Topic hub
Meta Ads
17 lessons and 313 quick tips on meta ads, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
How the TikTok Holiday Playbook drove 224 orders in one day
Why Kat Clark crying over skincare competition feels off
How to fix Facebook ads after the iOS14 update
Facebook ads part 1: the basics of campaign, ad set and ad level
What TikTok's ads masterclass revealed about running good ads
Three marketing moves that reliably drive small business sales
Three Facebook ads mistakes killing your results
Find a product to sell using Amazon's top 100 bestsellers
Consistent sales matter more than your product launch
Seven fixes for website traffic that isn't converting to sales
5 free tools to spy on your competitors
The Facebook ad mistake that kills your conversion rate
Breaking down July luggage's marketing strategy
How to set up URL parameters to track Facebook ads properly
Why exposure builds more customer trust than reviews or badges
Anaita's daily weekly and monthly marketing checklist
Use geo-targeted Facebook ads to boost click-through rate
Quick tips
Use generative AI photo editing to turn basic product photos into polished, on-theme ad creatives fast
From: Using Photoshop AI to turn boring photos into ad visuals (14.4M views)
You can layer multiple AI-generated elements into one image to build a full mood or scene for your ads
From: Using Photoshop AI to turn boring photos into ad visuals (14.4M views)
Avoid using the same design tool as everyone else if you want your ads to stand out visually.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
Pick a bold, fun image as the base of your ad before adding text or effects.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
Use pre-made font pairings to save time while still getting professional-looking results.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
A small bit of animation can make a static ad feel more dynamic and impactful.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
Download TikTok's free Holiday Playbook for a step-by-step guide to setting up holiday ads
From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)
Pay close attention to the optimizations page of the playbook for the technical setup details
From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)
Use platform-specific ad formats recommended for TikTok rather than generic creative
From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)
Implement holiday ad strategies early since the playbook is built specifically for the holiday and Boxing Day period
From: How the TikTok Holiday Playbook drove 224 orders in one day (1.6M views)
Don't take cues from influencers with millions of followers, they can sell out on audience alone regardless of competition
From: Why Kat Clark crying over skincare competition feels off (755K views)
As a small business you must master every channel: Facebook ads, Google ads, SEO, email flows, brand ambassadors, loyalty and retention
From: Why Kat Clark crying over skincare competition feels off (755K views)
Having one competitor in your space is normal, not a threat, focus on your own execution instead
From: Why Kat Clark crying over skincare competition feels off (755K views)
Widen your retargeting window to 180 days and exclude recent purchasers to rebuild audience size after iOS14.
From: How to fix Facebook ads after the iOS14 update (225K views)
Set conversions as the only goal metric for both awareness and retargeting campaigns.
From: How to fix Facebook ads after the iOS14 update (225K views)
Replace lookalike audiences with detailed interest and behavior targeting since lookalikes became less accurate.
From: How to fix Facebook ads after the iOS14 update (225K views)
Always run A/B tests on your Facebook ad campaigns.
From: How to fix Facebook ads after the iOS14 update (225K views)
Microtest 8-10 different offers weekly before Black Friday using Advantage+ audiences to find your best performer.
From: 3 Meta ads changes to boost Black Friday revenue (185K views)
Preload and get your Black Friday ad creative approved early so there's zero lag when you hit publish.
From: 3 Meta ads changes to boost Black Friday revenue (185K views)
Drop a new product or collection between Black Friday and late January and build a fresh Advantage+ campaign around it.
From: 3 Meta ads changes to boost Black Friday revenue (185K views)
Optimize your campaign for conversions and enable CBO to let Facebook allocate budget automatically.
From: Facebook ads part 1: the basics of campaign, ad set and ad level (166K views)
Start with a $10-20 daily budget when beginning Facebook ads.
From: Facebook ads part 1: the basics of campaign, ad set and ad level (166K views)
Keep your ad set audience size under 5 million by leaving demographics open and detailed targeting off.
From: Facebook ads part 1: the basics of campaign, ad set and ad level (166K views)
Set your conversion event to purchase and use automatic placements as a beginner.
From: Facebook ads part 1: the basics of campaign, ad set and ad level (166K views)
Audit every active ad to confirm it links to a live, in-stock product page.
From: Stop running ads to out-of-stock products (160K views)
Out-of-stock ad traffic destroys your ROAS and spikes your CPA for no reason.
From: Stop running ads to out-of-stock products (160K views)
Treat stock checks as a recurring part of your ad management routine, not a one-off.
From: Stop running ads to out-of-stock products (160K views)
Choose the awareness objective on TikTok since the platform isn't yet optimized for conversions.
From: What TikTok's ads masterclass revealed about running good ads (155K views)
Keep targeting parameters broad and let TikTok's algorithm do the work.
From: What TikTok's ads masterclass revealed about running good ads (155K views)
Prioritize authentic, native-style content over polished, professionally shot ads.
From: What TikTok's ads masterclass revealed about running good ads (155K views)
Aim for 21 to 34 second ad length for best performance.
From: What TikTok's ads masterclass revealed about running good ads (155K views)
Use Spark Ads to turn an existing organic video into a paid ad.
