Topic hub
Founder Life
34 lessons and 540 quick tips on founder life, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
4 low-cost business ideas you can start under $500
10 lessons from running two seven-figure businesses
We had $30,000 stolen by a Hong Kong company
Losing $20,000 in two days after her ads account got hacked
How Richard Branson launched Virgin Airlines with $0
The one question to ask yourself daily about sales
Three essential tips before you start your own business
Why now is the right time to start a business
How Anaita went from an unhappy job to running two businesses
What receivership really means for Stax and ecommerce brands
6 essential steps to set up when starting an online business
How to set up your bank accounts when starting a business
How TikTok turned into a major income stream
Alibaba launches AliLikes to compete with fast fashion giants
The ato is naming and shaming small businesses over unpaid tax debt
How Anaita stays up to date with digital marketing daily
The biggest mistake new entrepreneurs make when starting a business
Design pitch decks and infographics for free using Piktochart
Why founders never feel fully satisfied and how to cope
A 5 step pre launch strategy to test demand before you sell
Why Geedup entered liquidation after the ATO forced a wind-up order
How to set up business bank accounts to manage cash flow
Why Anaita blocked a customer for abusing her team
What Muscle Nation's revenue growth from $500k to $300m teaches
We lost a $250k deposit to a ghosted packaging supplier
Stop expecting friends and family to support your business
The daily planner template Anaita uses to organize her workday
Can you care about customers too much and still be a good business
Save on business tools using the Elevate marketplace
Why Anaita pays herself less than her staff at Hero Packaging
The moment I knew my small business was finally succeeding
How to start a social media engagement manager business
Three things Anaita wishes she knew before starting a business
10 lessons from running two seven-figure businesses
Quick tips
Use leasing options for business equipment to spread the cost over time instead of paying large sums upfront.
From: Why I use HP Advantage for Small Business as my company grows (8.5M views)
Look for bulk or membership discounts when buying multiple devices for your team.
From: Why I use HP Advantage for Small Business as my company grows (8.5M views)
If you're organized, offer virtual assistant services for customer service and admin work with almost no startup cost.
From: 4 low-cost business ideas you can start under $500 (1.7M views)
Buy undervalued thrifted clothes and furniture, revamp them, and resell online for strong margins.
From: 4 low-cost business ideas you can start under $500 (1.7M views)
Source wholesale clothing with a small minimum order and sell it through your own store or marketplaces like eBay and Amazon.
From: 4 low-cost business ideas you can start under $500 (1.7M views)
Package your existing skills into digital educational products using Canva to build a business that earns passively.
From: 4 low-cost business ideas you can start under $500 (1.7M views)
Consider subscribing to a business vehicle instead of buying at EOFY to simplify tax reporting.
From: Why EV subscriptions can beat buying a car for tax savings (1.6M views)
Bundling vehicle costs into one monthly payment makes it easier for your accountant to track deductions.
From: Why EV subscriptions can beat buying a car for tax savings (1.6M views)
Master unsexy operational skills like cash flow and data management early, not years in.
From: Two business lessons Anaita learned too late at Hero Packaging (1.1M views)
Don't overspend on premium tech tool subscriptions when you're just starting out.
From: Two business lessons Anaita learned too late at Hero Packaging (1.1M views)
Look for business card partner perks and discounts to cut software costs from day one.
From: Two business lessons Anaita learned too late at Hero Packaging (1.1M views)
Do the work before you talk about it publicly.
From: 10 lessons from running two seven-figure businesses (844K views)
Never expect help from friends or family; build the business on your own merit.
From: 10 lessons from running two seven-figure businesses (844K views)
Keep separate bank accounts for bills, marketing, operating expenses, and tax, and fund them weekly.
From: 10 lessons from running two seven-figure businesses (844K views)
Validate demand for your product before spending any money on it.
From: 10 lessons from running two seven-figure businesses (844K views)
Focus on profit and wealth, not vanity revenue or flashy purchases.
From: 10 lessons from running two seven-figure businesses (844K views)
Master the boring stuff first, cash flow, data management, and working capital before the creative side
From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)
Learning to manage cash flow properly is what actually gets cash sitting in your bank account
From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)
Save on tech subscriptions early, costs stack up fast if you default to the most expensive tools
From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)
Look for business discounts and resources, like offers on tools such as Xero and DocuSign, to cut costs from day one
From: Two pieces of advice Anaita wishes she had when starting Hero (387K views)
Fighting international fraud can cost more in legal fees than you might ever recover.
From: We had $30,000 stolen by a Hong Kong company (258K views)
A company's public listing and contact details staying active doesn't mean they're legitimate or safe to trust.
From: We had $30,000 stolen by a Hong Kong company (258K views)
Use AI document tools to quickly extract strategies and ideas from long PDFs like marketing books
From: Using adobe acrobat ai assistant to speed up content and research (250K views)
Summarize influencer contracts and meeting notes with AI to save review time
From: Using adobe acrobat ai assistant to speed up content and research (250K views)
Secure your ads account with more than a simple password since hackers target small businesses around the clock.
From: Losing $20,000 in two days after her ads account got hacked (249K views)
Every device connected to your business, including warehouse computers, is a vulnerability if left unprotected.
From: Losing $20,000 in two days after her ads account got hacked (249K views)
Use a password manager, secure browser, and cloud backup together as your baseline small business security stack.
From: Losing $20,000 in two days after her ads account got hacked (249K views)
Use free certification platforms like HubSpot Academy to upskill in marketing without spending money.
From: Get free HubSpot marketing certifications before the deadline (240K views)
Set a hard deadline for yourself to finish a course, don't let free resources sit unused.
From: Get free HubSpot marketing certifications before the deadline (240K views)
Negotiate payment terms so revenue comes in before expenses are due
From: How Richard Branson launched Virgin Airlines with $0 (231K views)
Don't take a single rejection as final, keep pushing until you reach the right decision maker
From: How Richard Branson launched Virgin Airlines with $0 (231K views)
You don't need a lot of capital to start a business if you're creative and can sell
From: How Richard Branson launched Virgin Airlines with $0 (231K views)
Ask yourself daily what you actively did to bring in more sales
From: The one question to ask yourself daily about sales (201K views)
Reach out to people who've already done what you want to do and build real relationships with them before you start.
From: Three essential tips before you start your own business (148K views)
Focus on your brand over your product because customers can't tell the difference between yours and a competitor's.
From: Three essential tips before you start your own business (148K views)
Differentiate your brand and you'll always have a business, even if your product is similar to others.
From: Three essential tips before you start your own business (148K views)
Build your business around solving a real, current problem rather than starting without one.
From: Why now is the right time to start a business (148K views)
Distinguish between fleeting opportunities and long-term problems when choosing what to build.
From: Why now is the right time to start a business (148K views)
Stop making excuses about starting a business and start by identifying a problem to solve.
From: Why now is the right time to start a business (148K views)
Start small and scale deliberately; you don't need everything figured out on day one.
From: How Anaita went from an unhappy job to running two businesses (142K views)
A negative moment at a job can be the push you need to bet on yourself.
From: How Anaita went from an unhappy job to running two businesses (142K views)
Building a business and raising a family are not mutually exclusive.
From: How Anaita went from an unhappy job to running two businesses (142K views)
Understand that receivership is creditor-initiated asset seizure, not a voluntary insolvency process like administration.
From: What receivership really means for Stax and ecommerce brands (135K views)
Know that a company can trade its way back after receivership if asset sales cover the outstanding debts.
From: What receivership really means for Stax and ecommerce brands (135K views)
Be aware that receivership stays on a director's record and can trigger personal guarantee recovery actions on secured loans.
From: What receivership really means for Stax and ecommerce brands (135K views)
Remember that many businesses are quietly struggling right now even if you don't see it online.
From: What receivership really means for Stax and ecommerce brands (135K views)
Connect all main Shopify sales channels including Messenger, Google, Facebook, TikTok, and Pinterest at launch
From: 6 essential steps to set up when starting an online business (127K views)
Install core apps like JudgeMe, Klaviyo, ModeMagic, and PageSpeed Booster early on
From: 6 essential steps to set up when starting an online business (127K views)
Set up an email collection tool like Hello Bar from day one
From: 6 essential steps to set up when starting an online business (127K views)
Write all website text, including product and collection descriptions, with SEO in mind
From: 6 essential steps to set up when starting an online business (127K views)
Set up Google Analytics and Google My Business so you can track performance from the start
From: 6 essential steps to set up when starting an online business (127K views)
Open zero-fee accounts specifically for marketing, tax, stock and emergency funds
From: How to set up your bank accounts when starting a business (120K views)
Transfer a set percentage of revenue into each account weekly rather than spending from one pool
From: How to set up your bank accounts when starting a business (120K views)
Keep a portion of revenue, around 30 percent, in your main personal account
From: How to set up your bank accounts when starting a business (120K views)
Set aside money for stock and marketing in advance so you're never stressed about covering costs
From: How to set up your bank accounts when starting a business (120K views)
Treat content creation as a real revenue stream, not just a hobby
From: How TikTok turned into a major income stream (118K views)
Diversify income from a platform through brand deals, product sales and paid calls
From: How TikTok turned into a major income stream (118K views)
Watch how platforms with sourcing data can out-compete you on price and speed once they enter your market
From: Alibaba launches AliLikes to compete with fast fashion giants (111K views)
Fast fashion brands need a longer-term strategy since dominant sourcing platforms can undercut them anytime
From: Alibaba launches AliLikes to compete with fast fashion giants (111K views)
Keep company tax and GST current, the ATO is actively naming, shaming and winding up businesses with unpaid debt
From: The ato is naming and shaming small businesses over unpaid tax debt (93K views)
Talk to your accountant proactively rather than getting creative with unpaid tax debt
From: The ato is naming and shaming small businesses over unpaid tax debt (93K views)
Build a daily habit of consuming marketing podcasts and books to stay ahead.
