How Anaita went from an unhappy job to running two businesses
Anaita shares that five years ago she felt directionless in her marketing job until her boss questioned her second pregnancy, prompting her to start her own business rather than work for anyone else again. She scaled that business to 80 orders a day within three years, then co-founded Hero Packaging, which now does over 200 orders a day.
The lessons
Start small and scale deliberately; you don't need everything figured out on day one.
A negative moment at a job can be the push you need to bet on yourself.
Building a business and raising a family are not mutually exclusive.
Transcript
I'm going to tell you a story. Five years ago, I had absolutely no purpose. I had tried so many career paths and I was passionate about none of them. I was working as a marketing specialist at a telco and I fell pregnant with my second daughter.
And when I told the boss, the CEO, he said to me, you're pregnant again? Are you sure you want to do this? I was like, um, yes, that was my choice. I knew that I never wanted to work for anyone ever again.
So I started a business. I started really small. And in three years, I was doing over 80 orders a day. I was able to make enough so that my husband could leave his job.
Then we started another business. That's called Hero Packaging, and it makes over 200 orders a day. So I started this TikTok account for two reasons. One is to help you guys make sales every day using digital marketing.
And two is to prove that you can have kids and run successful businesses and have a lifestyle that you really, really want.
