The 3x3 hashtag strategy for growing on TikTok
Anaita explains Rachel Pederson's 3x3 hashtag strategy: three hashtags for who the video is for, three for what the video is about, and three for the problem it solves, illustrated using a plus-size swimwear example. She credits the strategy to Rachel Pederson and shares that it worked for her own account.
The lessons
Use three hashtags to target who your video is for, like a specific customer demographic.
Use three hashtags describing what your video is actually about.
Use three hashtags naming the specific pain point or problem your video solves.
Questions people ask
What is the 3x3 hashtag strategy for TikTok?
It's a hashtag framework from Rachel Pederson using three groups of three hashtags: one group targeting who the video is for (e.g. size 12 women), one describing what the video is about, and one naming the pain point it solves (e.g. swimwear struggle). Anaita says this strategy worked for her own account.
Transcript
simple form it is 3 groups of hashtags with 3 hashtags in each it comes from Rachel Pederson the first one is one to 3 hashtags for who your video is for it could be something like hashtag curvy swimwear or even size 20 bikini number 3 is one to 3 hashtags on the problem or the paint point that it solves in this example it could be something like hashtag size 12 women this strategy is not my idea this strategy worked for me so let me know how you go and hashtag swimwear struggle it's pretty straightforward number 2 is one to 3 hashtags on what your video is about and that could be something like hashtag how to find the perfect swimwear the 3 by 3 hashtag strategy that she talks about is best done using an example can I explain the 3 by 3 hashtags in more detail yes I can size 18 girls hashtag plus size women or even hashtag curvy girls this let's use the example of selling swimwear for women size 12 and up if you haven't seen her videos go check them out so
