Eight email subject lines that boost open rates
Anaita shares specific email subject line formulas she uses to consistently get 40-70% open rates versus the 20% industry average, including tactics like mentioning the customer by name, storytelling, and resending to non-openers. She clarifies these lines boost opens only, not click-through or conversion rates, which depend on the email body.
The lessons
Use subject lines like 'mentioned you' or 'tagged you' to leverage personalization and boost opens.
Send a text-based, story-driven email from the founder to build a personal connection with customers.
Resend the same email to non-openers 24-48 hours later with a subject line like 'resending in case you missed this'.
Remember a great subject line only drives opens; the email body is what drives clicks and conversions.
Questions people ask
What subject lines increase email open rates
Anaita lists several including mentioning or tagging the customer, teasing a founder story, asking 'did you order this', announcing an invite-only event, asking if a product is theirs, and resending to non-openers. She notes these only affect open rate, not click-through or conversion rate, which come from the email body.
Transcript
I am about to show you the best email subject lines to increase your open rates. I feel like I have mastered the art of a good subject line and our open rates. And even though the industry average is 20%, we frequently get over 40, 50, 60 and sometimes even 70% for our open rates. This will increase your open rate but may not impact your click through rate or conversion rate.
That is going to come from the body of your email. Number one is mentioned you or tagged you. So in someone's inbox, it will read hero packaging mentioned you or hero packaging tagged you. Number two is I have a story to tell you and this should be a text based email and it really should be a story about you as the founder or something that's going on in your business.
Number three is, did you order this? And inside the email could be if you haven't, why not? Number four is future order information and you can talk about so many things. No.
5 is you've been invited and that could be for a sale of V I P event and in real life event. Number six is, is this product yours? So we did. Is this custom mailer yours?
And we got such a high open rate for this one. Other one is you need to see this. And specifically I didn't capitalize the y in you. I kind of wanted it to Sound like friend to and it was a text based email from me as the founder to my customers and it was for the launch of a new product.
And the last one is resending in case you missed this. So when you send an email, I want you to send the same email to non openers and then use this subject line. And I usually do it about 24 hours or 48 hours after the original email.
