The Shopify app hack that gets your videos shown to more shoppers
Anaita explains how connecting your TikTok and Instagram videos to the Shop app via the Goto Tollstoy app, then tagging products in each video, can boost conversion and brand awareness on Shopify. She calls this a lesser-known 30-minute setup that surfaces your videos to people already shopping in the Shop app.
The lessons
Tag your Shopify products directly onto your social videos so they surface in front of ready-to-buy shoppers
Take advantage of free or low-cost Shopify apps early, before everyone else catches on and competition increases
Questions people ask
How do I get my social videos to drive more Shopify sales?
Install the Goto Tollstoy app from the Shopify app store, connect your TikTok, Instagram and other business videos, then tag the correct product to each video since it pulls directly from your Shopify catalog. This makes your videos appear in the Shop app to people with a history of buying similar products, and it only takes about 30 minutes to set up.
Transcript
If your business is on Shopify and you are not doing this, then you're missing out on a lot of sales. I implemented this in December and immediately saw an increase in conversion and also in my brand awareness. Gonna take you literally 30 minutes to implement and it's totally free. Well, it's free for two months and then it's $19 a month or something like that.
But anyway, it's totally worth it. It's a Shopify app, so you need to go to the Shopify app store and then you need to type in go tollstoy. I'll write it up here so you know how to spell it. Then you wanna sign up and do all of that sort of stuff.
And then you wanna connect up your TikTok videos, your Instagram videos and any videos that you have of your business, just add them in here. The next step, however, is the secret hack that no one is doing. So you need to go into where you have uploaded all the videos and you need to add products to that specific video. And because you've already connected it to Shopify, it'll already pick up your Shopify products and you just need to click the right one for that video.
Now your job is totally done. What this does is it automatically uploads your videos to the shop app and it's gonna show those videos to people who have shown a history of wanting to buy products like yours there. Are hundreds of thousands of people who use the shop app to do all of their shopping. Now your videos are gonna be in these popular videos for you.
And because not many people know about it, yours have an extremely high chance of getting seen by heaps and heaps of people.
