Topic hub
Email Marketing
12 lessons and 231 quick tips on email marketing, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
A free tool to build a professional email signature fast
5 email subject lines with over 72% open rates
Marketing lessons from the Anna Paul TikTok drama
Five email subject lines that get over 72% open rates
The exact tools behind Rhode Skin's minimal website
Why pop-ups are killing your website sales
5 free marketing strategies for small budgets
4 email subject lines that get the highest open rates
Eight email subject lines that boost open rates
The 3 things you need before launching a new product or business
Anaita's daily weekly and monthly marketing checklist
Send loyal customers a Canva certificate to reward them
Quick tips
Use a free signature generator instead of wasting hours manually aligning your email signature.
From: A free tool to build a professional email signature fast (900K views)
Add trust badges, branding and links to your email signature to reinforce credibility on every email you send.
From: A free tool to build a professional email signature fast (900K views)
Use 'update on your order' to re-engage people who've never purchased, directing them to your best-selling product.
From: 5 email subject lines with over 72% open rates (293K views)
Send emails from the founder's name specifically, since this can boost open rate to as high as 75%.
From: 5 email subject lines with over 72% open rates (293K views)
Create fake internal exclusivity with an 'internal only' email suggesting insider access, followed by a 'you weren't supposed to see that' follow-up.
From: 5 email subject lines with over 72% open rates (293K views)
Use high-performing subject lines sparingly so they don't become spammy or lose effectiveness.
From: 5 email subject lines with over 72% open rates (293K views)
Try 'can I feature you on Instagram' from the founder as a subject line that can be used more frequently.
From: 5 email subject lines with over 72% open rates (293K views)
Use Google Sheets' "Help Me Organize" prompt to auto-generate a full product launch plan.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Break your launch plan into separate tabs for each marketing task so AI can fill in the details per channel.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Let AI draft your email subject lines, content and CTAs, then edit for your brand voice.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Use AI to generate social captions and hashtags so you never start content from a blank page.
From: Use Google Duet AI to build a product launch plan in 15 minutes (251K views)
Use free certification platforms like HubSpot Academy to upskill in marketing without spending money.
From: Get free HubSpot marketing certifications before the deadline (240K views)
Set a hard deadline for yourself to finish a course, don't let free resources sit unused.
From: Get free HubSpot marketing certifications before the deadline (240K views)
Show the bad and truthful side of your business, not just the highlight reel, because it will surface eventually as you grow.
From: Marketing lessons from the Anna Paul TikTok drama (225K views)
Never treat social media as an owned asset; platforms can remove your account or content at any time.
From: Marketing lessons from the Anna Paul TikTok drama (225K views)
Build and nurture your website and email database since those are the only things you actually own online.
From: Marketing lessons from the Anna Paul TikTok drama (225K views)
Use high-impact subject lines like 'Update on your order' or 'Please don't check my previous email' sparingly, not as a regular tactic
From: Five email subject lines that get over 72% open rates (180K views)
Send emails from the founder's name instead of the brand name to lift open rates
From: Five email subject lines that get over 72% open rates (180K views)
Frame promotional emails as 'internal only' or insider content to create curiosity and urgency
From: Five email subject lines that get over 72% open rates (180K views)
Use 'Can I feature you on Instagram?' style subject lines more frequently since they read as personal, not promotional
From: Five email subject lines that get over 72% open rates (180K views)
Use Shopify's free Dawn theme if you want a clean, minimal aesthetic without paying for custom development
From: The exact tools behind Rhode Skin's minimal website (161K views)
Match your website tools and design to your overall brand aesthetic, not just what's popular
From: The exact tools behind Rhode Skin's minimal website (161K views)
Budget for email marketing costs to scale with your subscriber list, expect price jumps as you grow
From: The exact tools behind Rhode Skin's minimal website (161K views)
Stop using intrusive pop-ups that interrupt browsing and cost you sales.
From: Why pop-ups are killing your website sales (117K views)
Use a non-disruptive tool like Hello Bar to capture sign-ups without blocking the shopping experience.
