Topic hub
Google Ads
13 lessons and 147 quick tips on google ads, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
How bidding on a competitor's brand name on Google ads pays off
Three tools to spy on your competitors' marketing
How to legally target competitors on Google Ads
Five setup steps new online business owners forget
How to start a business with zero followers
How to target competitor names in Google Ads
Three marketing moves that reliably drive small business sales
Consistent sales matter more than your product launch
How to test product demand before you launch with a $70 Google ad
A 5 step pre launch strategy to test demand before you sell
How to set up URL parameters to track Facebook ads properly
Why exposure builds more customer trust than reviews or badges
Use ubersuggest and semrush to spy on your competitors
Quick tips
Bid on a bigger competitor's brand name as a Google Ads keyword to capture their search traffic
From: How bidding on a competitor's brand name on Google ads pays off (823K views)
Use Google Keyword Planner to check a competitor's monthly search volume before bidding on their name
From: How bidding on a competitor's brand name on Google ads pays off (823K views)
This tactic works especially well for small-budget businesses targeting a larger, more searched competitor
From: How bidding on a competitor's brand name on Google ads pays off (823K views)
Use SEMrush's competitive research tool to see where competitor traffic comes from
From: Three tools to spy on your competitors' marketing (371K views)
Check SpyFu to see your competitor's exact running Google Ads
From: Three tools to spy on your competitors' marketing (371K views)
Set up Google Alerts on competitor brand names to track every online mention
From: Three tools to spy on your competitors' marketing (371K views)
Target competitor brand names as keywords to build early awareness
From: How to legally target competitors on Google Ads (321K views)
Set up campaigns as Website Traffic and Search only, with Display Network unticked
From: How to legally target competitors on Google Ads (321K views)
Focus your bid strategy on clicks, not conversions, when targeting competitors
From: How to legally target competitors on Google Ads (321K views)
Never put a competitor's name inside your actual ad copy
From: How to legally target competitors on Google Ads (321K views)
Highlight your own wow factors in the ad instead of the competitor's name
From: How to legally target competitors on Google Ads (321K views)
Set up Google Analytics from day one to see exactly where your traffic and customers come from.
From: Five setup steps new online business owners forget (290K views)
Apply for Google My Business and Google Reviews early since approval takes a long time.
From: Five setup steps new online business owners forget (290K views)
Use Google Keyword Planner to discover what your audience is searching for and its search volume and cost per click.
From: Five setup steps new online business owners forget (290K views)
Automate written content production with a tool like copy.ai to keep up with content demands.
From: Five setup steps new online business owners forget (290K views)
Set a proper, contrasty 32x32 pixel favicon in Shopify to look more professional.
From: Five setup steps new online business owners forget (290K views)
Set up your website, Google Merchant Center, Facebook Business Manager and social accounts before you do anything else.
From: How to start a business with zero followers (191K views)
Post 2-3 TikToks a day and 2-3 Reels a week to build momentum from zero followers.
From: How to start a business with zero followers (191K views)
Study competitors' top-performing Reels and TikToks, then recreate similar videos with your own products.
From: How to start a business with zero followers (191K views)
Run Google search ads targeting both competitor names and long-tail keywords specific to your niche.
From: How to start a business with zero followers (191K views)
Boost your best-performing organic post to lookalike audiences and run monthly giveaways with similar brands.
From: How to start a business with zero followers (191K views)
You can legally target competitor names in Google Ads as long as you don't use their name in your ad copy.
From: How to target competitor names in Google Ads (162K views)
Check estimated daily clicks for competitor keywords before setting your budget to ensure it matches your traffic goals.
From: How to target competitor names in Google Ads (162K views)
Run a top of funnel Advantage Plus campaign on Facebook to reach new customers
From: Three marketing moves that reliably drive small business sales (151K views)
Stop posting flat-lay product photos, use short videos with storytelling and your unique selling proposition instead
From: Three marketing moves that reliably drive small business sales (151K views)
Target the exact questions customers Google about your product with a Google ad
From: Three marketing moves that reliably drive small business sales (151K views)
Don't over-invest in a big product launch; consistent sales matter more long term.
From: Consistent sales matter more than your product launch (72K views)
Run a Google ad bidding on your own brand name while your SEO builds up organically.
From: Consistent sales matter more than your product launch (72K views)
Build an ambassador program with referral links to drive ongoing sales.
From: Consistent sales matter more than your product launch (72K views)
Run an Instagram conversion ad targeting your specific target market.
