Why my $2500 influencer campaign failed to convert
Anaita shares that a $2,500 influencer campaign early in her business failed because she only looked at follower count, not engagement rate or fake follower percentage. She explains that checking those two metrics before paying an influencer can prevent wasted ad spend.
The lessons
Never judge an influencer by follower count alone; check engagement rate first.
Run any influencer's account through a fake follower checker before paying for a campaign.
A low engagement rate combined with high fake followers is a red flag that the audience isn't real.
Questions people ask
Why did my influencer campaign not work?
It often comes down to two overlooked metrics: engagement rate and fake follower percentage. Anaita's $2,500 campaign failed because the influencer had a 1.74% engagement rate and 28.73% fake followers, meaning a huge chunk of that follower count was never going to convert.
Transcript
Hey guys, if you've been following me for a while, you'll know I have a love-hate relationship with influencers. There is this one influencer that I use that cost me $2,500. It was at the start of my business and I had no idea what I was doing. I assumed that one million followers meant one million customers.
Anyway, four years later, I know what I'm doing. And I found a way of seeing why it didn't work. So there's two things you need to look at. Engagement rate and fake followers.
So let's have a look. I'm not going to tell you her name, but her engagement rate is 1. 74% and her fake followers 28. 73%.
So that means 300,000 of her followers were fake. And that's why it didn't work.
