Use geo-targeted Facebook ads to boost click-through rate
Anaita breaks down how geo-targeted Facebook ads personalise messaging to specific cities, using a perfume brand example and Jolie Skin's water report ad to show how location-based copy drives higher click-through rates and email sign-ups. She recommends testing this ad style for both direct sales and lead generation.
The lessons
Create geo-targeted ads that speak directly to a specific city or region to personalise your message.
Use social proof tied to location, like customer counts in a specific city, to build trust.
Geo-targeted ads can drive either direct sales or email sign-ups depending on your offer.
Study brands like Jolie Skin that use location-based hooks (like a personalised water report) to collect thousands of emails.
Questions people ask
What is a geo-targeted Facebook ad and why does it work?
It's an ad that targets a specific group of people in a specific location, like New York City, with copy tailored to that place. Personalising the ad this way increases click-through rate because it feels more relevant to the viewer, and it can drive sales or email sign-ups.
Transcript
there is one type of Facebook ad that absolutely crushes it and I guarantee you're not doing it you can use this type of ad for sales or for email sign UPS these are Geo targeted ads and you use them to target a specific group of people in a specific area say that you're a perfume brand you wanna pick four or five locations that your customers are in say one of them is New York City ad might say something like hey New York this is what you smell like and then the extra copy could be 4,000 New Yorkers have already bought this perfume you're using your data to tell people what to buy but you're also personalizing the ad which always gets a higher click through rate ad can lead directly to a product page or to an email sign up form brand that does this exceptionally well and has collected thousands of email addresses in the process is Jolie skin they sell shower heads to purify the water or have an ad that says something like hey New York why don't you find out how much toxic shit is in your water and if you put in your email address and your postcode I'll send you a water report for your city and your suburb think about how you can do this for your business test it out and let me know what you think
