The lazy influencer method to market products without sending stock
Anaita describes the Lazy Influencer Method, where you create a Shopify collection of 5-10 products styled as an influencer's favorite picks, named after them, without sending any product or a formal brief. The influencer's photo and engagement rate are used as a badge on product pages, making it a low-effort, high-conversion influencer strategy.
The lessons
Build a named product collection styled as an influencer's picks instead of sending them free product
Use an influencer's photo and engagement rate as a trust badge directly on product pages
Pick influencers with strong engagement rates, over 5%, for this strategy to work well
Questions people ask
How does the Lazy Influencer Method work?
Instead of sending an influencer product or a detailed brief, you pick an influencer with a strong engagement rate and create a Shopify collection of 5-10 of their favorite-style products, naming it something like Anita's Top Picks. You add their photo and engagement rate as a badge on the product pages to build trust and drive conversions.
Transcript
on the product pages I'm telling you this is gonna become one of the best selling collections get a photo of that influencer and it's gonna be one of your favourite marketing strategies engagement rate of over 5% and stick it as a badge on the products now I want you to create a collection in shopify for so many brands because instead of sending them the product called it the lazy influencer method five or 10 of their favourite products it would be Anita's top pick if the influencer is called Anita the first thing I want you to do is pick an influencer who has an so for example and you don't even need to send product to them and then sending you a draft and then you approve it you're gonna tell them to go to your website and pick put it in a little circle in Canva or whatever app that you use I'm gonna tell you about the lazy influencer method that has worked so well giving them a brief and making sure that they do it properly and then we're not gonna do any of that okay this is lazy and this one works you wanna rename that collection to that influencer's name and then pick
