Topic hub
TikTok
15 lessons and 142 quick tips on tiktok, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
How the TikTok Holiday Playbook drove 224 orders in one day
6 expert TikTok growth tactics for when your views are low
TikTok Shop is launching in Australia, here's what to watch
Marketing lessons from the Anna Paul TikTok drama
The 3x3 hashtag strategy for growing on TikTok
How to start a business with zero followers
How the TikTok algorithm actually decides which videos to push
Three TikTok tactics to fix low views stuck at 400
What TikTok's ads masterclass revealed about running good ads
How TikTok turned into a major income stream
TikTok Shop Australia launch pushed to July 2024
The bot comment marketing trend brands are quietly using
The Shopify app hack that gets your videos shown to more shoppers
6 TikTok growth tips creators keep copying from each other
Use Google's people also ask to fuel free TikTok traffic
Quick tips
Download TikTok's free Holiday Playbook for a step-by-step guide to setting up holiday ads
From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)
Pay close attention to the optimizations page of the playbook for the technical setup details
From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)
Use platform-specific ad formats recommended for TikTok rather than generic creative
From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)
Implement holiday ad strategies early since the playbook is built specifically for the holiday and Boxing Day period
From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)
Avoid using music in your videos unless it's an active trend.
From: 6 expert TikTok growth tactics for when your views are low (1.4M views)
Film with your phone's native camera app instead of Instagram to avoid its invisible watermark hurting reach.
From: 6 expert TikTok growth tactics for when your views are low (1.4M views)
Do TikTok SEO by putting keywords in your captions, cover text, and on-screen text overlays.
From: 6 expert TikTok growth tactics for when your views are low (1.4M views)
Use negative hooks like 'the worst thing that happened to me' or 'things I won't be buying this year' to boost engagement.
From: 6 expert TikTok growth tactics for when your views are low (1.4M views)
Apply the 3x3 hashtag strategy covering your audience, video topic, and their pain point.
From: 6 expert TikTok growth tactics for when your views are low (1.4M views)
Use TikTok Insights, a free tool, to understand your target audience before creating content
From: Use TikTok Insights to understand your audience and drive engagement (1.3M views)
Include a clear call to action in your content since most Gen Z users act after seeing it
From: Use TikTok Insights to understand your audience and drive engagement (1.3M views)
Prompt your audience to create user-generated content for your brand
From: Use TikTok Insights to understand your audience and drive engagement (1.3M views)
Watch for product-tagging access being rolled out to select accounts as an early signal of a platform feature launching in your market
From: TikTok Shop is launching in Australia, here's what to watch (642K views)
Get ahead of new sales channels like TikTok Shop before competitors adopt them
From: TikTok Shop is launching in Australia, here's what to watch (642K views)
Show the bad and truthful side of your business, not just the highlight reel, because it will surface eventually as you grow.
From: Marketing lessons from the Anna Paul TikTok drama (225K views)
Never treat social media as an owned asset; platforms can remove your account or content at any time.
From: Marketing lessons from the Anna Paul TikTok drama (225K views)
Build and nurture your website and email database since those are the only things you actually own online.
From: Marketing lessons from the Anna Paul TikTok drama (225K views)
Use three hashtags to target who your video is for, like a specific customer demographic.
From: The 3x3 hashtag strategy for growing on TikTok (196K views)
Use three hashtags describing what your video is actually about.
From: The 3x3 hashtag strategy for growing on TikTok (196K views)
Use three hashtags naming the specific pain point or problem your video solves.
From: The 3x3 hashtag strategy for growing on TikTok (196K views)
Set up your website, Google Merchant Center, Facebook Business Manager and social accounts before you do anything else.
From: How to start a business with zero followers (191K views)
Post 2-3 TikToks a day and 2-3 Reels a week to build momentum from zero followers.
From: How to start a business with zero followers (191K views)
Study competitors' top-performing Reels and TikToks, then recreate similar videos with your own products.
From: How to start a business with zero followers (191K views)
Run Google search ads targeting both competitor names and long-tail keywords specific to your niche.
From: How to start a business with zero followers (191K views)
Boost your best-performing organic post to lookalike audiences and run monthly giveaways with similar brands.