From: How Anaita stays up to date with digital marketing daily (83K views)
Study competitor and other ecommerce businesses regularly for ideas.
From: How Anaita stays up to date with digital marketing daily (83K views)
Use platforms like TikTok as a research tool, not just entertainment.
From: How Anaita stays up to date with digital marketing daily (83K views)
Build your business model around market demand, not personal passion.
From: The biggest mistake new entrepreneurs make when starting a business (78K views)
Don't chase the 'follow your dreams' advice when picking a business idea.
From: The biggest mistake new entrepreneurs make when starting a business (78K views)
A profitable business comes from solving what the market wants, not what excites you most.
From: The biggest mistake new entrepreneurs make when starting a business (78K views)
Treat cybersecurity training as a core business skill, not an afterthought.
From: Why every small business needs Cyber Wardens training (78K views)
Get your entire staff trained on basic cybersecurity to reduce human error vulnerabilities.
From: Why every small business needs Cyber Wardens training (78K views)
Small businesses are frequent targets for cybercrime, so proactive protection is essential.
From: Why every small business needs Cyber Wardens training (78K views)
Use design tools with non-generic templates so your pitch decks and graphics don't look like everyone else's
From: Design pitch decks and infographics for free using Piktochart (67K views)
Invest in a solid pitch deck template library to save time on presentation design
From: Design pitch decks and infographics for free using Piktochart (67K views)
Look into subscribing to a business vehicle instead of buying one to simplify costs and reporting.
From: EOFY tax tip: subscribe to an EV instead of buying one (66K views)
Bundle vehicle-related expenses into one monthly payment to make tax time easier for your accountant.
From: EOFY tax tip: subscribe to an EV instead of buying one (66K views)
Review EOFY offers each year since timing purchases or subscriptions can unlock savings.
From: EOFY tax tip: subscribe to an EV instead of buying one (66K views)
Accept that the capability gap between where you are and where you want to be never fully closes
From: Why founders never feel fully satisfied and how to cope (62K views)
Don't wait until you 'arrive' to feel satisfied, since the goalposts always move
From: Why founders never feel fully satisfied and how to cope (62K views)
Deliberately practice enjoying the present day-to-day of running your business, not just the big wins
From: Why founders never feel fully satisfied and how to cope (62K views)
Build a landing page to test demand before your product exists.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Run a small daily Google or Facebook ad budget, even just $5-10 a day, to drive early sign-ups.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Ship free samples to your first sign-ups in exchange for feedback and social posts.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Use that early customer feedback to make changes before placing your first bulk order.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Bad debt can kill your business, distinguish it clearly from good debt.
From: Why Geedup entered liquidation after the ATO forced a wind-up order (59K views)
You can sometimes negotiate unsecured creditor debts down through a business restructure, but the ATO won't always accept it.
From: Why Geedup entered liquidation after the ATO forced a wind-up order (59K views)
Never let ATO debt go unmanaged, they can force liquidation if they believe it recovers more money than a settlement.
From: Why Geedup entered liquidation after the ATO forced a wind-up order (59K views)
Route all business revenue into one main account first, then split it out weekly.
From: How to set up business bank accounts to manage cash flow (55K views)
Open separate no-fee accounts for stock, tax, marketing and expenses so funds don't get mixed up.
From: How to set up business bank accounts to manage cash flow (55K views)
Set percentage splits per account, such as 30% stock, 5% tax, 30% marketing, 20% expenses, and pay yourself the remainder.
From: How to set up business bank accounts to manage cash flow (55K views)
Increase your tax savings percentage over time as revenue grows.
From: How to set up business bank accounts to manage cash flow (55K views)
Put your team's wellbeing above any single sale, no matter the customer's order value.
From: Why Anaita blocked a customer for abusing her team (54K views)
Set a zero-tolerance policy for abusive customer behavior and enforce it immediately.
From: Why Anaita blocked a customer for abusing her team (54K views)
Offer a rush order fee as a clear alternative when customers demand faster turnaround than stated on your website.
From: Why Anaita blocked a customer for abusing her team (54K views)
Document and communicate production timelines clearly on your website to prevent disputes.
From: Why Anaita blocked a customer for abusing her team (54K views)
When a team member is rattled by a customer, send them home and handle the fallout yourself.
From: Why Anaita blocked a customer for abusing her team (54K views)
Revenue alone is a vanity metric, profitability and cash in the bank matter more.
From: What Muscle Nation's revenue growth from $500k to $300m teaches (53K views)
Expand your addressable market by moving into adjacent categories once you own your core space.
From: What Muscle Nation's revenue growth from $500k to $300m teaches (53K views)
Don't hand over large deposits to new suppliers until you've verified their business legitimacy beyond calls and samples.
From: We lost a $250k deposit to a ghosted packaging supplier (51K views)
Have a contract and payment protection in place before committing six-figure sums to an unproven vendor.
From: We lost a $250k deposit to a ghosted packaging supplier (51K views)
Be prepared for supplier scams even after extensive vetting, and have legal recourse ready if things go wrong.
From: We lost a $250k deposit to a ghosted packaging supplier (51K views)
Don't expect friends and family to buy from you or be excited for you, let your actions speak instead
From: Stop expecting friends and family to support your business (50K views)
Don't expect a big launch day, manage your own expectations to avoid disappointment
From: Stop expecting friends and family to support your business (50K views)
Focus your energy on building loyal customer relationships rather than validation from people close to you
From: Stop expecting friends and family to support your business (50K views)
Start each day with a brain dump before prioritizing tasks so nothing gets lost.
From: The daily planner template Anaita uses to organize her workday (48K views)
Narrow your daily focus to three priorities instead of an endless to-do list.
From: The daily planner template Anaita uses to organize her workday (48K views)
Print your planner and keep it visible all day to stay accountable to your own schedule.
From: The daily planner template Anaita uses to organize her workday (48K views)
Obsess over making every customer leave happy -- word of mouth will do your marketing for you.
From: Can you care about customers too much and still be a good business (48K views)
Don't assume customer-first thinking conflicts with running a good business; sometimes it IS the growth strategy.
From: Can you care about customers too much and still be a good business (48K views)
Use tool marketplaces to stack discounts on software you already need to run your store.
From: Save on business tools using the Elevate marketplace (47K views)
Prioritize reinvesting profit into stock, marketing and staff over maximizing your own salary early on.
From: Why Anaita pays herself less than her staff at Hero Packaging (47K views)
Pay your team well even if it means taking home less yourself, business value compounds over time.
From: Why Anaita pays herself less than her staff at Hero Packaging (47K views)
Normalize talking openly about revenue and salary so founders can actually learn from each other.
From: Why Anaita pays herself less than her staff at Hero Packaging (47K views)
Personalized handwritten thank-you notes can turn a purchase into a memorable brand moment
From: The moment I knew my small business was finally succeeding (47K views)
Go beyond replying to DMs and comments; own the full engagement strategy for a client's social presence.
From: How to start a social media engagement manager business (46K views)
Proactively find and engage a client's ideal customers on other accounts to drive real growth.
From: How to start a social media engagement manager business (46K views)
DM people who engage with a client's paid ads to convert interest into followers and customers.
From: How to start a social media engagement manager business (46K views)
Understand the client's business deeply enough to speak to prospects as if you were the founder.
From: How to start a social media engagement manager business (46K views)
Set aside a real marketing budget, not just money for stock and shipping.
From: Three things Anaita wishes she knew before starting a business (45K views)
Don't rely solely on organic social media to drive sales.
From: Three things Anaita wishes she knew before starting a business (45K views)
Understand your product's inherent demand and difficulty to sell before comparing your results to others.
From: Three things Anaita wishes she knew before starting a business (45K views)
Use the formula awareness plus traffic plus optimization plus sentiment to build a sales strategy for any product.
From: Three things Anaita wishes she knew before starting a business (45K views)
Do the work before you talk about it publicly
From: 10 lessons from running two seven-figure businesses (40K views)
Don't expect support or special treatment from friends and family in business
From: 10 lessons from running two seven-figure businesses (40K views)
Never go into debt to anyone, no matter how small the amount
From: 10 lessons from running two seven-figure businesses (40K views)
Accept that not everyone you deal with in business will be nice
From: 10 lessons from running two seven-figure businesses (40K views)
Set up multiple bank accounts to separate and manage your money
From: 10 lessons from running two seven-figure businesses (40K views)
Talking positively and confidently about your goals can attract more support and connections, especially outside Australia.
From: Why Americans talk about their success differently than Australians (40K views)
Don't undersell your ambitions just to fit an underdog narrative.