From: What TikTok's ads masterclass revealed about running good ads (155K views)
Run a top of funnel Advantage Plus campaign on Facebook to reach new customers
From: Three marketing moves that reliably drive small business sales (151K views)
Stop posting flat-lay product photos, use short videos with storytelling and your unique selling proposition instead
From: Three marketing moves that reliably drive small business sales (151K views)
Target the exact questions customers Google about your product with a Google ad
From: Three marketing moves that reliably drive small business sales (151K views)
Budget for reach over 10,000 people every 24 hours instead of running $5/day awareness ads.
From: Three Facebook ads mistakes killing your results (96K views)
Let Facebook ads run for at least a week or two before judging performance, that's the learning phase.
From: Three Facebook ads mistakes killing your results (96K views)
Refresh your ad creative regularly to signal freshness and get wider distribution.
From: Three Facebook ads mistakes killing your results (96K views)
Stop quitting on ads too early, you're cutting off the optimization process.
From: Three Facebook ads mistakes killing your results (96K views)
Browse Amazon's top 100 bestsellers list to find proven product ideas.
From: Find a product to sell using Amazon's top 100 bestsellers (78K views)
Add small design tweaks to differentiate a manufactured product from the original.
From: Find a product to sell using Amazon's top 100 bestsellers (78K views)
Use Facebook ads to launch and validate a new product quickly.
From: Find a product to sell using Amazon's top 100 bestsellers (78K views)
Don't over-invest in a big product launch; consistent sales matter more long term.
From: Consistent sales matter more than your product launch (72K views)
Run a Google ad bidding on your own brand name while your SEO builds up organically.
From: Consistent sales matter more than your product launch (72K views)
Build an ambassador program with referral links to drive ongoing sales.
From: Consistent sales matter more than your product launch (72K views)
Run an Instagram conversion ad targeting your specific target market.
From: Consistent sales matter more than your product launch (72K views)
Retarget site visitors who didn't check out in the last 60 days and past customers who haven't purchased recently.
From: Seven fixes for website traffic that isn't converting to sales (71K views)
Check your mobile site speed on Ubersuggest since 80% of visitors bounce if load time exceeds three seconds.
From: Seven fixes for website traffic that isn't converting to sales (71K views)
Show products being used by humans, not just held up, especially with detailed size guides for fit-sensitive items.
From: Seven fixes for website traffic that isn't converting to sales (71K views)
Use Shopify dashboards to find where customers drop off, and fix your USP or navigation if it's on the homepage, or shipping and payment options if it's at checkout.
From: Seven fixes for website traffic that isn't converting to sales (71K views)
Add aspirational elements, media mentions, reviews, and stock scarcity badges to create desire and FOMO on your site.
From: Seven fixes for website traffic that isn't converting to sales (71K views)
Set up Google Alerts on competitor names to catch every article mention automatically.
From: 5 free tools to spy on your competitors (64K views)
Use Social Searcher to track competitor social mentions from the past week or month.
From: 5 free tools to spy on your competitors (64K views)
Check Semrush Traffic Analytics for a competitor's keywords, audience ranking, and top pages.
From: 5 free tools to spy on your competitors (64K views)
Search Facebook Ads Library by competitor name to see every current meta ad they're running.
From: 5 free tools to spy on your competitors (64K views)
Use Similar Web to see a competitor's audience demographics and where their traffic and revenue come from.
From: 5 free tools to spy on your competitors (64K views)
Always link ads directly to the specific product page, never the homepage.
From: The Facebook ad mistake that kills your conversion rate (56K views)
Confirm the advertised product is in stock before running or continuing an ad.
From: The Facebook ad mistake that kills your conversion rate (56K views)
Test your own ad's customer journey regularly to catch friction points agencies might ignore.
From: The Facebook ad mistake that kills your conversion rate (56K views)
Read thousands of one and two star reviews of competitor products to find the exact gaps you can fix
From: Breaking down July luggage's marketing strategy (56K views)
Use podcasts, interviews and gifted influencers alongside paid ads to build brand awareness cheaply
From: Breaking down July luggage's marketing strategy (56K views)
When a market shifts (like Covid halting travel), look for where customer behavior is still normal and pivot there
From: Breaking down July luggage's marketing strategy (56K views)
Co-create new products with your existing customers to keep them coming back to purchase again
From: Breaking down July luggage's marketing strategy (56K views)
Use sponsorships and partnerships with major events to get international brand awareness fast
From: Breaking down July luggage's marketing strategy (56K views)
Build a URL parameter for every Facebook ad to properly track conversions
From: How to set up URL parameters to track Facebook ads properly (53K views)
Set campaign source as the traffic origin (e.g. Facebook) and campaign medium as the ad set name
From: How to set up URL parameters to track Facebook ads properly (53K views)
Use the ad objective as your campaign name and describe the ad creative in campaign content
From: How to set up URL parameters to track Facebook ads properly (53K views)
Compare Facebook and Google ad performance side by side in Google Analytics under acquisition and campaigns
From: How to set up URL parameters to track Facebook ads properly (53K views)
Stack multiple touchpoints (lookalike ads, Google Shopping, competitor search ads, influencers, PR) so customers see your brand repeatedly before buying
From: Why exposure builds more customer trust than reviews or badges (48K views)
Don't rely solely on trust badges or reviews to build credibility, exposure matters more
From: Why exposure builds more customer trust than reviews or badges (48K views)
Aim for customers to see your brand 15+ times across platforms to build real familiarity
From: Why exposure builds more customer trust than reviews or badges (48K views)
Post 2 TikToks and 1 Instagram post/reel every single day to stay visible
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Save tagged posts as user-generated content you can reuse in ads
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Spend an hour a week engaging directly with your audience
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Check your Google and Facebook ads weekly, not monthly
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Refresh ad creatives and update your website once a month to avoid ad fatigue
From: Anaita's daily weekly and monthly marketing checklist (45K views)
Create geo-targeted ads that speak directly to a specific city or region to personalise your message.
