I built my branding strategy in 2 hours using Zebrand
After being quoted $10,000 by a branding agency, Anaita tests an online platform called Zebrand that walks you through your brand mission, story, objectives, core values, customer personas, colors, and logo. In about two hours she had a complete set of branding guidelines using its 7-day free trial.
The lessons
Don't default to paying agencies thousands for a branding strategy when tools can build one for you
Define your brand mission, story, values, and customer personas before touching visual design
Use trial periods strategically by finishing your entire branding strategy within the free window
Questions people ask
What does a branding tool like Zebrand actually ask you for?
It asks about your brand mission, story, objectives, core values, customer personas, and branding colors and logo. From there it compiles everything into a library of branding guidelines you can reference going forward.
Transcript
a branding agency just quoted me $10,000 to create my branding strategy that is a lot of money so I did a bit of detective work and I have found something for you it's an online platform where you can create a very comprehensive branding strategy this is me testing it out and it's called z brand or zebrand and it is so intuitive it's given me my entire branding guidelines and it is such a good resource for business owners it asked me about my brand mission my story my objectives core values customer personas and my branding colours and logo ultimately you're left with the library of all of this stuff it's got a 7 day free trial so go check it out and make sure you finish your branding strategy within those 7 days
