Topic hub
Personal Branding
14 lessons and 250 quick tips on personal branding, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
Why Kat Clark crying over skincare competition feels off
The BE SEEN framework for never running out of content ideas
Marketing lessons from the Anna Paul TikTok drama
Three essential tips before you start your own business
How Anaita went from an unhappy job to running two businesses
Turning salt into a cult brand called Season
Five types of content every business account needs to post
Designing a cult brand around sanitary products
I built my branding strategy in 2 hours using Zebrand
Three ways to handle copycats as a small business
Stop expecting friends and family to support your business
Stop comparing your brand's content to creator-led brands
How Fayt scales fashion content with founder personality
Shopify hack to add brand personality to your checkout text
Quick tips
Don't take cues from influencers with millions of followers, they can sell out on audience alone regardless of competition
From: Why Kat Clark crying over skincare competition feels off (755K views)
As a small business you must master every channel: Facebook ads, Google ads, SEO, email flows, brand ambassadors, loyalty and retention
From: Why Kat Clark crying over skincare competition feels off (755K views)
Having one competitor in your space is normal, not a threat, focus on your own execution instead
From: Why Kat Clark crying over skincare competition feels off (755K views)
Film 5-second behind-the-scenes B-roll clips daily and store them to piece together later with a voiceover or trending sound.
From: The BE SEEN framework for never running out of content ideas (482K views)
Define a brand "enemy" - a concept, person or idea you fight against - and talk about it often.
From: The BE SEEN framework for never running out of content ideas (482K views)
Use storytelling content to show the human, emotional side of you as founder.
From: The BE SEEN framework for never running out of content ideas (482K views)
Share expertise content that proves you know more than anyone else in your industry.
From: The BE SEEN framework for never running out of content ideas (482K views)
Newsjack trending news or celebrity stories and add your own opinionated spin for extra PR.
From: The BE SEEN framework for never running out of content ideas (482K views)
Show the bad and truthful side of your business, not just the highlight reel, because it will surface eventually as you grow.
From: Marketing lessons from the Anna Paul TikTok drama (225K views)
Never treat social media as an owned asset; platforms can remove your account or content at any time.
From: Marketing lessons from the Anna Paul TikTok drama (225K views)
Build and nurture your website and email database since those are the only things you actually own online.
From: Marketing lessons from the Anna Paul TikTok drama (225K views)
Reach out to people who've already done what you want to do and build real relationships with them before you start.
From: Three essential tips before you start your own business (148K views)
Focus on your brand over your product because customers can't tell the difference between yours and a competitor's.
From: Three essential tips before you start your own business (148K views)
Differentiate your brand and you'll always have a business, even if your product is similar to others.
From: Three essential tips before you start your own business (148K views)
Start small and scale deliberately; you don't need everything figured out on day one.
From: How Anaita went from an unhappy job to running two businesses (142K views)
A negative moment at a job can be the push you need to bet on yourself.
From: How Anaita went from an unhappy job to running two businesses (142K views)
Building a business and raising a family are not mutually exclusive.
From: How Anaita went from an unhappy job to running two businesses (142K views)
Pick a brand name with a double meaning that's easy to remember and instantly differentiates you.
From: Turning salt into a cult brand called Season (137K views)
Package everyday products in portable, convenient formats to solve a real daily annoyance.
From: Turning salt into a cult brand called Season (137K views)
Launch with an experiential activation that lets people physically interact with the product.
From: Turning salt into a cult brand called Season (137K views)
Partner with a well-known food brand to co-create flavours and borrow their audience.
From: Turning salt into a cult brand called Season (137K views)
Post how-to content like tutorials and quick hacks regularly
From: Five types of content every business account needs to post (103K views)
Turn audience poll results into infographics using Canva
From: Five types of content every business account needs to post (103K views)
Show your face and talk to your audience, don't overproduce personal content
From: Five types of content every business account needs to post (103K views)
Cap promotional content at 25% of your total content mix
From: Five types of content every business account needs to post (103K views)
Always frame product promotion around solving a customer problem
From: Five types of content every business account needs to post (103K views)
Give a boring product category a name with a clever double meaning to make it memorable and shareable.
From: Designing a cult brand around sanitary products (88K views)
Build a full theme (visuals, packaging, event, partnerships) around your brand concept, not just a logo.
