Topic hub
Website CRO
22 lessons and 339 quick tips on website cro, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
Add SEO text with linked bestsellers to every collection page
Five setup steps new online business owners forget
How to create a fun fake-text order confirmation animation in Canva
How to set up shoppable videos before shopify editions launches
This free tool doubled my website sales overnight
The exact tools behind Rhode Skin's minimal website
Hidden Shopify feature shows exactly how customers convert
DIY ecommerce product photography setup under $150
How to add trust badges to your Shopify product pages
Why pop-ups are killing your website sales
Seven product photo types that increase ecommerce sales
Use builtwith.com to see what tools any website is running
Seven fixes for website traffic that isn't converting to sales
The Shopify app hack that gets your videos shown to more shoppers
Upgrade your Shopify cart with one-click upsells
The Shopify upsell app that lifted conversion rate from 3% to 7%
Why your product page matters more than your homepage
The Facebook ad mistake that kills your conversion rate
The lazy influencer method to market products without sending stock
Four quick website tweaks to boost ecommerce sales
Free app that took her conversion rate from 3% to 7%
Shopify hack to add brand personality to your checkout text
Quick tips
Add SEO text to the bottom of your collection pages describing the category in detail.
From: Add SEO text with linked bestsellers to every collection page (617K views)
Under each subheading, link out to your best-selling products in that category to create internal backlinks.
From: Add SEO text with linked bestsellers to every collection page (617K views)
Do this for every single collections page on your site to compound the SEO benefit.
From: Add SEO text with linked bestsellers to every collection page (617K views)
Set up Google Analytics from day one to see exactly where your traffic and customers come from.
From: Five setup steps new online business owners forget (290K views)
Apply for Google My Business and Google Reviews early since approval takes a long time.
From: Five setup steps new online business owners forget (290K views)
Use Google Keyword Planner to discover what your audience is searching for and its search volume and cost per click.
From: Five setup steps new online business owners forget (290K views)
Automate written content production with a tool like copy.ai to keep up with content demands.
From: Five setup steps new online business owners forget (290K views)
Set a proper, contrasty 32x32 pixel favicon in Shopify to look more professional.
From: Five setup steps new online business owners forget (290K views)
Add personality to your order confirmation page instead of leaving it as a generic default message.
From: How to create a fun fake-text order confirmation animation in Canva (274K views)
Always communicate expected shipping timelines clearly right after a customer places an order.
From: How to create a fun fake-text order confirmation animation in Canva (274K views)
Set up shoppable videos in the Shopify Shop app early to get ahead of competitors before features go mainstream
From: How to set up shoppable videos before shopify editions launches (238K views)
Watch for Shopify Editions announcements and implement new free features immediately rather than waiting
From: How to set up shoppable videos before shopify editions launches (238K views)
Connect existing Instagram video content directly to shoppable video tools to save production time
From: How to set up shoppable videos before shopify editions launches (238K views)
Add a video-based mini funnel tool to your website to guide customers to the right product.
From: This free tool doubled my website sales overnight (177K views)
Use free tools like Tolstoy that notify you via email when customers watch your videos, giving you engagement data.
From: This free tool doubled my website sales overnight (177K views)
A 30-minute setup task like this can meaningfully increase website sales.
From: This free tool doubled my website sales overnight (177K views)
Use Shopify's free Dawn theme if you want a clean, minimal aesthetic without paying for custom development
From: The exact tools behind Rhode Skin's minimal website (161K views)
Match your website tools and design to your overall brand aesthetic, not just what's popular
From: The exact tools behind Rhode Skin's minimal website (161K views)
Budget for email marketing costs to scale with your subscriber list, expect price jumps as you grow
From: The exact tools behind Rhode Skin's minimal website (161K views)
Check the conversion details on individual Shopify orders to see traffic source, visit count, and on-site behavior before purchase.
From: Hidden Shopify feature shows exactly how customers convert (136K views)
You can shoot usable ecommerce product photos with just cardboard backdrops, a ring light, and a phone camera.
From: DIY ecommerce product photography setup under $150 (131K views)
Use Canva's background remover effect to turn a simple phone photo into a clean product shot for your website.
From: DIY ecommerce product photography setup under $150 (131K views)
You don't need a professional photographer to get website-ready product images on a small budget.
From: DIY ecommerce product photography setup under $150 (131K views)
Add trust badges to product pages to increase conversion rate.
From: How to add trust badges to your Shopify product pages (126K views)
Design your own custom badge in Canva instead of relying only on generic templates.
From: How to add trust badges to your Shopify product pages (126K views)
Save badge designs as transparent PNGs so they blend cleanly into product photos.
From: How to add trust badges to your Shopify product pages (126K views)
Use an app like Mode Magic to apply and resize badges directly on product images.
From: How to add trust badges to your Shopify product pages (126K views)
Stop using intrusive pop-ups that interrupt browsing and cost you sales.
From: Why pop-ups are killing your website sales (117K views)
Use a non-disruptive tool like Hello Bar to capture sign-ups without blocking the shopping experience.
From: Why pop-ups are killing your website sales (117K views)
Let visitors dismiss opt-in prompts easily so you don't hurt their site experience.
From: Why pop-ups are killing your website sales (117K views)
Lead with a standard ecommerce product photo since Google Shopping requires it.
From: Seven product photo types that increase ecommerce sales (90K views)
Show your product in use with people of different colors, sizes, and ages to increase sales.
From: Seven product photo types that increase ecommerce sales (90K views)
Include before-and-after images even outside skincare, since they work for most product types.
From: Seven product photo types that increase ecommerce sales (90K views)
Create photos that visually answer common FAQs, like what fits inside or how to use the product.
From: Seven product photo types that increase ecommerce sales (90K views)
Repost user-generated content from Instagram tags onto your product listings after getting permission.
