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31 lessons and 292 quick tips on product, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
4 low-cost business ideas you can start under $500
How to spot a broker versus a real manufacturer on Alibaba
Save money on Alibaba by shopping the Chinese version
How I vetted and chose my manufacturer on Alibaba
Three Alibaba supplier badges to check before importing
Four free places to find your next business idea
Why now is the right time to start a business
Turning salt into a cult brand called Season
DIY ecommerce product photography setup under $150
6 essential steps to set up when starting an online business
Alibaba launches AliLikes to compete with fast fashion giants
Turn slow-moving stock into a sold-out product launch
Seven product photo types that increase ecommerce sales
Why now is a bad time to order products from China
Find a product to sell using Amazon's top 100 bestsellers
The biggest mistake new entrepreneurs make when starting a business
Use Pinterest Predicts to find trending products before they blow up
How to test product demand before you launch with a $70 Google ad
3 Pinterest Predicts trends for starting a business in 2024
I built my branding strategy in 2 hours using Zebrand
How to order samples from Alibaba manufacturers step by step
A 5 step pre launch strategy to test demand before you sell
Upgrade your Shopify cart with one-click upsells
The Shopify upsell app that lifted conversion rate from 3% to 7%
Why your product page matters more than your homepage
How to validate a product idea before sourcing from Alibaba
Alibaba shipping costs explained, sea freight edition
The 3 things you need before launching a new product or business
Four quick website tweaks to boost ecommerce sales
Save on business tools using the Elevate marketplace
How Australia Post shops are wasting their retail space
Quick tips
If you're organized, offer virtual assistant services for customer service and admin work with almost no startup cost.
From: 4 low-cost business ideas you can start under $500 (1.7M views)
Buy undervalued thrifted clothes and furniture, revamp them, and resell online for strong margins.
From: 4 low-cost business ideas you can start under $500 (1.7M views)
Source wholesale clothing with a small minimum order and sell it through your own store or marketplaces like eBay and Amazon.
From: 4 low-cost business ideas you can start under $500 (1.7M views)
Package your existing skills into digital educational products using Canva to build a business that earns passively.
From: 4 low-cost business ideas you can start under $500 (1.7M views)
Check the supplier's full product range, a wide mix of unrelated items signals a broker
From: How to spot a broker versus a real manufacturer on Alibaba (1.1M views)
Treat an MOQ under 20 as a red flag for a broker or AliExpress-style seller
From: How to spot a broker versus a real manufacturer on Alibaba (1.1M views)
Be wary if a supplier can't answer detailed questions quickly and needs days to reply
From: How to spot a broker versus a real manufacturer on Alibaba (1.1M views)
Ask for a photo taken inside the factory to confirm they actually manufacture the product
From: How to spot a broker versus a real manufacturer on Alibaba (1.1M views)
Search Alibaba's Chinese site, using Google Translate to find product names, instead of the English version to get lower supplier prices.
From: Save money on Alibaba by shopping the Chinese version (1M views)
Compare prices across both Alibaba versions since English listings can run 1.5 to 2 times more expensive for the same product.
From: Save money on Alibaba by shopping the Chinese version (1M views)
Request samples from multiple manufacturers using identical specs before choosing one.
From: How I vetted and chose my manufacturer on Alibaba (1M views)
Compare suppliers on quality, delivery timeframes, communication and packaging.
From: How I vetted and chose my manufacturer on Alibaba (1M views)
Ask manufacturers directly if they supply your larger competitors and request proof.
From: How I vetted and chose my manufacturer on Alibaba (1M views)
If your product is similar to competitors, differentiate through customer service and delivery speed instead.
From: How I vetted and chose my manufacturer on Alibaba (1M views)
Only work with Alibaba suppliers who have the verified badge, confirming third-party inspection and certification.
From: Three Alibaba supplier badges to check before importing (738K views)
Use trade assurance orders so your payment and delivery are protected by Alibaba for free.
From: Three Alibaba supplier badges to check before importing (738K views)
Check a supplier's diamond rating as an indicator of performance, with five diamonds being the highest.
From: Three Alibaba supplier badges to check before importing (738K views)
Don't be fooled by badges that look official but carry no real verification behind them.
From: Three Alibaba supplier badges to check before importing (738K views)
Check Alibaba's top rank products page to see what's trending in demand right now
From: Four free places to find your next business idea (439K views)
Use Pinterest Predicts and Google Year in Review to spot upcoming trends before they peak
From: Four free places to find your next business idea (439K views)
Read competitors' 1-3 star reviews to find exactly what to fix or improve in your own product
From: Four free places to find your next business idea (439K views)
Use Google Sheets' "Help Me Organize" prompt to auto-generate a full product launch plan.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Break your launch plan into separate tabs for each marketing task so AI can fill in the details per channel.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Let AI draft your email subject lines, content and CTAs, then edit for your brand voice.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Use AI to generate social captions and hashtags so you never start content from a blank page.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Build your business around solving a real, current problem rather than starting without one.
From: Why now is the right time to start a business (148K views)
Distinguish between fleeting opportunities and long-term problems when choosing what to build.