From: Why pop-ups are killing your website sales (117K views)
Let visitors dismiss opt-in prompts easily so you don't hurt their site experience.
From: Why pop-ups are killing your website sales (117K views)
Set up a free email platform like Klaviyo and collect addresses from day one.
From: 5 free marketing strategies for small budgets (70K views)
Post TikTok content one to two times a day and use trend tools like BuzzSumo to find topics.
From: 5 free marketing strategies for small budgets (70K views)
Write a weekly blog post answering trending questions using tools like AnswerThePublic.
From: 5 free marketing strategies for small budgets (70K views)
Partner with one other business a month to cross-promote and share audiences.
From: 5 free marketing strategies for small budgets (70K views)
Always put a contract in place before gifting product to micro-influencers.
From: 5 free marketing strategies for small budgets (70K views)
Use a personal, first-name subject line to boost open rates.
From: 4 email subject lines that get the highest open rates (62K views)
Tease insider facts about your brand to spark curiosity in subject lines.
From: 4 email subject lines that get the highest open rates (62K views)
Ask a guessing question about a sold-out product to drive opens.
From: 4 email subject lines that get the highest open rates (62K views)
Follow up on order details and use that email to highlight your packaging and care.
From: 4 email subject lines that get the highest open rates (62K views)
Use subject lines like 'mentioned you' or 'tagged you' to leverage personalization and boost opens.
From: Eight email subject lines that boost open rates (52K views)
Send a text-based, story-driven email from the founder to build a personal connection with customers.
From: Eight email subject lines that boost open rates (52K views)
Resend the same email to non-openers 24-48 hours later with a subject line like 'resending in case you missed this'.
From: Eight email subject lines that boost open rates (52K views)
Remember a great subject line only drives opens; the email body is what drives clicks and conversions.
From: Eight email subject lines that boost open rates (52K views)
Build a landing page with an email sign-up before you launch anything.
From: The 3 things you need before launching a new product or business (48K views)
Run a paid ad offering something of value, like a free sample, to capture emails from interested people.
From: The 3 things you need before launching a new product or business (48K views)
Put every captured email into a nurture flow that drives them back to your landing page.
From: The 3 things you need before launching a new product or business (48K views)
Test demand for your product before you launch it, not after.
From: The 3 things you need before launching a new product or business (48K views)
Post 2 TikToks and 1 Instagram post/reel every single day to stay visible
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Save tagged posts as user-generated content you can reuse in ads
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Spend an hour a week engaging directly with your audience
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Check your Google and Facebook ads weekly, not monthly
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Refresh ad creatives and update your website once a month to avoid ad fatigue
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Create a simple loyal customer certificate in Canva for repeat buyers
From: Send loyal customers a Canva certificate to reward them (40K views)
Email repeat customers a personalized thank you with their name attached
From: Send loyal customers a Canva certificate to reward them (40K views)
Download your best-performing TikTok videos without watermark as a backup before any platform disruption
From: What to do if tiktok gets banned in the us (39K views)
Actively redirect your TikTok audience to Instagram to diversify your following across platforms
From: What to do if tiktok gets banned in the us (39K views)
Use a high-value call to action to collect email addresses and build first-party data you own
From: What to do if tiktok gets banned in the us (39K views)
Use Shopify for ecommerce because it's strong on SEO and has a wide app ecosystem
From: 5 essential tools every ecommerce business needs (39K views)
Use Klaviyo for email flows since it delivers strong open rates
From: 5 essential tools every ecommerce business needs (39K views)
Use SEMrush to rank content, track keywords, and monitor what competitors are doing daily
From: 5 essential tools every ecommerce business needs (39K views)
Connect your Facebook and Google channels directly in Shopify to run ads from one platform
From: 5 essential tools every ecommerce business needs (39K views)
Use Google Analytics to understand customer purchase behavior, not just demographics, for free
From: 5 essential tools every ecommerce business needs (39K views)
Set up a welcome series to introduce new subscribers to your brand story
From: 4 email sequences every ecommerce brand needs (32K views)
Use your purchase series for order confirmations, review requests and shipping updates
From: 4 email sequences every ecommerce brand needs (32K views)
Prioritize your cart abandonment series since it typically generates the most revenue
From: 4 email sequences every ecommerce brand needs (32K views)
Use dollars-off offers instead of percentage-off for win-back campaigns, they convert about two times better
From: 4 email sequences every ecommerce brand needs (32K views)
Turn your email into a mini game by hiding a discount code behind one of several images to spike clicks.
