A 5 step pre launch strategy to test demand before you sell
Before launching, build a landing page, drive traffic with a small daily Google or Facebook ad budget, ship free samples to early sign-ups, collect feedback, and use that feedback to make changes before the bulk order. This exact process is how the founder tested demand and got 1000 customers signed up in 7 days before the product even existed.
The lessons
Build a landing page to test demand before your product exists.
Run a small daily Google or Facebook ad budget, even just $5-10 a day, to drive early sign-ups.
Ship free samples to your first sign-ups in exchange for feedback and social posts.
Use that early customer feedback to make changes before placing your first bulk order.
Questions people ask
How do I test demand and get first customers before my product exists?
Build a landing page and drive traffic to it with a small Google or Facebook ad, offering a free sample in exchange for email, shipping address, and feedback. Use that feedback to make improvements before your first bulk order, this exact approach got 1000 sign-ups in 7 days before the product was even ready.
Transcript
I still use that technique for any launch that we have and then they would go to my landing page white or pink so I built a landing page we were the first ones in Australia to do this the goal of the business was to eliminate single use plastic in e commerce by the time I launched I already had 1000 customers right now I am building a 10 million dollar brand I also created a Google ad we ended up getting 1000 people in 7 days and it would give them a brief introduction as to what we were selling I knew I needed to test demand and most of those people are still with us today when I started this company 4 years ago their first name no one was really searching for compostable mailers in Google their shipping address and asked them for social posts as well we used their feedback for the next bulk order and me made those changes but what they were searching for was sustainable packaging fully listen to what they had to say and any improvements that they had but to me that is ideal and I think it was at 5 or $10 a day or eco friendly packaging into Google would get hit with my Google ad any business owner who was typing in sustainable packaging and I'm gonna show you exactly how I did that we sent them free samples and asked them for their feedback so I created compostable mailers and that landing page would get them to fill out their email address we thought we'd probably get about 30 people and they would be our first 30 customers and get customers before I even had the product here to some people that's not a big amount of money that was the start of our community and our first 1000 customers I think you guys should do it too and that they'd get a free sample in either black this is how I got my first thousand customers which said that they could get a free sample