From: Designing a cult brand around sanitary products (88K views)
Partner with adjacent lifestyle brands to expand reach and reinforce your brand's world.
From: Designing a cult brand around sanitary products (88K views)
Turn a functional product into a cult brand by leaning into an unexpected creative concept.
From: Designing a cult brand around sanitary products (88K views)
Use a mobile link-in-bio app so you can update links, forms and platforms on the go without a desktop.
From: Why creators should use the Linktree mobile app (81K views)
Add a subscriber sign-up button to your link-in-bio page to grow your email list passively.
From: Why creators should use the Linktree mobile app (81K views)
Don't default to paying agencies thousands for a branding strategy when tools can build one for you
From: I built my branding strategy in 2 hours using Zebrand (68K views)
Define your brand mission, story, values, and customer personas before touching visual design
From: I built my branding strategy in 2 hours using Zebrand (68K views)
Use trial periods strategically by finishing your entire branding strategy within the free window
From: I built my branding strategy in 2 hours using Zebrand (68K views)
Identify and loudly promote the parts of your brand that can't be copied, like your personality and behind-the-scenes story
From: Three ways to handle copycats as a small business (50K views)
Turn loyal customers into evangelists by making them feel part of an exclusive club and rewarding their loyalty
From: Three ways to handle copycats as a small business (50K views)
Keep reinventing your brand and never get complacent, or you'll become a sitting duck for copycats
From: Three ways to handle copycats as a small business (50K views)
Don't expect friends and family to buy from you or be excited for you, let your actions speak instead
From: Stop expecting friends and family to support your business (50K views)
Don't expect a big launch day, manage your own expectations to avoid disappointment
From: Stop expecting friends and family to support your business (50K views)
Focus your energy on building loyal customer relationships rather than validation from people close to you
From: Stop expecting friends and family to support your business (50K views)
Don't benchmark your brand content against creator-led brands, their engagement is inflated by personal following
From: Stop comparing your brand's content to creator-led brands (47K views)
Review your last 40 posts and compare your top 10 vs bottom 10 to find your real content patterns
From: Stop comparing your brand's content to creator-led brands (47K views)
Define your brand's own engagement baseline instead of chasing creator-level numbers
From: Stop comparing your brand's content to creator-led brands (47K views)
Show diverse body shapes, sizes, and skin colours in your content instead of only targeting one body type.
From: How Fayt scales fashion content with founder personality (47K views)
Post a mix of founder-led videos and product videos, since founder content tends to get higher views and pulls new eyes toward your products.
From: How Fayt scales fashion content with founder personality (47K views)
Use collaboration posts to share content between your personal and business accounts for more reach.
From: How Fayt scales fashion content with founder personality (47K views)
Personal profiles generally get more engagement than business profiles, so leverage that when promoting your brand.
From: How Fayt scales fashion content with founder personality (47K views)
Showcase your personality in content, even if you're not naturally humorous, to stand out from generic brand posts.
From: How Fayt scales fashion content with founder personality (47K views)
Edit your Shopify checkout language settings to replace boring default cart text with on-brand copy
From: Shopify hack to add brand personality to your checkout text (44K views)
Small website touches like cart text can add personality without any design work
From: Shopify hack to add brand personality to your checkout text (44K views)
Talking positively and confidently about your goals can attract more support and connections, especially outside Australia.
From: Why Americans talk about their success differently than Australians (40K views)
Don't undersell your ambitions just to fit an underdog narrative.
From: Why Americans talk about their success differently than Australians (40K views)
Show diverse body types, sizes, and skin colors in your content to widen your target market
From: How Fayt Label's founder-led content drives fast growth (36K views)
Mix founder-led videos with product videos since founder content typically drives more views
From: How Fayt Label's founder-led content drives fast growth (36K views)
Use collaboration posts to cross-pollinate audiences between your personal and business accounts
From: How Fayt Label's founder-led content drives fast growth (36K views)
Bring your own authentic personality to content consistently rather than copying someone else's style
From: How Fayt Label's founder-led content drives fast growth (36K views)
Offer your skill for free first to build a portfolio and generate proof of results
From: How to rebuild a business from scratch with no money (35K views)
Document your journey on TikTok or Instagram while doing free work to build a public profile
From: How to rebuild a business from scratch with no money (35K views)
Turn a portfolio of free work into paid gigs, then package common requests into digital products
From: How to rebuild a business from scratch with no money (35K views)
Reinvest service profits into building an actual ecommerce product business
From: How to rebuild a business from scratch with no money (35K views)
Include real people, not just product photos, across your website and social channels
From: Why your brand needs a human face, even if not you (35K views)
Remember that people connect with people, not polished product shots alone
From: Why your brand needs a human face, even if not you (35K views)
Don't leave your About Us page as a single paragraph of text; it's meant to build brand sentiment.