From: Use geo-targeted Facebook ads to boost click-through rate (40K views)
Use social proof tied to location, like customer counts in a specific city, to build trust.
From: Use geo-targeted Facebook ads to boost click-through rate (40K views)
Geo-targeted ads can drive either direct sales or email sign-ups depending on your offer.
From: Use geo-targeted Facebook ads to boost click-through rate (40K views)
Study brands like Jolie Skin that use location-based hooks (like a personalised water report) to collect thousands of emails.
From: Use geo-targeted Facebook ads to boost click-through rate (40K views)
Save reposted customer stories from your Instagram archive to reuse as ad creative
From: The best retargeting Facebook ad using UGC from Instagram stories (39K views)
Build a custom Facebook audience targeting site visitors who didn't check out
From: The best retargeting Facebook ad using UGC from Instagram stories (39K views)
Use UGC carousel ads for retargeting so the content feels organic, not like an ad
From: The best retargeting Facebook ad using UGC from Instagram stories (39K views)
Use Shopify for ecommerce because it's strong on SEO and has a wide app ecosystem
From: 5 essential tools every ecommerce business needs (39K views)
Use Klaviyo for email flows since it delivers strong open rates
From: 5 essential tools every ecommerce business needs (39K views)
Use SEMrush to rank content, track keywords, and monitor what competitors are doing daily
From: 5 essential tools every ecommerce business needs (39K views)
Connect your Facebook and Google channels directly in Shopify to run ads from one platform
From: 5 essential tools every ecommerce business needs (39K views)
Use Google Analytics to understand customer purchase behavior, not just demographics, for free
From: 5 essential tools every ecommerce business needs (39K views)
Verify your domain in Business Manager before iOS14 changes hit
From: 4 steps to fix your Facebook ads for iOS14 (39K views)
Select only eight preferred web conversion events to stay compliant
From: 4 steps to fix your Facebook ads for iOS14 (39K views)
Connect your pixel through both the conversions API and old tracking
From: 4 steps to fix your Facebook ads for iOS14 (39K views)
Check the Resource Center for any ads or ad sets that got paused
From: 4 steps to fix your Facebook ads for iOS14 (39K views)
Set the conversion event to purchase and keep detailed targeting off for a wide audience net.
From: Facebook ads part 2: setting up a brand awareness test campaign (39K views)
Test five ad sets simultaneously, each targeting one interest, with identical creative and budget.
From: Facebook ads part 2: setting up a brand awareness test campaign (39K views)
Let new ad sets run untouched for three full days before analyzing results.
From: Facebook ads part 2: setting up a brand awareness test campaign (39K views)
Use video ad format with a clear 'shop now' button for brand awareness campaigns.
From: Facebook ads part 2: setting up a brand awareness test campaign (39K views)
Use Canva for design and Splice for video editing when you're starting out on a budget.
From: 5 online tools you need when starting a business (37K views)
Check Facebook Ads Library to research what ads competitors are running.
From: 5 online tools you need when starting a business (37K views)
Use Ubersuggest and Google Keyword Planner to find keywords for your SEO and content strategy.
From: 5 online tools you need when starting a business (37K views)
Create a before-and-after visual for your product or service, even if you're not in skincare.
From: Why every business needs a before and after image (36K views)
If your before-and-after image is strong, turn it directly into an ad.
From: Why every business needs a before and after image (36K views)
Use Google Ads when your product solves a specific problem people are actively searching for
From: Google Ads vs Facebook Ads: how to pick the right one (36K views)
Use Facebook Ads for aesthetically pleasing, mainstream or trending products people don't search for by need
From: Google Ads vs Facebook Ads: how to pick the right one (36K views)
Match your ad platform to how customers discover the product, not just budget or preference
From: Google Ads vs Facebook Ads: how to pick the right one (36K views)
Check if your cost of goods is above 30-40% before you spend money on ads.
From: How to get control of your business finances as a founder (34K views)
Set a clear cost benchmark and never spend above it.
From: How to get control of your business finances as a founder (34K views)
Delegate tasks but don't abdicate responsibility, stay on top of what you outsource.
From: How to get control of your business finances as a founder (34K views)
No one knows your business like you do, don't fully hand off financial oversight.
