The 3 things you need before launching a new product or business
Anaita explains that before launching, you only need a landing page with an email opt-in, a paid ad targeting your ideal customer, and an email flow to nurture those leads. She warns that skipping this demand-testing step before launch is the biggest mistake she sees business owners make.
The lessons
Build a landing page with an email sign-up before you launch anything.
Run a paid ad offering something of value, like a free sample, to capture emails from interested people.
Put every captured email into a nurture flow that drives them back to your landing page.
Test demand for your product before you launch it, not after.
Questions people ask
What's the biggest mistake founders make when launching a product?
Anaita says the biggest mistake is not testing demand for the product before launching it. Instead, she recommends building a landing page, running a paid ad to collect emails from interested people, and nurturing them with an email flow before you fully launch.
Transcript
that's how I do it sign up form and information about the product that you wanna launch when they're launching a new business or product and you only need 3 things the first thing that you wanna do is build a landing page with an email next thing that you want to do is run a paid ad on one of these platforms who would be interested in the product that you wanna sell and they put in their email address cause they wanna get a free sample or something of value you wanna then make sure you have a great email platform to drive traffic to that landing page I would say that these are the top 4 landing page builders this is how you should do it point is that you wanna target people and when you have the email address you put them into an email flow they don't test the demand of the product before they launch it this is by far the biggest mistake that I see business owners make
