How to start a social media engagement manager business
Anaita outlines a service business idea where you manage a client's entire social media engagement strategy, from commenting on target customers' posts to DMing people who engaged with a client's ads. She estimates this can earn up to $250 per client per week, or nearly $200,000 a year with 15 clients.
The lessons
Go beyond replying to DMs and comments; own the full engagement strategy for a client's social presence.
Proactively find and engage a client's ideal customers on other accounts to drive real growth.
DM people who engage with a client's paid ads to convert interest into followers and customers.
Understand the client's business deeply enough to speak to prospects as if you were the founder.
Questions people ask
What does a social media engagement manager actually do?
It's more than replying to DMs and comments; you take control of a client's entire social media suite. You find their ideal customers, comment on their posts with valuable content, and DM people who engaged with their Facebook and Instagram ads. The goal is to genuinely grow their following and act as a growth management expert for the brand.
How much money can this business make?
Anaita says you can charge up to $250 a week per client. With 15 clients, that adds up to almost $200,000 a year.
Transcript
a business idea for you that you can start in 2023 that will bring you at least 150 000 a year. a Social Media Engagement Manager. it's not just replying to Dms and replying to comments on Instagram, but you would have control over a client's entire social media suite. your job is to find their ideal customers, go to their accounts, comment on their post with really valuable content.
then you wanna DM people who have commented on your clients Facebook ads and Instagram ads, actually getting them new followers, which makes you a growth management expert. truly need to understand that client's business and talk to potential followers like you're the founder of the business in charge. up to $250 a week for this. and if you have 15 clients, that's almost $200,000 a year.