From: Why now is the right time to start a business (148K views)
Stop making excuses about starting a business and start by identifying a problem to solve.
From: Why now is the right time to start a business (148K views)
Pick a brand name with a double meaning that's easy to remember and instantly differentiates you.
From: Turning salt into a cult brand called Season (137K views)
Package everyday products in portable, convenient formats to solve a real daily annoyance.
From: Turning salt into a cult brand called Season (137K views)
Launch with an experiential activation that lets people physically interact with the product.
From: Turning salt into a cult brand called Season (137K views)
Partner with a well-known food brand to co-create flavours and borrow their audience.
From: Turning salt into a cult brand called Season (137K views)
You can shoot usable ecommerce product photos with just cardboard backdrops, a ring light, and a phone camera.
From: DIY ecommerce product photography setup under $150 (131K views)
Use Canva's background remover effect to turn a simple phone photo into a clean product shot for your website.
From: DIY ecommerce product photography setup under $150 (131K views)
You don't need a professional photographer to get website-ready product images on a small budget.
From: DIY ecommerce product photography setup under $150 (131K views)
Connect all main Shopify sales channels including Messenger, Google, Facebook, TikTok, and Pinterest at launch
From: 6 essential steps to set up when starting an online business (127K views)
Install core apps like JudgeMe, Klaviyo, ModeMagic, and PageSpeed Booster early on
From: 6 essential steps to set up when starting an online business (127K views)
Set up an email collection tool like Hello Bar from day one
From: 6 essential steps to set up when starting an online business (127K views)
Write all website text, including product and collection descriptions, with SEO in mind
From: 6 essential steps to set up when starting an online business (127K views)
Set up Google Analytics and Google My Business so you can track performance from the start
From: 6 essential steps to set up when starting an online business (127K views)
Watch how platforms with sourcing data can out-compete you on price and speed once they enter your market
From: Alibaba launches AliLikes to compete with fast fashion giants (111K views)
Fast fashion brands need a longer-term strategy since dominant sourcing platforms can undercut them anytime
From: Alibaba launches AliLikes to compete with fast fashion giants (111K views)
Mark slow-moving stock as out of stock and publicize it to create demand before relaunching
From: Turn slow-moving stock into a sold-out product launch (109K views)
Build hype through Instagram Stories, email, and TikTok before a product relaunch
From: Turn slow-moving stock into a sold-out product launch (109K views)
Gift the product to around 10 micro-influencers to generate fresh content and buzz
From: Turn slow-moving stock into a sold-out product launch (109K views)
Create new photos and videos you've never used before to make the relaunch feel fresh
From: Turn slow-moving stock into a sold-out product launch (109K views)
Offer pre-order perks like free shipping to drive urgency on a limited relaunch
From: Turn slow-moving stock into a sold-out product launch (109K views)
Lead with a standard ecommerce product photo since Google Shopping requires it.
From: Seven product photo types that increase ecommerce sales (90K views)
Show your product in use with people of different colors, sizes, and ages to increase sales.
From: Seven product photo types that increase ecommerce sales (90K views)
Include before-and-after images even outside skincare, since they work for most product types.
From: Seven product photo types that increase ecommerce sales (90K views)
Create photos that visually answer common FAQs, like what fits inside or how to use the product.
From: Seven product photo types that increase ecommerce sales (90K views)
Repost user-generated content from Instagram tags onto your product listings after getting permission.
From: Seven product photo types that increase ecommerce sales (90K views)
Check factory holiday schedules before placing bulk orders abroad.
From: Why now is a bad time to order products from China (85K views)
Factor in sea freight delays and inflated air freight costs when planning inventory timelines.
From: Why now is a bad time to order products from China (85K views)
Consider local manufacturing or alternative countries like India, Thailand, Vietnam, or Bali when China sourcing is slow.
From: Why now is a bad time to order products from China (85K views)
Only source from China right now if you have both time to spare and a big margin cushion.
From: Why now is a bad time to order products from China (85K views)
Browse Amazon's top 100 bestsellers list to find proven product ideas.
From: Find a product to sell using Amazon's top 100 bestsellers (78K views)
Add small design tweaks to differentiate a manufactured product from the original.
From: Find a product to sell using Amazon's top 100 bestsellers (78K views)
Use Facebook ads to launch and validate a new product quickly.
From: Find a product to sell using Amazon's top 100 bestsellers (78K views)
Build your business model around market demand, not personal passion.
From: The biggest mistake new entrepreneurs make when starting a business (78K views)
Don't chase the 'follow your dreams' advice when picking a business idea.
From: The biggest mistake new entrepreneurs make when starting a business (78K views)
A profitable business comes from solving what the market wants, not what excites you most.
From: The biggest mistake new entrepreneurs make when starting a business (78K views)
Use Pinterest Predicts to identify trending products before they peak, based on real search data.
From: Use Pinterest Predicts to find trending products before they blow up (73K views)
Research actual search trend data before committing to a product idea.