From: Seven product photo types that increase ecommerce sales (90K views)
Check builtwith.com on competitor sites to see exactly what apps and tools they're running for insight into their setup.
From: Use builtwith.com to see what tools any website is running (72K views)
Retarget site visitors who didn't check out in the last 60 days and past customers who haven't purchased recently.
From: Seven fixes for website traffic that isn't converting to sales (71K views)
Check your mobile site speed on Ubersuggest since 80% of visitors bounce if load time exceeds three seconds.
From: Seven fixes for website traffic that isn't converting to sales (71K views)
Show products being used by humans, not just held up, especially with detailed size guides for fit-sensitive items.
From: Seven fixes for website traffic that isn't converting to sales (71K views)
Use Shopify dashboards to find where customers drop off, and fix your USP or navigation if it's on the homepage, or shipping and payment options if it's at checkout.
From: Seven fixes for website traffic that isn't converting to sales (71K views)
Add aspirational elements, media mentions, reviews, and stock scarcity badges to create desire and FOMO on your site.
From: Seven fixes for website traffic that isn't converting to sales (71K views)
Tag your Shopify products directly onto your social videos so they surface in front of ready-to-buy shoppers
From: The Shopify app hack that gets your videos shown to more shoppers (68K views)
Take advantage of free or low-cost Shopify apps early, before everyone else catches on and competition increases
From: The Shopify app hack that gets your videos shown to more shoppers (68K views)
Set up one-click upsell campaigns in your cart so customers can add related products instantly.
From: Upgrade your Shopify cart with one-click upsells (60K views)
Add a scarcity timer to your cart to create urgency around checkout.
From: Upgrade your Shopify cart with one-click upsells (60K views)
Use trust badges and an announcement bar in your cart to boost buyer confidence.
From: Upgrade your Shopify cart with one-click upsells (60K views)
Show frequently-bought-together products directly in the cart to increase average order value.
From: Upgrade your Shopify cart with one-click upsells (60K views)
Add a progress bar in your cart that unlocks a discount or prize at a spend threshold to lift order value.
From: The Shopify upsell app that lifted conversion rate from 3% to 7% (59K views)
Show frequently-bought-together items directly in the cart to prompt add-ons.
From: The Shopify upsell app that lifted conversion rate from 3% to 7% (59K views)
Test a 'buy more, save more' or one-click upsell offer to boost conversion without extra ad spend.
From: The Shopify upsell app that lifted conversion rate from 3% to 7% (59K views)
Stop over-investing in your homepage, it doesn't convert customers
From: Why your product page matters more than your homepage (58K views)
Put at least eight images and a video above the fold on product pages
From: Why your product page matters more than your homepage (58K views)
Show price, add to cart, and a guarantee above the fold
From: Why your product page matters more than your homepage (58K views)
Make your add to cart button a bright, high-contrast color
From: Why your product page matters more than your homepage (58K views)
Always link ads directly to the specific product page, never the homepage.
From: The Facebook ad mistake that kills your conversion rate (56K views)
Confirm the advertised product is in stock before running or continuing an ad.
From: The Facebook ad mistake that kills your conversion rate (56K views)
Test your own ad's customer journey regularly to catch friction points agencies might ignore.
From: The Facebook ad mistake that kills your conversion rate (56K views)
Build a named product collection styled as an influencer's picks instead of sending them free product
From: The lazy influencer method to market products without sending stock (51K views)
Use an influencer's photo and engagement rate as a trust badge directly on product pages
From: The lazy influencer method to market products without sending stock (51K views)
Pick influencers with strong engagement rates, over 5%, for this strategy to work well
From: The lazy influencer method to market products without sending stock (51K views)
Add a countdown timer at checkout to create urgency and push people to buy.
From: Four quick website tweaks to boost ecommerce sales (48K views)
Use an exit-intent pop-up with a discount to catch customers before they leave your site.
From: Four quick website tweaks to boost ecommerce sales (48K views)
List your product's ingredients or materials with icons under the description to build trust.
From: Four quick website tweaks to boost ecommerce sales (48K views)
After checkout, offer a complementary product at a small discount as a one-time upsell.
From: Four quick website tweaks to boost ecommerce sales (48K views)
Add user-generated shoppable video content directly to product pages to lift conversion rate.
From: Free app that took her conversion rate from 3% to 7% (45K views)
Reuse the same customer videos across SMS and email campaigns, not just the website.
From: Free app that took her conversion rate from 3% to 7% (45K views)
Install free Shopify apps like Go Tolstoy from the app store and customize with your business details to get shoppable video live fast.
From: Free app that took her conversion rate from 3% to 7% (45K views)
Edit your Shopify checkout language settings to replace boring default cart text with on-brand copy
From: Shopify hack to add brand personality to your checkout text (44K views)
Small website touches like cart text can add personality without any design work
From: Shopify hack to add brand personality to your checkout text (44K views)
Update every image alt tag with brand name, product name, and key feature to improve searchability.
From: 4 ways to improve your SEO in one week (39K views)
Speed up your mobile site by hiring freelance help if you can't do it yourself.
From: 4 ways to improve your SEO in one week (39K views)
Repeat your target keywords 3-4 times on each product page to help you rank.
From: 4 ways to improve your SEO in one week (39K views)
Build 1-2 quality backlinks weekly through media, directories, or partnerships to grow authority.
From: 4 ways to improve your SEO in one week (39K views)
Before launching, lock in your website platform, Shopify theme, apps, marketing tools, and content tools.
From: The essentials you need before starting an ecommerce business (38K views)
Stop relying on third-party link tools when you can build it into your own site
From: Build your own Linktree page directly in Shopify (38K views)
Design a custom link-in-bio page in Canva at 2000x600 for full brand control
From: Build your own Linktree page directly in Shopify (38K views)
Link each image on your custom page directly to the relevant Shopify page
From: Build your own Linktree page directly in Shopify (38K views)
Check your product page for Shopify's default shipping text if you offer free or flat rate shipping.