From: Five things every ecommerce about us page needs (35K views)
Include high-quality behind-the-scenes photos, even if they don't feature you personally.
From: Five things every ecommerce about us page needs (35K views)
Use clear headings and subheadings to break up the text on your About Us page.
From: Five things every ecommerce about us page needs (35K views)
Share your founding story and technical details that position you as an expert in your field.
From: Five things every ecommerce about us page needs (35K views)
Add staff picks with links back to favorite products to build authentic brand connection.
From: Five things every ecommerce about us page needs (35K views)
Content touches everything: copywriting, paid ads, SEO, Instagram and TikTok, so you can't skip it
From: Why small business owners struggle with content creation (34K views)
Study influencers who've launched products to learn how to talk about and sell your own product
From: Why small business owners struggle with content creation (34K views)
Skip generic content creation courses and instead learn by observing real examples in your niche
From: Why small business owners struggle with content creation (34K views)
Force yourself to create content every single day to build the skill
From: Why small business owners struggle with content creation (34K views)
Use Canva's 'crumpled' element to create a realistic paper texture for receipt-style branded graphics.
From: How to design a branded receipt graphic in Canva (31K views)
Pair a typewriter font like Lumios Typewriter with a barcode element to make branded assets feel authentic.
From: How to design a branded receipt graphic in Canva (31K views)
Small branded design touches like a custom receipt graphic can strengthen your website's overall brand feel.
From: How to design a branded receipt graphic in Canva (31K views)
A rebrand or marketing push cannot save a business that is already in financial distress.
From: Why Betts Shoes' rebrand couldn't stop its voluntary administration (28K views)
Relying on legacy and past customer loyalty without innovating lets competitors steal market share over time.
From: Why Betts Shoes' rebrand couldn't stop its voluntary administration (28K views)
Pumping more money into marketing when you're losing money rarely fixes the underlying problem.
From: Why Betts Shoes' rebrand couldn't stop its voluntary administration (28K views)
Consider paying for the blue tick mainly as fraud protection, not as a status symbol.
From: Meta's pay-to-verify blue tick explained (26K views)
Expect verification to lose prestige value once anyone can pay for it.
From: Meta's pay-to-verify blue tick explained (26K views)
If you can't win by competing conventionally, differentiate by doing something completely unexpected.
From: Why Raygun and Jojo Siwa are marketing geniuses (23K views)
Being polarizing or ludicrous can earn far more media attention than playing it safe.
From: Why Raygun and Jojo Siwa are marketing geniuses (23K views)
You don't need a traditional publisher to get your book into physical bookstores if you're willing to place copies yourself.
From: Leaving free signed copies of her book in Sydney bookstores (23K views)
Unexpected generosity, like leaving free signed products in relevant locations, can build goodwill and personal brand connection with your target audience.
From: Leaving free signed copies of her book in Sydney bookstores (23K views)
Test your product with your own team before committing to a purchase order.
From: Behind the scenes of launching Onstaje with five co-founders (23K views)
Expect friction between co-founders when things don't go as planned - it's part of building something new.
From: Behind the scenes of launching Onstaje with five co-founders (23K views)
Running multiple businesses and life commitments at once will stretch you thin; build in routine to cope.
From: Behind the scenes of launching Onstaje with five co-founders (23K views)
Use a controversial, attention-grabbing hook to stand out in a crowded content space
From: How a leather expert built a sellout brand on TikTok (22K views)
Build authority by publicly demonstrating deep expertise and analysis in your niche
From: How a leather expert built a sellout brand on TikTok (22K views)
Sprinkle product plugs into educational or entertaining content instead of hard-selling directly
From: How a leather expert built a sellout brand on TikTok (22K views)
Leverage the trust built from authority content to sell out limited product drops
From: How a leather expert built a sellout brand on TikTok (22K views)
You can learn practical marketing skills for free instead of outsourcing everything to an agency.
