Seven ecommerce sales tactics to implement this week
Anaita runs through seven ways to boost sales, including creating discounted bundles, turning product knowledge into how-to content, filming packing videos instead of thank-you notes, building a micro-influencer ambassador program, using Google Keyword Planner for SEO and ads, adding Tolstoy to your site, and positioning yourself as an authority in your niche. The overall takeaway is to stop only selling your product and start selling your knowledge and experience to build an audience that buys.
The lessons
Bundle best-selling products at a discount and feature them on your homepage without needing an app.
Turn your product knowledge into how-to guides as both video content and blog posts to drive Facebook ad traffic.
Replace thank-you notes with packing videos as more engaging customer content.
Build an ambassador program with custom discount codes so customers or micro-influencers earn a cut of sales they generate.
Use Google Keyword Planner to find industry search terms and apply them to both SEO and Google Ads.
Questions people ask
Should I still send thank-you notes with customer orders?
No, according to Anaita, thank-you notes are old school and don't drive more sales. Instead, she recommends leveling it up by recording videos of yourself packing customer orders.
Transcript
There are seven things you need to be doing in your business right now to make more sales. Number one, create best-selling bundles at a discounted rate and make sure that they're front and center on your homepage. You do not need an app for this. All you need to do is create a new product page and list the products on there as a kit.
Number two, create how-to guides. Use this how-to guide as video content and as a blog post that you can link your Facebook ads to. And number three, I feel like you guys are going to hate me for this. Stop writing thank you notes.
It's old school and it doesn't make you more sales. Instead, level it up and record packing your order videos. Number four, create an ambassador program for micro-influencers. You can even use your customers for this.
Create custom discount codes for them and if anyone uses those specific codes, they get a percentage of the sales. Number five, and I cannot stress this enough, use Google Keyword Planner to find search terms in your industry. Use those keywords throughout your website for SEO. And while that's working in the background, use those same keywords for Google ads.
Number six, add Tolstoy to your website. Check my previous videos on how to do this. And number seven is my absolute favorite marketing strategy right now. Become an authority in your field.
You need to completely stop selling your product and start selling your knowledge. Establish yourself as the go-to sustainability expert or the styling your hair on a budget expert or the Kmart hacks expert. As long as your product is related to that, your product will sell itself as long as you build an audience around that. I hope that helps.
