Topic hub
Influencer Marketing
10 lessons and 153 quick tips on influencer marketing, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
Why influencer marketing fails when they don't use the product
The two-part formula to grow Instagram followers
What the Mikayla L'Oreal mascara controversy teaches brands about PR
Seven ecommerce sales tactics to implement this week
Turn slow-moving stock into a sold-out product launch
The bot comment marketing trend brands are quietly using
5 free marketing strategies for small budgets
The lazy influencer method to market products without sending stock
Why my $2500 influencer campaign failed to convert
Why a 1 million follower influencer got me only 24 sales
Quick tips
Vet influencers to confirm they actually use your product correctly before paying for a partnership.
From: Why influencer marketing fails when they don't use the product (1.2M views)
Post daily or multiple times a day so you increase the odds one video goes viral, since most posts won't bring new followers.
From: The two-part formula to grow Instagram followers (287K views)
Get influencers or larger accounts to tag or mention you in a post or story to grow your following faster.
From: The two-part formula to grow Instagram followers (287K views)
Controversy around an influencer post can drive far more sales than the ad spend itself.
From: What the Mikayla L'Oreal mascara controversy teaches brands about PR (264K views)
When followers try to 'debunk' a product, they often end up buying it and proving reach instead.
From: What the Mikayla L'Oreal mascara controversy teaches brands about PR (264K views)
A paid influencer partnership can pay off even if the influencer faces backlash, as long as the brand stays out of the blame.
From: What the Mikayla L'Oreal mascara controversy teaches brands about PR (264K views)
Bundle best-selling products at a discount and feature them on your homepage without needing an app.
From: Seven ecommerce sales tactics to implement this week (250K views)
Turn your product knowledge into how-to guides as both video content and blog posts to drive Facebook ad traffic.
From: Seven ecommerce sales tactics to implement this week (250K views)
Replace thank-you notes with packing videos as more engaging customer content.
From: Seven ecommerce sales tactics to implement this week (250K views)
Build an ambassador program with custom discount codes so customers or micro-influencers earn a cut of sales they generate.
From: Seven ecommerce sales tactics to implement this week (250K views)
Use Google Keyword Planner to find industry search terms and apply them to both SEO and Google Ads.
From: Seven ecommerce sales tactics to implement this week (250K views)
Mark slow-moving stock as out of stock and publicize it to create demand before relaunching
From: Turn slow-moving stock into a sold-out product launch (109K views)
Build hype through Instagram Stories, email, and TikTok before a product relaunch
From: Turn slow-moving stock into a sold-out product launch (109K views)
Gift the product to around 10 micro-influencers to generate fresh content and buzz
From: Turn slow-moving stock into a sold-out product launch (109K views)
Create new photos and videos you've never used before to make the relaunch feel fresh
From: Turn slow-moving stock into a sold-out product launch (109K views)
Offer pre-order perks like free shipping to drive urgency on a limited relaunch
From: Turn slow-moving stock into a sold-out product launch (109K views)
Watch for brands seeding repeated product mentions in comment sections to manufacture social proof.
From: The bot comment marketing trend brands are quietly using (71K views)
Fake or bot-driven comment engagement can make a product look more popular than it really is.
From: The bot comment marketing trend brands are quietly using (71K views)
Set up a free email platform like Klaviyo and collect addresses from day one.
From: 5 free marketing strategies for small budgets (70K views)
Post TikTok content one to two times a day and use trend tools like BuzzSumo to find topics.
From: 5 free marketing strategies for small budgets (70K views)
Write a weekly blog post answering trending questions using tools like AnswerThePublic.
From: 5 free marketing strategies for small budgets (70K views)
Partner with one other business a month to cross-promote and share audiences.
From: 5 free marketing strategies for small budgets (70K views)
Always put a contract in place before gifting product to micro-influencers.