From: Why founders are ditching agencies after learning marketing for free (21K views)
Don't assume TV ads are only for big budgets, self-serve platforms can get you impressions for as little as $50 per 1000 views
From: Why Anaita is testing TV ads on Love Island for Hero Packaging (21K views)
Match your ad placement to where your actual target market spends time, not just where competitors advertise
From: Why Anaita is testing TV ads on Love Island for Hero Packaging (21K views)
Test new ad channels yourself before writing them off as too expensive
From: Why Anaita is testing TV ads on Love Island for Hero Packaging (21K views)
Map out big campaigns and product drops months ahead of known slow periods like post-BFCM or post-Prime Day.
From: How to survive the post-Prime Day sales slump (19K views)
Use tools like Google Trends and Particl to spot what customers are searching for before a slump hits.
From: How to survive the post-Prime Day sales slump (19K views)
Use slow weeks to rework your email and SMS flows with new offers, images, copy and subject lines.
From: How to survive the post-Prime Day sales slump (19K views)
When you can't win on product, win on sentiment by sharing founder BTS, mistakes and wins to boost engagement.
From: How to survive the post-Prime Day sales slump (19K views)
Reframe failure as a learning opportunity instead of something to fear.
From: Stop procrastinating and take steps toward your goal today (19K views)
Take a concrete step toward your goal every day instead of waiting for the right time.
From: Stop procrastinating and take steps toward your goal today (19K views)
Judge your progress by consistency and effort, not by being first or the best.
From: Stop procrastinating and take steps toward your goal today (19K views)
Identify your 10 main personal and professional layers before speaking on panels or podcasts
From: The layering method for becoming a more interesting speaker (19K views)
Prepare two to three stories for each of your layers so you always have something interesting to share
From: The layering method for becoming a more interesting speaker (19K views)
Study how great storytellers structure their answers by listening to founder interviews and podcasts
From: The layering method for becoming a more interesting speaker (19K views)
Choose a brand name that's easy to remember, unconventionally spelled, and carries a double meaning.
From: How to turn boring salt into a cult brand (19K views)
Package commodity products in convenient, portable formats to solve a real everyday pain point.
From: How to turn boring salt into a cult brand (19K views)
Launch with an experiential activation that lets people physically interact with your product.
From: How to turn boring salt into a cult brand (19K views)
Partner with adjacent, aspirational brands to extend your product into new flavor or use occasions.
From: How to turn boring salt into a cult brand (19K views)
Look for 'boring' product categories with little branding innovation as your biggest opportunity.
From: How to turn boring salt into a cult brand (19K views)
Save a reference image from a brand you admire, then have AI describe it in detail to recreate that style.
From: How to create AI brand images without hiring models (17K views)
Use Midjourney to generate multiple image options and refine the prompt until you find the right look.
From: How to create AI brand images without hiring models (17K views)
Strip competitor logos with content-aware fill in Photoshop before adding your own branding.
From: How to create AI brand images without hiring models (17K views)
You can build an entire branded image collection without hiring models or running a photoshoot.
From: How to create AI brand images without hiring models (17K views)
If you master organic content, you've mastered a huge part of building any business.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
Reaching around 20,000 engaged followers on a platform gives you the leverage to sell almost any product or service.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
If you don't have an audience yet, run a giveaway through paid ads to collect email addresses before launching your product.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
Stop caring about other people's opinions or you'll never take the risks needed to start or grow a business.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
If your product isn't inherently interesting, your marketing and storytelling have to do the heavy lifting instead.
From: Anaita Sarkar on surviving Hero Packaging's cash crisis and mastering (17K views)
If you're not already famous or successful, your content has to work harder to earn engagement
From: The points system behind successful founder content (16K views)
Think of content success as a points system, quality and value matter more when you don't have a built-in audience
From: The points system behind successful founder content (16K views)
Build a repeatable content routine, pull from a book, a blog, and a newsletter as daily content sources
From: How a daily content routine led to becoming a HubSpot ambassador (15K views)
Post consistently on TikTok, showing up daily compounds results over a year
From: How a daily content routine led to becoming a HubSpot ambassador (15K views)
If you have a business or work in marketing, start creating content on TikTok now
From: How a daily content routine led to becoming a HubSpot ambassador (15K views)
Put yourself in rooms with other founders - the right connection can lead to your next big opportunity.
