Topic hub
13 lessons and 128 quick tips on instagram, pulled from Anaita’s most-watched videos. Each lesson comes with takeaways and a full transcript.
Lessons
The two-part formula to grow Instagram followers
How to set up shoppable videos before shopify editions launches
Use Piktochart to make free infographics for social posts
6 daily habits to grow your Instagram account
A hidden instagram trick to see your hashtag insights
Consistent sales matter more than your product launch
Use Squid Game tactics to boost your marketing
The Shopify app hack that gets your videos shown to more shoppers
3 Instagram Stories ideas to post this week
Turn Instagram posts into looping videos to boost engagement
How Fayt scales fashion content with founder personality
How to see which Instagram posts are gaining you followers
Stop posting boring aesthetic content on Instagram
Quick tips
Avoid using the same design tool as everyone else if you want your ads to stand out visually.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
Pick a bold, fun image as the base of your ad before adding text or effects.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
Use pre-made font pairings to save time while still getting professional-looking results.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
A small bit of animation can make a static ad feel more dynamic and impactful.
From: How Anaita designs her Facebook and Instagram ads with VistaCreate (3.1M views)
Use HubSpot's Content Assistant to generate captions and hashtags instantly instead of writing them manually.
From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)
Schedule your Instagram posts directly from the same tool to streamline your workflow.
From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)
Use ChatSpot AI's 'Discover Company's Competitors' feature to see a list of your direct competitors.
From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)
Check competitors' funding and press mentions to understand their growth stage and positioning.
From: Two HubSpot AI tools for writing captions and spying on competitors (727K views)
Post daily or multiple times a day so you increase the odds one video goes viral, since most posts won't bring new followers.
From: The two-part formula to grow Instagram followers (287K views)
Get influencers or larger accounts to tag or mention you in a post or story to grow your following faster.
From: The two-part formula to grow Instagram followers (287K views)
Set up shoppable videos in the Shopify Shop app early to get ahead of competitors before features go mainstream
From: How to set up shoppable videos before shopify editions launches (238K views)
Watch for Shopify Editions announcements and implement new free features immediately rather than waiting
From: How to set up shoppable videos before shopify editions launches (238K views)
Connect existing Instagram video content directly to shoppable video tools to save production time
From: How to set up shoppable videos before shopify editions launches (238K views)
Use infographics to drive more engagement on your Instagram posts
From: Use Piktochart to make free infographics for social posts (204K views)
Free design tools like Piktochart let you create professional visuals in minutes without a designer
From: Use Piktochart to make free infographics for social posts (204K views)
Post to Instagram once a day, every day.
From: 6 daily habits to grow your Instagram account (88K views)
Stay active on stories daily and use hashtags to widen reach.
From: 6 daily habits to grow your Instagram account (88K views)
Make videos worth watching to the end to boost retention signals.
From: 6 daily habits to grow your Instagram account (88K views)
Reach out to at least 10 new accounts daily to build relationships.
From: 6 daily habits to grow your Instagram account (88K views)
Engage with 20 other accounts every day plus share and tag other creators' work.
From: 6 daily habits to grow your Instagram account (88K views)
Use the promote-then-cancel trick on Instagram to unlock hashtag impression data on your posts.
From: A hidden instagram trick to see your hashtag insights (72K views)
Check which hashtags actually drive impressions so you can refine your hashtag strategy.
From: A hidden instagram trick to see your hashtag insights (72K views)
Don't over-invest in a big product launch; consistent sales matter more long term.
From: Consistent sales matter more than your product launch (72K views)
Run a Google ad bidding on your own brand name while your SEO builds up organically.
From: Consistent sales matter more than your product launch (72K views)
Build an ambassador program with referral links to drive ongoing sales.
From: Consistent sales matter more than your product launch (72K views)
Run an Instagram conversion ad targeting your specific target market.
From: Consistent sales matter more than your product launch (72K views)
Add gamified elements like mystery discounts or spin-to-win offers to your sign-up flow to boost engagement.
From: Use Squid Game tactics to boost your marketing (71K views)
Use polls and quizzes on Instagram Stories to increase views through interactive gamification.
From: Use Squid Game tactics to boost your marketing (71K views)
If a competitor is bigger than you, lean into being the underdog and show your effort and care instead of trying to out-scale them.
From: Use Squid Game tactics to boost your marketing (71K views)
Weave nostalgic references into your marketing to trigger emotional, childlike memories that make content stickier.