From: 5 free marketing strategies for small budgets (70K views)
Build a named product collection styled as an influencer's picks instead of sending them free product
From: The lazy influencer method to market products without sending stock (51K views)
Use an influencer's photo and engagement rate as a trust badge directly on product pages
From: The lazy influencer method to market products without sending stock (51K views)
Pick influencers with strong engagement rates, over 5%, for this strategy to work well
From: The lazy influencer method to market products without sending stock (51K views)
Never judge an influencer by follower count alone; check engagement rate first.
From: Why my $2500 influencer campaign failed to convert (46K views)
Run any influencer's account through a fake follower checker before paying for a campaign.
From: Why my $2500 influencer campaign failed to convert (46K views)
A low engagement rate combined with high fake followers is a red flag that the audience isn't real.
From: Why my $2500 influencer campaign failed to convert (46K views)
Don't pay for influencers based on follower count alone, check their real engagement rate first.
From: Why a 1 million follower influencer got me only 24 sales (43K views)
Find influencers whose audience niche actually matches your product.
From: Why a 1 million follower influencer got me only 24 sales (43K views)
A smaller, engaged, niche audience will outperform a massive disengaged one.
From: Why a 1 million follower influencer got me only 24 sales (43K views)
Let organic product seeding to relevant creators prove itself before spending big on sponsored posts.
From: Why a 1 million follower influencer got me only 24 sales (43K views)
Content touches everything: copywriting, paid ads, SEO, Instagram and TikTok, so you can't skip it
From: Why small business owners struggle with content creation (34K views)
Study influencers who've launched products to learn how to talk about and sell your own product
From: Why small business owners struggle with content creation (34K views)
Skip generic content creation courses and instead learn by observing real examples in your niche
From: Why small business owners struggle with content creation (34K views)
Force yourself to create content every single day to build the skill
From: Why small business owners struggle with content creation (34K views)
Create a sub-15-second explainer video covering what you sell and what makes it special, then reuse it everywhere
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Run a $20/day Facebook ad to lookalikes, website visitors and Instagram followers without worrying about ROI at first
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Retarget people who watched your video to the end with a traffic-objective ad highlighting your wow factor
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Book micro-influencers for story reviews instead of feed posts to get more authentic reach per dollar
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Run Google ads targeting your competitors' branded searches to capture bottom-funnel buyers
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Use Shopify Collabs to find influencers whose audience matches your target market
From: Use Shopify Collabs to connect your brand with matching influencers (28K views)
Set up affiliate links, gifting, and commission tracking to scale influencer partnerships efficiently
From: Use Shopify Collabs to connect your brand with matching influencers (28K views)
Check which hashtags your target brands or influencers follow, then use the same ones in your posts.
From: A hashtag trick to get noticed by brands and influencers (27K views)
Use this hashtag matching trick specifically to get noticed by brands you want partnerships with.
From: A hashtag trick to get noticed by brands and influencers (27K views)
Expect influencer post rates to scale with the size of the brand paying for them
From: How much I actually make per TikTok post (27K views)
Some creators will work with small businesses for free, so it's worth asking
From: How much I actually make per TikTok post (27K views)
Use interest-based targeting on Facebook ads to reach people already interested in your product category.
From: 4 ways to build brand awareness for a new business (25K views)
Get online PR through platforms like Help A Reporter Out if you don't have a PR agency.
From: 4 ways to build brand awareness for a new business (25K views)
Pick influencers based on real engagement and influence over their audience, not follower count alone.
From: 4 ways to build brand awareness for a new business (25K views)
Target your competitors' names on Google Ads to build awareness and drive conversions.
From: 4 ways to build brand awareness for a new business (25K views)
Put a large chunk of ad budget into Meta's Advantage+ campaigns for efficient scaling
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Co-create a product with a highly engaged influencer rather than just paying for a shoutout
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Run a gifting strategy by covering shipping to send product to 40-50 micro influencers
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Don't overlook Google PMAX campaigns, they're an underutilized channel for ecommerce
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Reward your top customers with limited edition merch and a coupon code to drive loyalty and repeat purchases
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Check big brands' tagged posts in your niche to find micro influencers actively trying to get noticed
From: Find micro influencers by checking a big brand's tagged posts (25K views)
Target micro influencers who already want brand attention, they're more likely to respond
From: Find micro influencers by checking a big brand's tagged posts (25K views)
Benchmark influencer rates by platform before negotiating a deal.