From: Use Pinterest Predicts to find trending products before they blow up (73K views)
Test demand before you launch, don't build a product blind
From: How to test product demand before you launch with a $70 Google ad (72K views)
Offer a freebie or mini version of your product on a landing page to capture emails
From: How to test product demand before you launch with a $70 Google ad (72K views)
Run a $10-a-day Google traffic campaign for 7 days targeting keywords your customers actually search
From: How to test product demand before you launch with a $70 Google ad (72K views)
Use Google Keyword Planner if you're stuck finding the right keywords for your ad
From: How to test product demand before you launch with a $70 Google ad (72K views)
Use Pinterest Predicts as a yearly source of validated trend-based business ideas
From: 3 Pinterest Predicts trends for starting a business in 2024 (69K views)
Favor lightweight, cheap-to-ship products like bows when picking what to sell
From: 3 Pinterest Predicts trends for starting a business in 2024 (69K views)
Build products around emotional connection and nostalgia, not just function
From: 3 Pinterest Predicts trends for starting a business in 2024 (69K views)
Don't default to paying agencies thousands for a branding strategy when tools can build one for you
From: I built my branding strategy in 2 hours using Zebrand (68K views)
Define your brand mission, story, values, and customer personas before touching visual design
From: I built my branding strategy in 2 hours using Zebrand (68K views)
Use trial periods strategically by finishing your entire branding strategy within the free window
From: I built my branding strategy in 2 hours using Zebrand (68K views)
Create a detailed product spec sheet with measurements, materials and Pantone colors before ordering samples
From: How to order samples from Alibaba manufacturers step by step (66K views)
Send your spec sheet to at least four manufacturers to compare
From: How to order samples from Alibaba manufacturers step by step (66K views)
Expect samples to cost more per unit than bulk orders, and air shipping to be pricier but five times faster than sea
From: How to order samples from Alibaba manufacturers step by step (66K views)
Start communication on the Alibaba platform before moving to WeChat or WhatsApp
From: How to order samples from Alibaba manufacturers step by step (66K views)
Track suppliers in a spreadsheet comparing quality, speed, communication and packaging
From: How to order samples from Alibaba manufacturers step by step (66K views)
Build a landing page to test demand before your product exists.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Run a small daily Google or Facebook ad budget, even just $5-10 a day, to drive early sign-ups.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Ship free samples to your first sign-ups in exchange for feedback and social posts.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Use that early customer feedback to make changes before placing your first bulk order.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Set up one-click upsell campaigns in your cart so customers can add related products instantly.
From: Upgrade your Shopify cart with one-click upsells (60K views)
Add a scarcity timer to your cart to create urgency around checkout.
From: Upgrade your Shopify cart with one-click upsells (60K views)
Use trust badges and an announcement bar in your cart to boost buyer confidence.
From: Upgrade your Shopify cart with one-click upsells (60K views)
Show frequently-bought-together products directly in the cart to increase average order value.
From: Upgrade your Shopify cart with one-click upsells (60K views)
Add a progress bar in your cart that unlocks a discount or prize at a spend threshold to lift order value.
From: The Shopify upsell app that lifted conversion rate from 3% to 7% (59K views)
Show frequently-bought-together items directly in the cart to prompt add-ons.
From: The Shopify upsell app that lifted conversion rate from 3% to 7% (59K views)
Test a 'buy more, save more' or one-click upsell offer to boost conversion without extra ad spend.
From: The Shopify upsell app that lifted conversion rate from 3% to 7% (59K views)
Stop over-investing in your homepage, it doesn't convert customers
From: Why your product page matters more than your homepage (58K views)
Put at least eight images and a video above the fold on product pages
From: Why your product page matters more than your homepage (58K views)
Show price, add to cart, and a guarantee above the fold
From: Why your product page matters more than your homepage (58K views)
Make your add to cart button a bright, high-contrast color
From: Why your product page matters more than your homepage (58K views)
Search Alibaba products in the search bar instead of browsing categories to find specific winners
From: How to validate a product idea before sourcing from Alibaba (56K views)
Check Google Trends to confirm the product has upward search demand before sourcing it
From: How to validate a product idea before sourcing from Alibaba (56K views)
Use SEMrush to see competitor ads and organic rankings, a lack of ads signals opportunity
From: How to validate a product idea before sourcing from Alibaba (56K views)
Check Pinterest for lifestyle shots to see how the product photographs and get creative inspo
From: How to validate a product idea before sourcing from Alibaba (56K views)
Only contact a supplier once the listing has trust badges and you've validated demand
From: How to validate a product idea before sourcing from Alibaba (56K views)
Remember unit cost from suppliers never includes shipping, taxes or duties
From: Alibaba shipping costs explained, sea freight edition (56K views)
Sea shipping is cheaper but slower, budget around 28 days to arrive
From: Alibaba shipping costs explained, sea freight edition (56K views)
Sea shipping quotes only cover port to port, plan for extra costs once it lands
From: Alibaba shipping costs explained, sea freight edition (56K views)
Avoid peak shipping dates to get the best sea freight rates
From: Alibaba shipping costs explained, sea freight edition (56K views)
Build a landing page with an email sign-up before you launch anything.