From: Consistent sales matter more than your product launch (72K views)
Test demand before you launch, don't build a product blind
From: How to test product demand before you launch with a $70 Google ad (72K views)
Offer a freebie or mini version of your product on a landing page to capture emails
From: How to test product demand before you launch with a $70 Google ad (72K views)
Run a $10-a-day Google traffic campaign for 7 days targeting keywords your customers actually search
From: How to test product demand before you launch with a $70 Google ad (72K views)
Use Google Keyword Planner if you're stuck finding the right keywords for your ad
From: How to test product demand before you launch with a $70 Google ad (72K views)
Build a landing page to test demand before your product exists.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Run a small daily Google or Facebook ad budget, even just $5-10 a day, to drive early sign-ups.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Ship free samples to your first sign-ups in exchange for feedback and social posts.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Use that early customer feedback to make changes before placing your first bulk order.
From: A 5 step pre launch strategy to test demand before you sell (62K views)
Build a URL parameter for every Facebook ad to properly track conversions
From: How to set up URL parameters to track Facebook ads properly (53K views)
Set campaign source as the traffic origin (e.g. Facebook) and campaign medium as the ad set name
From: How to set up URL parameters to track Facebook ads properly (53K views)
Use the ad objective as your campaign name and describe the ad creative in campaign content
From: How to set up URL parameters to track Facebook ads properly (53K views)
Compare Facebook and Google ad performance side by side in Google Analytics under acquisition and campaigns
From: How to set up URL parameters to track Facebook ads properly (53K views)
Stack multiple touchpoints (lookalike ads, Google Shopping, competitor search ads, influencers, PR) so customers see your brand repeatedly before buying
From: Why exposure builds more customer trust than reviews or badges (48K views)
Don't rely solely on trust badges or reviews to build credibility, exposure matters more
From: Why exposure builds more customer trust than reviews or badges (48K views)
Aim for customers to see your brand 15+ times across platforms to build real familiarity
From: Why exposure builds more customer trust than reviews or badges (48K views)
Use Ubersuggest to check competitors' organic monthly traffic for free.
From: Use ubersuggest and semrush to spy on your competitors (43K views)
Use SEMrush to see competitors' paid keyword bids and top paid competitors.
From: Use ubersuggest and semrush to spy on your competitors (43K views)
Target the keywords your competitors already rank for through your own ads or website content.
From: Use ubersuggest and semrush to spy on your competitors (43K views)
Don't ignore Google Ads as a sales channel.
From: Use ubersuggest and semrush to spy on your competitors (43K views)
Use Google Ads when your product solves a specific problem people are actively searching for
From: Google Ads vs Facebook Ads: how to pick the right one (36K views)
Use Facebook Ads for aesthetically pleasing, mainstream or trending products people don't search for by need
From: Google Ads vs Facebook Ads: how to pick the right one (36K views)
Match your ad platform to how customers discover the product, not just budget or preference
From: Google Ads vs Facebook Ads: how to pick the right one (36K views)
Start with valuable, informative content on TikTok before you build any other channel
From: How I sold 1000 books using free TikTok, SEO and one Google ad (34K views)
Layer in SEO and Google ads once your content starts gaining traction
From: How I sold 1000 books using free TikTok, SEO and one Google ad (34K views)
You don't need Facebook ads or influencer marketing to hit big sales numbers
From: How I sold 1000 books using free TikTok, SEO and one Google ad (34K views)
Do whatever combination of channels actually works for your specific brand
From: How I sold 1000 books using free TikTok, SEO and one Google ad (34K views)
Create a sub-15-second explainer video covering what you sell and what makes it special, then reuse it everywhere
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Run a $20/day Facebook ad to lookalikes, website visitors and Instagram followers without worrying about ROI at first
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Retarget people who watched your video to the end with a traffic-objective ad highlighting your wow factor
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Book micro-influencers for story reviews instead of feed posts to get more authentic reach per dollar
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Run Google ads targeting your competitors' branded searches to capture bottom-funnel buyers
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Target cold audiences who fit your niche but don't know your brand using top of funnel channels like Facebook ads, influencer marketing, PR and TikTok
From: The marketing funnel explained simply for small business owners (27K views)
Use email, social media, SEO and Google ads to convert people who've visited your site but haven't added to cart
From: The marketing funnel explained simply for small business owners (27K views)
Run remarketing campaigns specifically for people who added to cart but didn't purchase
From: The marketing funnel explained simply for small business owners (27K views)
Add a subscription option to your product line using a tool like Yotpo.
From: 3 ways to make more money in your business right now (26K views)
Put shoppable video on your website with a free app like Tolstoy to drive on-site conversions.
From: 3 ways to make more money in your business right now (26K views)
Bid on competitor brand names in Google Ads to steal their search traffic, but make sure your website can actually convert it.