From: How to get control of your business finances as a founder (34K views)
Create a sub-15-second explainer video covering what you sell and what makes it special, then reuse it everywhere
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Run a $20/day Facebook ad to lookalikes, website visitors and Instagram followers without worrying about ROI at first
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Retarget people who watched your video to the end with a traffic-objective ad highlighting your wow factor
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Book micro-influencers for story reviews instead of feed posts to get more authentic reach per dollar
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Run Google ads targeting your competitors' branded searches to capture bottom-funnel buyers
From: A $1,000 plan to build brand awareness in 30 days (29K views)
Always link your ad directly to the exact product shown, never to a general collection or new arrivals page
From: The Facebook ads mistake killing your conversion rate (28K views)
Reduce every extra step between seeing your ad and purchasing to protect your conversion rate
From: The Facebook ads mistake killing your conversion rate (28K views)
Target cold audiences who fit your niche but don't know your brand using top of funnel channels like Facebook ads, influencer marketing, PR and TikTok
From: The marketing funnel explained simply for small business owners (27K views)
Use email, social media, SEO and Google ads to convert people who've visited your site but haven't added to cart
From: The marketing funnel explained simply for small business owners (27K views)
Run remarketing campaigns specifically for people who added to cart but didn't purchase
From: The marketing funnel explained simply for small business owners (27K views)
Use interest-based targeting on Facebook ads to reach people already interested in your product category.
From: 4 ways to build brand awareness for a new business (25K views)
Get online PR through platforms like Help A Reporter Out if you don't have a PR agency.
From: 4 ways to build brand awareness for a new business (25K views)
Pick influencers based on real engagement and influence over their audience, not follower count alone.
From: 4 ways to build brand awareness for a new business (25K views)
Target your competitors' names on Google Ads to build awareness and drive conversions.
From: 4 ways to build brand awareness for a new business (25K views)
Posting to Instagram alone does not build brand awareness, you need paid or partnership channels too.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Use Facebook lookalike audiences to target people who resemble your current followers.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Judge influencers by engagement rate, not follower count, aim for above 5%.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Use Google Display Network ads, not just search ads, to build broader visibility.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Partner with non-competing businesses your size for giveaways and collaborations.
From: 4 ways to actually build brand awareness beyond Instagram posts (25K views)
Put a large chunk of ad budget into Meta's Advantage+ campaigns for efficient scaling
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Co-create a product with a highly engaged influencer rather than just paying for a shoutout
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Run a gifting strategy by covering shipping to send product to 40-50 micro influencers
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Don't overlook Google PMAX campaigns, they're an underutilized channel for ecommerce
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Reward your top customers with limited edition merch and a coupon code to drive loyalty and repeat purchases
From: How to turn $5,000 into $28,500 with this 5-part marketing framework (25K views)
Start building your influencer following now, since early builders may outperform those who start later.
From: Anaita's 2024 marketing and ecommerce predictions (23K views)
People who save your Instagram posts are showing genuine interest, so target them specifically with ads.
From: Target Facebook ads to people who saved your Instagram posts (23K views)
Build a custom audience in Facebook Business Manager using the 'people who saved any post or ad' option under your Instagram business profile.
From: Target Facebook ads to people who saved your Instagram posts (23K views)
Send customers a non-salesy weekly update email to stay top of mind
From: 3 things to do when daily sales feel too low (22K views)
Pick one product and run every piece of Instagram content around it as a mini campaign
From: 3 things to do when daily sales feel too low (22K views)
Boost your best post for $20/day for two days and link directly to your website, not your profile
From: 3 things to do when daily sales feel too low (22K views)
Use PR sites like HARO or LinkMe to get free press coverage instead of paying an agency.
From: Build brand awareness for under $1000 (21K views)
Run a $20/day Facebook ad targeting a lookalike audience of your email subscribers.
From: Build brand awareness for under $1000 (21K views)
Target your biggest competitors' audiences on Google at $20/day to steal attention.
From: Build brand awareness for under $1000 (21K views)
Post one TikTok or Instagram Reel daily to compound organic reach for free.
From: Build brand awareness for under $1000 (21K views)
Include specific certifications, ingredients, or terminology in your ad copy even if competitors share the same features.
From: Use the knowledge complex to make your ads sound expert (21K views)
Use insider product knowledge to position your brand as an authority, which converts better than simple, generic ads.
From: Use the knowledge complex to make your ads sound expert (21K views)
Run an awareness campaign to a lookalike audience showcasing your product's wow factor.
From: 4 types of Facebook ads every ecommerce business needs (20K views)
Retarget general website visitors who left with your USP and a clear call to come back.
From: 4 types of Facebook ads every ecommerce business needs (20K views)
Retarget product-page visitors with testimonials specific to that exact product, and send them to that same product's landing page.
From: 4 types of Facebook ads every ecommerce business needs (20K views)
Use Facebook Ads Manager, not a boosted post, to run Instagram-follower ads and land them directly on your Instagram profile.
From: 4 types of Facebook ads every ecommerce business needs (20K views)
When a gifted creator's organic post performs well, put paid spend behind it instead of just taking the free exposure
From: How to turn organic creator content into a partnership ad (20K views)
Always get creator permission before running any paid spend on their content
From: How to turn organic creator content into a partnership ad (20K views)
Pay smaller creators $100-$500 a month and medium creators $500-$2,500 a month for usage rights
From: How to turn organic creator content into a partnership ad (20K views)
Have the creator toggle on partnership ads in their Instagram settings and share the ad code with you
From: How to turn organic creator content into a partnership ad (20K views)
Add the creator as a partner in your Meta partnership ads hub, then publish the ad from Ads Manager
From: How to turn organic creator content into a partnership ad (20K views)
Split paid ad spend with about 70% going to Facebook ads for brand awareness and the rest to Google ads
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Host a private influencer dining event with around 10 influencers to generate content cost-effectively
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Use a DIY PR tool like Linkbee to get into online publications on a small budget
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Allocate a portion of budget to TikTok ads depending on your brand
From: How I'd spend $10,000 to double or triple sales in 2 months (20K views)
Put a portion of budget into Meta Advantage+ campaigns for efficient ad spend.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Co-create a product with a highly engaged influencer instead of just paying for a shoutout.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Gift product to 40-50 micro influencers, budgeting only for shipping costs.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Don't skip Google Ads, PMax campaigns are underutilized and can drive strong returns.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Reward your top customers with limited edition merch and a coupon code to deepen loyalty.