From: How Mr Beast's email trick 4x'd my click-through rate (31K views)
Ask a question inside your email to boost replies and engagement, not just clicks.
From: How Mr Beast's email trick 4x'd my click-through rate (31K views)
Save gimmick-style emails for limited-time offers or big announcements - don't overuse the tactic.
From: How Mr Beast's email trick 4x'd my click-through rate (31K views)
Write customer emails in a personal, friend-to-friend tone instead of a formal corporate voice.
From: Write customer emails like you're texting a friend (31K views)
A conversational email tone improves open rate and click-through rate.
From: Write customer emails like you're texting a friend (31K views)
Personal-sounding emails are less likely to be flagged as spam by mail providers.
From: Write customer emails like you're texting a friend (31K views)
Write subject lines like a message to a friend or a TikTok hook, not a generic homepage headline.
From: An 8-step framework to fix low email open and click rates (29K views)
Design and test every email for mobile first, not desktop.
From: An 8-step framework to fix low email open and click rates (29K views)
Segment your database and send personalized emails to specific groups instead of one blast to everyone.
From: An 8-step framework to fix low email open and click rates (29K views)
Place your call-to-action button above the fold so people don't have to scroll to convert.
From: An 8-step framework to fix low email open and click rates (29K views)
Mix text-based emails with product-based emails and keep a consistent tone, branding, and sending frequency.
From: An 8-step framework to fix low email open and click rates (29K views)
Use a branded link-in-bio app with social icons and product links to convert bio traffic into clicks.
From: 3 free ways to drive traffic to your website (27K views)
Improve SEO fundamentals like page speed, image alt tags, and engaging copy on product and home pages.
From: 3 free ways to drive traffic to your website (27K views)
Email subscribers with personal, curiosity-driven subject lines like 'meet the founder' to drive high-ROI traffic.
From: 3 free ways to drive traffic to your website (27K views)
Test a new marketing channel on a small list before scaling, 37 subscribers was enough to prove the concept.
From: SMS marketing test: 37 subscribers turned into 20 sales (26K views)
Grow your SMS list directly from your existing Instagram audience.
From: SMS marketing test: 37 subscribers turned into 20 sales (26K views)
SMS marketing can convert at a very high rate even from a tiny subscriber list.
From: SMS marketing test: 37 subscribers turned into 20 sales (26K views)
Redesign your order confirmation page to be shareable, not just functional
From: Turn your order confirmation page into a marketing tool (26K views)
Explicitly ask customers to tag you on Instagram in exchange for a discount
From: Turn your order confirmation page into a marketing tool (26K views)
Use the customer's name, gifs/memes, product photos and reviews to make the confirmation page feel personal
From: Turn your order confirmation page into a marketing tool (26K views)
Turn every customer into a natural influencer through post-purchase touchpoints
From: Turn your order confirmation page into a marketing tool (26K views)
Create valuable gated content like a checklist or guide and hide the page from site navigation.
From: Get email subscribers without an annoying pop-up (26K views)
Use your email platform's form builder to require an email address before unlocking the content.
From: Get email subscribers without an annoying pop-up (26K views)
Run Facebook ads styled like news articles to promote your gated content since they're optimized for signups, not sales, and cost less.
From: Get email subscribers without an annoying pop-up (26K views)
Collecting email addresses through gated content builds first-party data that drives long-term ROI.
From: Get email subscribers without an annoying pop-up (26K views)
Use 'mentioned you' or 'tagged you' style subject lines to spike curiosity and opens.
From: 7 email subject lines that boost open rates (25K views)
Send text-based, founder-voice story emails using subject lines like 'I have a story to tell you.'