From: Average influencer pay rates by platform, ranked (23K views)
TikTok influencer rates are still relatively cheap compared to Instagram, so lock in partnerships now.
From: Average influencer pay rates by platform, ranked (23K views)
Use surprise gifting collabs with other founders to generate organic brand posts instead of paid ads.
From: Using a surprise gifting collab to get founders talking about your (22K views)
Partner with complementary brands to multiply reach from a single gifting moment.
From: Using a surprise gifting collab to get founders talking about your (22K views)
Only expect brand awareness, not sales, from influencers who just say your name without genuinely using your product
From: Why influencers who don't use your product don't drive sales (22K views)
Choose influencers who actually influence their audience's buying decisions if you want real sales
From: Why influencers who don't use your product don't drive sales (22K views)
When a gifted creator's organic post performs well, put paid spend behind it instead of just taking the free exposure
From: How to turn organic creator content into a partnership ad (20K views)
Always get creator permission before running any paid spend on their content
From: How to turn organic creator content into a partnership ad (20K views)
Pay smaller creators $100-$500 a month and medium creators $500-$2,500 a month for usage rights
From: How to turn organic creator content into a partnership ad (20K views)
Have the creator toggle on partnership ads in their Instagram settings and share the ad code with you
From: How to turn organic creator content into a partnership ad (20K views)
Add the creator as a partner in your Meta partnership ads hub, then publish the ad from Ads Manager
From: How to turn organic creator content into a partnership ad (20K views)
Split paid ad spend with about 70% going to Facebook ads for brand awareness and the rest to Google ads
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Host a private influencer dining event with around 10 influencers to generate content cost-effectively
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Use a DIY PR tool like Linkbee to get into online publications on a small budget
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Allocate a portion of budget to TikTok ads depending on your brand
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Put a portion of budget into Meta Advantage+ campaigns for efficient ad spend.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Co-create a product with a highly engaged influencer instead of just paying for a shoutout.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Gift product to 40-50 micro influencers, budgeting only for shipping costs.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Don't skip Google Ads, PMax campaigns are underutilized and can drive strong returns.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Reward your top customers with limited edition merch and a coupon code to deepen loyalty.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Build a landing page with an offer that collects email and first name before you launch
From: The 4-step framework for launching a new product (20K views)
Get opinion leaders and influencers using your product weeks before launch, not on launch day
From: The 4-step framework for launching a new product (20K views)
Set up Facebook retargeting ads for site visitors who didn't check out, with a wow-factor creative
From: The 4-step framework for launching a new product (20K views)
Create buzz by naming a problem, framing a villain, and running guessing games with your audience
From: The 4-step framework for launching a new product (20K views)
Send free product to 10 micro-influencers to generate content, awareness and reviews before launch
From: The 4-step framework for launching a new product (20K views)
Build remarkable, distinct visuals early because strong brand identity is the foundation everything else scales on
From: 5 marketing strategies Graza used to scale without ads (19K views)
Pick one niche creator ecosystem and gift to it consistently for 60 days instead of scattering products across random influencers
From: 5 marketing strategies Graza used to scale without ads (19K views)
Send creators a tagable, shareable extra alongside your product to make their content more engaging
From: 5 marketing strategies Graza used to scale without ads (19K views)
Put ad spend behind creator content through partnership or whitelisted ads to lower your CPAs
From: 5 marketing strategies Graza used to scale without ads (19K views)
Show up at IRL events and micro-activations with creators to generate content, not direct sales
From: 5 marketing strategies Graza used to scale without ads (19K views)
Host a private dining event for influencers instead of paying each one individually for posts
From: Why influencer dinner events beat paying for individual posts (19K views)
Budget around $2,000 to run an influencer event for 15 people versus $5,000-$10,000 per single influencer post
From: Why influencer dinner events beat paying for individual posts (19K views)
Use a PR agency to help organize and invite influencers to your event
From: Why influencer dinner events beat paying for individual posts (19K views)
When an influencer or celebrity engages with your content, stretch that moment across multiple pieces of content, not just one.