From: The 3 things you need before launching a new product or business (48K views)
Run a paid ad offering something of value, like a free sample, to capture emails from interested people.
From: The 3 things you need before launching a new product or business (48K views)
Put every captured email into a nurture flow that drives them back to your landing page.
From: The 3 things you need before launching a new product or business (48K views)
Test demand for your product before you launch it, not after.
From: The 3 things you need before launching a new product or business (48K views)
Add a countdown timer at checkout to create urgency and push people to buy.
From: Four quick website tweaks to boost ecommerce sales (48K views)
Use an exit-intent pop-up with a discount to catch customers before they leave your site.
From: Four quick website tweaks to boost ecommerce sales (48K views)
List your product's ingredients or materials with icons under the description to build trust.
From: Four quick website tweaks to boost ecommerce sales (48K views)
After checkout, offer a complementary product at a small discount as a one-time upsell.
From: Four quick website tweaks to boost ecommerce sales (48K views)
Use tool marketplaces to stack discounts on software you already need to run your store.
From: Save on business tools using the Elevate marketplace (47K views)
Use every inch of your physical space to drive impulse purchases, not just leave it empty.
From: How Australia Post shops are wasting their retail space (46K views)
Let local businesses pop up in your store to borrow their audience and add excitement.
From: How Australia Post shops are wasting their retail space (46K views)
Add an impulse-buy zone near checkout the way Sephora does to increase basket size.
From: How Australia Post shops are wasting their retail space (46K views)
Turn idle retail space into a paid co-working subscription to create a recurring revenue stream.
From: How Australia Post shops are wasting their retail space (46K views)
Brand every surface consistently so the space reinforces who you are, not just what you sell.
From: How Australia Post shops are wasting their retail space (46K views)
Find a trending product with low competition in your market before committing
From: How I started my first business with $1,000 (39K views)
Source cheap via Alibaba and validate demand before investing heavily
From: How I started my first business with $1,000 (39K views)
Don't rely on photoshopped product images long-term, they hurt credibility
From: How I started my first business with $1,000 (39K views)
Expect wastage and mistakes when learning a new production process
From: How I started my first business with $1,000 (39K views)
Before launching, lock in your website platform, Shopify theme, apps, marketing tools, and content tools.
From: The essentials you need before starting an ecommerce business (38K views)
Check your product page for Shopify's default shipping text if you offer free or flat rate shipping.
From: Fix Shopify's default shipping text to boost conversions (37K views)
Edit languages under Online Store settings to replace generic shipping copy with your real shipping offer.
From: Fix Shopify's default shipping text to boost conversions (37K views)
Clear, accurate shipping information on the product page helps convert more visitors.
From: Fix Shopify's default shipping text to boost conversions (37K views)
When a big competitor enters your market, change your offering rather than staying the same
From: What Booktopia got wrong when Amazon entered the market (36K views)
If customers value speed of delivery over price, compete on logistics and shipping time, not just price
From: What Booktopia got wrong when Amazon entered the market (36K views)
Build exclusive relationships and value-adds (like signings or personalized notes) that competitors can't easily replicate
From: What Booktopia got wrong when Amazon entered the market (36K views)
If you specialize in something, be the absolute best, fastest, and highest quality in that niche
From: What Booktopia got wrong when Amazon entered the market (36K views)
In clothing or makeup, make diversity and inclusivity your unique selling proposition, not an afterthought.
From: Why Verbose the Label's size-first website works (35K views)
Let customers shop by their actual size first to reduce friction and build trust.
From: Why Verbose the Label's size-first website works (35K views)
Use models that genuinely represent each size range so customers can picture the fit accurately.
From: Why Verbose the Label's size-first website works (35K views)
Use Shopify Collabs to find influencers whose audience matches your target market
From: Use Shopify Collabs to connect your brand with matching influencers (28K views)
Set up affiliate links, gifting, and commission tracking to scale influencer partnerships efficiently
From: Use Shopify Collabs to connect your brand with matching influencers (28K views)
Don't assume a viral recommendation means everyone needs the product, unchecked hype creates unsustainable demand spikes.
From: Why dupe culture and overconsumption are reshaping beauty brand (26K views)
Younger consumers have low brand loyalty and chase whatever's trending on social media instead of sticking with one brand.
From: Why dupe culture and overconsumption are reshaping beauty brand (26K views)
Expect big retailers to launch their own dupes when a product trend takes off, so build differentiation beyond price.
From: Why dupe culture and overconsumption are reshaping beauty brand (26K views)
Overconsumption driven by social media is a real sustainability problem your business should factor into planning.
From: Why dupe culture and overconsumption are reshaping beauty brand (26K views)
Create a mini, cheaper version of your product so new customers can try you without risk.
From: Three marketing moves your competitors are skipping (24K views)
Attend virtual marketing and sales events to learn strategies your competitors don't have access to.
From: Three marketing moves your competitors are skipping (24K views)
Add how-to content to your website using schema markup so it appears directly in Google search results.