From: 7 email subject lines that boost open rates (25K views)
Resend the same email to non-openers 24-48 hours later with a subject line like 'Resending in case you missed this.'
From: 7 email subject lines that boost open rates (25K views)
A strong subject line increases opens but won't fix click-through or conversion rates, that's on your email body.
From: 7 email subject lines that boost open rates (25K views)
Use invitation-style subject lines like 'You've been invited' for sales, VIP events, or launches.
From: 7 email subject lines that boost open rates (25K views)
Use iStock Video Editor for free content editing and access to stock videos
From: 4 free tools every new business owner should use (25K views)
Take advantage of Shopify's free shipping, refund templates and image resizer tools
From: 4 free tools every new business owner should use (25K views)
Start with Klaviyo for email marketing since it's free for up to 250 contacts
From: 4 free tools every new business owner should use (25K views)
Use Ubersuggest to check your search traffic, backlinks and site score for free
From: 4 free tools every new business owner should use (25K views)
Collect customer phone numbers so you can run SMS campaigns alongside email.
From: How SMS and subscriptions from Yotpo grew sales by 350% (22K views)
Combine SMS, subscriptions and reviews in one campaign to compound your sales lift.
From: How SMS and subscriptions from Yotpo grew sales by 350% (22K views)
Track subscriber growth (SMS and subscriptions) as a leading indicator of future recurring revenue.
From: How SMS and subscriptions from Yotpo grew sales by 350% (22K views)
Send customers a non-salesy weekly update email to stay top of mind
From: 3 things to do when daily sales feel too low (22K views)
Pick one product and run every piece of Instagram content around it as a mini campaign
From: 3 things to do when daily sales feel too low (22K views)
Boost your best post for $20/day for two days and link directly to your website, not your profile
From: 3 things to do when daily sales feel too low (22K views)
Regularly audit your tech stack costs against subscriber count and usage to catch when a tool becomes overpriced.
From: Switching from Klaviyo to Yotpo to cut email marketing costs (21K views)
Compare alternatives like Yotpo to Klaviyo if your email platform costs are scaling faster than your list growth justifies.
From: Switching from Klaviyo to Yotpo to cut email marketing costs (21K views)
Use clear call-to-action buttons and clean layout on your mobile homepage
From: Website teardown: what Glow Recipe gets right on mobile (20K views)
Add trust badges and lots of reviews to build buyer confidence
From: Website teardown: what Glow Recipe gets right on mobile (20K views)
Show before-and-after images on product pages to prove results
From: Website teardown: what Glow Recipe gets right on mobile (20K views)
Pair Shopify with tools like Shogun for custom pages and Klaviyo for email
From: Website teardown: what Glow Recipe gets right on mobile (20K views)
Keep growing your email list every day, it compounds into real revenue
From: Why your email list is your most valuable business asset (19K views)
Even a 1% conversion rate on a large list can generate thousands in sales
From: Why your email list is your most valuable business asset (19K views)
Set a concrete subscriber growth target and work toward it consistently
From: Why your email list is your most valuable business asset (19K views)
Map out big campaigns and product drops months ahead of known slow periods like post-BFCM or post-Prime Day.
From: How to survive the post-Prime Day sales slump (19K views)
Use tools like Google Trends and Particl to spot what customers are searching for before a slump hits.
From: How to survive the post-Prime Day sales slump (19K views)
Use slow weeks to rework your email and SMS flows with new offers, images, copy and subject lines.
From: How to survive the post-Prime Day sales slump (19K views)
When you can't win on product, win on sentiment by sharing founder BTS, mistakes and wins to boost engagement.
From: How to survive the post-Prime Day sales slump (19K views)
Ask genuine business problems in business groups to get real help and traffic.
From: Six ways to get 300 people to your website today (19K views)
Send a behind-the-scenes email with clickable product thumbnails to drive site visits.
From: Six ways to get 300 people to your website today (19K views)
Swap shoutouts with similarly-sized businesses instead of paying for promotion.
From: Six ways to get 300 people to your website today (19K views)
Run a short, urgent promotion (a few hours only) to spike immediate traffic and sales.
