Stop posting boring aesthetic content on Instagram
Anaita calls out small businesses for posting boring, generic aesthetic content like sunsets and flowers instead of engaging with their actual audience. She recommends reintroducing yourself with fun facts, showing how products are made, and filming yourself packing orders, using reels and carousels instead of single image posts.
The lessons
Stop posting generic aesthetic photos like sunsets or flowers that don't connect to your brand
Reintroduce yourself to your audience with a fun fact to build connection
Show behind-the-scenes content like how products are made and you packing orders
Prioritize reels and carousels over single image posts since single posts don't perform well anymore
Questions people ask
What should small businesses post on Instagram instead of boring content
Anaita suggests reintroducing yourself to your customers with a fun fact, talking about where and how your products are made, and showing yourself packing orders since people love that. She also recommends favoring reels and carousels over single posts, since single posts no longer perform well and reels get more reach and engagement.
Transcript
I hate saying this, but you are boring your customers. And by you, I mean most small businesses on Instagram. Please stop posting pictures of a Santorini sunset. I really don't want to see a flower on your feed.
Also don't want to see random Pinterest photos on your feed. You may think it's good aesthetics, but it's just boring. I don't want this. Okay, no.
But this, that's good. So what are three things you can do this week to not bore your customers? Reintroduce yourself to your customers and tell them a fun fact. Two, talk about where your products are made and how they're made.
Three, show yourself packing orders. People love that. On Instagram, do as many reels as you can. Forget about the singular posts because they don't do well anymore.
Either use a carousel of swipable images or do a reel. You will show up more and you'll get engagement.
