decisions that didn't pan out due to market conditions.
From: Why smart business decisions can still fail in a tough market (3K views)
Accept that risk-taking means outcomes won't always match your effort or judgment.
From: Why smart business decisions can still fail in a tough market (3K views)
Ignore critics who judge your results without understanding the decisions and risks behind them.
From: Why smart business decisions can still fail in a tough market (3K views)
List every cost before you set a retail price, not after you've launched.
From: Hidden costs that eat into your product pricing (0 views)
Price for profit first, not just to cover obvious costs.
From: Hidden costs that eat into your product pricing (0 views)
Revisit your pricing early if you realize your margins are too thin.
From: Hidden costs that eat into your product pricing (0 views)