From: Turning $5000 into $28500 with this 5-step marketing framework (20K views)
Build a landing page with an offer that collects email and first name before you launch
From: The 4-step framework for launching a new product (20K views)
Get opinion leaders and influencers using your product weeks before launch, not on launch day
From: The 4-step framework for launching a new product (20K views)
Set up Facebook retargeting ads for site visitors who didn't check out, with a wow-factor creative
From: The 4-step framework for launching a new product (20K views)
Create buzz by naming a problem, framing a villain, and running guessing games with your audience
From: The 4-step framework for launching a new product (20K views)
Send free product to 10 micro-influencers to generate content, awareness and reviews before launch
From: The 4-step framework for launching a new product (20K views)
Build remarkable, distinct visuals early because strong brand identity is the foundation everything else scales on
From: 5 marketing strategies Graza used to scale without ads (19K views)
Pick one niche creator ecosystem and gift to it consistently for 60 days instead of scattering products across random influencers
From: 5 marketing strategies Graza used to scale without ads (19K views)
Send creators a tagable, shareable extra alongside your product to make their content more engaging
From: 5 marketing strategies Graza used to scale without ads (19K views)
Put ad spend behind creator content through partnership or whitelisted ads to lower your CPAs
From: 5 marketing strategies Graza used to scale without ads (19K views)
Show up at IRL events and micro-activations with creators to generate content, not direct sales
From: 5 marketing strategies Graza used to scale without ads (19K views)
Define your competitive moat before you launch, not after, whether that's product, service or founder brand
From: Why you need a competitive moat before you start a business (19K views)
Don't rely on product features alone, customers care more about brand and what they personally get out of it
From: Why you need a competitive moat before you start a business (19K views)
Protect your edge, for example with a patent, and be the best at one specific thing rather than average at many
From: Why you need a competitive moat before you start a business (19K views)
When an influencer or celebrity engages with your content, stretch that moment across multiple pieces of content, not just one.
From: Why tbh skincare's Travis Kelce Facebook ad is genius (19K views)
Lean on brand individuality in your ads, not just product differentiation, to stand out.
From: Why tbh skincare's Travis Kelce Facebook ad is genius (19K views)
Link something with high trust (a known celebrity) to something unknown (your brand) to borrow credibility fast.
From: Why tbh skincare's Travis Kelce Facebook ad is genius (19K views)
Don't trust marketing results shown on a webpage at face value; numbers can be edited with browser inspect tools.
From: How agencies can fake marketing results with a browser trick (19K views)
Vet agencies carefully since some present fabricated results as proof of performance.
From: How agencies can fake marketing results with a browser trick (19K views)
Never expect friends to buy from you; a legitimate business should sell on its own merit.
From: 5 things I refuse to do as a business owner (18K views)
Avoid hiring or working with friends and family since it can destroy relationships.
From: 5 things I refuse to do as a business owner (18K views)
Skip celebrity giveaways because they simply don't work.
From: 5 things I refuse to do as a business owner (18K views)
Don't chase luxury magazine features unless you're the main cover story; it rarely drives sales or traffic.
From: 5 things I refuse to do as a business owner (18K views)
Learn to run your own ads instead of paying an agency an ongoing monthly retainer.
From: 5 things I refuse to do as a business owner (18K views)
Use the Feel-Felt-Found framework to build social proof into any niche's ad copy
From: 4 copywriting frameworks for Facebook ad creative (16K views)
Build Before-After-Bridge ads by showing the customer's pain, then their ideal life, then your product as the bridge
From: 4 copywriting frameworks for Facebook ad creative (16K views)
Mine your competitor's 1-star and 5-star reviews to find real pain points and desired outcomes for your ad copy
From: 4 copywriting frameworks for Facebook ad creative (16K views)
Structure ads around Pain-Promise-Proof: state the problem, promise the solution, then prove it works
From: 4 copywriting frameworks for Facebook ad creative (16K views)
Budget for inventory, packaging, tech subscriptions and customer acquisition before starting an inventory-based ecommerce business.
From: Three hard truths about starting an ecommerce business (16K views)
Expect roughly 90% of customers to never buy from you again and build your business model around that reality.
From: Three hard truths about starting an ecommerce business (16K views)
Prioritize recurring revenue models like subscriptions over relying on one-off purchases.
From: Three hard truths about starting an ecommerce business (16K views)
Learn to run your own Facebook and Google ads instead of paying an agency thousands of dollars.