From: Six ways to get 300 people to your website today (19K views)
Use Instagram product stickers on bundle campaigns to make stories shoppable.
From: Six ways to get 300 people to your website today (19K views)
Invest in proper lighting, like the Godox FV150, to noticeably improve your content quality.
From: 3 business tools tested: lighting, subscription box, SMS marketing (18K views)
Try SMS marketing tools like Yotpo, even a small list can convert at a very high rate.
From: 3 business tools tested: lighting, subscription box, SMS marketing (18K views)
Set up an automated SMS flow to reactivate old customers for ongoing extra revenue.
From: 3 business tools tested: lighting, subscription box, SMS marketing (18K views)
Consolidate your website, funnels, and email marketing into one platform to save money when starting out.
From: Systeme lets you build a website, funnels and email marketing free (18K views)
Start with just a website builder, sales funnels, and email marketing before adding more tools.
From: Systeme lets you build a website, funnels and email marketing free (18K views)
Look for free-tier software before paying for separate marketing tools.
From: Systeme lets you build a website, funnels and email marketing free (18K views)
Switch email platforms or renegotiate your rate when business gets tough.
From: Rating every email marketing platform after switching again (16K views)
Weigh cost against features like segmentation, predictive analytics and AI control before committing to a platform.
From: Rating every email marketing platform after switching again (16K views)
Watch attribution closely, inflated claimed-order data can mislead your decision-making.
From: Rating every email marketing platform after switching again (16K views)
Look for e-commerce-specific platforms that bundle email, SMS and push into one cheaper package.
From: Rating every email marketing platform after switching again (16K views)
Start content creation with your frequently asked questions as the source material
From: Turn one customer question into six pieces of content (16K views)
Turn one blog post into a reel, caption, email, and story to multiply content output
From: Turn one customer question into six pieces of content (16K views)
Add location tags and relevant hashtags to Instagram stories to increase reach
From: Turn one customer question into six pieces of content (16K views)
Test smaller discount percentages (10-25%) in emails since they can outperform steep 50%+ discounts in click-through rate.
From: Why smaller Black Friday discounts often outperform bigger ones (16K views)
Be aware customers may distrust very large discounts, assuming stock will be limited or sold out.
From: Why smaller Black Friday discounts often outperform bigger ones (16K views)
Use a 'mentioned you' or 'tagged you' style subject line to spike curiosity and open rates
From: 5 subject lines that boosted email open rates above 50% (15K views)
Send casual, text-based emails with subject lines like 'how's it going?' to lift open rates significantly
From: 5 subject lines that boosted email open rates above 50% (15K views)
Target website visitors who didn't purchase with an 'it was so good to meet you' follow-up email
From: 5 subject lines that boosted email open rates above 50% (15K views)
Reserve personal invitation subject lines with exclusive discounts for your top customers only
From: 5 subject lines that boosted email open rates above 50% (15K views)
Upload your email list to build a lookalike audience for Facebook ads
From: Create a lookalike audience from your email list for Facebook ads (15K views)
Run one strong ad creative across multiple audience types for awareness campaigns
From: Create a lookalike audience from your email list for Facebook ads (15K views)
Combine lookalike audiences from website visitors, Instagram followers, and email subscribers
From: Create a lookalike audience from your email list for Facebook ads (15K views)
Send a full email send to your entire list (not just engaged subscribers) once or twice a year to re-activate sleepy contacts.
From: 3 things to do at your desk on the first day back (14K views)
Do a full website sweep to update banners, remove holiday messaging, and switch off expired discount codes.
From: 3 things to do at your desk on the first day back (14K views)
Update old blog posts with the current year and new info to signal freshness to Google and improve rankings.
From: 3 things to do at your desk on the first day back (14K views)
Regularly audit and compare your tech stack pricing against competitors to find savings.
From: Switch email platforms to cut costs without losing revenue (12K views)
You can often maintain the same revenue while cutting costs by switching to a more cost-effective platform.
From: Switch email platforms to cut costs without losing revenue (12K views)
Don't assume the 'default' or most popular tool is the best value for your business.