From: Three marketing moves your competitors are skipping (24K views)
Download a Shopify cart app that lets you add a shipping countdown message.
From: Add a shipping countdown to your cart to boost conversions (24K views)
Tell customers their order ships today if they order within X hours to create urgency.
From: Add a shipping countdown to your cart to boost conversions (24K views)
Make sure the cart app text is editable so you can customize the shipping message.
From: Add a shipping countdown to your cart to boost conversions (24K views)
Name your collections literally so customers instantly know what's inside
From: Stop naming your product collections random things (24K views)
Avoid cute or abstract collection names that confuse shoppers and raise bounce rate
From: Stop naming your product collections random things (24K views)
If a product isn't performing safely, delay the launch and fix the formulation rather than rush to market.
From: How Staje founders fixed a failing supplement before launch (24K views)
Test a reformulated product on a wider group before committing to a launch date.
From: How Staje founders fixed a failing supplement before launch (24K views)
Get co-founders to communicate exact budget numbers upfront to avoid conflict over spend.
From: How Staje founders fixed a failing supplement before launch (24K views)
Too many co-founders without clear roles creates decision-making friction - assign ownership early.
From: How Staje founders fixed a failing supplement before launch (24K views)
Add a ridiculous quantity to a competitor's cart on desktop to see how much stock they actually have.
From: 3 hacks to spy on how much stock and sales your competitors have (24K views)
Make a purchase from a competitor, then repeat it a week later to estimate their average order numbers.
From: 3 hacks to spy on how much stock and sales your competitors have (24K views)
Check competitors' Instagram pages daily to identify their best-performing posts and learn from them.
From: 3 hacks to spy on how much stock and sales your competitors have (24K views)
Use free tools that auto-generate social content directly from your existing product images to save content creation time.
From: Free app that turns your product photos into social media videos (24K views)
Choose themes like 'best sellers' to quickly turn top products into ready-to-post videos.
From: Free app that turns your product photos into social media videos (24K views)
Schedule generated content in advance using a built-in planner so posting stays consistent without manual work.
From: Free app that turns your product photos into social media videos (24K views)
Test your product with your own team before committing to a purchase order.
From: Behind the scenes of launching Onstaje with five co-founders (23K views)
Expect friction between co-founders when things don't go as planned - it's part of building something new.
From: Behind the scenes of launching Onstaje with five co-founders (23K views)
Running multiple businesses and life commitments at once will stretch you thin; build in routine to cope.
From: Behind the scenes of launching Onstaje with five co-founders (23K views)
Lock in investors before committing to major launch spend so you know your real budget.
From: Behind the scenes launching Staje's first two supplements (21K views)
Put every spending decision in a shared spreadsheet so co-founders aren't guessing on numbers.
From: Behind the scenes launching Staje's first two supplements (21K views)
Use your own product personally before launch so you have genuine conviction when selling it.
From: Behind the scenes launching Staje's first two supplements (21K views)
Target customers who have money but no time - they'll pay well for done-for-you services.
From: Two business ideas: a glow-up consultant and a school activity hub (21K views)
Solve a real daily pain point, like fragmented parent-school communication, with one unified platform.
From: Two business ideas: a glow-up consultant and a school activity hub (21K views)
Bundle multiple service providers under one offer to build a high-value consulting business.
From: Two business ideas: a glow-up consultant and a school activity hub (21K views)
Factor in 2-3 weeks of factory closure around Chinese New Year, not just the official holiday dates.
From: Account for Chinese New Year delays when ordering from Alibaba (20K views)
Expect production times to stretch from 30 to at least 45 business days during this period.
From: Account for Chinese New Year delays when ordering from Alibaba (20K views)
Confirm with your supplier now whether your order will be produced and shipped before the holiday shutdown.
From: Account for Chinese New Year delays when ordering from Alibaba (20K views)
Never let product images break or disappear on page load, it kills trust instantly.
From: Everything wrong with Boohoo's product page (20K views)
Make sure your listed color actually matches what's shown in the photo.
From: Everything wrong with Boohoo's product page (20K views)
When a customer selects a size or variant, update the image so they can picture it on themselves.
From: Everything wrong with Boohoo's product page (20K views)
Always write a real product description, not just a SKU or serial number, it's essential for search, filtering, and SEO.
From: Everything wrong with Boohoo's product page (20K views)
Audit your own product pages regularly, even big brands lose customers from small UX failures.
From: Everything wrong with Boohoo's product page (20K views)
Filter Alibaba searches by Trade Assurance and Verified Pro supplier status before browsing results
From: How to filter and vet suppliers on alibaba step by step (20K views)
Only consider suppliers with a 4.5+ rating and at least 10 reviews
From: How to filter and vet suppliers on alibaba step by step (20K views)
Check diamond performance indicators, look for three diamonds and up before shortlisting
From: How to filter and vet suppliers on alibaba step by step (20K views)
Get samples from 3-4 shortlisted suppliers that match your criteria before committing
From: How to filter and vet suppliers on alibaba step by step (20K views)
Define your competitive moat before you launch, not after, whether that's product, service or founder brand
From: Why you need a competitive moat before you start a business (19K views)
Don't rely on product features alone, customers care more about brand and what they personally get out of it
From: Why you need a competitive moat before you start a business (19K views)
Protect your edge, for example with a patent, and be the best at one specific thing rather than average at many
From: Why you need a competitive moat before you start a business (19K views)
Choose a brand name that's easy to remember, unconventionally spelled, and carries a double meaning.