From: Three hard truths about starting an ecommerce business (16K views)
Upload your email list to build a lookalike audience for Facebook ads
From: Create a lookalike audience from your email list for Facebook ads (15K views)
Run one strong ad creative across multiple audience types for awareness campaigns
From: Create a lookalike audience from your email list for Facebook ads (15K views)
Combine lookalike audiences from website visitors, Instagram followers, and email subscribers
From: Create a lookalike audience from your email list for Facebook ads (15K views)
Sales require all four elements together: brand awareness, website traffic, website optimization, and brand sentiment
From: The sales formula every ecommerce brand needs to follow (14K views)
If traffic is high but sales are low, your website optimization is the weak link, fix homepage, product images, descriptions, and trust elements
From: The sales formula every ecommerce brand needs to follow (14K views)
Use a mix of channels like Facebook ads, Google ads, SEO, organic social, influencers, and email marketing to strengthen each part of the formula
From: The sales formula every ecommerce brand needs to follow (14K views)
Package your expertise into a structured course covering setup, creatives, and daily optimization rather than teaching randomly.
From: Anaita launches her Ultimate Facebook Ads Masterclass (13K views)
Offer one-time payment education instead of locking people into ongoing costs.
From: Anaita launches her Ultimate Facebook Ads Masterclass (13K views)
Study your competitors to see who they're targeting when you're just starting out.
From: How to find your target audience using analytics and lookalikes (13K views)
Use Instagram analytics to learn your followers' gender, age, location and active times.
From: How to find your target audience using analytics and lookalikes (13K views)
Use Google Analytics on your website to understand customer origin and purchasing behavior.
From: How to find your target audience using analytics and lookalikes (13K views)
Build a Facebook lookalike audience from website or Instagram visitors to scale ad targeting.
From: How to find your target audience using analytics and lookalikes (13K views)
Read your competitors' 1-star and 2-star reviews to find exactly what to fix in your own product.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Use influencer gifting early on to build brand awareness before you have big ad budgets.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
When one market stalls, look for where demand still exists and expand there instead of waiting it out.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Ask your customers what they want and co-create products with them to drive repeat purchases.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
Use sponsorships and partnerships with major events to get international brand exposure fast.
From: 6 marketing strategies July Luggage used to scale globally (13K views)
If you sell a product with competition, organic content alone won't scale your business
From: Why you need to spend money on ads to scale your business (12K views)
Invest in Facebook ads, Google ads and influencers to grow beyond organic reach
From: Why you need to spend money on ads to scale your business (12K views)
Target getting three to four dollars back for every dollar spent on paid marketing
From: Why you need to spend money on ads to scale your business (12K views)
If you're doing 1-5 orders a day, you already have product-market fit, so focus on scaling your marketing skills, not the product.
From: The sales formula every 1-5 orders a day founder needs (11K views)
When sales dip, diagnose which part of brand awareness, traffic, website optimisation, or sentiment is weak that day.
From: The sales formula every 1-5 orders a day founder needs (11K views)
Only fix the one underperforming element instead of overhauling everything at once.
From: The sales formula every 1-5 orders a day founder needs (11K views)
Use AI UGC tools instead of shipping products to influencers to save money on content
From: How to make AI UGC videos with a free Shopify app (11K views)
Repurpose AI-generated UGC videos across product pages, Meta ads and the Shop App
From: How to make AI UGC videos with a free Shopify app (11K views)
Add pricing directly onto your ad images instead of leaving it out.
From: One font-size tweak that boosts Meta ads conversion rate (10K views)
Increase font size and contrast on key info like pricing to make it more believable and memorable.
From: One font-size tweak that boosts Meta ads conversion rate (10K views)
A/B test small visual changes like font size against your original ad to prove what actually improves conversion.
From: One font-size tweak that boosts Meta ads conversion rate (10K views)
Use a structured, ad-format-specific playbook when setting up TikTok ads for holiday periods.
From: How the TikTok holiday playbook drove 224 orders in a day (10K views)
Pay close attention to the optimizations section of your ad platform's guidance to fine-tune campaigns.
From: How the TikTok holiday playbook drove 224 orders in a day (10K views)
Refresh your Facebook ad creatives regularly to reignite traffic when numbers stall.
From: How changing ad creatives and sending an email boosted site traffic (9K views)
Pair an email send with a creative refresh to compound traffic spikes.
From: How changing ad creatives and sending an email boosted site traffic (9K views)
Track live visitor counts so you can see the real-time impact of marketing changes.
From: How changing ad creatives and sending an email boosted site traffic (9K views)
Judge ad set winners by conversions and cost per result, not impressions or clicks.
From: Facebook ads part 3: how to pick a winning ad set and scale it (9K views)
Reallocate budget from underperforming ad sets straight into your top two performers.
From: Facebook ads part 3: how to pick a winning ad set and scale it (9K views)
Retest your top two ad sets against each other for another seven days before declaring a final winner.
From: Facebook ads part 3: how to pick a winning ad set and scale it (9K views)
Once you have a true winner, scale it gradually by increasing budget around 20%.
From: Facebook ads part 3: how to pick a winning ad set and scale it (9K views)
Use SEMrush's Competitive Research and Traffic Analytics to see where a competitor's website traffic comes from
From: 3 tools to research and spy on your competitors (9K views)
Use SpyFu to uncover a competitor's exact running Google Ads and main organic/paid competitors
From: 3 tools to research and spy on your competitors (9K views)
Set up Google Alerts on competitor brand names so you're notified anytime they're mentioned online
From: 3 tools to research and spy on your competitors (9K views)
In a crowded market, research competitors to find ways to stand out, not to copy their strategy
From: 3 tools to research and spy on your competitors (9K views)
Brands that thrived in 2024 either spent heavily on paid ads, had strong brand awareness, or created consistent viral content.