From: Why Americans talk about their success differently than Australians (40K views)
Don't confuse visible brand awareness with actual profitability
From: Is that flashy brand actually profitable or just in debt (39K views)
Watch out for overspending on ads and influencers that can put you in debt
From: Is that flashy brand actually profitable or just in debt (39K views)
Find a trending product with low competition in your market before committing
From: How I started my first business with $1,000 (39K views)
Source cheap via Alibaba and validate demand before investing heavily
From: How I started my first business with $1,000 (39K views)
Don't rely on photoshopped product images long-term, they hurt credibility
From: How I started my first business with $1,000 (39K views)
Expect wastage and mistakes when learning a new production process
From: How I started my first business with $1,000 (39K views)
Expect some months to be unprofitable even in a growing seven or eight figure business due to fixed costs and stockouts.
From: The hard reality of running a business through tough months (38K views)
Stockouts on best sellers directly hurt monthly profitability, so prioritize inventory planning.
From: The hard reality of running a business through tough months (38K views)
Offer your skill for free first to build a portfolio and generate proof of results
From: How to rebuild a business from scratch with no money (35K views)
Document your journey on TikTok or Instagram while doing free work to build a public profile
From: How to rebuild a business from scratch with no money (35K views)
Turn a portfolio of free work into paid gigs, then package common requests into digital products
From: How to rebuild a business from scratch with no money (35K views)
Reinvest service profits into building an actual ecommerce product business
From: How to rebuild a business from scratch with no money (35K views)
Check if your cost of goods is above 30-40% before you spend money on ads.
From: How to get control of your business finances as a founder (34K views)
Set a clear cost benchmark and never spend above it.
From: How to get control of your business finances as a founder (34K views)
Delegate tasks but don't abdicate responsibility, stay on top of what you outsource.
From: How to get control of your business finances as a founder (34K views)
No one knows your business like you do, don't fully hand off financial oversight.
From: How to get control of your business finances as a founder (34K views)
Bootstrap growth using savings, mortgage funds, and reinvested profits before seeking outside capital.
From: Hero Packaging launches equity crowdfunding after 3 years (34K views)
Understand business valuations and key ecommerce metrics before approaching investors.
From: Hero Packaging launches equity crowdfunding after 3 years (34K views)
Equity crowdfunding lets you turn loyal customers into shareholders as a funding path for the next growth stage.
From: Hero Packaging launches equity crowdfunding after 3 years (34K views)
Don't rely on a single retail channel for distribution, since sudden collapses can disrupt orders
From: Booktopia's collapse and what it means for pre-orders (33K views)
Communicate transparently and quickly with customers when a partner's failure affects them
From: Booktopia's collapse and what it means for pre-orders (33K views)
Don't start a business without a marketing budget unless you're ready to go all-in on organic content
From: Why you need a marketing budget before starting a business (30K views)
If relying on Instagram for traffic, commit to a huge volume of reels, posts, stories and audience engagement
From: Why you need a marketing budget before starting a business (30K views)
Have a clear plan for how you'll generate traffic before you launch, paid or organic
From: Why you need a marketing budget before starting a business (30K views)
A rebrand or marketing push cannot save a business that is already in financial distress.
From: Why Betts Shoes' rebrand couldn't stop its voluntary administration (28K views)
Relying on legacy and past customer loyalty without innovating lets competitors steal market share over time.
From: Why Betts Shoes' rebrand couldn't stop its voluntary administration (28K views)
Pumping more money into marketing when you're losing money rarely fixes the underlying problem.
From: Why Betts Shoes' rebrand couldn't stop its voluntary administration (28K views)
Finish one task in its entirety before starting the next instead of juggling multiple tasks at once.
From: Stop multitasking, finish one task at a time (27K views)
Stop-start multitasking across many tasks slows everything down and stretches work over multiple days.
From: Stop multitasking, finish one task at a time (27K views)
Remember Parkinson's Law: a task will expand to fill the time you give it, so set tighter focus to get it done faster.
From: Stop multitasking, finish one task at a time (27K views)
Be extremely careful with money and numbers, bad decisions compound fast.
From: Why bad money decisions can set founders back years (25K views)
A few months of poor financial choices can take years to undo, plan conservatively.
From: Why bad money decisions can set founders back years (25K views)
Making entrepreneurship approachable in your content builds trust with your audience.
From: Why bad money decisions can set founders back years (25K views)
Cut ties with any marketing agency that takes your money without delivering results
From: Stop paying marketing agencies that deliver no results (24K views)
If a product isn't performing safely, delay the launch and fix the formulation rather than rush to market.
From: How Staje founders fixed a failing supplement before launch (24K views)
Test a reformulated product on a wider group before committing to a launch date.
From: How Staje founders fixed a failing supplement before launch (24K views)
Get co-founders to communicate exact budget numbers upfront to avoid conflict over spend.
From: How Staje founders fixed a failing supplement before launch (24K views)
Too many co-founders without clear roles creates decision-making friction - assign ownership early.
From: How Staje founders fixed a failing supplement before launch (24K views)
You don't need a traditional publisher to get your book into physical bookstores if you're willing to place copies yourself.
From: Leaving free signed copies of her book in Sydney bookstores (23K views)
Unexpected generosity, like leaving free signed products in relevant locations, can build goodwill and personal brand connection with your target audience.
From: Leaving free signed copies of her book in Sydney bookstores (23K views)
Start building your influencer following now, since early builders may outperform those who start later.
From: Anaita's 2024 marketing and ecommerce predictions (23K views)
Test your product with your own team before committing to a purchase order.
From: Behind the scenes of launching Onstaje with five co-founders (23K views)
Expect friction between co-founders when things don't go as planned - it's part of building something new.
From: Behind the scenes of launching Onstaje with five co-founders (23K views)
Running multiple businesses and life commitments at once will stretch you thin; build in routine to cope.
From: Behind the scenes of launching Onstaje with five co-founders (23K views)
Use dedicated tools for each core function of your business, like email, project management, support, and design, rather than trying to force one tool to do everything.
From: The exact business tools she uses to run her ecommerce business (22K views)
Start a low-barrier local service like house-sitting to generate quick cash flow.
From: House-sitting side hustle idea to fund your other business (22K views)
Build a simple website to establish trust and become the go-to provider in your area.
From: House-sitting side hustle idea to fund your other business (22K views)
Use downtime in a side hustle to work on your bigger business idea.
From: House-sitting side hustle idea to fund your other business (22K views)
If you're taking on the risk of building and manufacturing locally, expect policy and reward to be misaligned sometimes, so plan your capital structure accordingly.
From: Why the new budget discourages founders from taking risks (22K views)
Don't assume government incentives to hire locally and manufacture domestically will stay stable long term, hedge your business model against policy shifts.
From: Why the new budget discourages founders from taking risks (22K views)
Weigh capital gains and tax exposure into your long-term exit and reinvestment planning before scaling headcount and manufacturing.
From: Why the new budget discourages founders from taking risks (22K views)
Advocate publicly for founder-friendly policy if you believe the risk-reward equation is broken, silence doesn't change outcomes.
From: Why the new budget discourages founders from taking risks (22K views)
Rate your income streams by effort required, not just total revenue
From: Ranking my income streams from rental property to speaking gigs (21K views)
Passive income like ebook sales that gets delivered without your involvement is the highest-value income
From: Ranking my income streams from rental property to speaking gigs (21K views)
Physical product income like books or rentals still requires ongoing work like packaging and maintenance
From: Ranking my income streams from rental property to speaking gigs (21K views)
Get paid to speak on topics you're genuinely passionate about for high-reward, low-effort income
From: Ranking my income streams from rental property to speaking gigs (21K views)
Lock in investors before committing to major launch spend so you know your real budget.
From: Behind the scenes launching Staje's first two supplements (21K views)
Put every spending decision in a shared spreadsheet so co-founders aren't guessing on numbers.
From: Behind the scenes launching Staje's first two supplements (21K views)
Use your own product personally before launch so you have genuine conviction when selling it.
From: Behind the scenes launching Staje's first two supplements (21K views)
Recognize that scaling a business often requires sacrificing personal routine and time.
From: Balancing running two businesses with being a hands-on parent (21K views)
Target customers who have money but no time - they'll pay well for done-for-you services.
From: Two business ideas: a glow-up consultant and a school activity hub (21K views)
Solve a real daily pain point, like fragmented parent-school communication, with one unified platform.
From: Two business ideas: a glow-up consultant and a school activity hub (21K views)
Bundle multiple service providers under one offer to build a high-value consulting business.
From: Two business ideas: a glow-up consultant and a school activity hub (21K views)
Use Claude Cowork to organize local files, clean up your inbox and build content plans automatically
From: Why Anaita switched from ChatGPT to Claude Cowork (19K views)
Don't feel pressured to jump on every new AI tool immediately, move at your own pace
From: Why Anaita switched from ChatGPT to Claude Cowork (19K views)
Staying current with AI tools like this will save you significant time over the long run
From: Why Anaita switched from ChatGPT to Claude Cowork (19K views)
Reframe failure as a learning opportunity instead of something to fear.