From: Fix Shopify's default shipping text to boost conversions (37K views)
Edit languages under Online Store settings to replace generic shipping copy with your real shipping offer.
From: Fix Shopify's default shipping text to boost conversions (37K views)
Clear, accurate shipping information on the product page helps convert more visitors.
From: Fix Shopify's default shipping text to boost conversions (37K views)
Add internal links from your homepage to your collections pages to pass domain authority downward.
From: Use internal links to boost domain authority on product pages (36K views)
Add internal links from collections pages to individual product pages to boost their SEO ranking.
From: Use internal links to boost domain authority on product pages (36K views)
Study how top brands like True Classic structure internal links across homepage, collections and product pages.
From: Use internal links to boost domain authority on product pages (36K views)
Stop relying on your general site-wide conversion rate, check conversion rate by individual landing page instead
From: Use heat maps instead of overall conversion rate to fix your website (36K views)
Use a free heat map tool like Microsoft Clarity to see exactly where customers click and drop off
From: Use heat maps instead of overall conversion rate to fix your website (36K views)
Make small page changes based on heat map data, like adding more product images, to lift conversion rate
From: Use heat maps instead of overall conversion rate to fix your website (36K views)
Highlight product benefits over product features to speak to what the customer actually wants.
From: 17 must-have website elements to increase ecommerce sales (36K views)
Show all extra fees and shipping costs before checkout, not as a surprise at the end.
From: 17 must-have website elements to increase ecommerce sales (36K views)
Install your Facebook pixel so you can remarket to visitors who don't buy the first time.
From: 17 must-have website elements to increase ecommerce sales (36K views)
Capture emails on out-of-stock pages so you don't lose the customer entirely.
From: 17 must-have website elements to increase ecommerce sales (36K views)
Make navigation simple enough that customers reach what they need in two clicks or less.
From: 17 must-have website elements to increase ecommerce sales (36K views)
Download the Shop channel for your Shopify store to unlock the Shop app storefront feature.
From: Add shoppable videos to your Shopify Shop app with Tolstoy (35K views)
Install Tolstoy from the Shopify app store to upload short-form videos as shoppable content.
From: Add shoppable videos to your Shopify Shop app with Tolstoy (35K views)
Tag the product in every video you upload so viewers can shop instantly from the video.
From: Add shoppable videos to your Shopify Shop app with Tolstoy (35K views)
Include real people, not just product photos, across your website and social channels
From: Why your brand needs a human face, even if not you (35K views)
Remember that people connect with people, not polished product shots alone
From: Why your brand needs a human face, even if not you (35K views)
In clothing or makeup, make diversity and inclusivity your unique selling proposition, not an afterthought.
From: Why Verbose the Label's size-first website works (35K views)
Let customers shop by their actual size first to reduce friction and build trust.
From: Why Verbose the Label's size-first website works (35K views)
Use models that genuinely represent each size range so customers can picture the fit accurately.
From: Why Verbose the Label's size-first website works (35K views)
Add product videos like how-it's-made, how-to-use, and press features to your product pages to increase conversion.
From: Add product videos to your website for free with Tolstoy (35K views)
Use Tolstoy.com to embed phone-recorded videos on your product pages for free without a theme update.
From: Add product videos to your website for free with Tolstoy (35K views)
Let customers browse and watch video content simultaneously on the product page to keep them engaged longer.
From: Add product videos to your website for free with Tolstoy (35K views)
Don't leave your About Us page as a single paragraph of text; it's meant to build brand sentiment.
From: Five things every ecommerce about us page needs (35K views)
Include high-quality behind-the-scenes photos, even if they don't feature you personally.
From: Five things every ecommerce about us page needs (35K views)
Use clear headings and subheadings to break up the text on your About Us page.
From: Five things every ecommerce about us page needs (35K views)
Share your founding story and technical details that position you as an expert in your field.
From: Five things every ecommerce about us page needs (35K views)
Add staff picks with links back to favorite products to build authentic brand connection.
From: Five things every ecommerce about us page needs (35K views)
Offer a reward like free shipping or a free gift when customers hit a spending threshold to push them to checkout.
From: Three fixes for high add-to-cart but low checkout rates (32K views)
Add urgency by reserving a customer's cart for a limited time using an app like Reserve Cart.
From: Three fixes for high add-to-cart but low checkout rates (32K views)
Retarget people who added to cart but didn't check out instead of only chasing new traffic.
From: Three fixes for high add-to-cart but low checkout rates (32K views)
Edit your checkout page's default text through online store actions and edit languages to add brand personality
From: How to customize your Shopify checkout page and copy (31K views)
Customize your checkout page's colors and fonts through theme settings to make it feel more on-brand
From: How to customize your Shopify checkout page and copy (31K views)
Write persuasive copy and make navigation easy to reduce friction for buyers
From: 14 ways to boost your website conversion rate (30K views)
Add social proof on every page, not just the homepage or product page
From: 14 ways to boost your website conversion rate (30K views)
Use progress bars to unlock rewards like free shipping to increase average order value
From: 14 ways to boost your website conversion rate (30K views)
Offer multiple payment options and trust badges like 'as seen on' to build credibility
From: 14 ways to boost your website conversion rate (30K views)
Use high-res, aspirational, cohesive photos optimized for Google Shopping across your site
From: 14 ways to boost your website conversion rate (30K views)
Always link your ad directly to the exact product shown, never to a general collection or new arrivals page
From: The Facebook ads mistake killing your conversion rate (28K views)
Reduce every extra step between seeing your ad and purchasing to protect your conversion rate
From: The Facebook ads mistake killing your conversion rate (28K views)
If you get traffic but no sales, diagnose your homepage first
From: 4 things your homepage needs above the fold (28K views)
Show your best image, a review, and trust badges above the fold
From: 4 things your homepage needs above the fold (28K views)
Define a clear wow factor and personality so customers choose you over competitors
From: 4 things your homepage needs above the fold (28K views)
Your homepage is your first impression, so make it count
From: 4 things your homepage needs above the fold (28K views)
Install a loyalty app like Smile.io to reward repeat customers.
