What TikTok's ads masterclass revealed about running good ads
Anaita recaps what she learned at a TikTok ads masterclass, covering campaign goal selection, targeting recommendations, and what kind of ad creative performs best on the platform. The key takeaway is that authentic, native-feeling content matters far more than tight audience targeting.
The lessons
Choose the awareness objective on TikTok since the platform isn't yet optimized for conversions.
Keep targeting parameters broad and let TikTok's algorithm do the work.
Prioritize authentic, native-style content over polished, professionally shot ads.
Aim for 21 to 34 second ad length for best performance.
Use Spark Ads to turn an existing organic video into a paid ad.
Questions people ask
Which campaign objective should I choose for TikTok ads?
Choose awareness rather than conversions, because TikTok is built around discovery and doesn't yet have enough data to optimize well for conversions. The platform's algorithm is sophisticated enough to find the right audience if you keep your targeting broad.
What kind of video creative works best on TikTok ads?
High-resolution but authentic, native-feeling content performs best, while polished, professionally shot videos tend to underperform. Ideal length is 21 to 34 seconds, and you can also use Spark Ads to convert an existing organic video into a paid ad.
Transcript
this is how you do ads on TikTok i attended an ads master class run by TikTok and this is what i learned for the goals of the ad you can choose awareness consideration or conversions if you choose awareness it operates optimizes the ads to get the most amount of views TikTok wants you to choose awareness because the platform is all about discovery personally i don't think they have the data yet to optimize for conversions so i would choose awareness too you can target things like gender location aid but you can also target things like operating systems and device prices but TikTok recommends that you keep the parameters as broad as possible and that's because they've got an extremely sophisticated algorithm that will tailor it for you and according to TikTok here's what's working best the ad creative is way more important than the audience that you select on this platform curative content just doesn't work it is completely different to instagram authenticity is key high res is best but professionally shot videos don't work 21 to 34 seconds is ideal and they've recently launched spark ads which means you can turn an existing video into an ad i hope this helps
