Seven product photo types that increase ecommerce sales
Anaita lists seven essential photo types for product pages, from standard ecommerce shots to lifestyle images showing diverse users, before-and-afters, detail shots, FAQ-answering visuals, and user-generated content. She stresses that diversity in lifestyle photos and visual FAQs are the most overlooked but highest-impact additions.
The lessons
Lead with a standard ecommerce product photo since Google Shopping requires it.
Show your product in use with people of different colors, sizes, and ages to increase sales.
Include before-and-after images even outside skincare, since they work for most product types.
Create photos that visually answer common FAQs, like what fits inside or how to use the product.
Repost user-generated content from Instagram tags onto your product listings after getting permission.
Questions people ask
What photos do I need on my product pages to sell more?
You need a standard ecommerce shot, product-in-use images with diverse people, ingredient or material icon shots, before-and-afters, detailed close-ups, FAQ-answering visuals, and user-generated content. The FAQ-answering photos and diverse lifestyle shots are the most commonly missed but highest impact.
Transcript
Here are the seven types of photos you need on your product pages to make more sales. Number one, e-commerce photos like this. Ideally, this should be the first photo because Google Shopping requires it. Number two, your product in use.
Someone wearing it, someone using it, someone drinking it, someone holding it. Most of you think that you already have this, but what you don't have are different types of people using it. You need people of different colors, sizes, and ages. The more diversity you have, the more you'll sell.
I guarantee it. Number three, your product surrounded by icons or images of the materials or ingredients used to make it, like this. Number four, before and after images. This isn't just for skincare.
It works for everything. Number five, you need to have detailed shots. This is incredibly important. Number six, no one does this one.
Have photos that answer FAQs. What can fit inside? How do I use it? If you can answer these FAQs visually, you're winning.
And number seven, user-generated content. Anytime that you're tagged on Instagram, add that photo to your product listing, but ask their permission first. Hope this helps.