From: 5 Shopify apps Anaita uses for loyalty, reviews and site speed (28K views)
Automate review collection with an app like Judge.me instead of chasing reviews manually.
From: 5 Shopify apps Anaita uses for loyalty, reviews and site speed (28K views)
Optimize your site speed with a dedicated app since slow load times hurt conversion.
From: 5 Shopify apps Anaita uses for loyalty, reviews and site speed (28K views)
Use custom pop-ups (e.g. via Privy) to capture leads or promote offers.
From: 5 Shopify apps Anaita uses for loyalty, reviews and site speed (28K views)
Make sure every product is reachable within two clicks from any entry point on your site.
From: 5 website changes to increase your conversion rate (27K views)
Add a live bestsellers list so shoppers can quickly identify popular, trusted products.
From: 5 website changes to increase your conversion rate (27K views)
Use guided shopping videos or quizzes to direct customers to the right product for them.
From: 5 website changes to increase your conversion rate (27K views)
Speed up your site since pages taking over 3 seconds to load lose 55% of visitors.
From: 5 website changes to increase your conversion rate (27K views)
Display your dispatch time in the cart to reassure buyers before checkout.
From: 5 website changes to increase your conversion rate (27K views)
Use a branded link-in-bio app with social icons and product links to convert bio traffic into clicks.
From: 3 free ways to drive traffic to your website (27K views)
Improve SEO fundamentals like page speed, image alt tags, and engaging copy on product and home pages.
From: 3 free ways to drive traffic to your website (27K views)
Email subscribers with personal, curiosity-driven subject lines like 'meet the founder' to drive high-ROI traffic.
From: 3 free ways to drive traffic to your website (27K views)
Treat SEO as a long-term free channel, not a quick win
From: How Google actually ranks your website for SEO (27K views)
Reduce bounce rate and increase time-on-site to help rankings
From: How Google actually ranks your website for SEO (27K views)
Build quality backlinks instead of chasing volume
From: How Google actually ranks your website for SEO (27K views)
Make content relevant to the exact terms customers search for
From: How Google actually ranks your website for SEO (27K views)
Add a subscription option to your product line using a tool like Yotpo.
From: 3 ways to make more money in your business right now (26K views)
Put shoppable video on your website with a free app like Tolstoy to drive on-site conversions.
From: 3 ways to make more money in your business right now (26K views)
Bid on competitor brand names in Google Ads to steal their search traffic, but make sure your website can actually convert it.
From: 3 ways to make more money in your business right now (26K views)
Keep your homepage simple and straight to the point rather than overcomplicated.
From: 5 favorite high-converting websites and what makes them work (26K views)
Add trust badges like bestseller and top-rated tags to build credibility like Glossier does.
From: 5 favorite high-converting websites and what makes them work (26K views)
Put videos on product pages to help customers understand the product better before buying.
From: 5 favorite high-converting websites and what makes them work (26K views)
Offer bundles to increase average order value the way Flex Factory does.
From: 5 favorite high-converting websites and what makes them work (26K views)
Create valuable gated content like a checklist or guide and hide the page from site navigation.
From: Get email subscribers without an annoying pop-up (26K views)
Use your email platform's form builder to require an email address before unlocking the content.
From: Get email subscribers without an annoying pop-up (26K views)
Run Facebook ads styled like news articles to promote your gated content since they're optimized for signups, not sales, and cost less.
From: Get email subscribers without an annoying pop-up (26K views)
Collecting email addresses through gated content builds first-party data that drives long-term ROI.
From: Get email subscribers without an annoying pop-up (26K views)
Download a Shopify cart app that lets you add a shipping countdown message.
From: Add a shipping countdown to your cart to boost conversions (24K views)
Tell customers their order ships today if they order within X hours to create urgency.
From: Add a shipping countdown to your cart to boost conversions (24K views)
Make sure the cart app text is editable so you can customize the shipping message.
From: Add a shipping countdown to your cart to boost conversions (24K views)
Name your collections literally so customers instantly know what's inside
From: Stop naming your product collections random things (24K views)
Avoid cute or abstract collection names that confuse shoppers and raise bounce rate
From: Stop naming your product collections random things (24K views)
Use Google Analytics to know exactly who your customers are and where they come from
From: 3 unsexy but essential tools for a healthy business (24K views)
Run an ABC product analysis in Shopify to identify which products are winners and which are dead stock
From: 3 unsexy but essential tools for a healthy business (24K views)
Use a dedicated SEO tool to know what to improve on your website and track your SEO progress
From: 3 unsexy but essential tools for a healthy business (24K views)
Add shoppable videos to product pages to keep visitors on site longer and increase purchases
From: Add shoppable videos to product pages to boost conversion (24K views)
Repurpose the same shoppable video content inside your email marketing for extra conversion lift
From: Add shoppable videos to product pages to boost conversion (24K views)
Setting up a first batch of shoppable videos only takes about 30 minutes and can be done for free
From: Add shoppable videos to product pages to boost conversion (24K views)
Remove live chat if it's used less than five times a day
From: The best website tip is removing things, not adding them (24K views)
Cut unnecessary banners, pop-ups, and homepage clutter that don't drive sales
From: The best website tip is removing things, not adding them (24K views)
A faster, simpler website improves both conversion rate and SEO
From: The best website tip is removing things, not adding them (24K views)
Post a poll sticker about your product or a customer pain point, then follow with a question box
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
Reply personally to everyone who answers to start a real conversation about their problem
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
Position your product as the solution to the specific problem they mention
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
If you don't have an immediate solution, direct them to your mailing list to follow up later
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
Add short-form videos to your homepage to boost engagement and conversion.