From: Stop procrastinating and take steps toward your goal today (19K views)
Take a concrete step toward your goal every day instead of waiting for the right time.
From: Stop procrastinating and take steps toward your goal today (19K views)
Judge your progress by consistency and effort, not by being first or the best.
From: Stop procrastinating and take steps toward your goal today (19K views)
Define your competitive moat before you launch, not after, whether that's product, service or founder brand
From: Why you need a competitive moat before you start a business (19K views)
Don't rely on product features alone, customers care more about brand and what they personally get out of it
From: Why you need a competitive moat before you start a business (19K views)
Protect your edge, for example with a patent, and be the best at one specific thing rather than average at many
From: Why you need a competitive moat before you start a business (19K views)
Identify your 10 main personal and professional layers before speaking on panels or podcasts
From: The layering method for becoming a more interesting speaker (19K views)
Prepare two to three stories for each of your layers so you always have something interesting to share
From: The layering method for becoming a more interesting speaker (19K views)
Study how great storytellers structure their answers by listening to founder interviews and podcasts
From: The layering method for becoming a more interesting speaker (19K views)
Dictate your ideas out loud instead of typing them to save time when creating content
From: Using Claude Cowork to speed up content creation (19K views)
Use AI tools like Claude Cowork to pull from past designs and automate slide creation
From: Using Claude Cowork to speed up content creation (19K views)
Seek out founders and CFOs who've actually exited businesses for real guidance on loans, cashflow, profit and equity.
From: Ecommerce founders need real education on loans, cashflow and equity (19K views)
Don't assume you should already know finance fundamentals as a founder; actively look for education on them.
From: Ecommerce founders need real education on loans, cashflow and equity (19K views)
Send a voice note or video instead of text if you actually want to capture someone's attention.
From: Why voice notes and videos get people's attention (18K views)
Save and revisit positive customer messages during hard times to remind yourself why you started.
From: Why voice notes and videos get people's attention (18K views)
Don't try to get creative or delay on tax, the ATO is actively cracking down and naming businesses publicly.
From: The ATO is naming and shaming businesses with tax debt (18K views)
Get a good accountant and stay on top of your GST and company tax obligations.
From: The ATO is naming and shaming businesses with tax debt (18K views)
Unpaid tax debt can escalate to federal court winding up action against your business.
From: The ATO is naming and shaming businesses with tax debt (18K views)
Never expect friends to buy from you; a legitimate business should sell on its own merit.
From: 5 things I refuse to do as a business owner (18K views)
Avoid hiring or working with friends and family since it can destroy relationships.
From: 5 things I refuse to do as a business owner (18K views)
Skip celebrity giveaways because they simply don't work.
From: 5 things I refuse to do as a business owner (18K views)
Don't chase luxury magazine features unless you're the main cover story; it rarely drives sales or traffic.
From: 5 things I refuse to do as a business owner (18K views)
Learn to run your own ads instead of paying an agency an ongoing monthly retainer.
From: 5 things I refuse to do as a business owner (18K views)
Read founder-story compilations for practical, bite-sized takeaways on samples, investor advice, and go-to-market strategy.
From: Book recommendation: Your Hype Girl by Dune for founders (17K views)
If you master organic content, you've mastered a huge part of building any business.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
Reaching around 20,000 engaged followers on a platform gives you the leverage to sell almost any product or service.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
If you don't have an audience yet, run a giveaway through paid ads to collect email addresses before launching your product.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
Stop caring about other people's opinions or you'll never take the risks needed to start or grow a business.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
If your product isn't inherently interesting, your marketing and storytelling have to do the heavy lifting instead.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
Never fully outsource financial oversight, check your own numbers every single day
From: How Hero Packaging almost shut down over a cash flow crisis (17K views)
Strong revenue doesn't mean healthy cash flow, track them separately
From: How Hero Packaging almost shut down over a cash flow crisis (17K views)
Pick a good accountant but don't blindly trust them without verifying the details yourself
From: How Hero Packaging almost shut down over a cash flow crisis (17K views)
Talk to other founders who've faced cash flow problems before you hit a crisis
From: How Hero Packaging almost shut down over a cash flow crisis (17K views)
Don't panic if sales dip during broad downturns, most businesses are seeing the same trend right now.
From: Why ecommerce sales are down and Instagram reach has tanked (16K views)
Don't rely solely on Instagram reach for traffic or sales since organic reach can drop industry-wide without warning.
From: Why ecommerce sales are down and Instagram reach has tanked (16K views)
Build a habit of consuming short, actionable business content instead of long-form podcasts you'll never finish.
From: Top 3 business podcasts under 10 minutes per episode (16K views)
Give yourself time to process bad days before trying to solve the problem
From: How to handle emotional lows as a business owner (16K views)
Never make major business decisions when you're in an extreme emotional state, good or bad
From: How to handle emotional lows as a business owner (16K views)
Recognise the pressure of needing the business to keep running for your family's sake, and plan around it
From: How to handle emotional lows as a business owner (16K views)
Remind yourself why you chose entrepreneurship whenever business gets hard
From: Why running her own business still beats every job she's had (16K views)
Be wary of long-term agency or coaching contracts that lock you in regardless of results or cash flow.
From: Why she built a pay-as-you-go alternative to marketing agencies (16K views)
Most people learn what they need within 3-4 months, question any program requiring a full 12-month commitment.
From: Why she built a pay-as-you-go alternative to marketing agencies (16K views)
Look for pay-as-you-go marketing help so you're never forced to pay when you no longer need the service.
From: Why she built a pay-as-you-go alternative to marketing agencies (16K views)
Build a repeatable content routine, pull from a book, a blog, and a newsletter as daily content sources
From: How a daily content routine led to becoming a HubSpot ambassador (15K views)
Post consistently on TikTok, showing up daily compounds results over a year
From: How a daily content routine led to becoming a HubSpot ambassador (15K views)
If you have a business or work in marketing, start creating content on TikTok now
From: How a daily content routine led to becoming a HubSpot ambassador (15K views)
Put yourself in rooms with other founders - the right connection can lead to your next big opportunity.
From: How a founders retreat led to a 12-month secret business project (15K views)
Say yes to a new business idea if it solves a problem you've personally experienced.
From: How a founders retreat led to a 12-month secret business project (15K views)
Don't sacrifice profitability and sustainability just to hit a growth target or win awards.
From: Why staying open to unexpected opportunities beats rigid growth plans (15K views)
Stay open to random opportunities even if they don't fit the plan you set months ago.
From: Why staying open to unexpected opportunities beats rigid growth plans (15K views)
Revisit your business plan often because circumstances change constantly.
From: Why staying open to unexpected opportunities beats rigid growth plans (15K views)
Audit your homepage, product pages, collection pages, trust elements and checkout before touching marketing
From: What a business mentoring session actually looks like (15K views)
Get clarity on awareness, traffic and website optimization in one focused session rather than scattering effort
From: What a business mentoring session actually looks like (15K views)
Follow up with accountability (homework) and encouragement to make advice stick
From: What a business mentoring session actually looks like (15K views)
Stop trying to make everyone like you, it attracts the wrong people into your circle
From: Why Anaita stopped trying to please everyone (15K views)
Being authentically yourself builds a stronger, more aligned network over time
From: Why Anaita stopped trying to please everyone (15K views)
Make your business look busy and credible when you're just starting out
From: How my mum built a 20-year practice from zero patients (15K views)
Surprise and delight customers with unexpected extra care to build long-term retention
From: How my mum built a 20-year practice from zero patients (15K views)
Think outside the box to solve the trust problem new businesses face
From: How my mum built a 20-year practice from zero patients (15K views)
Treat learning about business as a daily habit, not a one-time course
From: Quitting five jobs to finally build a business she loves (14K views)
Study competitor brands regularly to stay sharp on strategy
From: Quitting five jobs to finally build a business she loves (14K views)
Show up consistently, stay humble, and focus only on what actually works.
From: A day in the life as an ecommerce founder and mom of three (14K views)
Stop bragging about revenue if you can't back it with real profit or cash in the bank.
From: Why revenue numbers are a vanity metric (14K views)
A $1M business that keeps $400K beats a $50M business that keeps nothing.
From: Why revenue numbers are a vanity metric (14K views)
If you're going to share revenue publicly, be equally transparent about your cash position.
From: Why revenue numbers are a vanity metric (14K views)
Don't let press coverage of your 'growth' distract you from fixing what's actually broken behind the scenes.
From: Why revenue numbers are a vanity metric (14K views)
Avoid fixed fee loans like Shopify Capital unless you fully understand the real effective interest rate.
From: The scary truth about Shopify fixed fee loans (14K views)
A 'fixed fee' quoted as a flat dollar amount can translate to 30-40%+ annual interest once daily repayments are factored in.
From: The scary truth about Shopify fixed fee loans (14K views)
The faster your business grows while repaying a fixed fee loan, the higher your effective interest rate becomes.
From: The scary truth about Shopify fixed fee loans (14K views)
If a loan is fast, easy, and requires no credit checks, treat that as a red flag, not a convenience.
From: The scary truth about Shopify fixed fee loans (14K views)
Never fund ongoing cash flow losses with a daily-repayment loan; it will accelerate your problems.
