Why your product page matters more than your homepage
This video argues that homepages don't drive sales and founders should focus on optimizing product pages instead. It lists the must-have elements above the fold: at least eight images, a video, price, add-to-cart button, and a guarantee.
The lessons
Stop over-investing in your homepage, it doesn't convert customers
Put at least eight images and a video above the fold on product pages
Show price, add to cart, and a guarantee above the fold
Make your add to cart button a bright, high-contrast color
Questions people ask
What should be above the fold on a product page?
You need at least eight images, a video, the price, the add to cart button, and a guarantee. The add to cart button should also be a bright color so it stands out.
Transcript
If you have a small business, you need to hear this. Stop focusing on your homepage. Your homepage doesn't make you any sales. You know what does?
Your product pages. To have high converting product pages, you need to have these things above the fold. At least eight images, a video, the price, the add to cart button, and a guarantee. And don't forget to make the add to cart button a bright color.
Let me know how you go.