From: How to start a business with zero followers (191K views)
Every video starts with a small test audience regardless of your follower count
From: How the TikTok algorithm actually decides which videos to push (179K views)
Focus on watch time, replays, and shareability, these are the three signals TikTok uses to expand your reach
From: How the TikTok algorithm actually decides which videos to push (179K views)
Make content designed to be shared, not just watched, if you want algorithmic push
From: How the TikTok algorithm actually decides which videos to push (179K views)
Say something drastic in the first 3 seconds of your video to hook attention immediately.
From: Three TikTok tactics to fix low views stuck at 400 (159K views)
Add small SEO text to the side of the screen that clearly defines what your video is about so it can be found.
From: Three TikTok tactics to fix low views stuck at 400 (159K views)
Change up the angle or visuals every 2-3 seconds to keep viewers watching.
From: Three TikTok tactics to fix low views stuck at 400 (159K views)
Choose the awareness objective on TikTok since the platform isn't yet optimized for conversions.
From: What TikTok's ads masterclass revealed about running good ads (155K views)
Keep targeting parameters broad and let TikTok's algorithm do the work.
From: What TikTok's ads masterclass revealed about running good ads (155K views)
Prioritize authentic, native-style content over polished, professionally shot ads.
From: What TikTok's ads masterclass revealed about running good ads (155K views)
Aim for 21 to 34 second ad length for best performance.
From: What TikTok's ads masterclass revealed about running good ads (155K views)
Use Spark Ads to turn an existing organic video into a paid ad.
From: What TikTok's ads masterclass revealed about running good ads (155K views)
Treat content creation as a real revenue stream, not just a hobby
From: How TikTok turned into a major income stream (118K views)
Diversify income from a platform through brand deals, product sales and paid calls
From: How TikTok turned into a major income stream (118K views)
Confirm official platform launch timelines directly rather than relying on rumors before planning your strategy
From: TikTok Shop Australia launch pushed to July 2024 (95K views)
Watch for brands seeding repeated product mentions in comment sections to manufacture social proof.
From: The bot comment marketing trend brands are quietly using (71K views)
Fake or bot-driven comment engagement can make a product look more popular than it really is.
From: The bot comment marketing trend brands are quietly using (71K views)
Tag your Shopify products directly onto your social videos so they surface in front of ready-to-buy shoppers
From: The Shopify app hack that gets your videos shown to more shoppers (68K views)
Take advantage of free or low-cost Shopify apps early, before everyone else catches on and competition increases
From: The Shopify app hack that gets your videos shown to more shoppers (68K views)
Avoid using music in your videos unless it's part of a trend.
From: 6 TikTok growth tips creators keep copying from each other (65K views)
Film with your phone's native camera app rather than a third-party app.
From: 6 TikTok growth tips creators keep copying from each other (65K views)
Apply TikTok SEO by using searchable keywords in captions and text.
From: 6 TikTok growth tips creators keep copying from each other (65K views)
Use negative hooks in your opening line since negativity tends to capture attention.
From: 6 TikTok growth tips creators keep copying from each other (65K views)
Most TikTok videos don't go viral because they aren't categorized properly for search
From: How to use Semrush's Keyword Magic Tool to boost TikTok SEO (64K views)
Use Semrush's Keyword Magic Tool and click on 'questions' to find what people actually search for on Google
From: How to use Semrush's Keyword Magic Tool to boost TikTok SEO (64K views)
Use the exact keyword phrases in your video captions, on-screen text, hashtags, and titles to rank in TikTok search
From: How to use Semrush's Keyword Magic Tool to boost TikTok SEO (64K views)
Search what you sell on Google and mine the 'people also ask' section for real customer questions.
From: Use Google's people also ask to fuel free TikTok traffic (44K views)
Create a separate TikTok video answering each question you find.
From: Use Google's people also ask to fuel free TikTok traffic (44K views)
Match your captions, comments, and hashtags to the exact question to help Google pull your video as an answer.