From: Switch email platforms to cut costs without losing revenue (12K views)
Don't pour all your energy into launch day, build a plan for what happens after.
From: Stop obsessing over launch day, build consistent sales instead (12K views)
Use Google Ads targeting niche keyword phrases to drive ongoing traffic.
From: Stop obsessing over launch day, build consistent sales instead (12K views)
Run Facebook retargeting ads to bring back visitors who didn't convert.
From: Stop obsessing over launch day, build consistent sales instead (12K views)
Invest in SEO optimization for long-term, compounding traffic.
From: Stop obsessing over launch day, build consistent sales instead (12K views)
Set up email collection and automation to keep selling after the launch buzz fades.
From: Stop obsessing over launch day, build consistent sales instead (12K views)
Segment your email list by engagement level before sending campaigns to warm up deliverability.
From: How switching from klaviyo to yotpo delivered a 416x roi (12K views)
Track cost-per-send differences between platforms, cheaper sending can directly boost ROI.
From: How switching from klaviyo to yotpo delivered a 416x roi (12K views)
Use list warming campaigns as a low-risk way to test a new email platform's performance.
From: How switching from klaviyo to yotpo delivered a 416x roi (12K views)
Set up automated email flows so you can generate revenue without manual work.
From: The 15 email flows you need to automate your revenue (12K views)
Turn a discount email into a game by hiding the code behind one of several clickable images.
From: The MrBeast-inspired email hack that 4x'd my click-through rate (11K views)
Build decoy landing pages so only recipients who click the right image get the reward.
From: The MrBeast-inspired email hack that 4x'd my click-through rate (11K views)
Add a simple question in the email, like asking how many clicks it took, to spike reply rates.
From: The MrBeast-inspired email hack that 4x'd my click-through rate (11K views)
Save this tactic for sales, limited drops, or announcements rather than using it in every email.
From: The MrBeast-inspired email hack that 4x'd my click-through rate (11K views)
Look at what successful bigger brands are using for their website stack instead of building from scratch.
From: How Rhode by Hailey Bieber built their minimal website (11K views)
You can build a polished, minimal website using free tools like Shopify's Dawn theme.
From: How Rhode by Hailey Bieber built their minimal website (11K views)
Budget for email marketing costs to scale with your subscriber list, roughly $30/month at 1,000 subscribers up to $700/month at 50,000.
From: How Rhode by Hailey Bieber built their minimal website (11K views)
Don't panic-migrate platforms the moment a shutdown is announced - take a few weeks to research before switching providers.
From: Yotpo shutting down email and SMS: what founders need to know before (11K views)
Watch out for 'honored pricing' deals that expire after 12 months, since costs can jump once your list grows.
From: Yotpo shutting down email and SMS: what founders need to know before (11K views)
Understand that tech platforms depend on integrations with competitors, and losing those integrations can force a company to abandon a product line.
From: Yotpo shutting down email and SMS: what founders need to know before (11K views)
When communicating with a company going through layoffs or restructuring, be mindful that staff may have just learned the news themselves.
From: Yotpo shutting down email and SMS: what founders need to know before (11K views)
Don't let chasing likes and engagement distract you from actually delivering value to your audience.
From: Rethinking whether short-form videos are still worth making (11K views)
If short-form content isn't landing your knowledge effectively, consider a format like a newsletter for depth and retention.
From: Rethinking whether short-form videos are still worth making (11K views)
Recognize when a content format is limiting the impact of what you're teaching and be willing to change it.
From: Rethinking whether short-form videos are still worth making (11K views)
Tease new products in emails and use click to reveal instead of showing the product upfront
From: Use link to reveal to boost email click through rates (11K views)
Higher email click through rates tell providers your email isn't junk, improving inbox delivery
From: Use link to reveal to boost email click through rates (11K views)
Use curiosity-driven email copy to increase website visitors and sales
From: Use link to reveal to boost email click through rates (11K views)
When migrating email platforms, duplicate existing flows first and improve them over time rather than rebuilding everything at once.