From: How a founders retreat led to a 12-month secret business project (15K views)
Say yes to a new business idea if it solves a problem you've personally experienced.
From: How a founders retreat led to a 12-month secret business project (15K views)
Stop trying to make everyone like you, it attracts the wrong people into your circle
From: Why Anaita stopped trying to please everyone (15K views)
Being authentically yourself builds a stronger, more aligned network over time
From: Why Anaita stopped trying to please everyone (15K views)
Build a personal account alongside your brand account since audiences trust experts more than brands.
From: Why founders need both a personal and business TikTok account (14K views)
Frame your content as expertise and entertainment, not a sales pitch, to grow faster on TikTok.
From: Why founders need both a personal and business TikTok account (14K views)
Use your personal profile to demonstrate category expertise, which indirectly boosts your brand's credibility.
From: Why founders need both a personal and business TikTok account (14K views)
Don't judge your founder content strategy until you've posted at least 100 times.
From: Post founder content 100 times before you judge it (14K views)
Treat likes and comments as education about what works, not as a measure of your self-worth.
From: Post founder content 100 times before you judge it (14K views)
Think ahead about whether your account name should be your personal name or a descriptive brand name before you grow an audience.
From: Why naming her business Sell Anything Online created a personal (14K views)
A catchy, literal name can work for marketing but may conflict with building personal recognition later.
From: Why naming her business Sell Anything Online created a personal (14K views)
Nail your one-sentence value proposition before you try to sell anything
From: If you can't explain your value in one sentence you can't sell (13K views)
Avoid generic claims like 'high quality' or 'smells great' since competitors say the same thing
From: If you can't explain your value in one sentence you can't sell (13K views)
If you can't explain why customers should choose you, you don't actually understand your own differentiation
From: If you can't explain your value in one sentence you can't sell (13K views)
Before paying an agency thousands for branding, test affordable online tools that guide you through the same process
From: This tool builds your brand strategy for a fraction of agency cost (13K views)
Nail down your brand mission, story, values, and customer personas before building visual assets
From: This tool builds your brand strategy for a fraction of agency cost (13K views)
Use free trials strategically by finishing your deliverable within the trial window
From: This tool builds your brand strategy for a fraction of agency cost (13K views)
Start making educational content as soon as you're one step ahead of your audience, not once you're an expert
From: Why you only need to be one step ahead to teach (13K views)
Focus on the small, unglamorous daily actions instead of chasing big viral marketing wins.
From: Watch the ball: why consistency beats big flashy campaigns (12K views)
Consistency in things like daily content creation compounds into long-term business growth.
From: Watch the ball: why consistency beats big flashy campaigns (12K views)
Big campaigns can win short-term attention but won't sustain long-term success on their own.
From: Watch the ball: why consistency beats big flashy campaigns (12K views)
Rename standard site sections, like reviews, into something unexpected to capture attention.
From: Why Liquid Death's controversial branding grabs attention (11K views)
Use bold, slightly controversial language and themes to make your brand memorable instead of generic.
From: Why Liquid Death's controversial branding grabs attention (11K views)
Step outside your comfort zone with website and ad copy so people actually stop and read it.
From: Why Liquid Death's controversial branding grabs attention (11K views)
Remember the formula: awareness plus traffic plus optimization plus sentiment equals sales
From: What brand sentiment really means for sales (11K views)
Brand sentiment is the overall feeling customers get, not just the product quality
From: What brand sentiment really means for sales (11K views)
Your product needs to work, but that alone doesn't convert customers
From: What brand sentiment really means for sales (11K views)
Never spend your video's opening seconds apologizing for your appearance, just get into the content
From: Stop apologizing for how you look in your business videos (11K views)
Small brands that do well on TikTok use one of three approaches: relatable behind-the-scenes content, aspirational content, or leveraging the founder's personal brand.
From: Answering founders' top 3 TikTok content questions (10K views)
Don't hire a content creator until you already know what's working, do it yourself first.
From: Answering founders' top 3 TikTok content questions (10K views)
Stop overthinking your content and just post it, since low views usually mean the content itself is boring, not the algorithm.