From: How to turn boring salt into a cult brand (19K views)
Package commodity products in convenient, portable formats to solve a real everyday pain point.
From: How to turn boring salt into a cult brand (19K views)
Launch with an experiential activation that lets people physically interact with your product.
From: How to turn boring salt into a cult brand (19K views)
Partner with adjacent, aspirational brands to extend your product into new flavor or use occasions.
From: How to turn boring salt into a cult brand (19K views)
Look for 'boring' product categories with little branding innovation as your biggest opportunity.
From: How to turn boring salt into a cult brand (19K views)
Stop selling just a product, sell an experience customers want to show off
From: Sell an experience, not just a product (18K views)
Delight and surprise customers or they'll find that experience elsewhere
From: Sell an experience, not just a product (18K views)
Use packaging, personalized videos, and same-day shipping to create memorable moments
From: Sell an experience, not just a product (18K views)
Add weird and wacky touches that no other brand in your space is doing
From: Sell an experience, not just a product (18K views)
Make sure every product is reachable within 2 clicks or you'll lose the sale.
From: 5 quick website changes to boost your conversion rate (18K views)
Show a live bestsellers list so shoppers can follow social proof to buy.
From: 5 quick website changes to boost your conversion rate (18K views)
Use guided quiz-style videos to point customers to the right product.
From: 5 quick website changes to boost your conversion rate (18K views)
Speed up your site since 55% of visitors leave if a page takes more than 3 seconds to load.
From: 5 quick website changes to boost your conversion rate (18K views)
Display your dispatch time in the cart to reassure buyers before checkout.
From: 5 quick website changes to boost your conversion rate (18K views)
Use trend forecasting tools like Pinterest Predicts to validate demand before choosing a business idea.
From: Use Pinterest Predicts 2023 to find your next business idea (15K views)
A good product is table stakes, not a competitive advantage
From: Sell the experience, not just the product (15K views)
Optimize every customer touchpoint before, during, and after purchase
From: Sell the experience, not just the product (15K views)
Sell the feeling and experience your product creates, not just the item itself
From: Sell the experience, not just the product (15K views)
Add shoppable UGC videos to product pages so customers can shop directly from what they see other customers using.
From: A free shoppable video app that boosted my conversion rate (15K views)
Reuse shoppable video content across SMS and email campaigns, not just your website, to drive more conversions.
From: A free shoppable video app that boosted my conversion rate (15K views)
Test free conversion tools like Go Tolstoy before investing in paid solutions since the impact can be significant.
From: A free shoppable video app that boosted my conversion rate (15K views)
Show models in every size you sell, not just one body type.
From: Why product image diversity drives more sales (14K views)
Represent your actual target market in product photos to increase conversions.
From: Why product image diversity drives more sales (14K views)
Lack of representation in product images costs you sales in the long run.
From: Why product image diversity drives more sales (14K views)
Use custom double-sided backdrops instead of generic ones to get realistic, professional shots
From: A product photography hack using custom double-sided backdrops (14K views)
You don't need a full studio, an iPhone plus good lighting and the right backdrop can look professional
From: A product photography hack using custom double-sided backdrops (14K views)
Match backdrop options to your niche, like bathroom scenes for skincare or a walk-in robe for fashion
From: A product photography hack using custom double-sided backdrops (14K views)
Give your brand name a double meaning and a tongue-in-cheek tone so it sticks.
From: How to build a cult brand out of a boring product like sanitary items (13K views)
Design packaging that looks nothing like existing competitors in your category.
From: How to build a cult brand out of a boring product like sanitary items (13K views)
Build your launch event and content around a theme that reinforces your brand's story.
From: How to build a cult brand out of a boring product like sanitary items (13K views)
Partner with brands outside your category to create buzzworthy collabs.
From: How to build a cult brand out of a boring product like sanitary items (13K views)
Add a community-first touchpoint, like free product access, to build goodwill and awareness.
From: How to build a cult brand out of a boring product like sanitary items (13K views)
Move to Shopify early for better ecommerce functionality and SEO than Wix
From: Part 3 switching to Shopify, reviews and customer photoshoots (13K views)
Reinvest profits from your first product batch into expanding your product range
From: Part 3 switching to Shopify, reviews and customer photoshoots (13K views)
Incentivize reviews with discounts, and personally follow up by email if customers don't respond
From: Part 3 switching to Shopify, reviews and customer photoshoots (13K views)
Use real customers as models instead of paying for professional photoshoots to build authentic brand advocates
From: Part 3 switching to Shopify, reviews and customer photoshoots (13K views)
Read your competitors' 1-star and 2-star reviews to find exactly what to fix in your own product.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Use influencer gifting early on to build brand awareness before you have big ad budgets.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
When one market stalls, look for where demand still exists and expand there instead of waiting it out.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Ask your customers what they want and co-create products with them to drive repeat purchases.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Use sponsorships and partnerships with major events to get international brand exposure fast.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Replace generic homepage banners with mini banners of your best-selling products for instant accessibility.