From: Three website tweaks to turn website visitors into buyers (22K views)
Use an actual quote from press features instead of just displaying the publication's logo.
From: Three website tweaks to turn website visitors into buyers (22K views)
Add customer review photos and tagged Instagram photos to product listings, not just professional shots.
From: Three website tweaks to turn website visitors into buyers (22K views)
Show accepted payment types clearly on every product page
From: 3 things every product page needs (22K views)
Add plain-background ecommerce images so you qualify for Google Shopping
From: 3 things every product page needs (22K views)
Add product-specific FAQs to boost conversion and SEO simultaneously
From: 3 things every product page needs (22K views)
Stop only showing products on your site, market your services like shipping speed and customer support too
From: Why you should market your services, not just your products (21K views)
Highlight things like free shipping, certifications, and fast customer service to differentiate from competitors
From: Why you should market your services, not just your products (21K views)
Put your service advantages front and center on your website and socials, not buried
From: Why you should market your services, not just your products (21K views)
Use clear call-to-action buttons and clean layout on your mobile homepage
From: Website teardown: what Glow Recipe gets right on mobile (20K views)
Add trust badges and lots of reviews to build buyer confidence
From: Website teardown: what Glow Recipe gets right on mobile (20K views)
Show before-and-after images on product pages to prove results
From: Website teardown: what Glow Recipe gets right on mobile (20K views)
Pair Shopify with tools like Shogun for custom pages and Klaviyo for email
From: Website teardown: what Glow Recipe gets right on mobile (20K views)
Never let product images break or disappear on page load, it kills trust instantly.
From: Everything wrong with Boohoo's product page (20K views)
Make sure your listed color actually matches what's shown in the photo.
From: Everything wrong with Boohoo's product page (20K views)
When a customer selects a size or variant, update the image so they can picture it on themselves.
From: Everything wrong with Boohoo's product page (20K views)
Always write a real product description, not just a SKU or serial number, it's essential for search, filtering, and SEO.
From: Everything wrong with Boohoo's product page (20K views)
Audit your own product pages regularly, even big brands lose customers from small UX failures.
From: Everything wrong with Boohoo's product page (20K views)
Check that a new visitor knows exactly what you sell without scrolling on mobile
From: A mobile-first checklist to fix your website homepage (18K views)
Show your wow factor and a product image above the fold
From: A mobile-first checklist to fix your website homepage (18K views)
Put search functionality next to the cart button and get shoppers to their product in two clicks or less
From: A mobile-first checklist to fix your website homepage (18K views)
Feature your best-seller and five-star reviews on the homepage before the scroll
From: A mobile-first checklist to fix your website homepage (18K views)
Always review and edit your site on mobile first since about 80% of shoppers buy there
From: A mobile-first checklist to fix your website homepage (18K views)
Put your call-to-action and best content above the fold since that's the only real estate that matters on mobile.
From: Auditing Serena Williams' Wyn Beauty website for conversion issues (18K views)
Weave founder or brand story directly into product pages to build emotional connection, not just list features.
From: Auditing Serena Williams' Wyn Beauty website for conversion issues (18K views)
Get 20-30 reviews before launch, zero reviews makes new visitors wait and leave without buying.
From: Auditing Serena Williams' Wyn Beauty website for conversion issues (18K views)
Show diverse real faces for each color or size option instead of forcing customers to click through every variant.
From: Auditing Serena Williams' Wyn Beauty website for conversion issues (18K views)
Add shipping cost and delivery timing transparently in the cart, and use empty cart space to cross-sell related products.
From: Auditing Serena Williams' Wyn Beauty website for conversion issues (18K views)
Make sure every product is reachable within 2 clicks or you'll lose the sale.
From: 5 quick website changes to boost your conversion rate (18K views)
Show a live bestsellers list so shoppers can follow social proof to buy.
From: 5 quick website changes to boost your conversion rate (18K views)
Use guided quiz-style videos to point customers to the right product.
From: 5 quick website changes to boost your conversion rate (18K views)
Speed up your site since 55% of visitors leave if a page takes more than 3 seconds to load.
From: 5 quick website changes to boost your conversion rate (18K views)
Display your dispatch time in the cart to reassure buyers before checkout.
From: 5 quick website changes to boost your conversion rate (18K views)
Consolidate your website, funnels, and email marketing into one platform to save money when starting out.
From: Systeme lets you build a website, funnels and email marketing free (18K views)
Start with just a website builder, sales funnels, and email marketing before adding more tools.
From: Systeme lets you build a website, funnels and email marketing free (18K views)
Look for free-tier software before paying for separate marketing tools.
From: Systeme lets you build a website, funnels and email marketing free (18K views)
Treat online sales as a formula, not magic: awareness plus traffic plus sentiment plus optimization equals sales.
From: The simple formula for making sales online (17K views)
Work each part of the funnel daily rather than expecting one tactic to fix everything.
From: The simple formula for making sales online (17K views)
Build brand sentiment and optimize your website, don't just focus on driving traffic.
From: The simple formula for making sales online (17K views)
Put a customer review and a clear call-to-action like 'shop now' directly in your homepage banner.
From: Live website teardown of Flexmami's Flex Factory store (16K views)
Display media mentions and trust badges near the top of your site to build instant credibility.
From: Live website teardown of Flexmami's Flex Factory store (16K views)
Organize collections by price point, like 'under $30' and 'under $50', to make shopping easier.
From: Live website teardown of Flexmami's Flex Factory store (16K views)
Showcase bestsellers and customer reviews prominently, they build social proof and drive conversions.
From: Live website teardown of Flexmami's Flex Factory store (16K views)
Add two to three paragraphs of product page text for SEO, and put shipping info in your top banner to cut abandoned carts.