From: Answering founders' top 3 TikTok content questions (10K views)
Repurpose your best-performing video content on underused platforms like LinkedIn.
From: Repost your best Instagram video on LinkedIn to triple sales (10K views)
Video is underutilized on LinkedIn, giving outsized organic reach compared to other platforms.
From: Repost your best Instagram video on LinkedIn to triple sales (10K views)
List your 10 key personal and professional 'layers' and prepare 2-3 stories for each
From: The layering method for being a more interesting speaker (10K views)
Study great podcast guests to reverse-engineer what makes a speaker compelling
From: The layering method for being a more interesting speaker (10K views)
Use personal background and identity as storytelling material, not just business facts
From: The layering method for being a more interesting speaker (10K views)
Only teach what you've actually done and succeeded at - credibility beats content volume for personal branding.
From: Why a real personal brand comes from doing, not just advice (10K views)
Avoid dispensing business advice you haven't personally tested; audiences can tell and trust breaks.
From: Why a real personal brand comes from doing, not just advice (10K views)
Do the hard things other founders avoid, that's where the advantage is.
From: Do the hard things and have the audacity (9K views)
Have the audacity to pursue bold moves instead of playing it safe.
From: Do the hard things and have the audacity (9K views)
Build free community touchpoints, like a book club, to deepen engagement with your audience.
From: Launching a business book club with monthly author interviews (9K views)
Stop expecting friends and family to engage with your content, they aren't your target audience.
From: Why friends and family engagement is a vanity metric for your content (9K views)
Always create content for the audience who follows you for the value you provide, not your personal network.
From: Why friends and family engagement is a vanity metric for your content (9K views)
Lower your expectations of your existing network when building a personal or business brand.
From: Why friends and family engagement is a vanity metric for your content (9K views)
Don't trust revenue figures quoted in founder press articles without verification, they're often inflated.
From: Why founder revenue numbers in press articles are often fake (8K views)
Don't compare your business's progress to numbers from PR-driven articles since they can be misleading.
From: Why founder revenue numbers in press articles are often fake (8K views)
Use real customers as models instead of professional models to build buzz and excitement
From: Three ways I built brand sentiment at Olivia & Co (8K views)
Co-design products with customers via polls and calls so demand exists before launch
From: Three ways I built brand sentiment at Olivia & Co (8K views)
Talk to customers daily and reward your most loyal ones to build real relationships
From: Three ways I built brand sentiment at Olivia & Co (8K views)
A strong customer relationship strategy can drive a 35%+ return rate in retail
From: Three ways I built brand sentiment at Olivia & Co (8K views)
Keep posting content consistently because you never know who in the room has already seen it.
From: Weekly recap: networking, branding workshops and a happiness habit (8K views)
Run structured branding exercises with co-founders early to confirm you're aligned before scaling a new business.
From: Weekly recap: networking, branding workshops and a happiness habit (8K views)
Deliberately surround yourself with people who push you to be happier and better, and treat it as a daily habit.
From: Weekly recap: networking, branding workshops and a happiness habit (8K views)
Look to marketing leaders who've worked across totally different industries - like Pepsi to Apple to Netflix - to see how core branding skills transfer.
From: Jimmy Fallon and Bozoma Saint John's new marketing competition show (8K views)
Don't rely on aspirational business books alone; seek out concrete, step-by-step marketing tactics.
From: Why business books inspire but don't teach the nitty-gritty steps to (7K views)
Break big marketing strategies into bite-sized, implementable pieces for your audience.
From: Why business books inspire but don't teach the nitty-gritty steps to (7K views)
Reach out for help when you're anxious about sales instead of struggling alone.
From: Why business books inspire but don't teach the nitty-gritty steps to (7K views)
Show your face on video so customers can connect with you personally, not just the product
From: How being the face of my brand doubled my sales (7K views)
Answer customer questions directly on video to increase conversions
From: How being the face of my brand doubled my sales (7K views)
Sharing your personal story encourages customers to tell friends and bring in new customers
From: How being the face of my brand doubled my sales (7K views)
Don't let fear of judgment stop you from being the face of your brand, most of that judgment is only in your head
From: How being the face of my brand doubled my sales (7K views)
Stop worrying about what people think of your business decisions, it kills your creativity.
