Three essential tips before you start your own business
A two-time 7-figure founder shares that new business owners should reach out early to people who've already done what they want to do, and prioritize brand differentiation over product features since customers can't tell products apart. The takeaway is that relationships and brand identity matter more than the product itself in the early stages.
The lessons
Reach out to people who've already done what you want to do and build real relationships with them before you start.
Focus on your brand over your product because customers can't tell the difference between yours and a competitor's.
Differentiate your brand and you'll always have a business, even if your product is similar to others.
Questions people ask
What should I prioritize when starting a business?
Build your network and contacts early by reaching out to people who have already done what you want to do. Also focus on differentiating your brand rather than your product, since customers rarely notice product differences but they do notice brand identity.
Transcript
If you're about to start a business, please stop what you're doing and watch this video. I have started and scaled two 7 figure businesses in the last six years and these are my three top tips if you are starting a business. No. 3 is to build your networks and your contacts early.
I want you to literally reach out to people who have done what you want to do and build relationships with them. And the third thing is to focus on your brand over your product. No one knows the difference between your product and your competitor's product. Only you.
Differentiate your brand and you'll always have a business.
