How the TikTok Holiday Playbook drove 224 orders in one day
Anaita reveals that reading TikTok's free Holiday Playbook helped her generate 224 orders in a single day, and walks through what's inside it including ad setup steps, specific ad formats, and an optimizations page she calls her favorite. She urges founders to download the free playbook and implement it immediately ahead of the holiday and Boxing Day period.
The lessons
Download TikTok's free Holiday Playbook for a step-by-step guide to setting up holiday ads
Pay close attention to the optimizations page of the playbook for the technical setup details
Use platform-specific ad formats recommended for TikTok rather than generic creative
Implement holiday ad strategies early since the playbook is built specifically for the holiday and Boxing Day period
Questions people ask
What helped generate 224 orders in one day?
Anaita used TikTok's free Holiday Playbook, which is a step-by-step guide covering how to set up TikTok ads, the specific ad formats to use, and an optimizations page with technical setup details. It's designed specifically for the holiday and Boxing Day period and is free to download.
Transcript
About to tell you a secret and I don't know if I should because it helped me make 224 orders in one day. That is the proof and I'm gonna show you exactly how I did it. You need to read this playbook. It's called the TikTok Holiday Playbook that literally goes through the step by step basic guide of how to set up your TikTok ads.
Not only that, but it goes through the specific ad formats that you need to use for TikTok. My favourite page and the one I want you to scroll to is the optimisations page. This goes through literally all the nitty gritty stuff that you need to know when setting up the ads. Keep in mind that this playbook is designed specifically for the holiday and Boxing Day period.
I've actually linked the playbook in my bio. It's totally free to download and if I were you, I would go and implement everything right now.