From: Why founders need to stop caring what people think (7K views)
Ruthlessly look for the truth in your numbers instead of the story you want them to tell
From: Three profit hacks from Australia's fastest growing ecommerce brands (7K views)
Brand strength matters more long-term than product benefits alone
From: Three profit hacks from Australia's fastest growing ecommerce brands (7K views)
Know the margin on every single product so you can decide how much it can be discounted while staying profitable
From: Three profit hacks from Australia's fastest growing ecommerce brands (7K views)
Stop chasing trends and competitors just because everyone else is doing it
From: Stop running your business as a reaction to competitors (7K views)
Constantly reacting to competitors moves your business sideways, not forward
From: Stop running your business as a reaction to competitors (7K views)
Optimize your business to be different and unpredictable rather than playing defense
From: Stop running your business as a reaction to competitors (7K views)
A business built purely to beat competitors will never really win
From: Stop running your business as a reaction to competitors (7K views)
Repurpose your top-performing TikTok and Instagram videos onto LinkedIn instead of creating new content from scratch.
From: Repurpose your best TikTok and Instagram videos onto LinkedIn (7K views)
Post from your personal LinkedIn page and tag your business to extend reach into a new professional audience.
From: Repurpose your best TikTok and Instagram videos onto LinkedIn (7K views)
Track revenue after repurposed posts to prove which platforms are actually driving sales.
From: Repurpose your best TikTok and Instagram videos onto LinkedIn (7K views)
Honor your commitments even when you're not at your best -- it can open unexpected doors.
From: How Anaita got booked on The Mentor podcast (7K views)
Prepare for a big podcast by listening to past episodes and rehearsing answers as if the host asked you live.
From: How Anaita got booked on The Mentor podcast (7K views)
Don't over-rely on pre-shared questions since hosts often throw them out mid-interview.
From: How Anaita got booked on The Mentor podcast (7K views)
Send a genuine thank-you note after every podcast or interview to build the relationship.
From: How Anaita got booked on The Mentor podcast (7K views)
Attend founder retreats and stay open to partnerships - your next big business idea can come from an unplanned conversation.
From: How a founder retreat led to a new 5-co-founder business (6K views)
Stop comparing your founder content to influencer brands - it's an unfair comparison that breeds imposter syndrome.
From: Why founder-led content builds loyalty better than influencer (6K views)
Show up consistently as a founder to humanize your brand and differentiate from competitors.
From: Why founder-led content builds loyalty better than influencer (6K views)
You don't need trends, dances, or your face on camera every day to build an engaged community.
From: Why founder-led content builds loyalty better than influencer (6K views)
If you have a specific, loyal audience, you can monetize it through brand partnerships.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
A sudden engagement drop is usually the algorithm, not you; stay consistent and it pays off.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Don't dismiss low-view videos, they can still generate sales and high-value calls.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Treat virality as a vanity metric, not a business outcome.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Build a personal account to show your expertise, then sprinkle in brand updates since personal stories outperform brand content.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Post multiple times a day on TikTok if you want to grow followers and engagement quickly.
From: Why posting consistently on TikTok matters more than follower count (6K views)
Don't fixate on follower count, focus on consistent posting since even low-view videos can generate real business opportunities.
From: Why posting consistently on TikTok matters more than follower count (6K views)
Use TikTok to build a personal brand that opens doors to speaking, podcasts, and partnerships beyond direct sales.
From: Why posting consistently on TikTok matters more than follower count (6K views)
Stop over-relying on product marketing - customers often can't perceive real differences between competing products
From: Why brand humanization matters more than product marketing (6K views)
Give your brand a personality: ask 'if my brand was a person, what kind of person would they be?'
From: Why brand humanization matters more than product marketing (6K views)
Have opinions and be willing to do things differently to stand out from competitors with similar products
From: Why brand humanization matters more than product marketing (6K views)
Keep a brag book of positive feedback and revisit it on your worst days to stay motivated
From: Why a glowing keynote review moved Anaita to tears (6K views)
Ditch generic language, like calling reviews 'opinions from randos', to give your brand a distinct voice.
From: Why liquid death's controversial branding works (5K views)
Build your marketing around a bold, consistent concept instead of a plain product pitch.
From: Why liquid death's controversial branding works (5K views)
Being a little controversial and poking fun at normal marketing helps your ads and content stop the scroll.