From: What worked in 2024 and how to map your 2025 business strategy (9K views)
Start your yearly strategy by naming it and giving it a motivating slogan in your project management tool.
From: What worked in 2024 and how to map your 2025 business strategy (9K views)
Since Meta is removing manual audience targeting, focus your ad strategy on creative differentiation.
From: Three underused Meta ad creative ideas for the Advantage+ era (9K views)
Make a FaceTime-style ad where you casually talk about how a product changed your life.
From: Three underused Meta ad creative ideas for the Advantage+ era (9K views)
Hide the product entirely and only show its benefits, letting viewers ask about it in the comments.
From: Three underused Meta ad creative ideas for the Advantage+ era (9K views)
Use an 'accidental' pop-up message showing a discount code as a scroll-stopping ad format.
From: Three underused Meta ad creative ideas for the Advantage+ era (9K views)
Add a subscription model to create recurring revenue and steadier cash flow.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Layer SMS campaigns on top of email to reach customers through another channel.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Use free tools for SEO, content ideas and email signatures before paying for software.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Shift ad budget away from broad brand awareness and toward retargeting visitors from other channels.
From: 4 marketing changes to boost revenue and cash flow this year (8K views)
Use geo-targeted ads that call out a specific city by name -- personalization drives higher click-through rates.
From: Why geo-targeted Facebook ads convert so well (8K views)
Back your location-specific copy with real data (like number of buyers in that city) to build instant trust.
From: Why geo-targeted Facebook ads convert so well (8K views)
Use geo-targeted ads to grow your email list, not just sales, by offering a personalized result in exchange for an email and postcode.
From: Why geo-targeted Facebook ads convert so well (8K views)
Calculate your MER as ad spend divided by revenue, and aim to keep it between 20-30%
From: The 2 numbers every founder must track when running paid ads (8K views)
Make sure your cost per acquisition never exceeds your average order value
From: The 2 numbers every founder must track when running paid ads (8K views)
Ideally keep CPA under half your AOV so you're breaking even or better on every paid ad dollar
From: The 2 numbers every founder must track when running paid ads (8K views)
Review these numbers weekly, not just at month-end, to catch problems early
From: The 2 numbers every founder must track when running paid ads (8K views)
Assume revenue jumps in D2C brands come from more Meta ad spend and influencer marketing, not magic
From: Why D2C growth is almost always Meta ads and influencers, not magic (8K views)
Growing revenue often requires spending more on ads and creative, not doing something secretly different
From: Why D2C growth is almost always Meta ads and influencers, not magic (8K views)
Increasing PR alongside ads and influencers can also drive visible growth spikes
From: Why D2C growth is almost always Meta ads and influencers, not magic (8K views)
Optimize your Facebook campaigns for conversions and use campaign budget optimization (CBO)
From: Facebook ads basics: campaign, ad set and ad level explained (7K views)
Start with a small test budget of $10-20 a day
From: Facebook ads basics: campaign, ad set and ad level explained (7K views)
Keep your ad set audience size under 5 million for better targeting
From: Facebook ads basics: campaign, ad set and ad level explained (7K views)
Untick detailed targeting and keep demographics open, especially when starting out
From: Facebook ads basics: campaign, ad set and ad level explained (7K views)
Choose purchase as your conversion event, not lower-funnel events
From: Facebook ads basics: campaign, ad set and ad level explained (7K views)
Set up Google Alerts on competitor names to get notified whenever they're mentioned in articles.
From: Five tools to spy on your competitors (7K views)
Use Social Searcher to track every social media mention a competitor gets in the past week or month.
From: Five tools to spy on your competitors (7K views)
Use SEMrush's Traffic Analytics to see a competitor's audience, ranking keywords and top pages.
From: Five tools to spy on your competitors (7K views)
Check Facebook Ads Library to see every ad a competitor is currently running, filtered by country.
From: Five tools to spy on your competitors (7K views)
Use Similarweb to break down a competitor's audience demographics and where their traffic and revenue come from.
From: Five tools to spy on your competitors (7K views)
Turn organic creator content that performs well into paid partnership ads instead of just taking the free exposure.
From: How to set up Meta partnership ads step by step (6K views)
Budget $100-500/month usage fees for smaller creators and $500-2,500/month for medium creators on partnership ads.
From: How to set up Meta partnership ads step by step (6K views)
Get explicit creator permission before running any paid spend on their content.
From: How to set up Meta partnership ads step by step (6K views)
Test partnership ads specifically because they often convert cheaper than standard ad formats.
From: How to set up Meta partnership ads step by step (6K views)
Track ROAS, customer lifetime value, and average order value, not just daily revenue and profit
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Separate new customer revenue from returning customer revenue to understand real growth
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Monitor your inventory value alongside sales data so stock decisions are backed by numbers
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
Use a consolidated dashboard to check your key ecommerce metrics daily instead of jumping between platforms
From: Triple Whale pulls all your ecommerce data into one screen (6K views)
If you're under $5M in revenue, learn to run your own ads instead of paying an agency.