From: Why tbh skincare's Travis Kelce Facebook ad is genius (19K views)
Lean on brand individuality in your ads, not just product differentiation, to stand out.
From: Why tbh skincare's Travis Kelce Facebook ad is genius (19K views)
Link something with high trust (a known celebrity) to something unknown (your brand) to borrow credibility fast.
From: Why tbh skincare's Travis Kelce Facebook ad is genius (19K views)
Know that paid influencer claims about health or skincare effects like toxin removal or pain relief are now illegal under TGA rules.
From: New TGA rules ban paid influencer health claims (18K views)
Influencers and brands can still list a product's ingredients and factual benefits, just not exaggerated health claims.
From: New TGA rules ban paid influencer health claims (18K views)
Rent out unused assets like clothes, a car, or garage space for quick side income.
From: The 2 best side income ideas for 2022 (16K views)
Build a niche following around one specific content type instead of trying to appeal broadly.
From: The 2 best side income ideas for 2022 (16K views)
Monetize a following through brand partnerships or affiliate program sign-ups.
From: The 2 best side income ideas for 2022 (16K views)
Gamify your affiliate program so influencers compete for status instead of just getting paid
From: White Fox Boutique's gamified ambassador program strategy (16K views)
Require a follower minimum to keep your ambassador pool aligned with your brand reach
From: White Fox Boutique's gamified ambassador program strategy (16K views)
Close applications on a set date each cycle to manufacture urgency and hype
From: White Fox Boutique's gamified ambassador program strategy (16K views)
Offer tiered perks (allowance, events, paid collabs) so ambassadors have something to work toward
From: White Fox Boutique's gamified ambassador program strategy (16K views)
Read your competitors' 1-star and 2-star reviews to find exactly what to fix in your own product.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Use influencer gifting early on to build brand awareness before you have big ad budgets.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
When one market stalls, look for where demand still exists and expand there instead of waiting it out.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Ask your customers what they want and co-create products with them to drive repeat purchases.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Use sponsorships and partnerships with major events to get international brand exposure fast.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Buy the product yourself and give a genuine review instead of asking for freebies.
From: How to be a genuine influencer for a small business (13K views)
Tag the brand when you post to build visibility and relationships.
From: How to be a genuine influencer for a small business (13K views)
Focus on building real relationships with brands rather than transactional asks.
From: How to be a genuine influencer for a small business (13K views)
If you sell a product with competition, organic content alone won't scale your business
From: Why you need to spend money on ads to scale your business (12K views)
Invest in Facebook ads, Google ads and influencers to grow beyond organic reach
From: Why you need to spend money on ads to scale your business (12K views)
Target getting three to four dollars back for every dollar spent on paid marketing
From: Why you need to spend money on ads to scale your business (12K views)
Treat influencer marketing as an awareness strategy, not a guaranteed direct-sales channel
From: Four ways to actually get value from influencer marketing (11K views)
Use whitelisting so influencers create native content and you run ads from their channel, not yours
From: Four ways to actually get value from influencer marketing (11K views)
Pay a bigger-name influencer to appear in your own ads for extra credibility
From: Four ways to actually get value from influencer marketing (11K views)
Co-create a product with an influencer to drive standout sales results
From: Four ways to actually get value from influencer marketing (11K views)
Run an old-school giveaway with an influencer while the space is quiet for extra visibility
From: Four ways to actually get value from influencer marketing (11K views)
Use platforms like Shopify Collabs instead of manually hunting for influencers one by one.
From: Shopify Collabs: a new tool to find brand and influencer matches (8K views)
Set up affiliate links, gift tracking, and commissions to make influencer partnerships trackable and fair.
From: Shopify Collabs: a new tool to find brand and influencer matches (8K views)
Sign up early for new influencer-matching tools before they get saturated.