From: Why liquid death's controversial branding works (5K views)
Building a personal following on TikTok can open doors like speaking gigs, sponsorships, and media opportunities.
From: How growing to 300k on TikTok opened new business opportunities (5K views)
Use your personal platform to drive brand awareness for your business, not just personal growth.
From: How growing to 300k on TikTok opened new business opportunities (5K views)
Build content around the exact questions your audience is already Googling.
From: Anaita announces the launch of Lady Startup Academy podcast (5K views)
Record several versions of a branded video from different angles and tones so you don't need to reshoot for every edit request.
From: How anaita preps multiple video versions for brand deals (5K views)
Send brands at least four video variations upfront to give them creative flexibility.
From: How anaita preps multiple video versions for brand deals (5K views)
Break scripts into short, bite-sized clips instead of trying to memorize a long take.
From: How anaita preps multiple video versions for brand deals (5K views)
Build your brand around the product and community, not just your personal relevance as an influencer.
From: Why celebrity and influencer brands rarely last past 24 months (5K views)
If launching a celebrity-led brand, plan to sell or transition it within 12 months before interest declines.
From: Why celebrity and influencer brands rarely last past 24 months (5K views)
Scale beyond one influencer's face by building a large base of micro-influencers early on, like Rhode did.
From: Why celebrity and influencer brands rarely last past 24 months (5K views)
Nervousness about public speaking fades when you're genuinely passionate about what you're talking about
From: How I overcame my fear of public speaking as a founder (5K views)
Don't worry about forgetting words or making mistakes while speaking on camera, focus on enjoying the topic
From: How I overcame my fear of public speaking as a founder (5K views)
Use milestones like a launch event to publicly reaffirm your mission and re-energize your motivation
From: Reflecting on 4 years of business at the sell anything online book (4K views)
Show up to events even when it's uncomfortable - you never know who recognizes your personal brand.
From: Networking lessons from a work trip: yacht, branding day and podcast (4K views)
Run structured branding exercises with co-founders early to confirm you're aligned on vision.
From: Networking lessons from a work trip: yacht, branding day and podcast (4K views)
Build a personal brand as a financial plan B, even before your business needs it
From: How her personal brand became a financial plan B for her business (2K views)
Follower count doesn't determine whether you can monetize your knowledge or audience
From: How her personal brand became a financial plan B for her business (2K views)
Being known for a niche or area of authority can become your backup income source in hard times
From: How her personal brand became a financial plan B for her business (2K views)
When you feel jealous of someone's success, reach out and tell them you'd love that for yourself too, it helps both of you
From: How to handle jealousy and imposter syndrome in business (2K views)
Remember the person you envy has likely felt the same crappy feelings and imposter syndrome as you
From: How to handle jealousy and imposter syndrome in business (2K views)
Verbalize your goals to the people around you so they can connect you to opportunities, don't keep them secret
From: How to handle jealousy and imposter syndrome in business (2K views)
Stop comparing your founder content to influencer brands, they are a different game entirely
From: Why founder content beats trying to copy influencer brands (758 views)
You are the niche, your customers are drawn to you specifically so lean into that
From: Why founder content beats trying to copy influencer brands (758 views)
Founder content doesn't require trends, dances, or even your face on camera every day to build community
From: Why founder content beats trying to copy influencer brands (758 views)
Be willing to take a big risk, like converting a space into a business, when you see an opportunity
From: Lessons from my mum's immigrant journey and business risk-taking (0 views)
Reinvest your income into assets rather than spending it all
From: Lessons from my mum's immigrant journey and business risk-taking (0 views)
Consistent, hands-on effort like home visits and long hours can build a loyal customer base over time
From: Lessons from my mum's immigrant journey and business risk-taking (0 views)
Monitor for accounts impersonating your brand and warn your audience directly.
From: Warning about a fake account impersonating Anaita to sell forex (0 views)
Mobilize your community to report fake accounts when you're blocked from reporting them yourself.
From: Warning about a fake account impersonating Anaita to sell forex (0 views)
Say no to podcasts, events, and people that don't serve your business goals.
From: Saying no strategically protects your time and business (0 views)
Reserve yes for genuinely good opportunities and people who have already added value to your life.
From: Saying no strategically protects your time and business (0 views)
Treat 'no' as a strategic decision, not just an emotional reaction.
From: Saying no strategically protects your time and business (0 views)