From: 3 ways to make more money in your business right now (26K views)
Posting to Instagram alone does not build brand awareness, you need paid or partnership channels too.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Use Facebook lookalike audiences to target people who resemble your current followers.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Judge influencers by engagement rate, not follower count, aim for above 5%.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Use Google Display Network ads, not just search ads, to build broader visibility.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Partner with non-competing businesses your size for giveaways and collaborations.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Put a large chunk of ad budget into Meta's Advantage+ campaigns for efficient scaling
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Co-create a product with a highly engaged influencer rather than just paying for a shoutout
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Run a gifting strategy by covering shipping to send product to 40-50 micro influencers
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Don't overlook Google PMAX campaigns, they're an underutilized channel for ecommerce
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Reward your top customers with limited edition merch and a coupon code to drive loyalty and repeat purchases
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Use SEMrush to see competitors' organic and paid keywords
From: How to spy on competitor keywords with SEMrush (22K views)
Check paid traffic data to see exact keywords competitors bid on
From: How to spy on competitor keywords with SEMrush (22K views)
Reuse competitor keyword insights in your own ads and website copy
From: How to spy on competitor keywords with SEMrush (22K views)
Target competitor names inside your Google Ads ad group to capture their search traffic.
From: How to legally target competitors in google ads (22K views)
Never put a competitor's name directly in your ad copy to stay compliant.
From: How to legally target competitors in google ads (22K views)
Use Google's estimated daily click data to set a budget that gets you the volume you want.
From: How to legally target competitors in google ads (22K views)
This tactic brings highly qualified, ready-to-buy traffic to your site.
From: How to legally target competitors in google ads (22K views)
Use PR sites like HARO or LinkMe to get free press coverage instead of paying an agency.
From: Build brand awareness for under $1000 (21K views)
Run a $20/day Facebook ad targeting a lookalike audience of your email subscribers.
From: Build brand awareness for under $1000 (21K views)
Target your biggest competitors' audiences on Google at $20/day to steal attention.
From: Build brand awareness for under $1000 (21K views)
Post one TikTok or Instagram Reel daily to compound organic reach for free.
From: Build brand awareness for under $1000 (21K views)
Add site link extensions to your branded Google search ads to showcase extra pages
From: How to add site link extensions to a Google search ad (20K views)
Feature key pages like your bestseller or about us page as site link extensions
From: How to add site link extensions to a Google search ad (20K views)
Site link extensions work best on branded search campaigns, not generic ones
From: How to add site link extensions to a Google search ad (20K views)
Split paid ad spend with about 70% going to Facebook ads for brand awareness and the rest to Google ads
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Host a private influencer dining event with around 10 influencers to generate content cost-effectively
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Use a DIY PR tool like Linkbee to get into online publications on a small budget
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Allocate a portion of budget to TikTok ads depending on your brand
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Put a portion of budget into Meta Advantage+ campaigns for efficient ad spend.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Co-create a product with a highly engaged influencer instead of just paying for a shoutout.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Gift product to 40-50 micro influencers, budgeting only for shipping costs.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Don't skip Google Ads, PMax campaigns are underutilized and can drive strong returns.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Reward your top customers with limited edition merch and a coupon code to deepen loyalty.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Sales require all four elements together: brand awareness, website traffic, website optimization, and brand sentiment
From: The sales formula every ecommerce brand needs to follow (14K views)
If traffic is high but sales are low, your website optimization is the weak link, fix homepage, product images, descriptions, and trust elements
From: The sales formula every ecommerce brand needs to follow (14K views)
Use a mix of channels like Facebook ads, Google ads, SEO, organic social, influencers, and email marketing to strengthen each part of the formula
From: The sales formula every ecommerce brand needs to follow (14K views)
Bid on influencer names or industry event keywords in Google Ads to catch low-competition, high-intent searches.
From: Target influencer names and events with Google Ads for cheap traffic (13K views)
Build a landing page specific to each targeted keyword rather than sending traffic to a generic page.
From: Target influencer names and events with Google Ads for cheap traffic (13K views)
Don't pour all your energy into launch day, build a plan for what happens after.
From: Stop obsessing over launch day, build consistent sales instead (12K views)
Use Google Ads targeting niche keyword phrases to drive ongoing traffic.
From: Stop obsessing over launch day, build consistent sales instead (12K views)
Run Facebook retargeting ads to bring back visitors who didn't convert.
From: Stop obsessing over launch day, build consistent sales instead (12K views)
Invest in SEO optimization for long-term, compounding traffic.
From: Stop obsessing over launch day, build consistent sales instead (12K views)
Set up email collection and automation to keep selling after the launch buzz fades.