From: Why I switched my ecommerce email marketing from Klaviyo to Yotpo (10K views)
Rebuild pop-ups as close as possible to the original when switching platforms to maintain conversion performance.
From: Why I switched my ecommerce email marketing from Klaviyo to Yotpo (10K views)
Regularly audit your software subscriptions to cut unnecessary costs without losing revenue.
From: Why I switched from Klaviyo to Yotpo for email marketing (10K views)
A platform with real account support can improve your email flows more than a cheaper, hands-off tool.
From: Why I switched from Klaviyo to Yotpo for email marketing (10K views)
Choose email tools that integrate well with SMS to boost overall engagement rates.
From: Why I switched from Klaviyo to Yotpo for email marketing (10K views)
Refresh your Facebook ad creatives regularly to reignite traffic when numbers stall.
From: How changing ad creatives and sending an email boosted site traffic (9K views)
Pair an email send with a creative refresh to compound traffic spikes.
From: How changing ad creatives and sending an email boosted site traffic (9K views)
Track live visitor counts so you can see the real-time impact of marketing changes.
From: How changing ad creatives and sending an email boosted site traffic (9K views)
Set up a simple Shopify site and use a pop-up tool like Privy to capture customer emails
From: Building a book launch like a small business, step by step (9K views)
Announce pre-orders on Instagram and TikTok to generate early sales momentum
From: Building a book launch like a small business, step by step (9K views)
When you have a small customer base, personally email every customer and ask about their business
From: Building a book launch like a small business, step by step (9K views)
Add a subscription model to create recurring revenue and steadier cash flow.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Layer SMS campaigns on top of email to reach customers through another channel.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Use free tools for SEO, content ideas and email signatures before paying for software.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Shift ad budget away from broad brand awareness and toward retargeting visitors from other channels.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Use geo-targeted ads that call out a specific city by name -- personalization drives higher click-through rates.
From: Why geo-targeted Facebook ads convert so well (8K views)
Back your location-specific copy with real data (like number of buyers in that city) to build instant trust.
From: Why geo-targeted Facebook ads convert so well (8K views)
Use geo-targeted ads to grow your email list, not just sales, by offering a personalized result in exchange for an email and postcode.
From: Why geo-targeted Facebook ads convert so well (8K views)
Plan product drops and campaigns months ahead for known slow periods like post-BFCM or Prime Day.
From: 3 ways to survive the post-Amazon Prime Day sales slump (8K views)
Use slow sales weeks to audit and refresh your email/SMS flows with new copy, images and subject lines.
From: 3 ways to survive the post-Amazon Prime Day sales slump (8K views)
Lean into founder-led, behind-the-scenes content to win on sentiment when you can't win on sales.
From: 3 ways to survive the post-Amazon Prime Day sales slump (8K views)
Track both open rate and click-through rate for every email campaign.
From: Get your emails out of the promotions folder (7K views)
Ask a real question in your emails so customers reply and boost your sender reputation.
From: Get your emails out of the promotions folder (7K views)
Make emails read like a real conversation, not a broadcast, to avoid the promotions folder.
From: Get your emails out of the promotions folder (7K views)
You don't need Shopify Plus to build a premium-feeling store, basic Shopify plus the right apps gets you there
From: The exact tech stack behind Fenty Beauty's website (7K views)
Use a cashback rewards tool like Rakuten to boost conversions at checkout
From: The exact tech stack behind Fenty Beauty's website (7K views)
Always offer every major payment option on your ecommerce site, it's non-negotiable
From: The exact tech stack behind Fenty Beauty's website (7K views)
Combine email (Klaviyo) and SMS (Attentive) marketing rather than relying on just one channel
From: The exact tech stack behind Fenty Beauty's website (7K views)
Send behind-the-scenes emails showing your process, mistakes and team, then ask customers what else they want to see.
From: 4 emails that boost replies, traffic and sales (7K views)
Create a fictional character representing your target customer and pair it with a website quiz to drive traffic and segment your list.
From: 4 emails that boost replies, traffic and sales (7K views)
Share ingredient or product deep-dives with an infographic to build trust and get replies.