From: Use Google's people also ask to fuel free TikTok traffic (44K views)
Download your best-performing TikTok videos without watermark as a backup before any platform disruption
From: What to do if tiktok gets banned in the us (39K views)
Actively redirect your TikTok audience to Instagram to diversify your following across platforms
From: What to do if tiktok gets banned in the us (39K views)
Use a high-value call to action to collect email addresses and build first-party data you own
From: What to do if tiktok gets banned in the us (39K views)
Don't delete or private low-performing videos since they can still generate real sales and bookings.
From: Why views don't predict which videos drive sales (37K views)
Judge content success by conversions and revenue, not by view count alone.
From: Why views don't predict which videos drive sales (37K views)
Track sales and leads per video, not just views, to know what content is actually working.
From: Why views don't predict which videos drive sales (37K views)
Start with valuable, informative content on TikTok before you build any other channel
From: How I sold 1000 books using free TikTok, SEO and one Google ad (34K views)
Layer in SEO and Google ads once your content starts gaining traction
From: How I sold 1000 books using free TikTok, SEO and one Google ad (34K views)
You don't need Facebook ads or influencer marketing to hit big sales numbers
From: How I sold 1000 books using free TikTok, SEO and one Google ad (34K views)
Do whatever combination of channels actually works for your specific brand
From: How I sold 1000 books using free TikTok, SEO and one Google ad (34K views)
Watch competitor comment sections for seeded, repeated product mentions as a marketing tactic.
From: The bot comment marketing trend brands are using on tiktok (27K views)
Real and bot accounts can be mixed in comment marketing to make demand look organic.
From: The bot comment marketing trend brands are using on tiktok (27K views)
Question whether viral 'unhinged tip' videos are being used as vehicles for hidden product placement.
From: The bot comment marketing trend brands are using on tiktok (27K views)
Don't assume a viral recommendation means everyone needs the product, unchecked hype creates unsustainable demand spikes.
From: Why dupe culture and overconsumption are reshaping beauty brand (26K views)
Younger consumers have low brand loyalty and chase whatever's trending on social media instead of sticking with one brand.
From: Why dupe culture and overconsumption are reshaping beauty brand (26K views)
Expect big retailers to launch their own dupes when a product trend takes off, so build differentiation beyond price.
From: Why dupe culture and overconsumption are reshaping beauty brand (26K views)
Overconsumption driven by social media is a real sustainability problem your business should factor into planning.
From: Why dupe culture and overconsumption are reshaping beauty brand (26K views)
Post about your biggest business fail to build relatability and trust with your audience.
From: 3 TikTok video ideas to post this week (24K views)
Turn a common customer FAQ into a video that shows the product answering that question.
From: 3 TikTok video ideas to post this week (24K views)
Share a specific goal for your business this year to make your audience feel invested in your journey.
From: 3 TikTok video ideas to post this week (24K views)
Start building your influencer following now, since early builders may outperform those who start later.
From: Anaita's 2024 marketing and ecommerce predictions (23K views)
Find your niche before trying to grow on TikTok
From: Grow on TikTok by posting 2-3 times a day in your niche (22K views)
Post two to three times a day consistently to grow followers and views
From: Grow on TikTok by posting 2-3 times a day in your niche (22K views)
Plan your day around content creation instead of treating it as an afterthought
From: Grow on TikTok by posting 2-3 times a day in your niche (22K views)
Use a controversial, attention-grabbing hook to stand out in a crowded content space
From: How a leather expert built a sellout brand on TikTok (22K views)
Build authority by publicly demonstrating deep expertise and analysis in your niche
From: How a leather expert built a sellout brand on TikTok (22K views)
Sprinkle product plugs into educational or entertaining content instead of hard-selling directly
From: How a leather expert built a sellout brand on TikTok (22K views)
Leverage the trust built from authority content to sell out limited product drops
From: How a leather expert built a sellout brand on TikTok (22K views)
Post to Instagram for your current audience with consistent, relationship-nurturing content.
From: The real difference between instagram and tiktok content (18K views)
Create TikTok content to engage and enlighten new people, not just to stay consistent.
From: The real difference between instagram and tiktok content (18K views)
Repurpose TikTok content for Instagram, but don't assume Instagram content works on TikTok.
