Marketing lessons from the Anna Paul TikTok drama
Using the Anna Paul and Alice social media drama as an example, Anaita explains that authenticity matters because unshown flaws tend to surface as you grow, and that social media platforms are not owned assets since accounts and videos can be removed at any time. She advises building your website and email database as the only channels you truly control.
The lessons
Show the bad and truthful side of your business, not just the highlight reel, because it will surface eventually as you grow.
Never treat social media as an owned asset; platforms can remove your account or content at any time.
Build and nurture your website and email database since those are the only things you actually own online.
Questions people ask
Why shouldn't I rely only on social media for my business?
Social media is not an asset you own; the platform can take down your videos or your entire account at any time. The only things you truly own online are your website and email database, so you should build and nurture those instead of putting all your eggs in the social media basket.
Transcript
Okay, here's what we can learn from the Anna Paul and Michaela versus Alice drama. Authenticity is key. You can show all the good stuff, but if you don't show the bad stuff and the truthful stuff too, the bigger you get, the more likely it is to come out. Social media is not an asset.
You do not own that audience and you do not own that platform. That platform can be taken from you at any given point in time. Videos can be taken down or even your account. The only thing that you own online, your website and your email database.
Build and nurture those and don't put all your eggs in the social media basket.
