Four quick website tweaks to boost ecommerce sales
Anaita shares four fast website additions that increase conversions: countdown timers, exit-intent pop-ups, ingredient/material icons, and post-checkout upsells. Each tactic is designed to create urgency, capture leaving visitors, build trust, or increase average order value.
The lessons
Add a countdown timer at checkout to create urgency and push people to buy.
Use an exit-intent pop-up with a discount to catch customers before they leave your site.
List your product's ingredients or materials with icons under the description to build trust.
After checkout, offer a complementary product at a small discount as a one-time upsell.
Transcript
Okay, four things you need to add to your website to increase sales. These are really quick wins and they work. Number one, add a countdown timer. You can either add them to product pages or checkout.
It helped me more when I added them to checkout. This is going to promote urgency and get people to buy. Number two, exit intent pop-up. When customers are about to leave your website, you can have a little pop-up with a discount or your wow factor.
Number three, listing the ingredients of your products. Now, I'm not just talking about food. Under all the images and description, you can have icons to show what your products are made of. It really works.
And number four, after they've checked out, you can hit them with a one-time offer. Show them a complementary product and give them 5% off. I hope this helps.