From: Live website teardown of Flexmami's Flex Factory store (16K views)
Audit your homepage, product pages, collection pages, trust elements and checkout before touching marketing
From: What a business mentoring session actually looks like (15K views)
Get clarity on awareness, traffic and website optimization in one focused session rather than scattering effort
From: What a business mentoring session actually looks like (15K views)
Follow up with accountability (homework) and encouragement to make advice stick
From: What a business mentoring session actually looks like (15K views)
Stop over-indexing on social hook rates and watch time, they don't help you show up in AI search results.
From: 3 ways to rank higher in AI search results instead of chasing social (15K views)
Publish one blog post a week written in a human, non-salesy tone to build website authority.
From: 3 ways to rank higher in AI search results instead of chasing social (15K views)
Turn your collection pages into mini guides with extra text and links to other products, not just product grids.
From: 3 ways to rank higher in AI search results instead of chasing social (15K views)
Add a Q&A or FAQ section to every page on your site, it's a proven way to rank higher in AI search.
From: 3 ways to rank higher in AI search results instead of chasing social (15K views)
Add shoppable UGC videos to product pages so customers can shop directly from what they see other customers using.
From: A free shoppable video app that boosted my conversion rate (15K views)
Reuse shoppable video content across SMS and email campaigns, not just your website, to drive more conversions.
From: A free shoppable video app that boosted my conversion rate (15K views)
Test free conversion tools like Go Tolstoy before investing in paid solutions since the impact can be significant.
From: A free shoppable video app that boosted my conversion rate (15K views)
Send a full email send to your entire list (not just engaged subscribers) once or twice a year to re-activate sleepy contacts.
From: 3 things to do at your desk on the first day back (14K views)
Do a full website sweep to update banners, remove holiday messaging, and switch off expired discount codes.
From: 3 things to do at your desk on the first day back (14K views)
Update old blog posts with the current year and new info to signal freshness to Google and improve rankings.
From: 3 things to do at your desk on the first day back (14K views)
Sales require all four elements together: brand awareness, website traffic, website optimization, and brand sentiment
From: The sales formula every ecommerce brand needs to follow (14K views)
If traffic is high but sales are low, your website optimization is the weak link, fix homepage, product images, descriptions, and trust elements
From: The sales formula every ecommerce brand needs to follow (14K views)
Use a mix of channels like Facebook ads, Google ads, SEO, organic social, influencers, and email marketing to strengthen each part of the formula
From: The sales formula every ecommerce brand needs to follow (14K views)
Study your competitors to see who they're targeting when you're just starting out.
From: How to find your target audience using analytics and lookalikes (13K views)
Use Instagram analytics to learn your followers' gender, age, location and active times.
From: How to find your target audience using analytics and lookalikes (13K views)
Use Google Analytics on your website to understand customer origin and purchasing behavior.
From: How to find your target audience using analytics and lookalikes (13K views)
Build a Facebook lookalike audience from website or Instagram visitors to scale ad targeting.
From: How to find your target audience using analytics and lookalikes (13K views)
Replace generic homepage banners with mini banners of your best-selling products for instant accessibility.
From: Three quick website changes to boost conversion rate (13K views)
Include four image types on every product page: plain background, lifestyle/model, UGC, and close-up detail shots.
From: Three quick website changes to boost conversion rate (13K views)
Add shipping timeline information directly in the cart, it can triple your conversion rate versus not showing it.
From: Three quick website changes to boost conversion rate (13K views)
Add internal backlinks on every collections page to strengthen your site's SEO
From: Boost SEO with internal backlinks on your collection pages (13K views)
Test SEO tweaks for at least a month before judging their impact
From: Boost SEO with internal backlinks on your collection pages (13K views)
Products that are necessary, recurring, and solve a problem are the easiest to sell
From: Find your wow factor to stand out from competitors (13K views)
If you have competitors, you need a clear wow factor or unique selling proposition
From: Find your wow factor to stand out from competitors (13K views)
If you can't explain your wow factor in one sentence, your customers don't know it either
From: Find your wow factor to stand out from competitors (13K views)
Add customer-tagged photos to every product listing to build trust
From: 4 things every product page needs to convert and rank (12K views)
Write at least two paragraphs of product description and mention keywords three to five times for SEO
From: 4 things every product page needs to convert and rank (12K views)
Put reviews on every product page, not just the homepage
From: 4 things every product page needs to convert and rank (12K views)
Add product-specific FAQs to answer common customer questions directly on the page, helping both SEO and conversion
From: 4 things every product page needs to convert and rank (12K views)
Update image alt tags with brand name, product name, and feature to improve SEO.
From: 4 simple SEO fixes to boost website traffic in one week (12K views)
Pay a freelancer around $100 to speed up your mobile site load time.
From: 4 simple SEO fixes to boost website traffic in one week (12K views)
Include your target keywords 3-4 times on each product page.
From: 4 simple SEO fixes to boost website traffic in one week (12K views)
Build 1-2 quality backlinks per week through media articles, directories, or partnerships with other small businesses.
From: 4 simple SEO fixes to boost website traffic in one week (12K views)
Stop over-indexing on social video metrics like hook rate and watch time at the expense of your website.
From: Why website content beats social media for long-term growth (12K views)
Write one blog post a week that talks to customers like a human, not a sales pitch.
From: Why website content beats social media for long-term growth (12K views)
Turn collection pages into mini guides with real content and internal links, not just product grids.
From: Why website content beats social media for long-term growth (12K views)
Add an FAQ section to every page on your site to improve visibility in AI search results.
From: Why website content beats social media for long-term growth (12K views)
Put bestseller or top-rated badges directly on product pages to build instant credibility.
From: 5 types of trust badges every ecommerce site needs (12K views)
Show buy-now-pay-later options right next to the add to cart button, not buried elsewhere.