From: Use Squid Game tactics to boost your marketing (71K views)
Tag your Shopify products directly onto your social videos so they surface in front of ready-to-buy shoppers
From: The Shopify app hack that gets your videos shown to more shoppers (68K views)
Take advantage of free or low-cost Shopify apps early, before everyone else catches on and competition increases
From: The Shopify app hack that gets your videos shown to more shoppers (68K views)
Share your 12-month business vision on Stories to build audience connection.
From: 3 Instagram Stories ideas to post this week (62K views)
Post a 'day in the life' montage using an editing app to show your face without speaking to camera.
From: 3 Instagram Stories ideas to post this week (62K views)
Highlight and tag customers who left great reviews to build social proof and community.
From: 3 Instagram Stories ideas to post this week (62K views)
Upload a 1-2 second looping video instead of a static image post to boost watch time on Instagram.
From: Turn Instagram posts into looping videos to boost engagement (56K views)
Post it as a feed video, not a Reel, so it loops repeatedly and increases engagement.
From: Turn Instagram posts into looping videos to boost engagement (56K views)
Show diverse body shapes, sizes, and skin colours in your content instead of only targeting one body type.
From: How Fayt scales fashion content with founder personality (47K views)
Post a mix of founder-led videos and product videos, since founder content tends to get higher views and pulls new eyes toward your products.
From: How Fayt scales fashion content with founder personality (47K views)
Use collaboration posts to share content between your personal and business accounts for more reach.
From: How Fayt scales fashion content with founder personality (47K views)
Personal profiles generally get more engagement than business profiles, so leverage that when promoting your brand.
From: How Fayt scales fashion content with founder personality (47K views)
Showcase your personality in content, even if you're not naturally humorous, to stand out from generic brand posts.
From: How Fayt scales fashion content with founder personality (47K views)
Check Instagram Insights and switch the reach metric to follows to see which posts actually grow your following.
From: How to see which Instagram posts are gaining you followers (47K views)
Use follower-driving posts as a guide for what type of content to create more of.
From: How to see which Instagram posts are gaining you followers (47K views)
Stop posting generic aesthetic photos like sunsets or flowers that don't connect to your brand
From: Stop posting boring aesthetic content on Instagram (42K views)
Reintroduce yourself to your audience with a fun fact to build connection
From: Stop posting boring aesthetic content on Instagram (42K views)
Show behind-the-scenes content like how products are made and you packing orders
From: Stop posting boring aesthetic content on Instagram (42K views)
Prioritize reels and carousels over single image posts since single posts don't perform well anymore
From: Stop posting boring aesthetic content on Instagram (42K views)
Save reposted customer stories from your Instagram archive to reuse as ad creative
From: The best retargeting Facebook ad using UGC from Instagram stories (39K views)
Build a custom Facebook audience targeting site visitors who didn't check out
From: The best retargeting Facebook ad using UGC from Instagram stories (39K views)
Use UGC carousel ads for retargeting so the content feels organic, not like an ad
From: The best retargeting Facebook ad using UGC from Instagram stories (39K views)
Set up around 10 hashtags relevant to your audience and comment on the top posts under each.
From: The dollar eighty strategy to grow your Instagram followers (36K views)
Leave genuinely valuable comments, not generic ones, so the original audience is intrigued enough to check your profile.
From: The dollar eighty strategy to grow your Instagram followers (36K views)
Use tools like the dollareighty Chrome extension to speed up commenting across multiple posts.
From: The dollar eighty strategy to grow your Instagram followers (36K views)
Show diverse body types, sizes, and skin colors in your content to widen your target market
From: How Fayt Label's founder-led content drives fast growth (36K views)
Mix founder-led videos with product videos since founder content typically drives more views
From: How Fayt Label's founder-led content drives fast growth (36K views)
Use collaboration posts to cross-pollinate audiences between your personal and business accounts
From: How Fayt Label's founder-led content drives fast growth (36K views)
Bring your own authentic personality to content consistently rather than copying someone else's style
From: How Fayt Label's founder-led content drives fast growth (36K views)
Don't start a business without a marketing budget unless you're ready to go all-in on organic content
From: Why you need a marketing budget before starting a business (30K views)
If relying on Instagram for traffic, commit to a huge volume of reels, posts, stories and audience engagement
From: Why you need a marketing budget before starting a business (30K views)
Have a clear plan for how you'll generate traffic before you launch, paid or organic
From: Why you need a marketing budget before starting a business (30K views)
Check which hashtags your target brands or influencers follow, then use the same ones in your posts.
