How Fayt scales fashion content with founder personality
Anaita breaks down how Fayt's founder Brittney Saunders grows the brand's Instagram through body diversity, a 60/40 split of founder-led versus product videos, and collaboration posts shared between her personal and business accounts. She highlights that founder-led content pulls in new viewers who then also watch product content, and personality-driven posts consistently outperform generic ones.
The lessons
Show diverse body shapes, sizes, and skin colours in your content instead of only targeting one body type.
Post a mix of founder-led videos and product videos, since founder content tends to get higher views and pulls new eyes toward your products.
Use collaboration posts to share content between your personal and business accounts for more reach.
Personal profiles generally get more engagement than business profiles, so leverage that when promoting your brand.
Showcase your personality in content, even if you're not naturally humorous, to stand out from generic brand posts.
Questions people ask
Why does founder-led content perform better than product content?
Anaita explains that reels featuring the founder tend to get the highest views, which brings in new eyeballs. Those new viewers then also see the brand's product videos, effectively using founder content to boost overall reach.
Transcript
this store is tipped to be Australia's fastest growing fashion retailer and I'm gonna show you exactly how they're doing it it all comes down to this girl and I'm gonna tell you exactly what she does to make your store scale let's look at their Instagram account and the first thing that I notice is the diversity there is so many different types of body shapes body sizes and even different skin colours PSA only targeting size 6 girls is no longer a thing but so many brands still do it and consumers are calling them out next thing that I noticed is that there is a real 60 40 split between product videos and founder video why is this important because as you can see the reels with Britney as the founder coming up in the videos has the highest amount of views here are two other examples of that the genius move here is to bring in new eyeballs with the content that performs really well and then she'll post product videos which means new eyeballs on those videos too another thing that she does really well is use collaboration posts so she'll do a real and she'll share it between her personal brand and her business brand yes she has hundreds of thousands of followers on her personal brand but as we know we always get way more engagement with our personal profiles than we do with our business profiles you'll get way more engagement if you do it this way Britney uses humour because she is genuinely incredibly witty and funny and well spoken I'm not telling you to not try this method but if you're not comfortable doing humorous posts like this here are some other ways that you can showcase your personality that is just her Instagram wait till I show you what she does on her website that'll be in the next part