From: The scary truth about Shopify fixed fee loans (14K views)
Avoid signing long-term agency or coaching contracts before confirming you can afford them if cash flow tightens.
From: Why Anaita built an anti-agency with no lock-in contracts (14K views)
Most of the value from a coaching program or agency is usually captured within 3 to 4 months, don't overpay for a 12-month lock-in.
From: Why Anaita built an anti-agency with no lock-in contracts (14K views)
Offer pay-per-service options so clients only pay for what they need when they need it.
From: Why Anaita built an anti-agency with no lock-in contracts (14K views)
Don't panic over zero sales right after launch if you believe in the long-term potential
From: Why perseverance matters more than an early sale (13K views)
Perseverance matters more than the initial idea for long-term success
From: Why perseverance matters more than an early sale (13K views)
Focus on building the business and life you want rather than short-term results
From: Why perseverance matters more than an early sale (13K views)
Batch your ad account setups and content planning in the early weeks to build momentum fast.
From: Anti-Agency's first week of client calls and content plans (13K views)
Collaborations, TikTok lives, and selling through IG stories are worth testing as founder-community-sourced tactics.
From: Sydney founder meetup recap and lessons shared (13K views)
Outsourcing key roles can free you up as a founder to focus on growth.
From: Sydney founder meetup recap and lessons shared (13K views)
Protect your playfulness and creativity, they're often your real competitive advantage as a founder.
From: Reclaiming playfulness after losing it to financial stress in business (12K views)
Make deliberate time for fun and friends even during stressful periods, it fuels resilience.
From: Reclaiming playfulness after losing it to financial stress in business (12K views)
Recognize that genuine support often comes from people who've experienced their own spotlight, highs, and lows.
From: Why the people who clap loudest for you have stood in the spotlight (12K views)
Don't expect public encouragement from everyone who knows you - value the support you do get, however small.
From: Why the people who clap loudest for you have stood in the spotlight (12K views)
Focus on the small, unglamorous daily actions instead of chasing big viral marketing wins.
From: Watch the ball: why consistency beats big flashy campaigns (12K views)
Consistency in things like daily content creation compounds into long-term business growth.
From: Watch the ball: why consistency beats big flashy campaigns (12K views)
Big campaigns can win short-term attention but won't sustain long-term success on their own.
From: Watch the ball: why consistency beats big flashy campaigns (12K views)
On Alibaba, only trust verified suppliers with high diamond ratings based on order history.
From: How to source products for a new business, part 1 (12K views)
Attend sourcing expos in person to feel materials, test samples, and get direct WhatsApp contact with manufacturers.
From: How to source products for a new business, part 1 (12K views)
Always test 3-4 suppliers with identical specs before picking a winner on communication, speed, and quality.
From: How to source products for a new business, part 1 (12K views)
Never skip a new sample round after making even a small product change, no matter how minor it seems.
From: How to source products for a new business, part 1 (12K views)
Budget $50-200 per sample plus shipping as a non-negotiable cost of getting sourcing right.
From: How to source products for a new business, part 1 (12K views)
You can grow cash flow without increasing sales, look at how you manage money, not just revenue
From: Unboxing the Aussie Biz Chick small business subscription box (12K views)
Revenue talk is not proof of success, always look at profit and cash in the bank.
From: Why revenue bragging is a business myth (12K views)
Don't compare your business to people bragging about 7-figure or multimillion dollar revenue.
From: Why revenue bragging is a business myth (12K views)
Prioritize being cash flow positive and profitable even if it means growing slower.
From: Why revenue bragging is a business myth (12K views)
Run a giveaway before your sale to collect emails and phone numbers you can remarket to later.
From: Naked Sundays' Black Friday strategy breakdown (11K views)
Use time-limited SMS offers like 'free gifts for 1 hour only' to create urgency and drive immediate clicks.
From: Naked Sundays' Black Friday strategy breakdown (11K views)
Send sale traffic straight to bundles, not discounted single items, to protect and increase average order value.
From: Naked Sundays' Black Friday strategy breakdown (11K views)
Offer gift-with-purchase tiers (e.g. spend $100 get X, spend $200 get Y) to push customers to spend more.
From: Naked Sundays' Black Friday strategy breakdown (11K views)
Don't forget to add your sale messaging to your website menu, it's an easy win most brands skip.
From: Naked Sundays' Black Friday strategy breakdown (11K views)
Pinpoint the exact cause of your business burnout before trying to fix it.
From: How to fall back in love with your business (11K views)
Define your ideal business situation clearly before building a plan to get there.
From: How to fall back in love with your business (11K views)
Turn goals into daily tasks and time-block them into your calendar rather than leaving them abstract.
From: How to fall back in love with your business (11K views)
Say yes to customer jobs even when it costs you personal time, so you protect the business during future downturns.
From: Why I still say yes to every customer even on weekends (11K views)
Stay hands-on with your operations (machines, design, fulfillment) so you understand every part of your business.
From: Why I still say yes to every customer even on weekends (11K views)
Small business owners can't always outsource everything, so being willing to do the work yourself speeds up learning and improvement.
From: Why I still say yes to every customer even on weekends (11K views)
Doing the work yourself lets you spot ways to improve the business while still delivering fast for the customer.
From: Why I still say yes to every customer even on weekends (11K views)
Use a giveaway item at trade show booths to draw people in
From: Weekend warehouse day printing 1,000 bags for custom orders (11K views)
Bring family into the business when possible to make long work hours more enjoyable
From: Weekend warehouse day printing 1,000 bags for custom orders (11K views)
Stay hands-on in fulfillment during busy periods, even as the founder, to keep orders moving
From: Weekend warehouse day printing 1,000 bags for custom orders (11K views)
Treat cybersecurity training as a core business skill, not an afterthought
From: Why every small business owner needs cybersecurity training (11K views)
Get your whole team trained on scam prevention, not just yourself
From: Why every small business owner needs cybersecurity training (11K views)
Small businesses are a top target for hackers, so don't assume you're too small to be attacked
From: Why every small business owner needs cybersecurity training (11K views)
Focus your time and energy only on things that serve your purpose, profits, pleasure or peace.
From: The 4Ps that matter most: purpose, profits, pleasure and peace (11K views)
Cut out anything in your business or life that doesn't align with these priorities.
From: The 4Ps that matter most: purpose, profits, pleasure and peace (11K views)
Never ask friends or family to buy from you, succeed on merit alone
From: Brutal business advice for a kid starting their first business (11K views)
Build a product people genuinely want before chasing money or fame
From: Brutal business advice for a kid starting their first business (11K views)
Ten obsessed superfans are worth more than one viral video
From: Brutal business advice for a kid starting their first business (11K views)
Be everywhere cheaply through ads, daily content, SEO, and real-life activations to build mental availability
From: Brutal business advice for a kid starting their first business (11K views)
Know your unit economics and stretch every dollar, growth at all costs is a dumb strategy
From: Brutal business advice for a kid starting their first business (11K views)
Don't measure your progress by stage time or public recognition - track your own growth instead.
From: Why chasing recognition after big speaking gigs leaves founders (11K views)
Notice when you're chasing a dopamine hit from praise so it doesn't drive your decisions.
From: Why chasing recognition after big speaking gigs leaves founders (11K views)
Expect the most genuine support from people who've experienced the same highs and lows you have
From: Why the loudest supporters are the ones who've been in the spotlight (11K views)
Never rely on friends and family purchases - build your business on merit alone.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Focus on creating a product people genuinely want, not just chasing money or fame.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Ten obsessed superfans are worth more than one viral video - nurture a small loyal community first.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Be everywhere cheaply: ads, daily content, SEO/GEO, and real-world activations build mental availability.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Growth at all costs is dumb - know your fixed and variable costs and keep cash in the bank.
From: Brutal but honest business advice I gave my 11 year old (11K views)
Stop chasing revenue growth if it's not converting to actual cash in the business.
From: Why we deliberately slowed revenue growth to fix our profit margins (11K views)
Prioritize profitability over top-line growth even if it means flat revenue for a period.
From: Why we deliberately slowed revenue growth to fix our profit margins (11K views)
Use retained cash from profitability to reinvest in machinery and product innovation.
From: Why we deliberately slowed revenue growth to fix our profit margins (11K views)
Normalize slowing down growth publicly if it means building a fundamentally healthier business.
From: Why we deliberately slowed revenue growth to fix our profit margins (11K views)
Build a plan B for your business even if you hope to never need it.
From: Why every founder needs a financial plan B (10K views)
Follower count doesn't determine your ability to monetize knowledge or a platform.
From: Why every founder needs a financial plan B (10K views)
Treat any audience you build as a potential safety net during hard times in your core business.
From: Why every founder needs a financial plan B (10K views)
Expect to firefight problems constantly as a founder, that's the job, not the exception.
From: The 'carry on' trait that separates business owners from everyone else (10K views)
Build the mental discipline to keep functioning and showing up even while under heavy stress behind the scenes.
From: The 'carry on' trait that separates business owners from everyone else (10K views)
Accept that not everyone is suited to founder life, and that's not a personal failure on their part.
