Three marketing moves that reliably drive small business sales
Anaita lists the three things she tells every business owner to implement: a top of funnel Advantage Plus Facebook ad campaign, highly engaging short-form content on TikTok and Instagram that showcases expertise and storytelling instead of flat-lay product photos, and a Google ad targeting search terms customers actually type in. Together these three moves drive sales, followers and engagement.
The lessons
Run a top of funnel Advantage Plus campaign on Facebook to reach new customers
Stop posting flat-lay product photos, use short videos with storytelling and your unique selling proposition instead
Target the exact questions customers Google about your product with a Google ad
Questions people ask
What are the top three things to do to increase sales
Run a top of funnel Advantage Plus Facebook ad campaign, create highly engaging short-form content on TikTok and Instagram that tells a story and shows your expertise instead of flat-lay product photos, and target Google ads around the exact questions people search for your product. These three combined drive sales, followers, and engagement.
Transcript
Here are three things I tell every single business owner to do to make more money. Most businesses need to have a Facebook ad running. And more specifically, I want you to have a top of funnel advantage plus campaign. The second thing is that you need to create highly engaged content on both TikTok and on Instagram.
What I don't want you to do is post a product photo on a table in a flat lay. Those days are over. Focus on shorter videos, showcase your expertise, showcase your unique selling proposition, and do some kind of storytelling that invokes an emotional reaction. The third thing is that I want you to think about something that people would type into Google to find your product.
And then I want you to target that question as a Google ad. Those three things are gonna get you sales, followers, engagement.
