6 essential steps to set up when starting an online business
Anaita outlines six setup steps for any new online business: connecting Shopify sales channels, installing key apps like JudgeMe and Klaviyo, adding an email collection tool, using SEMrush for keywords and site audits, writing SEO-focused content, and setting up Google Analytics and Google My Business. This gives founders a checklist to follow at launch.
The lessons
Connect all main Shopify sales channels including Messenger, Google, Facebook, TikTok, and Pinterest at launch
Install core apps like JudgeMe, Klaviyo, ModeMagic, and PageSpeed Booster early on
Set up an email collection tool like Hello Bar from day one
Write all website text, including product and collection descriptions, with SEO in mind
Set up Google Analytics and Google My Business so you can track performance from the start
Questions people ask
What should I set up first when starting an online business?
Set up all your main Shopify sales channels, download key apps like JudgeMe and Klaviyo, and add an email collection tool like Hello Bar. Then use SEMrush for keywords and a site audit, write SEO-focused content across your site, and set up Google Analytics and Google My Business.
Transcript
There are six things that you need to do when you start any business. Set up all the main channels for Shopify, including Messenger, Google, Facebook, TikTok, and Pinterest. Make sure to go into each one and fill out all the steps that they ask you to do. Number two, make sure you download the relevant apps for your Shopify store.
Apps like JudgeMe, Klaviyo, ModeMagic, and PageSpeed Booster are my favorites. Number three is to create an email collecting tool like Hello Bar. Number four, use a tool like SEMrush, which will give you the best keywords and do a site audit. If you want a free version, go to the link in my bio.
Number five, you want to write content with SEO in mind. This includes any text on your website like product descriptions, collection descriptions, and blog posts. Use a site like copy. ai to help you with this.
And number six, make sure to set up Google Analytics and Google My Business.
