4 email subject lines that get the highest open rates
Anaita shares four specific email subject lines she used at Hero Packaging that drove her highest open rates, including personal notes, curiosity-driven questions, and order-related follow-ups. She encourages founders to test these exact lines in their next four email sends.
The lessons
Use a personal, first-name subject line to boost open rates.
Tease insider facts about your brand to spark curiosity in subject lines.
Ask a guessing question about a sold-out product to drive opens.
Follow up on order details and use that email to highlight your packaging and care.
Questions people ask
What subject lines actually get people to open my emails?
Anaita lists four that worked for her: a personal note from her by name, teasing three things people didn't know about her business, asking recipients to guess a sold-out product, and referencing 'your order details' to talk about packaging. She recommends testing these across your next four emails.
Transcript
Here are four subject lines that I used in my emails to get me the highest open rate. Make sure to save this video or screenshot the lines. Number one, a little note to you from Anita. Number two, three things you had no idea about hero packaging.
Number three, can you guess the product that sold out in two days? And number four, re your order details. In that email, you need to talk about how you package your orders and how much love goes into it. Try those subject lines for your next four emails and let me know how you go.