From: The real difference between instagram and tiktok content (18K views)
Categorize your TikTok videos properly so the platform knows what they're about
From: Use Semrush's Keyword Magic Tool for long-term TikTok SEO (18K views)
Stop chasing viral hits and focus on long-term sustained searchability instead
From: Use Semrush's Keyword Magic Tool for long-term TikTok SEO (18K views)
Use Semrush's Keyword Magic Tool to find keyword phrases people search for in your niche and build videos around them
From: Use Semrush's Keyword Magic Tool for long-term TikTok SEO (18K views)
Stop relying on traditional press releases, journalists are scouring TikTok for stories instead
From: Use newsjacking instead of press releases to get media coverage (18K views)
Pick controversial but not triggering or sad news stories to comment on for PR attention
From: Use newsjacking instead of press releases to get media coverage (18K views)
Add a short negative hook, ideally around six words, to grab attention
From: Use newsjacking instead of press releases to get media coverage (18K views)
Share your polarizing opinion using humor, education or relatability rather than pure negativity
From: Use newsjacking instead of press releases to get media coverage (18K views)
Directly call out the publication you want to feature you in your content
From: Use newsjacking instead of press releases to get media coverage (18K views)
Newsjack trending topics in your industry to make timely, engaging content.
From: 2 easy ways to find content ideas when you're stuck (17K views)
Search TikTok for your product or category, filter by most-liked in the last 30 days, and adapt the winning formats for your own brand.
From: 2 easy ways to find content ideas when you're stuck (17K views)
Use hooks that start with 'I'm about to show you', they consistently perform well
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Include keywords like 'business' in your hook since TikTok uses audio words for SEO
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Intentionally polarizing content drives more comments, and both good and bad comments boost engagement and reach
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Accept that controversial content won't appeal to everyone, but it can significantly grow views and followers
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Write down your educational content idea first, then feed it into a video generation tool to save time.
From: How to use InVideo AI to create educational content fast (14K views)
Educational content performs well and can land on the Explore page, so prioritise making more of it.
From: How to use InVideo AI to create educational content fast (14K views)
You can prompt the AI to tweak specific elements like voiceover accent or the call-to-action line.
From: How to use InVideo AI to create educational content fast (14K views)
Build a personal account alongside your brand account since audiences trust experts more than brands.
From: Why founders need both a personal and business TikTok account (14K views)
Frame your content as expertise and entertainment, not a sales pitch, to grow faster on TikTok.
From: Why founders need both a personal and business TikTok account (14K views)
Use your personal profile to demonstrate category expertise, which indirectly boosts your brand's credibility.
From: Why founders need both a personal and business TikTok account (14K views)
Optimize your TikTok content for watch time since full watches and re-watches earn the most points.
From: The 50-point formula TikTok uses to make videos go viral (11K views)
Understand that videos advance through 300-person 'buckets' only after hitting a 50-point engagement threshold.
From: The 50-point formula TikTok uses to make videos go viral (11K views)
Encourage shares and comments over likes since they're weighted more heavily toward virality.
From: The 50-point formula TikTok uses to make videos go viral (11K views)
Study platform mechanics from credible experts to reverse-engineer reach instead of guessing.
From: The 50-point formula TikTok uses to make videos go viral (11K views)
Small brands that do well on TikTok use one of three approaches: relatable behind-the-scenes content, aspirational content, or leveraging the founder's personal brand.
From: Answering founders' top 3 TikTok content questions (10K views)
Don't hire a content creator until you already know what's working, do it yourself first.
From: Answering founders' top 3 TikTok content questions (10K views)
Stop overthinking your content and just post it, since low views usually mean the content itself is boring, not the algorithm.
From: Answering founders' top 3 TikTok content questions (10K views)
Run comment-and-follow exchanges to quickly boost followers and engagement on your business page.
From: Use this comment-and-follow trick to grow your small business page (10K views)
Give a brief, clear description of what you sell so others know why to follow you.
From: Use this comment-and-follow trick to grow your small business page (10K views)
Use a structured, ad-format-specific playbook when setting up TikTok ads for holiday periods.