From: The 'carry on' trait that separates business owners from everyone else (10K views)
List your 10 key personal and professional 'layers' and prepare 2-3 stories for each
From: The layering method for being a more interesting speaker (10K views)
Study great podcast guests to reverse-engineer what makes a speaker compelling
From: The layering method for being a more interesting speaker (10K views)
Use personal background and identity as storytelling material, not just business facts
From: The layering method for being a more interesting speaker (10K views)
Only teach what you've actually done and succeeded at - credibility beats content volume for personal branding.
From: Why a real personal brand comes from doing, not just advice (10K views)
Avoid dispensing business advice you haven't personally tested; audiences can tell and trust breaks.
From: Why a real personal brand comes from doing, not just advice (10K views)
Keep showing up and creating content consistently, even on days when sales are slow.
From: Why perseverance matters more than daily sales results (10K views)
Focus on your own long-term perseverance instead of comparing yourself to others.
From: Why perseverance matters more than daily sales results (10K views)
Build a core group of trusted people to share business wins and failures with, not just cheerleaders.
From: Three pieces of advice for anyone running a business (10K views)
Bet on consistency over one viral moment, patience compounds results over time.
From: Three pieces of advice for anyone running a business (10K views)
Pause to acknowledge each goal you hit before chasing the next one.
From: Three pieces of advice for anyone running a business (10K views)
You need either a lot of time or a lot of money to scale, ideally both, but at minimum one.
From: The 4 things you need to scale a business (10K views)
If you lack marketing budget, invest your time into content, SEO, and email instead of ads.
From: The 4 things you need to scale a business (10K views)
Don't try to scale until you have consistency in your current sales, get to daily orders before pushing for more.
From: The 4 things you need to scale a business (10K views)
Build a clear unique selling proposition, you need something that sets you apart to draw people in.
From: The 4 things you need to scale a business (10K views)
Treat every quarter like a year and plan one quarter-defining event, whether that's an influencer push, a live event, a new product drop, or testing more ad spend.
From: The 4 things you need to scale a business (10K views)
Calculate exactly how many products you need to sell in bulk to pay off existing debt
From: 4 things to do if your ecommerce business is struggling with cash flow (10K views)
Avoid revenue-based loans like Shopify Capital or PayPal Capital when cash flow is tight
From: 4 things to do if your ecommerce business is struggling with cash flow (10K views)
Explore a new revenue stream such as a digital product, affiliate partnerships, or dropshipping
From: 4 things to do if your ecommerce business is struggling with cash flow (10K views)
Don't assume better marketing alone will fix a genuinely tough economic market
From: 4 things to do if your ecommerce business is struggling with cash flow (10K views)
Reach out for support when struggling, business problems don't have to be solved alone
From: 4 things to do if your ecommerce business is struggling with cash flow (10K views)
Do the hard things other founders avoid, that's where the advantage is.
From: Do the hard things and have the audacity (9K views)
Have the audacity to pursue bold moves instead of playing it safe.
From: Do the hard things and have the audacity (9K views)
Never fully hand off your numbers to an expert, even a CFO; stay across your margins and financials yourself.
From: How we almost went bankrupt building Hero Packaging (9K views)
Check that new products actually have the margins your business needs before bringing them in.
From: How we almost went bankrupt building Hero Packaging (9K views)
Losing sight of your numbers for even a few months can create damage that takes years to reverse.
From: How we almost went bankrupt building Hero Packaging (9K views)
Do the work before you talk about it publicly
From: 10 lessons from running two 7-figure businesses (9K views)
Don't expect special treatment or support from friends or family in business
From: 10 lessons from running two 7-figure businesses (9K views)
Never be in debt to anyone, no matter how small the amount
From: 10 lessons from running two 7-figure businesses (9K views)
Remember not everyone in business will be nice to you, so protect yourself
From: 10 lessons from running two 7-figure businesses (9K views)
Keep multiple bank accounts to separate and safeguard your money
From: 10 lessons from running two 7-figure businesses (9K views)
Set up a simple Shopify site and use a pop-up tool like Privy to capture customer emails
From: Building a book launch like a small business, step by step (9K views)
Announce pre-orders on Instagram and TikTok to generate early sales momentum
From: Building a book launch like a small business, step by step (9K views)
When you have a small customer base, personally email every customer and ask about their business
From: Building a book launch like a small business, step by step (9K views)
Never stop checking your own numbers, even when you've hired an expert accountant or CFO.
From: How trusting an accountant blindly nearly shut down Hero Packaging (9K views)
Cash flow, not just revenue growth, determines whether your business survives.
From: How trusting an accountant blindly nearly shut down Hero Packaging (9K views)
Review your financials daily so problems surface early instead of becoming a crisis.
From: How trusting an accountant blindly nearly shut down Hero Packaging (9K views)
Educate yourself on cash management instead of blindly trusting external experts.
From: How trusting an accountant blindly nearly shut down Hero Packaging (9K views)
Make hard business decisions when times are good, not just when you're in crisis.
From: Clearing up the truth behind my open talk about business struggles (9K views)
Fixing internal foundations during a hard financial period can make your business healthier long-term.
From: Clearing up the truth behind my open talk about business struggles (9K views)
Share your mistakes and lessons openly so other founders don't have to learn everything the hard way.
From: Clearing up the truth behind my open talk about business struggles (9K views)
A rough financial patch doesn't mean your business is failing; it can mean you're correcting course.
From: Clearing up the truth behind my open talk about business struggles (9K views)
Brands that thrived in 2024 either spent heavily on paid ads, had strong brand awareness, or created consistent viral content.
From: What worked in 2024 and how to map your 2025 business strategy (9K views)
Start your yearly strategy by naming it and giving it a motivating slogan in your project management tool.
From: What worked in 2024 and how to map your 2025 business strategy (9K views)
Tag-team responsibilities with your partner or team when personal and business demands collide.
From: A day balancing school holidays, a warehouse crisis, and writing a (9K views)
Use coaching calls to set concrete strategies for the month ahead rather than winging it.
From: A day balancing school holidays, a warehouse crisis, and writing a (9K views)
Don't sit on a validated business idea, someone else is likely thinking of the same thing.
From: Your business idea has an expiry date, so launch it now (8K views)
Speed to market beats perfecting the idea, the first mover usually wins.
From: Your business idea has an expiry date, so launch it now (8K views)
Study what customers actually want in a product before you build or launch it.
From: Teaser clue on understanding what customers actually want from a (8K views)
Weak competitor products create an opening for you to win customers by doing it properly.
From: Teaser clue on understanding what customers actually want from a (8K views)
Use your platform to publicly advocate for policies that affect your industry, not just to promote your products.
From: Speaking on Channel 9 about the budget's impact on founders (8K views)
Plan product drops and campaigns months ahead for known slow periods like post-BFCM or Prime Day.
From: 3 ways to survive the post-Amazon Prime Day sales slump (8K views)
Use slow sales weeks to audit and refresh your email/SMS flows with new copy, images and subject lines.
From: 3 ways to survive the post-Amazon Prime Day sales slump (8K views)
Lean into founder-led, behind-the-scenes content to win on sentiment when you can't win on sales.
From: 3 ways to survive the post-Amazon Prime Day sales slump (8K views)
You are solely responsible for setting your own boundaries as a self-employed business owner.
From: How to set boundaries when you're self-employed and working from home (8K views)
Don't measure work-life balance by hours worked, measure it by the quality of your work.
From: How to set boundaries when you're self-employed and working from home (8K views)
Prioritize personal appointments and commitments, then get your work done afterward without guilt.
From: How to set boundaries when you're self-employed and working from home (8K views)
Measure your business success by staff happiness, customer happiness and your own happiness, not just sales.
From: A good business is more than just sales (8K views)
Assume revenue jumps in D2C brands come from more Meta ad spend and influencer marketing, not magic
From: Why D2C growth is almost always Meta ads and influencers, not magic (8K views)
Growing revenue often requires spending more on ads and creative, not doing something secretly different
From: Why D2C growth is almost always Meta ads and influencers, not magic (8K views)
Increasing PR alongside ads and influencers can also drive visible growth spikes
From: Why D2C growth is almost always Meta ads and influencers, not magic (8K views)
Keep posting content consistently because you never know who in the room has already seen it.
From: Weekly recap: networking, branding workshops and a happiness habit (8K views)
Run structured branding exercises with co-founders early to confirm you're aligned before scaling a new business.
From: Weekly recap: networking, branding workshops and a happiness habit (8K views)
Deliberately surround yourself with people who push you to be happier and better, and treat it as a daily habit.
From: Weekly recap: networking, branding workshops and a happiness habit (8K views)
Ruthlessly look for the truth in your numbers, don't gloss over what they're really telling you.
From: Three profit hacks from top ecommerce founders for peak season (8K views)
Brand strength will outperform product benefits in the long run, invest in it.
From: Three profit hacks from top ecommerce founders for peak season (8K views)
Know your margin on every single product so you know exactly how much you can discount and still be profitable.
From: Three profit hacks from top ecommerce founders for peak season (8K views)
Focus peak season planning on profit, not just revenue growth.
From: Three profit hacks from top ecommerce founders for peak season (8K views)
Limit your yearly vision to 2-6 specific, well-defined goals.
From: How to build your 2025 business vision in three steps (8K views)
Pair each goal with a visual vision board to keep it top of mind.
