Why now is the right time to start a business
Anaita argues that the pandemic has created new long-term problems without existing solutions, making it a prime moment to start a business built around solving one of them. She contrasts short-lived opportunities like mask sales with the bigger opportunity of addressing lasting problems.
The lessons
Build your business around solving a real, current problem rather than starting without one.
Distinguish between fleeting opportunities and long-term problems when choosing what to build.
Stop making excuses about starting a business and start by identifying a problem to solve.
Questions people ask
Is now a good time to start a business?
Yes, because the pandemic created new long-term problems that don't yet have solutions, unlike short-lived opportunities such as mask sales. Anaita says the key is to identify one of these lasting problems and build a business around solving it.
Transcript
If you've ever thought about starting a business or a side hustle or another income-generating stream, right now is the ideal time to start. Let me tell you why. This pandemic that we're living through has created problems that we've really never ever seen before. And solutions to those problems haven't really been created yet.
When masks became mandatory, a lot of people made a lot of money selling these masks because it became a solution to a problem that wasn't there before. But here's the thing. Masks are fleeting. They're not going to be around forever.
But there are now problems that have come up that are long-term problems, and they need a long-term solution. So, here are some problems that need a solution. And here are some business ideas to solve those problems. So many people are always saying they want to start a business, but they have no problem to solve.
No more excuses. It's time to start.
