Why influencer marketing fails when they don't use the product
1.2M views23 July 202121sTikTok
Watch the original on TikTokAnaita calls out an influencer marketing example where Hailey Bieber appeared to promote Bare Minerals without actually using the product properly, likely wasting a huge marketing spend. The takeaway is that brands need to ensure influencers genuinely use their product before paying for a partnership.
The lessons
Vet influencers to confirm they actually use your product correctly before paying for a partnership.
Transcript
If you're going to use influencers in your business, make sure they actually use your products. WTF, Hailey. I hope you got a refund on this marketing spend, Bare Minerals. This would have cost at least $50,000, 100K.
She literally had one job.