From: How to build your 2025 business vision in three steps (8K views)
Break every goal into a clear action plan with concrete steps.
From: How to build your 2025 business vision in three steps (8K views)
Notice when you're chasing recognition instead of building genuine satisfaction in your work
From: Feeling low after the spotlight fades as a founder (7K views)
Measure your growth against your own past, not against how often you're on stage or in the spotlight
From: Feeling low after the spotlight fades as a founder (7K views)
Skip generic networking events and instead directly reach out to specific people you want in your network.
From: Ditch awkward networking events for scheduled one-on-one meetings (7K views)
Block off one dedicated day a week for relationship-building conversations.
From: Ditch awkward networking events for scheduled one-on-one meetings (7K views)
Casual, relaxed settings build stronger business relationships than formal events.
From: Ditch awkward networking events for scheduled one-on-one meetings (7K views)
Stop overanalyzing and just get the task done.
From: The best business advice Anaita has ever received (7K views)
Be willing to take a step back strategically so you can propel forward harder, like a slingshot.
From: The best business advice Anaita has ever received (7K views)
Say yes to opportunities first and figure out the how afterward.
From: The best business advice Anaita has ever received (7K views)
Being reliable, proactive and kind matters more than being the most skilled person in the room.
From: The best business advice Anaita has ever received (7K views)
Pay your credit card off on time, every time, and never carry debt to anyone
From: 10 lessons from running two 7-figure businesses (7K views)
Split your income into separate accounts for bills, marketing, operating expenses and tax, and fund them weekly
From: 10 lessons from running two 7-figure businesses (7K views)
Validate demand for your product or service before spending a single dollar building it
From: 10 lessons from running two 7-figure businesses (7K views)
Focus on profit and wealth, not revenue or flashy purchases
From: 10 lessons from running two 7-figure businesses (7K views)
Build multiple income streams because one stream is never enough
From: 10 lessons from running two 7-figure businesses (7K views)
Study what made brands succeed in 2024 - paid ads, brand awareness or viral content - before planning 2025
From: How to map out your 2025 business strategy step by step (7K views)
Give your yearly strategy a name and a motivating slogan to anchor your planning
From: How to map out your 2025 business strategy step by step (7K views)
Grow your digital assets fast, your email database, SMS subscribers, social followers and app downloads are core sale value alongside inventory.
From: Nine lessons from selling my first business in 2020 (7K views)
Track CLV, returning customer rate, net margin per product, CPA, ROAS and MER every week without fail.
From: Nine lessons from selling my first business in 2020 (7K views)
Hire and train another content creator early so the business isn't solely dependent on you as the face of it.
From: Nine lessons from selling my first business in 2020 (7K views)
Get paid upfront for any post-sale services before you do the work.
From: Nine lessons from selling my first business in 2020 (7K views)
Never use your personal email as the admin login for business software, ad platforms or plugins.
From: Nine lessons from selling my first business in 2020 (7K views)
Build your business to be self-sustaining, don't rely on friends and family for sales
From: Why you shouldn't expect friends and family to support your business (7K views)
Treat support from people you know as a bonus, never an expectation
From: Why you shouldn't expect friends and family to support your business (7K views)
If your daily sales depend on personal relationships, your business model isn't built for longevity
From: Why you shouldn't expect friends and family to support your business (7K views)
Pull revenue, profit, new customers, ad spend, MER and AOV for the full year before planning next year.
From: Build your 2025 business plan part 2: the 2024 year-end recap (7K views)
Track the time delay between a customer's first, second and third orders to understand repeat buying behavior.
From: Build your 2025 business plan part 2: the 2024 year-end recap (7K views)
Do your year-end data review before setting next year's vision, not after.
From: Build your 2025 business plan part 2: the 2024 year-end recap (7K views)
Track signup momentum in real time using your ESP's list and segment view to gauge organic interest before revealing your product.
From: Tracking real-time waitlist signups after a stealth launch (7K views)
Post consistently even when you feel you have nothing to say
From: Reminder: create content consistently even with nothing to say (7K views)
Consistency in content creation matters more than having a perfect idea every time
From: Reminder: create content consistently even with nothing to say (7K views)
Stop worrying about what people think of your business decisions, it kills your creativity.
From: Why founders need to stop caring what people think (7K views)
Plan your marketing in four-week cycles so you consistently cover top, mid and bottom funnel activities
From: Use Sell Anything Online to structure your business week (7K views)
Don't try to do everything at once, structure which channel gets attention each week
From: Use Sell Anything Online to structure your business week (7K views)
Stop tracking competitor metrics obsessively, it keeps you playing defense instead of building.
From: Stop running your business reactively to competitors (7K views)
Copying trends and competitors moves your business sideways, not forward.
From: Stop running your business reactively to competitors (7K views)
Optimize your strategy for being different and unpredictable, not for matching everyone else.
From: Stop running your business reactively to competitors (7K views)
Stop chasing trends and competitors just because everyone else is doing it
From: Stop running your business as a reaction to competitors (7K views)
Constantly reacting to competitors moves your business sideways, not forward
From: Stop running your business as a reaction to competitors (7K views)
Optimize your business to be different and unpredictable rather than playing defense
From: Stop running your business as a reaction to competitors (7K views)
A business built purely to beat competitors will never really win
From: Stop running your business as a reaction to competitors (7K views)
Define your own version of balance around freedom and fulfillment, not just hours logged.
From: What work-life balance really means as a founder (7K views)
Honor your commitments even when you're not at your best -- it can open unexpected doors.
From: How Anaita got booked on The Mentor podcast (7K views)
Prepare for a big podcast by listening to past episodes and rehearsing answers as if the host asked you live.
From: How Anaita got booked on The Mentor podcast (7K views)
Don't over-rely on pre-shared questions since hosts often throw them out mid-interview.
From: How Anaita got booked on The Mentor podcast (7K views)
Send a genuine thank-you note after every podcast or interview to build the relationship.
From: How Anaita got booked on The Mentor podcast (7K views)
Outsource work to reliable people, like other moms working the same hours, so you can focus on core tasks.
From: 3 tips for running multiple businesses while raising 3 kids (6K views)
Automate repetitive tasks like thank-you emails and order confirmations to save time.
From: 3 tips for running multiple businesses while raising 3 kids (6K views)
Do a morning brain dump, then time-block your day around it to stay focused.
From: 3 tips for running multiple businesses while raising 3 kids (6K views)
Set a hard stop time to switch fully into personal life, then return to work after that commitment is done.
From: 3 tips for running multiple businesses while raising 3 kids (6K views)
Attend founder retreats and stay open to partnerships - your next big business idea can come from an unplanned conversation.
From: How a founder retreat led to a new 5-co-founder business (6K views)
Schedule team bonding activities even during busy weeks to keep morale up.
From: Why founders need to accept the bad days too (6K views)
Accept that feeling low as a founder is normal and doesn't always need a reason.
From: Why founders need to accept the bad days too (6K views)
Say yes to last-minute opportunities like podcasts even with only a day's notice.
From: Why founders need to accept the bad days too (6K views)
Understand that taking on manufacturing or innovation risk should come with a proportional potential reward
From: Why the new federal budget feels unfair to small business owners (6K views)
Factor in capital gains tax exposure when planning long-term business or investment decisions
From: Why the new federal budget feels unfair to small business owners (6K views)
Break large networking events into small pods of 4-5 people so no one feels isolated
From: How to run a networking event that doesn't feel awkward (6K views)
Give groups a specific discussion question to spark real conversation instead of forced small talk
From: How to run a networking event that doesn't feel awkward (6K views)
Batch content creation during dedicated blocks of time when you have no distractions.
From: A weekend of creating content as a business owner (6K views)
Launch a new brand using your existing community instead of a paid marketing budget
From: Launching Future Memories with zero marketing budget (6K views)
Build in public, share the real launch process including your nerves and uncertainty, to bring your audience along
From: Launching Future Memories with zero marketing budget (6K views)
Start selling on marketplaces like eBay or Etsy if you don't yet know how to build your own website
From: From miserable 9-5 to importing products and selling on eBay and Etsy (6K views)
Personally follow up with early customers to check satisfaction and prompt repeat purchases
From: From miserable 9-5 to importing products and selling on eBay and Etsy (6K views)
Import and test a product idea you've seen succeed elsewhere before committing to build a brand around it
From: From miserable 9-5 to importing products and selling on eBay and Etsy (6K views)
Keep a brag book of positive feedback and revisit it on your worst days to stay motivated
From: Why a glowing keynote review moved Anaita to tears (6K views)
If you've chosen your business or role, commit to enjoying it, not just enduring it.
From: Why enjoying the process matters more than the hustle (6K views)
Difficult periods are part of the deal when you choose to run a business, so plan your mindset around that.
From: Why enjoying the process matters more than the hustle (6K views)
Study competitor ecommerce brands regularly instead of only focusing on your own business
From: Podcasts, books and accounts Anaita follows to stay sharp in ecommerce (6K views)
Mix marketing knowledge with psychology reading to better understand customer behavior
From: Podcasts, books and accounts Anaita follows to stay sharp in ecommerce (6K views)
Stop waiting to feel ready or for conditions to be perfect before starting your project.
From: Stop waiting for someday and start today on your goals (5K views)
Make progress in the spare minutes you have rather than waiting for a big block of free time.