From: How the TikTok holiday playbook drove 224 orders in a day (10K views)
Pay close attention to the optimizations section of your ad platform's guidance to fine-tune campaigns.
From: How the TikTok holiday playbook drove 224 orders in a day (10K views)
Search your product on Google and mine the People Also Ask section for content ideas
From: Use Google's People Also Ask to create SEO-friendly TikTok videos (10K views)
Create a TikTok video answering each question you find to capture Google search traffic
From: Use Google's People Also Ask to create SEO-friendly TikTok videos (10K views)
Match your captions, comments, and hashtags to the exact questions you're answering
From: Use Google's People Also Ask to create SEO-friendly TikTok videos (10K views)
Free SEO traffic is possible by aligning short-form video content with search intent
From: Use Google's People Also Ask to create SEO-friendly TikTok videos (10K views)
Identify the real reason customers choose you, not just the product feature you think matters
From: Find your real competitive advantage beyond your product (7K views)
Study how big platforms market their true differentiator instead of their obvious function
From: Find your real competitive advantage beyond your product (7K views)
Promote the underlying value you provide, not just what you sell
From: Find your real competitive advantage beyond your product (7K views)
Avoid using music unless it's tied to a trend, it can hurt reach.
From: 6 TikTok expert strategies to boost views and engagement (7K views)
Film with your phone's native camera app instead of Instagram to avoid an invisible watermark that TikTok penalizes.
From: 6 TikTok expert strategies to boost views and engagement (7K views)
Use a 3x3 hashtag strategy: 3 about the video topic, 3 about customer pain points, 3 that identify your audience.
From: 6 TikTok expert strategies to boost views and engagement (7K views)
Optimize TikTok SEO by writing your captions, cover text, and overlays directly in the app.
From: 6 TikTok expert strategies to boost views and engagement (7K views)
Post two short videos for every one long-form storytelling video, and use negative hooks like 'things I won't be buying this year' to grab attention.
From: 6 TikTok expert strategies to boost views and engagement (7K views)
If you have a specific, loyal audience, you can monetize it through brand partnerships.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
A sudden engagement drop is usually the algorithm, not you; stay consistent and it pays off.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Don't dismiss low-view videos, they can still generate sales and high-value calls.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Treat virality as a vanity metric, not a business outcome.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Build a personal account to show your expertise, then sprinkle in brand updates since personal stories outperform brand content.
From: 5 lessons from growing to 300k followers as an accidental creator (6K views)
Post multiple times a day on TikTok if you want to grow followers and engagement quickly.
From: Why posting consistently on TikTok matters more than follower count (6K views)
Don't fixate on follower count, focus on consistent posting since even low-view videos can generate real business opportunities.
From: Why posting consistently on TikTok matters more than follower count (6K views)
Use TikTok to build a personal brand that opens doors to speaking, podcasts, and partnerships beyond direct sales.
From: Why posting consistently on TikTok matters more than follower count (6K views)
Building a personal following on TikTok can open doors like speaking gigs, sponsorships, and media opportunities.
From: How growing to 300k on TikTok opened new business opportunities (5K views)
Use your personal platform to drive brand awareness for your business, not just personal growth.
From: How growing to 300k on TikTok opened new business opportunities (5K views)
Study how influencer-led brands like Maebe are launched from scratch to inform your own launch strategy.
From: Weekly marketing news roundup: Molly-Mae's Maebe, TikTok Shop and more (0 views)
Keep an eye on TikTok Shop developments since it's an evolving sales channel worth learning.
From: Weekly marketing news roundup: Molly-Mae's Maebe, TikTok Shop and more (0 views)
Make sure every TikTok either inspires aspiration, teaches a skill, triggers shareable laughter, or evokes strong emotion
From: The 4 things your TikTok content needs to get pushed by the algorithm (0 views)
Aim for laughs strong enough that viewers want to share with friends, not just chuckle
From: The 4 things your TikTok content needs to get pushed by the algorithm (0 views)
Check your video against these 4 criteria before posting to increase odds of algorithm push
From: The 4 things your TikTok content needs to get pushed by the algorithm (0 views)