Five email subject lines that get over 72% open rates
Anaita shares her highest-performing email subject lines, each tested on a list of over 50,000 people with open rates above 72%, including lines like 'Update on your order' and 'Internal Only, My Update.' She warns these should be used sparingly to avoid feeling spammy, and notes sending from the founder's name boosts opens significantly.
The lessons
Use high-impact subject lines like 'Update on your order' or 'Please don't check my previous email' sparingly, not as a regular tactic
Send emails from the founder's name instead of the brand name to lift open rates
Frame promotional emails as 'internal only' or insider content to create curiosity and urgency
Use 'Can I feature you on Instagram?' style subject lines more frequently since they read as personal, not promotional
Questions people ask
What subject lines get the highest email open rates?
Anaita lists five: 'Update on your order' for non-purchasers, 'Please don't check my previous email' to tease a discount, an 'Internal Only, My Update' insider-style email, and 'Can I feature you on Instagram?' She reports open rates from 72% up to 88% on an audience of 50,000-plus, but warns to use the more dramatic ones sparingly so they don't feel spammy.
Transcript
I'm about to show you the highest performing email subject lines that I have ever used in my business. Each of these has more than a 72% open rate, and this is to an audience of more than 50,000 people. My warning to you is you cannot use these often. These subject lines should be used very sparingly.
The first one is "Update on your order," and that one goes out to people who have never placed an order with you. Inside of the email, it'll say, "This is the order you never knew you needed," and you want to direct them to your best-selling product. The next one is "Please don't check my previous email." You send this one even if you haven't sent a previous this email.
And inside of this email you say, because this email contains the best discount code you'll get. This next one works wonders. It is, I'm not sure if you know this, the from name should be from the founder. That one is a 75% open rate every time I do it.
The next one I can only do once every 2 years, and it's called Internal Only, My Update. The body of the email is like you're writing to your own staff, but it talks about an upcoming discount or an upcoming new product, but you make it sound like no one else knows about it. And you can tell your staff that this link is where everyone goes to purchase that product or get that 'And the next day you have to follow it up with you weren't supposed to see that.' 88% open rate.
The last one is awesome and it works so well and you can actually use this one more frequently and it's 'Can I feature you on Instagram?' and the sender has to be from the founder. I know they work and if you need a little boost to your open rate then try these ones.