From: A hashtag trick to get noticed by brands and influencers (27K views)
Use this hashtag matching trick specifically to get noticed by brands you want partnerships with.
From: A hashtag trick to get noticed by brands and influencers (27K views)
Never build your entire marketing strategy around one platform you don't own.
From: Why relying only on Instagram stories is risky (26K views)
Expect social platforms to change their algorithms and interfaces without warning.
From: Why relying only on Instagram stories is risky (26K views)
Diversify your marketing channels so a single platform update can't cripple your reach.
From: Why relying only on Instagram stories is risky (26K views)
Consider paying for the blue tick mainly as fraud protection, not as a status symbol.
From: Meta's pay-to-verify blue tick explained (26K views)
Expect verification to lose prestige value once anyone can pay for it.
From: Meta's pay-to-verify blue tick explained (26K views)
Check big brands' tagged posts in your niche to find micro influencers actively trying to get noticed
From: Find micro influencers by checking a big brand's tagged posts (25K views)
Target micro influencers who already want brand attention, they're more likely to respond
From: Find micro influencers by checking a big brand's tagged posts (25K views)
People who save your Instagram posts are showing genuine interest, so target them specifically with ads.
From: Target Facebook ads to people who saved your Instagram posts (23K views)
Build a custom audience in Facebook Business Manager using the 'people who saved any post or ad' option under your Instagram business profile.
From: Target Facebook ads to people who saved your Instagram posts (23K views)
Post a poll sticker about your product or a customer pain point, then follow with a question box
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
Reply personally to everyone who answers to start a real conversation about their problem
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
Position your product as the solution to the specific problem they mention
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
If you don't have an immediate solution, direct them to your mailing list to follow up later
From: Instagram story poll hack that drove 300 visitors to my site (22K views)
Send customers a non-salesy weekly update email to stay top of mind
From: 3 things to do when daily sales feel too low (22K views)
Pick one product and run every piece of Instagram content around it as a mini campaign
From: 3 things to do when daily sales feel too low (22K views)
Boost your best post for $20/day for two days and link directly to your website, not your profile
From: 3 things to do when daily sales feel too low (22K views)
Run an awareness campaign to a lookalike audience showcasing your product's wow factor.
From: 4 types of Facebook ads every ecommerce business needs (20K views)
Retarget general website visitors who left with your USP and a clear call to come back.
From: 4 types of Facebook ads every ecommerce business needs (20K views)
Retarget product-page visitors with testimonials specific to that exact product, and send them to that same product's landing page.
From: 4 types of Facebook ads every ecommerce business needs (20K views)
Use Facebook Ads Manager, not a boosted post, to run Instagram-follower ads and land them directly on your Instagram profile.
From: 4 types of Facebook ads every ecommerce business needs (20K views)
Ask genuine business problems in business groups to get real help and traffic.
From: Six ways to get 300 people to your website today (19K views)
Send a behind-the-scenes email with clickable product thumbnails to drive site visits.
From: Six ways to get 300 people to your website today (19K views)
Swap shoutouts with similarly-sized businesses instead of paying for promotion.
From: Six ways to get 300 people to your website today (19K views)
Run a short, urgent promotion (a few hours only) to spike immediate traffic and sales.
From: Six ways to get 300 people to your website today (19K views)
Use Instagram product stickers on bundle campaigns to make stories shoppable.
From: Six ways to get 300 people to your website today (19K views)
Post to Instagram for your current audience with consistent, relationship-nurturing content.
From: The real difference between instagram and tiktok content (18K views)
Create TikTok content to engage and enlighten new people, not just to stay consistent.
From: The real difference between instagram and tiktok content (18K views)
Repurpose TikTok content for Instagram, but don't assume Instagram content works on TikTok.
From: The real difference between instagram and tiktok content (18K views)
Turn a live photo into a boomerang directly in Instagram Stories for more engaging content.
From: How to turn a live photo into an Instagram Stories boomerang (17K views)
Start content creation with your frequently asked questions as the source material
From: Turn one customer question into six pieces of content (16K views)
Turn one blog post into a reel, caption, email, and story to multiply content output
From: Turn one customer question into six pieces of content (16K views)
Add location tags and relevant hashtags to Instagram stories to increase reach
From: Turn one customer question into six pieces of content (16K views)
Don't panic if sales dip during broad downturns, most businesses are seeing the same trend right now.