From: Three quick website changes to boost conversion rate (13K views)
Include four image types on every product page: plain background, lifestyle/model, UGC, and close-up detail shots.
From: Three quick website changes to boost conversion rate (13K views)
Add shipping timeline information directly in the cart, it can triple your conversion rate versus not showing it.
From: Three quick website changes to boost conversion rate (13K views)
Products that are necessary, recurring, and solve a problem are the easiest to sell
From: Find your wow factor to stand out from competitors (13K views)
If you have competitors, you need a clear wow factor or unique selling proposition
From: Find your wow factor to stand out from competitors (13K views)
If you can't explain your wow factor in one sentence, your customers don't know it either
From: Find your wow factor to stand out from competitors (13K views)
On Alibaba, only trust verified suppliers with high diamond ratings based on order history.
From: How to source products for a new business, part 1 (12K views)
Attend sourcing expos in person to feel materials, test samples, and get direct WhatsApp contact with manufacturers.
From: How to source products for a new business, part 1 (12K views)
Always test 3-4 suppliers with identical specs before picking a winner on communication, speed, and quality.
From: How to source products for a new business, part 1 (12K views)
Never skip a new sample round after making even a small product change, no matter how minor it seems.
From: How to source products for a new business, part 1 (12K views)
Budget $50-200 per sample plus shipping as a non-negotiable cost of getting sourcing right.
From: How to source products for a new business, part 1 (12K views)
Position a nostalgia product as selling a feeling and connection, not just the item itself
From: 3 business ideas from Pinterest Predicts 2026 data (11K views)
Use rising search trend data to validate a niche business idea before you build it
From: 3 business ideas from Pinterest Predicts 2026 data (11K views)
Go deep on aesthetic niches like opulent event styling since strong demand plus limited competition can book you out
From: 3 business ideas from Pinterest Predicts 2026 data (11K views)
Turn a cultural shift, like screen fatigue, into a subscription business model such as a pen pal matching service
From: 3 business ideas from Pinterest Predicts 2026 data (11K views)
Look at what successful bigger brands are using for their website stack instead of building from scratch.
From: How Rhode by Hailey Bieber built their minimal website (11K views)
You can build a polished, minimal website using free tools like Shopify's Dawn theme.
From: How Rhode by Hailey Bieber built their minimal website (11K views)
Budget for email marketing costs to scale with your subscriber list, roughly $30/month at 1,000 subscribers up to $700/month at 50,000.
From: How Rhode by Hailey Bieber built their minimal website (11K views)
Set up one-click upsell campaigns so customers can add complementary products without leaving the cart.
From: Upgrade your shopify cart with one-click upsells (11K views)
Add a scarcity timer in your cart settings to create urgency and push hesitant buyers.
From: Upgrade your shopify cart with one-click upsells (11K views)
Add trust badges and an announcement bar to make your cart feel more credible and premium.
From: Upgrade your shopify cart with one-click upsells (11K views)
A better-designed cart increases average order value, which is one of the fastest ways to boost profitability.
From: Upgrade your shopify cart with one-click upsells (11K views)
Study what customers actually want in a product before you build or launch it.
From: Teaser clue on understanding what customers actually want from a (8K views)
Weak competitor products create an opening for you to win customers by doing it properly.
From: Teaser clue on understanding what customers actually want from a (8K views)
Use Shopify's built-in 3D scanner on an updated iPhone to create interactive product images for free.
From: Turn your iPhone into a 3D product scanner on Shopify (8K views)
Set up a well-lit space and allow at least 20 minutes per product scan.
From: Turn your iPhone into a 3D product scanner on Shopify (8K views)
Expect your first few 3D scans to look rough, keep practicing until you nail the technique.
From: Turn your iPhone into a 3D product scanner on Shopify (8K views)
Add interactive 3D product views to your site to increase conversion rates.
From: Turn your iPhone into a 3D product scanner on Shopify (8K views)
Use platforms like Shopify Collabs instead of manually hunting for influencers one by one.
From: Shopify Collabs: a new tool to find brand and influencer matches (8K views)
Set up affiliate links, gift tracking, and commissions to make influencer partnerships trackable and fair.
From: Shopify Collabs: a new tool to find brand and influencer matches (8K views)
Sign up early for new influencer-matching tools before they get saturated.