From: 4 emails that boost replies, traffic and sales (7K views)
Offer an exclusive mystery discount revealed only on your website, but make sure it's a real, valuable discount, not clickbait.
From: 4 emails that boost replies, traffic and sales (7K views)
Track signup momentum in real time using your ESP's list and segment view to gauge organic interest before revealing your product.
From: Tracking real-time waitlist signups after a stealth launch (7K views)
Gate your sale discount behind a loyalty program login instead of offering it to everyone.
From: How Myer grew email subscribers during their EOFY sale (7K views)
Make your sale offer strong enough that people are willing to sign up just to access it.
From: How Myer grew email subscribers during their EOFY sale (7K views)
Time loyalty-gated sales around major shopping moments like EOFY when purchase intent is already high.
From: How Myer grew email subscribers during their EOFY sale (7K views)
Test new marketing channels yourself before trusting hype, even if everyone online is raving about them.
From: Testing Yotpo SMS marketing: 20 sales from 37 subscribers (7K views)
Use your existing Instagram audience to quickly build an SMS list before launching a campaign.
From: Testing Yotpo SMS marketing: 20 sales from 37 subscribers (7K views)
Small SMS lists can still convert well, so don't wait for a huge list to test your first campaign.
From: Testing Yotpo SMS marketing: 20 sales from 37 subscribers (7K views)
Track exact subscriber counts and sales per campaign so you know your real conversion rate.
From: Testing Yotpo SMS marketing: 20 sales from 37 subscribers (7K views)
Never underestimate email as a channel, life changing business opportunities can still arrive in your inbox
From: The email subject line that led Anaita to sell her business (5K views)
Use Hot Jar to understand how customers actually behave on your website.
From: Recommended tools for starting an ecommerce business on a budget (4K views)
Consider bundled tool marketplaces to save money on essential platforms like email, design, and referrals when starting out.
From: Recommended tools for starting an ecommerce business on a budget (4K views)
Tease new products in emails instead of showing them upfront to drive curiosity clicks
From: Use click to reveal to boost email click-through rates (4K views)
End teaser emails with a clear click to reveal call to action
From: Use click to reveal to boost email click-through rates (4K views)
Higher click-through rates signal to email providers that your emails aren't spam
From: Use click to reveal to boost email click-through rates (4K views)
Test Reddit's new dynamic product ads now - they target high-intent shoppers and few brands are using them yet.
From: 3 new marketing tactics: Reddit ads, SMS replies, Google Pomelli (3K views)
Reply to customers who respond to your SMS campaigns; only 26% of brands do this and those replies convert well.
From: 3 new marketing tactics: Reddit ads, SMS replies, Google Pomelli (3K views)
Use Google Pomelli's free AI tool to generate on-brand studio and lifestyle photography for your ads.
From: 3 new marketing tactics: Reddit ads, SMS replies, Google Pomelli (3K views)
Pick one revenue channel and do deep, focused work on it instead of spreading effort across everything
From: Focus on one marketing channel at a time to grow revenue fast (2K views)
Perfect your email flows by studying others' flows, adding missing ones, and cutting weak ones
From: Focus on one marketing channel at a time to grow revenue fast (2K views)
Build your marketing foundation in this order: website and SEO first, then email and SMS, then paid ads
From: Focus on one marketing channel at a time to grow revenue fast (2K views)
Gamify discount codes by hiding them behind multiple links so customers click around your email to find the best deal.
From: 3 unusual email tricks to boost click-through rate (2K views)
Blur your offer image and require a click to reveal it, then add a bonus incentive like a free gift for the first 20 people.
From: 3 unusual email tricks to boost click-through rate (2K views)
Send a plain one-line email with just a link when you want fast clicks without marketing fluff.
From: 3 unusual email tricks to boost click-through rate (2K views)
Set up automated email flows so revenue doesn't depend entirely on social media or paid ads
From: Set up these email flows to automate your revenue (0 views)
Audit which core email flows you're missing and prioritize setting those up first
From: Set up these email flows to automate your revenue (0 views)