Free app that took her conversion rate from 3% to 7%
Anaita shares a free Shopify app called Go Tolstoy that lets her add user-generated shoppable videos to product pages, which she credits with an overnight jump in conversion rate. She explains how to install it and reuse the same videos in SMS and email campaigns.
The lessons
Add user-generated shoppable video content directly to product pages to lift conversion rate.
Reuse the same customer videos across SMS and email campaigns, not just the website.
Install free Shopify apps like Go Tolstoy from the app store and customize with your business details to get shoppable video live fast.
Questions people ask
How do I add shoppable customer videos to my Shopify store?
Go to the Shopify app store, search for Go Tolstoy, and install the app for free. Fill in your business details, then upload or record videos and place them on any page of your website, including product pages.
What impact can shoppable video content have on conversion rate?
Anaita says implementing user-generated shoppable video on her website took her conversion rate from 3% to 7% overnight. She also reuses these videos in SMS and email campaigns.
Transcript
this is a secret website hack that not many people use but will expansionary increase your sales when I implemented this on my website my conversion weight went from 3 to 7 overnight they are shippable videos and they are free to do the app that I use is completely completely free think about it this way you can put use a generated content on a product page and the customer is looking at that page can shop what that customer is using not only that but you can put those videos in your sms campaigns and your email campaigns let me just show you an example of a store that uses it really well this is a product page I put in use a generated content and shippable links to download go to shopify and apps and customise your store type in go tolstoy and find this one for filling your business details and you can then upload or record a video and easily put it on any page on your website it is super easy to set up completely free and is my favourite app on shop right now give it a go and let me know what you think