From: Shopify Collabs: a new tool to find brand and influencer matches (8K views)
Add a progress bar and unlockable discount in your cart to increase average order value
From: Shopify upsell app that boosted sales 20% in two days (8K views)
Use frequently-bought-together and one-click upsell prompts to boost cart value without ad spend
From: Shopify upsell app that boosted sales 20% in two days (8K views)
Test conversion tools before scaling ad budget since website optimization can move revenue for free
From: Shopify upsell app that boosted sales 20% in two days (8K views)
Pay your credit card off on time, every time, and never carry debt to anyone
From: 10 lessons from running two 7-figure businesses (7K views)
Split your income into separate accounts for bills, marketing, operating expenses and tax, and fund them weekly
From: 10 lessons from running two 7-figure businesses (7K views)
Validate demand for your product or service before spending a single dollar building it
From: 10 lessons from running two 7-figure businesses (7K views)
Focus on profit and wealth, not revenue or flashy purchases
From: 10 lessons from running two 7-figure businesses (7K views)
Build multiple income streams because one stream is never enough
From: 10 lessons from running two 7-figure businesses (7K views)
Test demand before you have inventory: build a simple landing page and drive traffic with a small daily ad budget.
From: How Anaita got 1,000 customers before Hero Packaging launched (6K views)
Target the broader search term your customer actually uses (e.g., 'sustainable packaging'), not just your specific product name.
From: How Anaita got 1,000 customers before Hero Packaging launched (6K views)
Offer a free sample in exchange for email, shipping address and name to build your first customer list before launch.
From: How Anaita got 1,000 customers before Hero Packaging launched (6K views)
Collect feedback from early samplers and use it to shape your first bulk order.
From: How Anaita got 1,000 customers before Hero Packaging launched (6K views)
Reuse this pre-launch playbook for every new product launch, not just your first one.
From: How Anaita got 1,000 customers before Hero Packaging launched (6K views)
Add shoppable videos to your Shopify Shop app via Tolstoy so customers can buy while watching UGC
From: Turn your Shopify Shop app into a shoppable video experience (6K views)
Tag the product in every video you upload so viewers can shop straight from the content
From: Turn your Shopify Shop app into a shoppable video experience (6K views)
Start selling on marketplaces like eBay or Etsy if you don't yet know how to build your own website
From: From miserable 9-5 to importing products and selling on eBay and Etsy (6K views)
Personally follow up with early customers to check satisfaction and prompt repeat purchases
From: From miserable 9-5 to importing products and selling on eBay and Etsy (6K views)
Import and test a product idea you've seen succeed elsewhere before committing to build a brand around it
From: From miserable 9-5 to importing products and selling on eBay and Etsy (6K views)
Use a custom or pre-built Shopify theme like Avone, Namaste or Ella to match a premium look.
From: The exact website tools Good American uses to run their store (6K views)
Use Klaviyo to capture email signups and Justuno for on-site opt-in bars.
From: The exact website tools Good American uses to run their store (6K views)
Add a loyalty program like Rise.ai and a post-purchase upsell app like AfterSell to increase order value.
From: The exact website tools Good American uses to run their store (6K views)
Use Yotpo for reviews and Back in Stock to notify customers when out-of-stock items return.
From: The exact website tools Good American uses to run their store (6K views)
Add short videos to your bestselling product pages explaining benefits, use, and materials
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Show your product in action so customers can see it in 'real life' before buying
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Leverage free marketing tools to their max before paying for anything
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Use gotolstoy.com to embed phone-shot videos on product pages without a theme update
From: Use free Tolstoy videos on product pages to humanize your product (6K views)
Only work with Alibaba suppliers who have the Verified badge, meaning they're inspected and certified by a third party
From: 3 Alibaba supplier badges to check before you import (6K views)
Use Trade Assurance since it's a free Alibaba service that protects your order from payment through delivery
From: 3 Alibaba supplier badges to check before you import (6K views)
Check a supplier's diamond rating for performance, with 5 diamonds being the highest
From: 3 Alibaba supplier badges to check before you import (6K views)
Don't be swayed by badges that carry no real certification or meaning
From: 3 Alibaba supplier badges to check before you import (6K views)
Prioritize GEO alongside traditional SEO to capture AI-driven search traffic
From: Three strategies to focus on for revenue growth this year (5K views)
Use whitelisted ads to leverage creator content directly in paid campaigns
From: Three strategies to focus on for revenue growth this year (5K views)
Explore new products or new markets as a direct lever for more revenue
From: Three strategies to focus on for revenue growth this year (5K views)
Launch pre-orders on your own website to validate demand before your product ships.
From: Launching book pre-orders on a new website drove 7 sales overnight (3K views)
Test demand before you launch anything - don't assume people want it.
From: Always test demand before you launch a product (0 views)
Find product-market fit first if you want a business that lasts long term.
From: Always test demand before you launch a product (0 views)
Decide upfront whether you're doing a soft launch or a hard launch based on your goals.
From: Step-by-step strategy for launching a product or service (0 views)
Set a clear budget before launching so spending decisions are made in advance, not on the fly.
From: Step-by-step strategy for launching a product or service (0 views)
Define your launch objectives clearly, whether that's exposure or immediate sales, before you plan tactics.
From: Step-by-step strategy for launching a product or service (0 views)
Weigh exposure against sales as a trade-off when choosing your launch strategy, since optimizing for one can cost you the other.
From: Step-by-step strategy for launching a product or service (0 views)