The BE SEEN framework for never running out of content ideas
Anaita breaks down the "BE SEEN" acronym - Behind the scenes, Enemy, Storytelling, Expertise, Experience, Newsjacking - as a repeatable content system for brands. Each pillar gives founders a distinct angle to post from, so they never run out of ideas.
The lessons
Film 5-second behind-the-scenes B-roll clips daily and store them to piece together later with a voiceover or trending sound.
Define a brand "enemy" - a concept, person or idea you fight against - and talk about it often.
Use storytelling content to show the human, emotional side of you as founder.
Share expertise content that proves you know more than anyone else in your industry.
Newsjack trending news or celebrity stories and add your own opinionated spin for extra PR.
Questions people ask
What content pillars should my brand be posting?
Use the BE SEEN framework: Behind the scenes clips of your daily activities, an Enemy your brand fights against, Storytelling about you as founder, Expertise that shows your authority, Experience content like unboxings and UGC, and Newsjacking trending stories with your own opinion. Rotating through these six pillars means you'll always have a content idea ready.
Transcript
I think I've just come up with the best way to create content as a brand using this technique you're never gonna run out of content ideas and it's an acronym and we all love acronyms the acronym is be seen let me take you to my office to explain okay so this is the acronym that I'm talking about the first content pillar is behind the scenes that's where you film B roll clips of five seconds of all activities throughout your day you wanna store those clips in a Google Drive and then you wanna piece them together with a voice over or trending sound and that is going to be an incredible piece of content that you can make every single next one is enemy and this is something that every single cult brand or business has an enemy is something that your brand is fighting against it could be a thing a person or a concept for example Nike's enemy is the concept that high performance is only for elite athletes fight for the fact that every single person is remarkable have an enemy in your brain and talk about it often s is for storytelling and we all know how to do this is the human side of your business it's your story as a founder this is where emotions play a massive part expertise is the tips and educational stuff that you know more than anyone else in your industry this is where you're gonna showcase your authority this is an interesting one the next E is experience and it is to do with your brand and your products but it's not to do with your product features and benefits it's to do with the experience that customers get when they shop with you the problems that you're solving it's the surprise and delight experience the unboxings it's the UGC you need to sprinkle this one in whenever you can and the last one is newsjacking newsjacking is my favourite way as a brand to get PR basically take something that's in the news or something that's trending even celebrity news you wanna put your own spin on it have an opinion be controversial take a stand bonus point if you can incorporate your enemy into this this acronym be seen is literally everything that you need for content creation