From: Businesses under $5 million shouldn't hire a marketing agency (5K views)
Redirect the money you'd spend on an agency retainer directly into ad spend for better returns.
From: Businesses under $5 million shouldn't hire a marketing agency (5K views)
Learning ads yourself can take as little as half a day and save $2,000-5,000 a month.
From: Businesses under $5 million shouldn't hire a marketing agency (5K views)
Prioritize GEO alongside traditional SEO to capture AI-driven search traffic
From: Three strategies to focus on for revenue growth this year (5K views)
Use whitelisted ads to leverage creator content directly in paid campaigns
From: Three strategies to focus on for revenue growth this year (5K views)
Explore new products or new markets as a direct lever for more revenue
From: Three strategies to focus on for revenue growth this year (5K views)
Micro-test 8-10 different offers one week at a time before Black Friday to find what your audience responds to best.
From: Three Meta ads changes to boost Black Friday revenue (5K views)
Run Advantage Plus campaigns so Meta's AI can target the right customer while you compare offer performance.
From: Three Meta ads changes to boost Black Friday revenue (5K views)
Preload and get ad creative approved weeks before Black Friday so your campaign goes live instantly while competitors lag.
From: Three Meta ads changes to boost Black Friday revenue (5K views)
Don't cut ad spend after Christmas like most brands do; launch a new product with a new campaign since it's the cheapest time to advertise.
From: Three Meta ads changes to boost Black Friday revenue (5K views)
Focus on creating exceptionally great content through educational tips, expertise, behind-the-scenes and customer stories
From: How to make more sales on a tight marketing budget (4K views)
Learn to run Facebook ads yourself at a low cost of $8-10 a day when budget is tight
From: How to make more sales on a tight marketing budget (4K views)
Ad agencies often make results look better than they are and overcomplicate strategy to justify their fees
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Increase ad spend and creative output together, more budget without more content won't move the needle
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Use AI to handle 80% of a freelance content creator's grunt work so they can focus on execution
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Choose Google ads for high search intent products, TikTok if your organic content already performs, or Pinterest for aesthetic-driven products
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
A small community event can build brand awareness and pipeline even without guaranteed conversions
From: Reallocate your $4,000 ad agency budget into these 3 things (3K views)
Use Canva for design so you don't need a graphic designer starting out
From: 5 online tools every new business owner needs (3K views)
Check Facebook Ads Library to research what competitors are running as ads
From: 5 online tools every new business owner needs (3K views)
Use Ubersuggest and Google Keyword Planner to find keywords before creating content or ads
From: 5 online tools every new business owner needs (3K views)
Pick one revenue channel and do deep, focused work on it instead of spreading effort across everything
From: Focus on one marketing channel at a time to grow revenue fast (2K views)
Perfect your email flows by studying others' flows, adding missing ones, and cutting weak ones
From: Focus on one marketing channel at a time to grow revenue fast (2K views)
Build your marketing foundation in this order: website and SEO first, then email and SMS, then paid ads
From: Focus on one marketing channel at a time to grow revenue fast (2K views)
Make your event stand memorable with freebies and energy so people are drawn in, not bored.
From: Six lessons from exhibiting at Retail Fest (0 views)
Prioritize ad creative above everything else on Meta right now.
From: Six lessons from exhibiting at Retail Fest (0 views)
Go up to strangers at events and start conversations - it's appreciated more than you think.
From: Six lessons from exhibiting at Retail Fest (0 views)
Treat industry events as awareness and networking plays, not direct selling opportunities.
From: Six lessons from exhibiting at Retail Fest (0 views)
Find your people in business so you have support through the tiring moments.
From: Six lessons from exhibiting at Retail Fest (0 views)
Use an unexpected or unlikely influencer for a brand deal to stand out from typical partnerships.
From: 2025 marketing and business news roundup (0 views)
Partner with a complementary small business on a collab product to help both brands grow.
From: 2025 marketing and business news roundup (0 views)
Run Facebook ads that don't look like ads to improve engagement and click-through.
From: 2025 marketing and business news roundup (0 views)
If a competitor copies your brand, turn it into a creative marketing stunt instead of getting upset.
From: 2025 marketing and business news roundup (0 views)
Use ChatGPT tasks daily to streamline recurring work in your business.
From: 2025 marketing and business news roundup (0 views)
Keep top-of-funnel Facebook ads simple and straight to the point.
From: Using Times Square billboards as inspiration for Facebook ad funnels (0 views)
Use mid-funnel ads to go deeper into one key product feature.
From: Using Times Square billboards as inspiration for Facebook ad funnels (0 views)
Use bottom-of-funnel ads for community building, deals, discounts or bundles.
From: Using Times Square billboards as inspiration for Facebook ad funnels (0 views)
Use Google Display Ads for easy, automated reach across thousands of sites by uploading assets and setting a target audience and budget.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Run Facebook Ads with a strong visual, wow factor, and clear CTA to build feed-based brand awareness.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Choose influencers who fit your niche and have high engagement, not just big follower counts, and reuse the same influencer to build familiarity.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Collaborate monthly with similarly sized, non-competing brands on giveaways or limited editions to share audiences.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)
Remember brand awareness builds consideration, not immediate sales - it's the stepping stone to driving traffic.
From: 4 tactics to build brand awareness: ads, influencers, collabs (0 views)