Five setup steps new online business owners forget
This video lists overlooked setup tasks for a new online business: installing Google Analytics, setting up Google My Business and Reviews early, using Google Keyword Planner for research, automating content with copy.ai, and setting a proper favicon in Shopify. The takeaway is to handle these early since some, like Google approvals, take time.
The lessons
Set up Google Analytics from day one to see exactly where your traffic and customers come from.
Apply for Google My Business and Google Reviews early since approval takes a long time.
Use Google Keyword Planner to discover what your audience is searching for and its search volume and cost per click.
Automate written content production with a tool like copy.ai to keep up with content demands.
Set a proper, contrasty 32x32 pixel favicon in Shopify to look more professional.
Questions people ask
What do most people forget to set up when starting an online business?
Most founders forget to set up Google Analytics, Google My Business, and Google Reviews early, even though approvals take time. They also skip using Google Keyword Planner for research, automating content with tools like copy.ai, and setting a proper favicon in Shopify to appear more professional.
Transcript
Okay, so you've started a business, you've set up a website, and you've got your social channels running. Here are the things that most people forget to do but are so needed when you start an online business. Set up Google Analytics from the start so you can see your exact target market, where exactly they came from, like Google, Facebook, or Pinterest, and their exact behavior when they're on your website. Next, set up Google My Business and Google Reviews.
This takes a long time for Google to approve, so start now. Next, use Google Keyword Planner. Click on Discover New Keywords and type in the keywords that are relevant to your business. It will show you what people are searching for, the number of searches per month, and the cost per click.
Now, head to the link in my bio and click on copy. ai. It's time to automate all of your written content because you're going to need a lot of it. It'll generate so much written content for you.
Now, you need to set up your favicon properly to make you look more professional. Head to Shopify, Themes, Customize, go to Theme Settings, click Favicon, and upload one that is 32 by 32 pixels and contrasty. Hope that helps.