From: 5 types of trust badges every ecommerce site needs (12K views)
Connect Google reviews to your site since verified reviews convert better than generic ones.
From: 5 types of trust badges every ecommerce site needs (12K views)
Use social proof like '20 people purchased this in February' to show your site is active.
From: 5 types of trust badges every ecommerce site needs (12K views)
Add shipping, returns and exchange icons to every product page before customers hit checkout.
From: 5 types of trust badges every ecommerce site needs (12K views)
Look at what successful bigger brands are using for their website stack instead of building from scratch.
From: How Rhode by Hailey Bieber built their minimal website (11K views)
You can build a polished, minimal website using free tools like Shopify's Dawn theme.
From: How Rhode by Hailey Bieber built their minimal website (11K views)
Budget for email marketing costs to scale with your subscriber list, roughly $30/month at 1,000 subscribers up to $700/month at 50,000.
From: How Rhode by Hailey Bieber built their minimal website (11K views)
If you're doing 1-5 orders a day, you already have product-market fit, so focus on scaling your marketing skills, not the product.
From: The sales formula every 1-5 orders a day founder needs (11K views)
When sales dip, diagnose which part of brand awareness, traffic, website optimisation, or sentiment is weak that day.
From: The sales formula every 1-5 orders a day founder needs (11K views)
Only fix the one underperforming element instead of overhauling everything at once.
From: The sales formula every 1-5 orders a day founder needs (11K views)
Set up one-click upsell campaigns so customers can add complementary products without leaving the cart.
From: Upgrade your shopify cart with one-click upsells (11K views)
Add a scarcity timer in your cart settings to create urgency and push hesitant buyers.
From: Upgrade your shopify cart with one-click upsells (11K views)
Add trust badges and an announcement bar to make your cart feel more credible and premium.
From: Upgrade your shopify cart with one-click upsells (11K views)
A better-designed cart increases average order value, which is one of the fastest ways to boost profitability.
From: Upgrade your shopify cart with one-click upsells (11K views)
Replace a generic best sellers list with a founder favorites list to build connection.
From: 3 website tricks Chamberlain Coffee uses to convert visitors (11K views)
Put your unique selling proposition front and center on your homepage, not buried below the fold.
From: 3 website tricks Chamberlain Coffee uses to convert visitors (11K views)
Make your call-to-action buttons high contrast so they're impossible to miss on every page.
From: 3 website tricks Chamberlain Coffee uses to convert visitors (11K views)
Speed up your mobile site since page load time directly affects conversion rate.
From: Two site tweaks that pushed conversion rate from 6% to 10% (11K views)
Match your mobile menu wording to what customers are actually searching for on Google.
From: Two site tweaks that pushed conversion rate from 6% to 10% (11K views)
Small conversion rate gains compound into significant daily revenue increases at scale.
From: Two site tweaks that pushed conversion rate from 6% to 10% (11K views)
If you're not making sales, blame your marketing, not your product.
From: The 4-part formula for making online sales (10K views)
Sales come from combining brand awareness, traffic, optimization, and brand sentiment together.
From: The 4-part formula for making online sales (10K views)
You need all four elements working at once, not just one.
From: The 4-part formula for making online sales (10K views)
Add shoppable UGC or lifestyle videos to your product pages to make them feel more like TikTok content.
From: Shoppable videos on product pages boosted sales and site time (10K views)
Test tools like Tolstoy on your own site since it increased sales by 20% and time on site by 4x for the speaker's brand.
From: Shoppable videos on product pages boosted sales and site time (10K views)
Refresh your Facebook ad creatives regularly to reignite traffic when numbers stall.
From: How changing ad creatives and sending an email boosted site traffic (9K views)
Pair an email send with a creative refresh to compound traffic spikes.
From: How changing ad creatives and sending an email boosted site traffic (9K views)
Track live visitor counts so you can see the real-time impact of marketing changes.
From: How changing ad creatives and sending an email boosted site traffic (9K views)
Set up a simple Shopify site and use a pop-up tool like Privy to capture customer emails
From: Building a book launch like a small business, step by step (9K views)
Announce pre-orders on Instagram and TikTok to generate early sales momentum
From: Building a book launch like a small business, step by step (9K views)
When you have a small customer base, personally email every customer and ask about their business
From: Building a book launch like a small business, step by step (9K views)
Customize your cart with countdown timers, bundle offers, free shipping thresholds and trust badges to boost conversions.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Drive as much traffic as possible during sales periods even if it doesn't convert immediately, so you can retarget that pool later.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Add subscriptions to your website to collect emails and build recurring revenue that compounds over time.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Don't try to implement every marketing idea at once, pick your favorites and test them.
From: My 3 favorite tips from the best Black Friday marketing article (8K views)
Use Shopify's built-in 3D scanner on an updated iPhone to create interactive product images for free.
From: Turn your iPhone into a 3D product scanner on Shopify (8K views)
Set up a well-lit space and allow at least 20 minutes per product scan.
From: Turn your iPhone into a 3D product scanner on Shopify (8K views)
Expect your first few 3D scans to look rough, keep practicing until you nail the technique.
From: Turn your iPhone into a 3D product scanner on Shopify (8K views)
Add interactive 3D product views to your site to increase conversion rates.
From: Turn your iPhone into a 3D product scanner on Shopify (8K views)
Add a progress bar and unlockable discount in your cart to increase average order value
From: Shopify upsell app that boosted sales 20% in two days (8K views)
Use frequently-bought-together and one-click upsell prompts to boost cart value without ad spend
From: Shopify upsell app that boosted sales 20% in two days (8K views)
Test conversion tools before scaling ad budget since website optimization can move revenue for free
From: Shopify upsell app that boosted sales 20% in two days (8K views)
You don't need Shopify Plus to build a premium-feeling store, basic Shopify plus the right apps gets you there
From: The exact tech stack behind Fenty Beauty's website (7K views)
Use a cashback rewards tool like Rakuten to boost conversions at checkout
From: The exact tech stack behind Fenty Beauty's website (7K views)
Always offer every major payment option on your ecommerce site, it's non-negotiable
From: The exact tech stack behind Fenty Beauty's website (7K views)
Combine email (Klaviyo) and SMS (Attentive) marketing rather than relying on just one channel
From: The exact tech stack behind Fenty Beauty's website (7K views)
Send behind-the-scenes emails showing your process, mistakes and team, then ask customers what else they want to see.