From: Shopify Collabs: a new tool to find brand and influencer matches (8K views)
Assume revenue jumps in D2C brands come from more Meta ad spend and influencer marketing, not magic
From: Why D2C growth is almost always Meta ads and influencers, not magic (8K views)
Growing revenue often requires spending more on ads and creative, not doing something secretly different
From: Why D2C growth is almost always Meta ads and influencers, not magic (8K views)
Increasing PR alongside ads and influencers can also drive visible growth spikes
From: Why D2C growth is almost always Meta ads and influencers, not magic (8K views)
Calculate engagement rate as likes plus comments divided by total followers before working with an influencer.
From: How to calculate an influencer's engagement rate (6K views)
Use tools like Phlanx or BuzzSumo to quickly check an influencer's engagement rate.
From: How to calculate an influencer's engagement rate (6K views)
Turn organic creator content that performs well into paid partnership ads instead of just taking the free exposure.
From: How to set up Meta partnership ads step by step (6K views)
Budget $100-500/month usage fees for smaller creators and $500-2,500/month for medium creators on partnership ads.
From: How to set up Meta partnership ads step by step (6K views)
Get explicit creator permission before running any paid spend on their content.
From: How to set up Meta partnership ads step by step (6K views)
Test partnership ads specifically because they often convert cheaper than standard ad formats.
From: How to set up Meta partnership ads step by step (6K views)
Partner with creators to enter communities your brand wouldn't naturally reach
From: Neutrogena's Booktok product launch with Serena Kerrigan (6K views)
Tie your product's core benefit to a creative concept the partner's audience already loves
From: Neutrogena's Booktok product launch with Serena Kerrigan (6K views)
Give media a story to cover, not just a product announcement
From: Neutrogena's Booktok product launch with Serena Kerrigan (6K views)
Record several versions of a branded video from different angles and tones so you don't need to reshoot for every edit request.
From: How anaita preps multiple video versions for brand deals (5K views)
Send brands at least four video variations upfront to give them creative flexibility.
From: How anaita preps multiple video versions for brand deals (5K views)
Break scripts into short, bite-sized clips instead of trying to memorize a long take.
From: How anaita preps multiple video versions for brand deals (5K views)
Build your brand around the product and community, not just your personal relevance as an influencer.
From: Why celebrity and influencer brands rarely last past 24 months (5K views)
If launching a celebrity-led brand, plan to sell or transition it within 12 months before interest declines.
From: Why celebrity and influencer brands rarely last past 24 months (5K views)
Scale beyond one influencer's face by building a large base of micro-influencers early on, like Rhode did.
From: Why celebrity and influencer brands rarely last past 24 months (5K views)
Use an unexpected or unlikely influencer for a brand deal to stand out from typical partnerships.
From: 2025 marketing and business news roundup (0 views)
Partner with a complementary small business on a collab product to help both brands grow.
From: 2025 marketing and business news roundup (0 views)
Run Facebook ads that don't look like ads to improve engagement and click-through.
From: 2025 marketing and business news roundup (0 views)
If a competitor copies your brand, turn it into a creative marketing stunt instead of getting upset.
From: 2025 marketing and business news roundup (0 views)
Use ChatGPT tasks daily to streamline recurring work in your business.
From: 2025 marketing and business news roundup (0 views)
Study how influencer-led brands like Maebe are launched from scratch to inform your own launch strategy.
From: Weekly marketing news roundup: Molly-Mae's Maebe, TikTok Shop and more (0 views)
Keep an eye on TikTok Shop developments since it's an evolving sales channel worth learning.
From: Weekly marketing news roundup: Molly-Mae's Maebe, TikTok Shop and more (0 views)
Use Google Display Ads for easy, automated reach across thousands of sites by uploading assets and setting a target audience and budget.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Run Facebook Ads with a strong visual, wow factor, and clear CTA to build feed-based brand awareness.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Choose influencers who fit your niche and have high engagement, not just big follower counts, and reuse the same influencer to build familiarity.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Collaborate monthly with similarly sized, non-competing brands on giveaways or limited editions to share audiences.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Remember brand awareness builds consideration, not immediate sales - it's the stepping stone to driving traffic.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)