From: Stop waiting for someday and start today on your goals (5K views)
Never underestimate email as a channel, life changing business opportunities can still arrive in your inbox
From: The email subject line that led Anaita to sell her business (5K views)
Recognize the mid-seven-figure bottleneck where you're too small for a GM but too big to do everything yourself.
From: The messy middle stage between 7 and 8 figure revenue (5K views)
Every stage of business has predictable, common problems that founders at that stage all face.
From: The messy middle stage between 7 and 8 figure revenue (5K views)
Build a daily learning habit using podcasts, books, and competitor accounts instead of relying on one source
From: Daily resources Anaita uses to stay ahead in digital marketing (5K views)
Pick two or three resources you connect with rather than trying to consume everything
From: Daily resources Anaita uses to stay ahead in digital marketing (5K views)
Outsource tasks as soon as you can afford it so you can focus on growing the business.
From: How I ran my business with a newborn by outsourcing everything (5K views)
You don't need full-time help at first, even a few hours a day of support can free up real capacity.
From: How I ran my business with a newborn by outsourcing everything (5K views)
Running a business alongside family life is hard, but sharing the workload with a partner makes it sustainable.
From: How I ran my business with a newborn by outsourcing everything (5K views)
Nervousness about public speaking fades when you're genuinely passionate about what you're talking about
From: How I overcame my fear of public speaking as a founder (5K views)
Don't worry about forgetting words or making mistakes while speaking on camera, focus on enjoying the topic
From: How I overcame my fear of public speaking as a founder (5K views)
Use milestones like a launch event to publicly reaffirm your mission and re-energize your motivation
From: Reflecting on 4 years of business at the sell anything online book (4K views)
Create informal, low-pressure spaces for business owners to network and swap real experiences.
From: Hosting a business owner meetup and pickleball social (4K views)
Partner with local venues or clubs to host community events instead of doing everything yourself.
From: Hosting a business owner meetup and pickleball social (4K views)
Show up to events even when it's uncomfortable - you never know who recognizes your personal brand.
From: Networking lessons from a work trip: yacht, branding day and podcast (4K views)
Run structured branding exercises with co-founders early to confirm you're aligned on vision.
From: Networking lessons from a work trip: yacht, branding day and podcast (4K views)
Recognize that you alone are responsible for enforcing your own work boundaries when self-employed.
From: How to set work from home boundaries as your own boss (4K views)
Reframe work-life balance around quality of work and personal freedom rather than strict time splits.
From: How to set work from home boundaries as your own boss (4K views)
Publish imperfect content consistently instead of waiting to make one perfect piece
From: Why quantity beats perfectionism when creating content (3K views)
Perfect your output over time by creating in volume first, then refining
From: Why quantity beats perfectionism when creating content (3K views)
Pinpoint exactly what made you fall out of love with your business before trying to fix it
From: How to fall back in love with your business again (3K views)
Turn your ideal business vision into daily tasks, not just abstract goals
From: How to fall back in love with your business again (3K views)
Time-block every action item in your calendar so it actually gets done
From: How to fall back in love with your business again (3K views)
Attend affordable marketing conferences to keep your strategies fresh instead of guessing
From: Why founders should attend HubSpot's Grow ANZ marketing event (3K views)
Look for events with speakers who are actual practitioners in your industry, not just theorists
From: Why founders should attend HubSpot's Grow ANZ marketing event (3K views)
An all-access pass that lets you rewatch content later is worth more than a single-day ticket
From: Why founders should attend HubSpot's Grow ANZ marketing event (3K views)
Don't wait for a crisis to make hard business decisions, make them when times are good
From: Why she's openly sharing her hard times in business right now (3K views)
Struggling financially doesn't mean your business is failing, it can mean you're fixing the foundations
From: Why she's openly sharing her hard times in business right now (3K views)
Being open about your mistakes helps other founders avoid repeating them
From: Why she's openly sharing her hard times in business right now (3K views)
Your unpredictability and creative thinking is a real competitive advantage, don't let stress kill it
From: Reclaiming playfulness and creativity as a burned out founder (3K views)
Deliberately schedule fun and play outside the business, it protects your edge as a founder
From: Reclaiming playfulness and creativity as a burned out founder (3K views)
Separate genuinely stupid decisions from smart decisions that didn't pan out due to market conditions.
From: Why smart business decisions can still fail in a tough market (3K views)
Accept that risk-taking means outcomes won't always match your effort or judgment.
From: Why smart business decisions can still fail in a tough market (3K views)
Ignore critics who judge your results without understanding the decisions and risks behind them.
From: Why smart business decisions can still fail in a tough market (3K views)
Build a personal brand as a financial plan B, even before your business needs it
From: How her personal brand became a financial plan B for her business (2K views)
Follower count doesn't determine whether you can monetize your knowledge or audience
From: How her personal brand became a financial plan B for her business (2K views)
Being known for a niche or area of authority can become your backup income source in hard times
From: How her personal brand became a financial plan B for her business (2K views)
When you feel jealous of someone's success, reach out and tell them you'd love that for yourself too, it helps both of you
From: How to handle jealousy and imposter syndrome in business (2K views)
Remember the person you envy has likely felt the same crappy feelings and imposter syndrome as you
From: How to handle jealousy and imposter syndrome in business (2K views)
Verbalize your goals to the people around you so they can connect you to opportunities, don't keep them secret
From: How to handle jealousy and imposter syndrome in business (2K views)
Reset immediately after a bad moment or mistake instead of dwelling on it.
From: Personal and business lessons on resilience, copying, and trusting (0 views)
Expect competitors to copy your business, content, and ideas, and stay focused on your own lane regardless.
From: Personal and business lessons on resilience, copying, and trusting (0 views)
Recognize that discouraging advice often comes from people who aren't taking the same risks themselves.
From: Personal and business lessons on resilience, copying, and trusting (0 views)
Trust your gut - if something feels off and you can't explain why, you're usually right.
From: Personal and business lessons on resilience, copying, and trusting (0 views)
Expect your business to move through real cycles of highs and lows, don't treat a downturn as a personal failure.
From: Business goes in cycles, here's the reality check (0 views)
Share the reality of both good and hard periods publicly, it helps other founders feel less alone.
From: Business goes in cycles, here's the reality check (0 views)
Assign event and launch tasks based on individual strengths rather than trying to do everything yourself.
From: What it takes to run a brand launch event behind the scenes (0 views)
Lean on your support network - friends and collaborators can fill critical gaps a small founding team can't cover alone.
From: What it takes to run a brand launch event behind the scenes (0 views)
Run a dedicated strategy session each year to define exactly what to focus on next.
From: Four questions from a Hero Packaging strategy session (0 views)
Don't let content creation eat all your time - balance it with strategies that directly drive revenue.
From: Spend less time on content, more time on money-making strategies (0 views)
Be willing to take a big risk, like converting a space into a business, when you see an opportunity
From: Lessons from my mum's immigrant journey and business risk-taking (0 views)
Reinvest your income into assets rather than spending it all
From: Lessons from my mum's immigrant journey and business risk-taking (0 views)
Consistent, hands-on effort like home visits and long hours can build a loyal customer base over time
From: Lessons from my mum's immigrant journey and business risk-taking (0 views)
You don't need an existing audience to launch a product; you can build the audience afterward
From: How writing a book with no audience led to her TikTok journey (0 views)
Commit to one new challenge outside your comfort zone every year to keep growing as a founder
From: How writing a book with no audience led to her TikTok journey (0 views)
Keep a running accomplishment log so you have proof of progress on hard days.
From: Keep an accomplishment log to feel in control as a founder (0 views)
Review your wins log regularly to stay motivated instead of only focusing on what's left to do.
From: Keep an accomplishment log to feel in control as a founder (0 views)
Monitor for accounts impersonating your brand and warn your audience directly.
From: Warning about a fake account impersonating Anaita to sell forex (0 views)
Mobilize your community to report fake accounts when you're blocked from reporting them yourself.
From: Warning about a fake account impersonating Anaita to sell forex (0 views)
Say no to podcasts, events, and people that don't serve your business goals.
From: Saying no strategically protects your time and business (0 views)
Reserve yes for genuinely good opportunities and people who have already added value to your life.
From: Saying no strategically protects your time and business (0 views)
Treat 'no' as a strategic decision, not just an emotional reaction.
From: Saying no strategically protects your time and business (0 views)
Write down every task and thought taking up mental space before deciding what to act on
From: Clear your mental clutter to focus on what actually matters (0 views)
Cross out anything that doesn't bring profit or pleasure
From: Clear your mental clutter to focus on what actually matters (0 views)
Cross out anything you can't control, it's wasting your energy
From: Clear your mental clutter to focus on what actually matters (0 views)
Order your remaining tasks by urgency and priority before working on them
From: Clear your mental clutter to focus on what actually matters (0 views)
Don't measure your business against other people's curated online success
From: Why comparing your business to others online is misleading (0 views)
Focus on daily forward action, not daily sales, even if it's just one email or one piece of content
From: Why comparing your business to others online is misleading (0 views)
Push through embarrassment or fear when creating content, just get it out
From: Why comparing your business to others online is misleading (0 views)