From: Why ecommerce sales are down and Instagram reach has tanked (16K views)
Don't rely solely on Instagram reach for traffic or sales since organic reach can drop industry-wide without warning.
From: Why ecommerce sales are down and Instagram reach has tanked (16K views)
Use hooks that start with 'I'm about to show you', they consistently perform well
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Include keywords like 'business' in your hook since TikTok uses audio words for SEO
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Intentionally polarizing content drives more comments, and both good and bad comments boost engagement and reach
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Accept that controversial content won't appeal to everyone, but it can significantly grow views and followers
From: Why controversial hooks drove 900 followers from one Instagram post (16K views)
Post short looping videos instead of static images to increase watch time signals
From: How to make Instagram loop your post for more reach (15K views)
Make content that people watch to the end, since completion rate pushes reach on Instagram
From: How to make Instagram loop your post for more reach (15K views)
Use a hook plus a solution at the end of short videos to keep viewers watching
From: How to make Instagram loop your post for more reach (15K views)
Upload text-based Canva screenshots as a 1-2 second video file, not as a Reel, to trigger the loop effect
From: How to make Instagram loop your post for more reach (15K views)
Write down your educational content idea first, then feed it into a video generation tool to save time.
From: How to use InVideo AI to create educational content fast (14K views)
Educational content performs well and can land on the Explore page, so prioritise making more of it.
From: How to use InVideo AI to create educational content fast (14K views)
You can prompt the AI to tweak specific elements like voiceover accent or the call-to-action line.
From: How to use InVideo AI to create educational content fast (14K views)
Study your competitors to see who they're targeting when you're just starting out.
From: How to find your target audience using analytics and lookalikes (13K views)
Use Instagram analytics to learn your followers' gender, age, location and active times.
From: How to find your target audience using analytics and lookalikes (13K views)
Use Google Analytics on your website to understand customer origin and purchasing behavior.
From: How to find your target audience using analytics and lookalikes (13K views)
Build a Facebook lookalike audience from website or Instagram visitors to scale ad targeting.
From: How to find your target audience using analytics and lookalikes (13K views)
Design content to be shared, not just liked - shares are becoming a bigger engagement signal on Instagram.
From: The 5 types of content Instagram users actually share (12K views)
Before posting, ask yourself 'would someone share this?' to test its shareability.
From: The 5 types of content Instagram users actually share (12K views)
Categorize your content ideas into gift, mirror, idea, gossip, or mood to increase the chance it gets shared.
From: The 5 types of content Instagram users actually share (12K views)
Give commenters exclusive early access to new products via Instagram Close Friends to reward engagement.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Use Close Friends to identify and nurture your true superfans separately from your general audience.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Create FOMO by making followers feel like they're missing out on something exclusive to drive organic buzz.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Customers engage more when they feel they could be left out, not when everything is freely available.
From: Use Instagram Close Friends to build community and FOMO (8K views)
Leave genuinely valuable comments on top posts within your niche's hashtags to get discovered by that audience
From: The $1.80 strategy for growing your Instagram engagement (7K views)
Dedicate 20-30 minutes a day consistently to engagement, not just posting
From: The $1.80 strategy for growing your Instagram engagement (7K views)
Target 10 hashtags relevant to your audience so you're commenting in front of the right people
From: The $1.80 strategy for growing your Instagram engagement (7K views)
Use an AI caption generator to write better-performing captions in seconds instead of writing generic ones
From: Two AI tools for better Instagram captions and competitor research (6K views)
Research competitors' funding rounds and press coverage to benchmark where you stand against them
From: Two AI tools for better Instagram captions and competitor research (6K views)
Don't panic if your Instagram engagement drops, it may reflect platform-wide saturation rather than weaker content.
From: Why Instagram engagement is dropping for everyone (0 views)
Expect engagement rates to keep declining as more creators flood the platform with content.
From: Why Instagram engagement is dropping for everyone (0 views)
Always tie your content ideas back to your industry, category, brand or product
From: 10 reel ideas to beat content creation overwhelm (0 views)
Don't be embarrassed to show your face on camera to build a connection with your audience
From: 10 reel ideas to beat content creation overwhelm (0 views)