From: Stop obsessing over launch day, build consistent sales instead (12K views)
If you sell a product with competition, organic content alone won't scale your business
From: Why you need to spend money on ads to scale your business (12K views)
Invest in Facebook ads, Google ads and influencers to grow beyond organic reach
From: Why you need to spend money on ads to scale your business (12K views)
Target getting three to four dollars back for every dollar spent on paid marketing
From: Why you need to spend money on ads to scale your business (12K views)
Set up Google Shopping through Merchant Center, not Google Ads directly.
From: Three things to know before running Google Shopping ads (10K views)
You can't pick keywords for Google Shopping, but you can control bidding on products or product groups plus your max daily budget.
From: Three things to know before running Google Shopping ads (10K views)
Use clean background product images since Google requires this for approval.
From: Three things to know before running Google Shopping ads (10K views)
Treat Google Shopping as a conversion channel since searchers who click are already close to buying.
From: Three things to know before running Google Shopping ads (10K views)
Use SEMrush's Competitive Research and Traffic Analytics to see where a competitor's website traffic comes from
From: 3 tools to research and spy on your competitors (9K views)
Use SpyFu to uncover a competitor's exact running Google Ads and main organic/paid competitors
From: 3 tools to research and spy on your competitors (9K views)
Set up Google Alerts on competitor brand names so you're notified anytime they're mentioned online
From: 3 tools to research and spy on your competitors (9K views)
In a crowded market, research competitors to find ways to stand out, not to copy their strategy
From: 3 tools to research and spy on your competitors (9K views)
Target branded, long-tail, and competitor keywords in Google Ads to capture high-intent search traffic
From: Four strategies that built Hero Packaging into a cult brand (8K views)
Give away free product samples in exchange for email addresses to build your early customer base
From: Four strategies that built Hero Packaging into a cult brand (8K views)
Use a PR agency to get placed in industry publications and general media for broader awareness
From: Four strategies that built Hero Packaging into a cult brand (8K views)
Create taggable, shareable, saveable content and encourage customers to post unboxings and hauls
From: Four strategies that built Hero Packaging into a cult brand (8K views)
Test demand before you have inventory: build a simple landing page and drive traffic with a small daily ad budget.
From: How Anaita got 1,000 customers before Hero Packaging launched (6K views)
Target the broader search term your customer actually uses (e.g., 'sustainable packaging'), not just your specific product name.
From: How Anaita got 1,000 customers before Hero Packaging launched (6K views)
Offer a free sample in exchange for email, shipping address and name to build your first customer list before launch.
From: How Anaita got 1,000 customers before Hero Packaging launched (6K views)
Collect feedback from early samplers and use it to shape your first bulk order.
From: How Anaita got 1,000 customers before Hero Packaging launched (6K views)
Reuse this pre-launch playbook for every new product launch, not just your first one.
From: How Anaita got 1,000 customers before Hero Packaging launched (6K views)
Track ROAS, customer lifetime value, and average order value, not just daily revenue and profit
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Separate new customer revenue from returning customer revenue to understand real growth
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Monitor your inventory value alongside sales data so stock decisions are backed by numbers
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Use a consolidated dashboard to check your key ecommerce metrics daily instead of jumping between platforms
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Ad agencies often make results look better than they are and overcomplicate strategy to justify their fees
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Increase ad spend and creative output together, more budget without more content won't move the needle
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Use AI to handle 80% of a freelance content creator's grunt work so they can focus on execution
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Choose Google ads for high search intent products, TikTok if your organic content already performs, or Pinterest for aesthetic-driven products
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
A small community event can build brand awareness and pipeline even without guaranteed conversions
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Test Reddit's new dynamic product ads now - they target high-intent shoppers and few brands are using them yet.
From: 3 new marketing tactics: Reddit ads, SMS replies, Google Pomelli (3K views)
Reply to customers who respond to your SMS campaigns; only 26% of brands do this and those replies convert well.
From: 3 new marketing tactics: Reddit ads, SMS replies, Google Pomelli (3K views)
Use Google Pomelli's free AI tool to generate on-brand studio and lifestyle photography for your ads.
From: 3 new marketing tactics: Reddit ads, SMS replies, Google Pomelli (3K views)
Use Google Display Ads for easy, automated reach across thousands of sites by uploading assets and setting a target audience and budget.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Run Facebook Ads with a strong visual, wow factor, and clear CTA to build feed-based brand awareness.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Choose influencers who fit your niche and have high engagement, not just big follower counts, and reuse the same influencer to build familiarity.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Collaborate monthly with similarly sized, non-competing brands on giveaways or limited editions to share audiences.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Remember brand awareness builds consideration, not immediate sales - it's the stepping stone to driving traffic.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)