From: 4 emails that boost replies, traffic and sales (7K views)
Create a fictional character representing your target customer and pair it with a website quiz to drive traffic and segment your list.
From: 4 emails that boost replies, traffic and sales (7K views)
Share ingredient or product deep-dives with an infographic to build trust and get replies.
From: 4 emails that boost replies, traffic and sales (7K views)
Offer an exclusive mystery discount revealed only on your website, but make sure it's a real, valuable discount, not clickbait.
From: 4 emails that boost replies, traffic and sales (7K views)
Track add-to-cart rate, abandoned cart rate, conversion rate, and MER every single day
From: The 4 Shopify stats to check daily and their industry averages (7K views)
Benchmark your store against the Shopify averages: 4.4% add-to-cart, 70-85% cart abandonment, 1.5-2% conversion
From: The 4 Shopify stats to check daily and their industry averages (7K views)
Calculate your MER by dividing ad spend by revenue to see true advertising efficiency
From: The 4 Shopify stats to check daily and their industry averages (7K views)
Use the 16% average MER as a reference point for how much revenue should go toward ad spend
From: The 4 Shopify stats to check daily and their industry averages (7K views)
Get customers and media features to link back to your website to build domain authority.
From: SEO tips 3 and 4 backlinks and site speed (7K views)
Optimize site speed on both desktop and mobile to reduce bounce and improve SEO.
From: SEO tips 3 and 4 backlinks and site speed (7K views)
Treat backlinks and site speed as direct signals to Google about your site's relevance.
From: SEO tips 3 and 4 backlinks and site speed (7K views)
Add an interactive video funnel to your website homepage to guide customers to the right product
From: How a free tool called Tolstoy doubled Anaita's website sales (7K views)
Keeping visitors on your site longer through video helps your SEO
From: How a free tool called Tolstoy doubled Anaita's website sales (7K views)
Test free conversion tools before assuming you need to spend money to boost sales
From: How a free tool called Tolstoy doubled Anaita's website sales (7K views)
Add shoppable videos to your Shopify Shop app via Tolstoy so customers can buy while watching UGC
From: Turn your Shopify Shop app into a shoppable video experience (6K views)
Tag the product in every video you upload so viewers can shop straight from the content
From: Turn your Shopify Shop app into a shoppable video experience (6K views)
Use a custom or pre-built Shopify theme like Avone, Namaste or Ella to match a premium look.
From: The exact website tools Good American uses to run their store (6K views)
Use Klaviyo to capture email signups and Justuno for on-site opt-in bars.
From: The exact website tools Good American uses to run their store (6K views)
Add a loyalty program like Rise.ai and a post-purchase upsell app like AfterSell to increase order value.
From: The exact website tools Good American uses to run their store (6K views)
Use Yotpo for reviews and Back in Stock to notify customers when out-of-stock items return.
From: The exact website tools Good American uses to run their store (6K views)
Add short videos to your bestselling product pages explaining benefits, use, and materials
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Show your product in action so customers can see it in 'real life' before buying
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Leverage free marketing tools to their max before paying for anything
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Use gotolstoy.com to embed phone-shot videos on product pages without a theme update
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Show a specific dispatch time in your cart (e.g. 'ships within 12 hours') to reduce purchase hesitation.
From: Three website tweaks that boost conversion rate (5K views)
Add shoppable videos and a smart menu so visitors can find what they want in seconds.
From: Three website tweaks that boost conversion rate (5K views)
Rewrite your FAQ page to clearly answer every objection stopping people from buying.
From: Three website tweaks that boost conversion rate (5K views)
Add product-specific FAQs on individual product pages for an extra conversion boost.
From: Three website tweaks that boost conversion rate (5K views)
Use Hot Jar to understand how customers actually behave on your website.
From: Recommended tools for starting an ecommerce business on a budget (4K views)
Consider bundled tool marketplaces to save money on essential platforms like email, design, and referrals when starting out.
From: Recommended tools for starting an ecommerce business on a budget (4K views)
Launch pre-orders on your own website to validate demand before your product ships.
From: Launching book pre-orders on a new website drove 7 sales overnight (3K views)
Study conversion tactics used by top-performing brands and test them on your own store.
From: Website conversion rate tactics from top ecommerce brands (0 views)
Track your conversion rate before and after changes so you know what's actually working.
From: Website conversion rate tactics from top ecommerce brands (0 views)
Audit your website first - it's the fastest lever to unlock more sales.
From: Why she always starts a business audit with the website (0 views)
Implement changes and measure the results within a week instead of waiting months.
From: Why she always starts a business audit with the website (0 views)
Analyse top-performing ecommerce sites and steal their conversion tactics.
From: Quick website conversion rate tips from top ecommerce sites (0 views)
Look for small, fast website changes that can lift your conversion rate without a full redesign.
From: Quick website conversion rate tips from top ecommerce sites (0 views)
Show up consistently with content, blog posts, and a mobile-optimized website to grow your business.
From: Consistency in content and a mobile-optimized site drives growth (0 views)
Always maintain brand awareness, traffic, website optimization, and brand sentiment as your core growth pillars.
From: The 4-part formula for consistent online sales (0 views)
Implement specific digital strategies for each pillar frequently, not as a one-off.
From: The 4-part formula for consistent online sales (0 views)