Three tools to spy on your competitors' marketing
This video walks through three tools for competitor research: SEMrush for traffic analytics, SpyFu for organic and paid competitor insights including live Google Ads, and Google Alerts for brand mention tracking. Each tool gives a different angle on what competitors are doing online.
The lessons
Use SEMrush's competitive research tool to see where competitor traffic comes from
Check SpyFu to see your competitor's exact running Google Ads
Set up Google Alerts on competitor brand names to track every online mention
Questions people ask
How can I see what Google Ads my competitors are running?
Go to SpyFu, where you can see a competitor's main organic and paid competitors along with the exact Google Ads they have running.
How do I track every time a competitor is mentioned online?
Use Google Alerts and type in their brand name. You'll get an email notification every time they're mentioned online.
Transcript
Here are three tools you can use to spy on your competitors. Number one, and this is my favorite one, go to SEMrush. Go to competitive research and traffic analytics and type in a competitor name. You'll be able to see where all their website traffic comes from.
Next, go to SpyFu. You can see their main organic and paid competitors and you can see the exact Google Ads that they have running. Next, go to Google Alerts and type in their brand. Now every time they're mentioned online, you'll get an email.
And other notable mentions are these ones. Hope this helps.
